• 복식
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• 제1권
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• pp.119-129
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• 1977

It is significant for developing the future for us to know our present age. In order to preserve our Korean costume as a fola clothes retaining our distinguished independent characterisitics and to help design the tomorrow of our Korean costume playing a role as a racial to develop the world clothing culture, a survey was conducted to investigate modern people's conscious-ness and wearing practumes of Korean costume by questionaire and interviewing methods. The results of the survey were analyzed as follows: (1) At present, Korean costumes were purchased as customtailored(64.0%) and as ready-made(17.8%) and most of them were not made at individual homes. The laundry and ironing of them were carried out at laundry shops(68.8%). Considering our present economic, social and cultural aspects, sowing, laundryand ironing will not be carried out at homes again in the future and ready made costumes seen to be produced in a large scale in the future. Garment makers and laundry shop operators should be trained how to make our Korean costumes retain our traditional beauty in the course of their production and laundry and the makers of ready-made costumes must make research how to efficiently produce ideal ready-made costumes by adopting the synchro system in their wrk odisivion. (2) The age group wearing Korean costumes most frequently was the aged people over 60 (their wearing rate; 45%-50%) and the group wearing them most frequently next io the aged people over 60, was housewives(their wearing rate; 15%-20%). Excludign aged people and housewives, other respondentsdid not wear Korean costumes very frequently. Men's wearing rate was lower their wearing rate was the younger their ages were and the less their monthly incomes were. Korean costumes were used for holiday and festival(60%), wedding and funeral ceremonies (52%), visiting and working(22%), casual wear(12.8%) and home wear(9.2%). The use of Korean costumes as casual and home wears, was lower than the use for holday, festival, visiting and working, Under our present circumstances in which our Korean people use both Western style clothes and Korean costumer, our Korean costume has lostits position as a basic and necessary requiement in Korean people's daily life and become a ceremonical and fancy costume. It is natural that the times and life change everything in our daily life. Our costume has to be made as good ceremonial and fancy clothes satisfying modern sensibility according to its new role. In order for us to get close with our clothes, a keen study must be carried out to cleat the color, material, style, function and harmony of the Korean costume matching the of the times. (3) The 47.8% of the respondents answered that they were proud of our Korean costume as our folk clothes, 47.6% replied that thought them just common and 1.1% responded that they were ashamed of it. Most of them were affirmative in feeling pride with our Korean costume. (4) Considering the functional aspect of Korean costumes, their strong points were symetric beauty, rhythmical beauty, unity feeling, harmonical beauty and detailed decorations. Their common shortcomings were lack of individuality and inadequateness for active life. The shortcomings of woman costumes were suppressing breast, making resperation difficult and in adequnteness in summer time. The main reason not to wear our Korean costumes, was due to the fact that they are incomvenient for active life. As a measure to eliminate such shortcomings, 1) the suspension system of skirt to remove the suppression of breast should be generally adopted. 2) they should be simplified in their structure to make them convenient for active life and adepuate in wearing them in hot weather in an extent to which the traditional beauty of the costume may not be lostand 3) a new technique must be explored for showing individuality by wearing method and new arrangment of colors and decorations. (5) The reasons desiring to wear Korean costumes were classifide as follows: A. Korean costumes are our traditional clothes(43.4%). B. Korean costumes are noble and beautiful(26.8%). C. They are accustomed to wear Korean costumes by habit(19.5%). D. Korean costumes are necessary for attending ceremoneis(9.5%). E. Miscellaneous reasons(0.8%). Classifying these reasons into age groups, the high age group over 40 wore them because they were easy to wear by habit and the low age group of 10-30 never thought that they were east to wear by habit. Considering that even those who were accustomed to wear Korean costumes showed a low wearing rate and that the young generation were accustomed to wear Western style clothes rather than Korean costumes, the wearing rate of Korean costumes will be reduced in the future if such trend continues. It is urgent for us to make our best efforts in order to enhance the interest of young generation in Korean costumes and not to make them lose the strong points of Korean costume in the future. (6) Conicering the plan of the respondents on what kind of clothes they were going to wear in the future, among the age group over 50, those who wanted to wear only Korean costumes were 24.8%(men) and 35.1%(women), those who wanted to wear 49.7%(men) and 47.4(women), those who wanted to wear chiefly Western style clothes were 20.7% (men) and 14.4%(women) and those who wanted to wear only Western style clothes, were 2.4% (men) and 2.1%(women). This shows that the general tendency to wear only or chiefly Korean costumes is more prevalent than that to wear only Western style. Among the age group under 50, the tendency to wear Western style clothes was conspicuous and most of the respondent answered that they would wear chiefly Western style clothes and Korean costumes occasionally. Only 5.4% of the respondent answered that they would wear only Western style clothes and this shows that meny respondents still wonted to wear Korean costumes. Those who wanted their descendants to wear what they desire, were 50.1%(men) and 68.8% (women) and those who wanted their descendants to wear Koran costumes occasionally, were 85.8%(men) and 86.3%(women). This shows that most of respondents wanted their descendants to wear Korean costumes. In order to realize, it is necessory for us to make ourdescendants recognize the preciousness of our traditional culture and modify our Korean costumes according to their taste so that they may like wearing them.

• Asia pacific journal of information systems
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• 제23권4호
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• pp.53-84
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• 2013

With rapid development of ICT (Information and Communications Technology), new services by the convergence of mobile network and application technology began to appear. Today, smart phone with new ICT convergence network capabilities is exceedingly popular and very useful as a new tool for the development of business opportunities. Previous studies based on Technology Acceptance Model (TAM) suggested critical factors, which should be considered for acquiring new customers and maintaining existing users in smart phone market. However, they had a limitation to focus on technology acceptance, not value based approach. Prior studies on customer's adoption of electronic utilities like smart phone product showed that the antecedents such as the perceived benefit and the perceived sacrifice could explain the causality between what is perceived and what is acquired over diverse contexts. So, this research conceptualizes perceived value as a trade-off between perceived benefit and perceived sacrifice, and we need to research the perceived value to grasp user's continuous intention to use of smart phone. The purpose of this study is to investigate the structured relationship between benefit (quality, usefulness, playfulness) and sacrifice (technicality, cost, security risk) of smart phone users, perceived value, and continuous intention to use. In addition, this study intends to analyze the differences between two subgroups of smart phone users by the degree of personal innovativeness. Personal innovativeness could help us to understand the moderating effect between how perceptions are formed and continuous intention to use smart phone. This study conducted survey through e-mail, direct mail, and interview with smart phone users. Empirical analysis based on 330 respondents was conducted in order to test the hypotheses. First, the result of hypotheses testing showed that perceived usefulness among three factors of perceived benefit has the highest positive impact on perceived value, and then followed by perceived playfulness and perceived quality. Second, the result of hypotheses testing showed that perceived cost among three factors of perceived sacrifice has significantly negative impact on perceived value, however, technicality and security risk have no significant impact on perceived value. Also, the result of hypotheses testing showed that perceived value has significant direct impact on continuous intention to use of smart phone. In this regard, marketing managers of smart phone company should pay more attention to improve task efficiency and performance of smart phone, including rate systems of smart phone. Additionally, to test the moderating effect of personal innovativeness, this research conducted multi-group analysis by the degree of personal innovativeness of smart phone users. In a group with high level of innovativeness, perceived usefulness has the highest positive influence on perceived value than other factors. Instead, the analysis for a group with low level of innovativeness showed that perceived playfulness was the highest positive factor to influence perceived value than others. This result of the group with high level of innovativeness explains that innovators and early adopters are able to cope with higher level of cost and risk, and they expect to develop more positive intentions toward higher performance through the use of an innovation. Also, hedonic behavior in the case of the group with low level of innovativeness aims to provide self-fulfilling value to the users, in contrast to utilitarian perspective, which aims to provide instrumental value to the users. However, with regard to perceived sacrifice, both groups in general showed negative impact on perceived value. Also, the group with high level of innovativeness had less overall negative impact on perceived value compared to the group with low level of innovativeness across all factors. In both group with high level of innovativeness and with low level of innovativeness, perceived cost has the highest negative influence on perceived value than other factors. Instead, the analysis for a group with high level of innovativeness showed that perceived technicality was the positive factor to influence perceived value than others. However, the analysis for a group with low level of innovativeness showed that perceived security risk was the second high negative factor to influence perceived value than others. Unlike previous studies, this study focuses on influencing factors on continuous intention to use of smart phone, rather than considering initial purchase and adoption of smart phone. First, perceived value, which was used to identify user's adoption behavior, has a mediating effect among perceived benefit, perceived sacrifice, and continuous intention to use smart phone. Second, perceived usefulness has the highest positive influence on perceived value, while perceived cost has significant negative influence on perceived value. Third, perceived value, like prior studies, has high level of positive influence on continuous intention to use smart phone. Fourth, in multi-group analysis by the degree of personal innovativeness of smart phone users, perceived usefulness, in a group with high level of innovativeness, has the highest positive influence on perceived value than other factors. Instead, perceived playfulness, in a group with low level of innovativeness, has the highest positive factor to influence perceived value than others. This result shows that early adopters intend to adopt smart phone as a tool to make their job useful, instead market followers intend to adopt smart phone as a tool to make their time enjoyable. In terms of marketing strategy for smart phone company, marketing managers should pay more attention to identify their customers' lifetime value by the phase of smart phone adoption, as well as to understand their behavior intention to accept the risk and uncertainty positively. The academic contribution of this study primarily is to employ the VAM (Value-based Adoption Model) as a conceptual foundation, compared to TAM (Technology Acceptance Model) used widely by previous studies. VAM is useful for understanding continuous intention to use smart phone in comparison with TAM as a new IT utility by individual adoption. Perceived value dominantly influences continuous intention to use smart phone. The results of this study justify our research model adoption on each antecedent of perceived value as a benefit and a sacrifice component. While TAM could be widely used in user acceptance of new technology, it has a limitation to explain the new IT adoption like smart phone, because of customer behavior intention to choose the value of the object. In terms of theoretical approach, this study provides theoretical contribution to the development, design, and marketing of smart phone. The practical contribution of this study is to suggest useful decision alternatives concerned to marketing strategy formulation for acquiring and retaining long-term customers related to smart phone business. Since potential customers are interested in both benefit and sacrifice when evaluating the value of smart phone, marketing managers in smart phone company has to put more effort into creating customer's value of low sacrifice and high benefit so that customers will continuously have higher adoption on smart phone. Especially, this study shows that innovators and early adopters with high level of innovativeness have higher adoption than market followers with low level of innovativeness, in terms of perceived usefulness and perceived cost. To formulate marketing strategy for smart phone diffusion, marketing managers have to pay more attention to identify not only their customers' benefit and sacrifice components but also their customers' lifetime value to adopt smart phone.

• 한국작물학회지
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• 제5권1호
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• pp.1-35
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• 1969

I. 강원도 춘천지방에서 주로 재배되는 수도 품종 20개를 공시재배하여 출수기에 신장절위(간선단으로부터 4 개절위)경엽에 대한 형태조사를 한 바 그 결과는 다음과 같다. 1. 공시한 20 개품종의 평균엽면적은 제 1 엽 18.61 $cm^2$, 제 2 엽 21.84 $cm^2$, 제 3 엽 21.52 $cm^2$, 제 4 엽 18.56 $cm^2$로서 제 2 엽과 제 3 엽이 크고 제 1 엽과 제 4 엽이 작았으며 엽신중은 제 1 엽 97.0 mg, 제 2 엽 118.1 mg, 제 3 엽 115.4mg, 제 4 엽 95.3 mg로서 엽위별의 비중은 전기 엽면적의 경우와 같았고 엽초중(절당)은 제 1 엽초 176.3 mg, 제 2 엽초 163.7 mg, 제 3 엽초 163.4 mg, 제 4 엽초 123.9 mg 로서 절위가 상승함에 따라 현저히 컸다. 또한 엽중(엽신+엽초)은 절위당 제 1 엽 273.3 mg, 제 2 엽 281.8 mg, 제 3 엽 278.8 mg, 제 3 엽 219.1 mg로서 엽위별의 제2 및 제3엽이 컸고 제1엽과 제4엽이 적었으며 고간중(엽신+엽초+간)은 제1절위 374.4 mg, 제2절위 418.2 mg, 제3절위 446.1mg 및 제4절위 362.1 mg로서 역시 중간절위가 크고 상위와 하위에서 적었다. 2. 신장 절위 경엽의 품종간 변이계수를 산출하여 본즉 엽면적에 있어서 12.75%, 엽신중 15.29%, 엽초중 15.90%, 절간중 11.42%, 엽중(엽신중+엽초중) 15.45% 그리고 엽중 13.24%였으며 각절위에 있어서 엽면적, 엽신, 엽초, 간중등의 품종간 변이계수는 간중을 제외하고는 모두 제2 및 제3절위에 있어서 작았고 제3 및 제4절위에서 컸으며 절간중에 있어서는 제3 및 제4절위의 변이계수가 작았다. 그리고 각 절위간 경엽의 변이계수는 엽면적 8.90%로서 가장 적고 엽신중 11.24%로서 적은 편이었으며 간중은 20.02%로서 가장 컸다. 3. 수도의 엽간중에 대하여 엽신 엽초 및 절간이 각각의 고유하는 중량의 비율은 29.2%로서 가장 높고 간중 34.2%, 엽신중 26.6%로서 낮으며 각 절위에 있어서도 각 부분이 점유하는 비율은 대체로 같은 경향이지만 엽신중의 비중은 제2엽에서 크고 엽초중은 상위절에 갈수록 간중은 반대로 하위절일수록 비중이 높았다. 4. 4개절위를 합한 엽신/간비는 77.7%, 엽초/간비 114.5%, 엽신/엽초비 67.9% 및 엽신/간+엽초비 36.2%이며 상위벌에서 엽신/간비 및 엽초/간비는 높고 엽신/엽초비는 하위절에서 높았다. 5. 수도의 신장 절위 경엽과 수량과의 관계는 전체엽면적의 4개엽과 정조수량과의 상관관계(r)는 0.666이었고 제1엽 및 제2엽은 0.659 및 0.609로서 각각 고도의 정(+)의 상관을 보였으며 제3엽과 제4엽은 0.464, 0.523으로서 유의상관을 인정하였으며 전체엽신중과 정조수량간에는 0.678, 제1엽 0.691, 제2엽 0.654, 제3엽 0.570으로서 각각 고도의 정(+)의 상관을 보였고 제4엽에 있어서는 0.544로서 유의상관을 보였으며 엽중(엽신중+엽초중)과 수량과의 상관은 엽면적의 경우와 동일한 경향을 보였고 엽간중과 수량과의 상관은 총고간중 및 제1절위고간중에서만 고도의 정(+)상관을 보였고 그 밑에 절위에서는 유의상관을 보였다. 한편 전체엽초중과 정조수량간에 있어서는 0.572, 제1엽초 0.623으로서 각각 고도의 정(+)상관을 보였고 제2, 제3 및 제4엽초에 있어서는 각각 0.486, 0.513 및 0.450 으로서 유의상관을 보였고 간중과 정조수량과의 상관은 모두 0.377 이하로서 낮은 상관을 보였다. 6. 수량계급에 따르는 품종들의 신장 절위 경엽의 평균치로 본 엽신중, 엽면적 1 $cm^2$당 엽신중, 엽초중, 간중, 엽중은 모두 다수품종에서 컸으며 중수>소수품종의 순위로 낮았고 각 절위별에 있어서도 대체로 같은 경향을 보였으며 그들에 있어서의 절위간변이는 엽면적, 엽신중, 엽초중, 간중 모두 다수품종에서는 현저히 적고 중수 및 소수품종에서 컸다. 7. 수량계급에 따르는 품종들의 식물체지상부 구성비율 즉, 엽신, 엽초, 엽간이 각각 점유하는 비율은 다수품종에 있어서 엽신 27.6% 엽초 39.5%, 간 32.9%인데 비하여 소수품종은 엽신 25.5%, 엽초 38.1%, 간 36.4%이고 중수품종은 그들 중간적 값을 보였다. 8. 수량계급에 따르는 품종들의 엽신/간비, 엽초/간비는 다수품종은 높고 소수품종은 낮았으며 중수품종은 그들 중간을 보였다. II. 수도품종 신 2 호, 시로가네 및 진흥의 3개를 공시하여 10a당 실소를 8kg, 12kg 및 16kg의 3개수준으로 시용하여 신장 절위 경엽의 형태변이를 조사하는 한편 잎의 실소함량을 분석하여 그들과 수량과의 관계를 살펴 본 결과는 다음과 같다. 1. 신장 절위 경엽의 시용량에 따르는 3개 품종의 평균형태변이치는 총엽면적(선단으로부터 4개엽 총합)은 실소 8kg구에 비하여 2배비에서 16.5%의 증대를 보였으며, 총엽신중에 있어서도 거의 같은 비율의 증대를 각각 보였고, 총엽초중에 있어서는 2개비구 7.8%, 1.5 개비구 4.9%의 증대를 보였고, 각엽위별에 있어서도 전자와 비슷한 경향을 보였다. 한편 간중은 반대로 2개비구 11.2%, 1.5개비구 1.5%씩 각각 감소되었으며, 그 정도는 특히 하위절위에서 현저하였다. 2. 각 품종의 신장 절위 경엽이 시비량에 따르는 변이계수는 총엽면적에 있어서는 제002 15.40%, 시로가네 12.87% 및 진흥 10.99%였고, 각 절위별로 엽신의 변이가 큰 것은 신 002는 제4엽, 시로가네는 제2엽, 진흥은 제1엽으로서 품종간에 차이가 있었다. 총엽신중의 변이계수는 총엽면적의 경우와 같은 경향을 보였고, 총간중의 변이계수는 제002 7.72%, 시로가네 12.11% 및 진흥 0,94% 이였으며 각 절위별 변이의 정도도 품종에 따라 다르다. 3. 신장 절위 경엽의 시비량에 따르는 절위간 변이는 엽면적, 엽신중, 간중 모두 N8kg인 소비조건에서 변이가 크고 N16kg인 다비조건에서 적어졌으며 N12kg구는 이들 중간이고, 엽초중에 있어서는 다비조건에서 변이가 컸다. 4. 엽초중을 구성하는 엽신 엽초 및 절간이 각각 점유하는 비율은 시비량에 따라 다르며, 시비량의 증가에 따라 엽신중의 비율은 현저히 높아지고, 엽초중의 비율은 반대로 낮아진다. 5. 시비량에 따르는 공시품종의 신장 절위 경엽의 상호관계를 보면 엽신/간비는 소비구에서 낮고, 엽신/엽초비는 시비량의 증가에 따라 낮아지며, 엽초/간비는 높아지고 엽신/간십엽초중비율은 낮아졌다. 6. 시비량의 증가에 따라 공시품종 모두 신장절위의 엽면적, 엽신중, 엽초중은 증대되었다. 그에 따라 수량도 증가하는 경향을 보이고, 간중은 시비량 증가에 따라 감소되고 수량은 반대로 증대되는 경향을 보이는데 그 정도는 품종에 따라 차이가 있다. 7. 출수기 및 성숙기에 있어서의 잎의 실소함량은 시비량에 따라 다르며, 공시품종 평균실소함량은 출수기에 있어서 N8kg 시비구 2.74%, N12kg 시비구 2.49는 각구 0.80%, 0.92% 및 1.03%로서 증비에 의하여 실소함량이 현저히 증가되고 있으며, 엽위별에 있어서는 상위엽일수록 높았다. 8. 잎의 실소 함량은 품종간에 차이가 있는데, 동일품종내에서는 출수기와 성숙기에 있어서 그 함량이 높을수록 수량이 증대되였다.