• 한국환경교육학회지:환경교육
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• 제20권4호
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• pp.132-144
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• 2007

This study had the following aims: (1) To examine the significance of an eco-friendly environment based on the experiences of adventure sports participants, and to identify eco-friendly behaviors; (2) To review the characteristics of adventure sports that are held in a natural environment, as well as the existing problems in different adventure sports fields (3) To conduct an analysis of various eco-friendly behaviors and of the efforts that are being exerted to address a wide range of problems related to environmental pollution, by employing qualitative research methods, in a bid to ultimately present the symbiotic, coexistent, and harmonious relations between nature, sports, and humans. Ten individuals who were engaging in the adventure sports of scuba diving and paragliding were selected for the study, and the gathered data were analyzed based on the "surjection", "unit", "sign", and "subject" factors. The results of the analysis show that most of the adventure sports participants who were the subjects of the study believe that an eco-friendly environment helps protect and preserve nature, which is the basis of human life that adventure sports flourish in a natural environment that nature sustains adventure sports and that dealing carelessly with nature, or concentrating on the exploitation of nature for development purposes a real danger to its preservation. It was established in the study that keen adventure sports participants, or those who have a passion for and a thriving career in adventure sports, can do much to address environmental problems. The results of the study demonstrate that the link between sports and nature will promote a keen interest in and love for nature among sports enthusiasts as well as an awareness of the need to protect and preserve it, which will in turn lead them to develop a desire to do such. When these are realized, concrete images of eco-friendly behaviors will be seen on the part of a greater number of people.

• 한국콘텐츠학회논문지
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• 제13권12호
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• pp.995-1005
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• 2013

본 연구의 목적은 모험스포츠에 참여하는 골드미스의 결혼관을 심층적으로 알아보는데 있었다. 연구대상은 전문직에 종사하며 모험스포츠에 참여하는 골드미스 2명이었다. 자료 수집은 2012년 12월부터 2013년 3월까지 약 4개월 동안 실시하였으며, 심층면접과 참여관찰 등을 통해 수집하였다. 면접 시간은 연구참여자의 주어진 상황에 따라 1~2시간 정도 유동적으로 실시하였다. 본 연구를 통해 나타난 결론은 다음과 같다. 골드미스의 모험스포츠 입문 동기는 질병(심장병, 갑상선)치료의 목적으로 시작하는 것으로 나타났다. 모험스포츠의 참여효과로는 스트레스가 해소되고, 현실세계에서 벗어난 탈출감을 주며, 자신과 일에 대한 유능감이 증진되고, 마지막으로 삶에 대한 행복 및 만족감을 증진시켜주는 것으로 나타났다. 모험스포츠에 참여하는 골드미스의 결혼관에 영향을 미친 주요 요인은 결혼 전 불행한 가정사와 자신의 삶을 주도적으로 이끌수 있는 경제적 독립 그리고 일반여성과 다른 감각추구성향이 높다는 점이다.

• 마케팅과학연구
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• 제20권2호
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• pp.179-187
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• 2010

对营销和广告经理来说, 理解消费者的偏好和使用的媒体类型是非常有必要的, 尤其是在如今市场细分的情况下. 清晰的理解能帮助经理更有效的选择合适的媒体. 而且由于性格特征的不同, 个人对媒体类型的选择和使用都不相同. 本文测试了一个性格特征, 即感知追求. 这是在测试 "新" 媒体偏好和使用的文献中尚未出现的. 感知追求是被定义为 "一种对变化, 新颖和复杂的感觉的需要和经历. 以及为承担这些经历愿意承受生理的和社会的风险" (Zuckerman 1979). 根据文献回顾, 我们提出了6个假设. 我们尤其关注使用与满足理论(Katz 1959), 这个理论解释了为什么人们选择媒体类型和他们使用不同媒体类型的动机的原因. 目前的理论表明高感知追求者(HSS), 由于他们对新颖, 激励和非传统的内容和想象的需要, 他们会更多的使用新媒体. 因此, 我们假设高感知追求者比低感知追求者(LSS)(H2a)或中等感知追求者(MSS)(H2b)会更多的使用网络而不是广播(H1a)或印刷媒体(H1b). 另外, 高感知追求者有更多的社交活动及朋友, 因此他们会比低感知追求者(a) 和中等感知追求者(b)更多的使用社交网络网页例如Facebook/MySpace(H3) 以及聊天室(H4). 感知追求者可以显示出一系列的行为包括抑制解除. 我们认为具有高水平去抑制的人们比低水平或中等水平的人们会更多的使用社交网络如Facebook/MySpace (H5) 和聊天室(H6). 我们的数据来源于对参加极限运动的参与者的网上调查. 为得到这个群组的信息, 我们使用雪球样本技术的提高版, 即连锁推荐方法来选择应答者. 这种方法被认为是对隐藏人群进行有效估算的方法(Heckathorn, 1997). 最终的有效样本包括1108名应答者. 主要是年轻人(56.36%在34岁以下), 男性(86.1%)和中产阶级(58.7%的家庭收入超过50,000美元). 我们用这个样本来进行感知追求的研究. 我们用简要感知追求量表来测试感知追求(Hoyle et al. 2007). 我们用自我报告使用过的不同媒体类型来测量媒体使用. 结果并不支持H1a和b. 高感知追求者并没有更多的使用网络这样的媒体. 事实上, 同其他的媒体类型相比, 这个平均水平是较低的. 高感知追求者使用最多的媒体类型时印刷媒体, 这说明了一种对主流的反抗. 结果支持H2a和b. 高感知追求者比低感知或中等感知追求者更多的使用网络. 进一步的分析揭示了在高感知和低感知追求者之间在使用印刷媒体方面有显著不同. 高感知追求者在他们感兴趣的极限运动方面会追求更专业的印刷出版物. 假设3a和b 揭示了高感知追求者比低感知或中等感知追求者更多的使用Facebook/MySpace. 在使用聊天室方面低感知和高感知追求者之间没有显著差距. 所以结果也不支持假设H4a, 但是H4b的结果是显著的. 不同抑制解除水平的应答者被认为使用Facebook/MySpace 和聊天室的水平也不同. 去抑制水平高比低水平或中等水平的使用Facebook/MySpace的水平高. 所以H5a和b 被支持. 类似的, H6b也被支持. 去抑制水平高的人们使用聊天室的概率显著多于中等水平的但并不多于低水平的人们(H6a). 这些结果为管理者提供了一些有趣的见解. 第一, 尽管高感知追求者比低感知或中等感知追求者更多的使用在线媒体, 但他们使用在线媒体仍然少于印刷或广播媒体. 广告执行者们不应该对这个重要的客户群过分的强调在线媒体. 第二, 社交媒体, 例如Facebook/MySpace和聊天室会是接近这个群体的有潜力的方法. 最后, 对去抑制水平高的群体, 有公共关系方面的启示. 这些个体更倾向于一些社会风险的行为. 这些直接的启示包括因特网捕食者和未来的雇主. 本研究的一个不足是受访者都是参与极限运动的. 这本身就是一个高感知追求者活动. 更大范围的人群需要被测试.