• 한국조리학회지
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• 제23권6호
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• pp.47-56
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• 2017

This study explored the factors affecting university students' perspectives towards a theme restaurant. Atmospherics has been regarded as one of the factors that affect the satisfaction of students as it would trigger emotional responses within the theme restaurant, determining the behavioral intention of the students, whether they would return to the restaurant or not. The findings could be referred by the theme restaurant managers to understand more about customers' needs and wants in terms of physical environment of the theme restaurant. Qualitative research method was applied. 10 face-to-face interviews were conducted and the research context was in the theme restaurants around Selangor, Malaysia. As a result, this study has found that the physical environment of the theme restaurant affected students' satisfaction towards their dining experiences as well as elicits emotional responses among the students during their dine-in processes in the theme restaurants. Both satisfaction and emotional responses of the students were found out to be imposing significant effects on the behavioral intention of the university students. Hence, this study provided assistance for the theme restaurant operators to understand their customers of university students and make more effective managing strategies.

• 한국항해항만학회지
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• 제27권3호
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• pp.345-349
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• 2003

A theme park is a tourism destination attracting a lot of tourists. Many local authorities establish theme parks within their own territory. Busan Metropolitan City tries to host an attractive theme park, and to make the city known as the tourism destination for 21st century. The purpose of this paper is to suggest a policy and management strategy of theme park based on questionnaire analysis for international tourists visiting Busan. First, it is needed to supply low land price to reduce construction cost and to attract investors from the public and private sectors. Second, the theme park has to have attractive themes and new events for repeaters. Third, infra structures related to the theme parks should be provided for the easy accessibility. Finally more emphasis should be placed on public relation and service education for employees.

• International Journal of Costume and Fashion
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• 제10권1호
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• pp.29-45
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• 2010

In order to provide more systematic approach to analyze fabric trends and to develop fabrics accordingly, ecology fabric trend from 1986 to 2005 was analyzed related with fabric trend themes and fabric attributes. The result shows that in the 1980s, natural theme appeared, followed by primitive theme and imitated natural theme until the mid 1990s. From the late 1990s to the early 2000s, new natural theme appeared, followed by eco-friendly theme, and then recycling theme. In the natural theme, 'clean' was the most important fabric attribute and 'textured' and 'worn' were important fabric attributes in the primitive theme. In the imitated natural theme, 'wet' fabric attribute was preferred. In the new natural theme, 'lightweight' were preferred. The results of this study empirically demonstrated that abstract and ambiguous trend terms can be interpreted with a physical, substantial, and feasible attributes that fabric practitioners can easily understand.

• 한국콘텐츠학회논문지
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• 제13권12호
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• pp.136-148
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• 2013

본 연구는 우리나라의 무용단 중 한국무용을 대표할 수 있는 국립무용단, 서울시무용단, 경기도립무용단의 정기공연작품의 주제경향 분석을 통해 무용이 사회와 어떠한 관계를 지녔는지 작품의 주제경향으로 시대별 사회의 흐름을 유추하여 무용과 사회의 구조관계를 조사하고, 무용작품의 주제에 대한 의미를 각인시켜 후속연구에 기반을 제공함에 연구의 목적이 있다. 이 연구의 목적을 수행하기 위하여 선행연구 및 관련서적을 참고한 문헌조사를 중심으로 국립무용단, 서울시무용단, 경기도립무용단 세 무용단으로 선정하여 각 무용단의 창단부터 현재까지의 정기공연을 팜플렛, 신문기사, 무용단의 공연자료 및 관련된 선행논문을 통해 정기공연의 주제를 조사하였다. 자료분석은 주제경향 선행논문에서 공통적으로 사용된 김병석의 분류방법에 따라 무용단의 창단부터 현재까지 공연된 정기공연 내용과 주제를 중심으로 1) 전통의식적 주제, 2) 문학적인 주제, 3) 역사적인 주제, 4) 추상적인 주제, 5) 현실적인 주제, 6) 사회적인 주제로 분류하였다.

• 유통과학연구
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• 제17권2호
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• pp.91-100
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• 2019

Purpose - The importance of customer experiences has been increasing in retail industry as wells as theme park industry. The purpose of this research is to investigate relationships among brand experience, customer perceived value and brand support behavior in theme park industry. Furthermore, we tried to examine the moderating effects of interaction with customers in the relationships between brand experience and customer perceived value. Besides, we provided some implications for not only the theme park industry but also other service industries such as retail industry. Research design, data, and methodology - The research model has nine hypotheses, and we examined them empirically in this study. Five hypotheses were about relationships among theme park brand experiences, customer perceived value, and brand support behavior. The other four hypotheses were about the moderating effects of customer interactions in the causal relationship between brand experiences and customer perceived value. A total of 167 samples who had visited the theme park were surveyed and the hypotheses were tested with the statistical package programs such as SPSS 21.0 and AMOS 21.0. Results - The results of this study are as follows. First, it was proved that theme park visitors' sensory experience, emotional experience, and cognitive experience have significant positive effects on perceived value, although the hypothesis about the causal relationship between behavioral experience and perceived value is not supported. Second, the customer perceived value has a positive effect on brand support behavior. Third, customer interaction has a positive moderating effect between brand experiences and perceived value, except for behavioral experience. Conclusions - Based on the results of this study, there can be following significances and implications from both theoretical and practical perspectives. First, we confirmed the importance of experiential marketing in other service industries such as retail industry as well as the theme park industry. The marketing managers in these industries need to design various experience programs considering the various characteristics of experiences such as sensory, emotional, and cognitive experiences. Second, it will be necessary for the theme park managers to encourage active participation of customers, and raise the level of interaction between employees and customers.

• 한국조리학회지
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• 제11권1호
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• pp.30-49
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• 2005

This study was done to figure out what sort of service quality the visitors of a theme park think much of. The service quality of theme park is the most important factor for customer's satisfaction, and such satisfaction can lead them to have repurchase intention. Most of the customers revisit a theme park on the basis of their own past experience and information through their friends, which means that service quality plays an important role in the theme park. The intention of revisit is strongly influenced by the primary factor of service quality and price. The neat appearances of its clerks, guideboard, buildings, structures, facilities and so on are the most important part in the properties of service quality. By the above mentioned strategy, the customer's devotion and the long-term expectation of profits could be realized. In other words, high qualified service is the basis of the service marketing for the theme park, contributes to enhancing customer's trust, and promotes communications about the theme park with one another in a friendly way. Besides, it can increase the number of visitors and cause the customers to perceive highly the value of the theme park.

• 복식문화연구
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• 제29권5호
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• pp.706-718
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• 2021

The purpose of this study is to identify the relationship between experience marketing using makeup services and theme park users' satisfaction, loyalty, and revisit intention. This is because it can identify the usefulness of makeup services and provide implications for effective field marketing strategies. In order to achieve the purpose, 668 users of the theme park were surveyed after convenience screening as research participants. The main theme was the makeup service for visitors to Lotte world, Everland, and Hapcheon Ghost theme park. this study reviewed previous studies and applied them to the makeup service. Based on this, the research model and the hypothesis were established, and as part of the empirical research, the hypothesis was verified through analysis methods such as frequency analysis, reliability verification, factor analysis, and structural equation modeling. The summary of the research results based on empirical analysis is as follows. First, as a result of analyzing experience marketing using makeup services has a positive impact on the satisfaction of customers using theme parks. Second, experience marketing using makeup services has a positive effect on customer loyalty. Third, experience marketing using makeup services has a positive effect on intention to return. Fourth, satisfaction and loyalty were found to affect the intention to return. Based on this research, we hope that the makeup service as experiential marketing can be effectively applied in various fields, and that the research can be used as basic data to make the makeup service into the representative cultural contents marketing.

• 한국게임학회 논문지
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• 제17권1호
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• pp.41-50
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• 2017

게임을 포함한 모든 미디어에서 테마는 작품의 핵심이다. 성공적인 게임을 개발하기 위해서는 게임의 테마를 효과적으로 표현해야 한다. 이를 위하여 게임 테마의 특성을 이해하고 잘 활용할 수 있어야 한다. 본 연구에서는 선행 문헌 연구를 통하여 게임 테마의 11가지 특성을 추출하고 정리하였으며, 학계와 업계 전문가 인터뷰를 통하여 게임 테마의 4가지 핵심 특성인 공감성, 방향성, 일관성, 통합성을 도출하였다. 미국과 일본의 대표적인 RPG 게임에서 공통적으로 게임 테마의 4가지 핵심 특성이 잘 표현되고 있음을 설문조사를 통하여 정량적으로 검증하였다. 미국과 일본의 RPG는 공통적으로 4가지 핵심 특성에서 5점 만점에 3.45~4.59를 받아 높게 평가받았다. 미국과 일본의 성공적인 RPG 게임에서 게임 테마의 4가지 핵심 특성을 정량적으로 분석하였고 이는 다른 게임에서 테마에 대한 가이드라인이 될 것이다. 게임 테마의 특성을 효과적으로 활용하여 성공적인 게임 디자인과 개발을 하는데 기여하고자 한다.

• 한국콘텐츠학회지
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• 제13권4호
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• pp.18-23
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• 2015

• Child Health Nursing Research
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• 제8권1호
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• pp.110-120
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• 2002

A phenomenological study is conducted to investigate the experience of mothers with very low birth weight. Sample of 8 mothers participate. Seven theme clusters emerge when the formulated meanings were organized into categories. The participants are 8 mothers who gave birth in the general hospital located in Kyunggi-Province and still live there. The data are collected from the intensive interviews on the experience of mothers whose baby is very low birth weight infant. Data collection is through in depth personal interviews two or three times with each mother. On the basis of the meanings of the experience of mothers with very low birth weight infant, the seven essential themes have been obtained Theme 1:Being surprised and perplexed due to the unexpected sudden delivery Theme 2:Experiencing emotional pain such as anxiety, sorrow, fear, confusion and self-blaming caused by a small and feeble baby. Theme 3: Pouring all their time and efforts into the baby under the acute tension Theme 4:Undergoing intolerable difficulties in confronting reality `Theme 5:Raising the special infant into an normal one by themselves Theme 6: Being on the vigilance for their baby even though they can be relieved Theme 7:Finding out a reward for the difficulties they have experienced The results obtained in this study will enable us to comprehensively understand the experience by mothers whose baby is very low birth weight infant and furthermore to provide a new insight which helps baby.