• Title/Summary/Keyword: research question

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Solving the Mystery of Consistent Negative/Low Net Promoter Score (NPS) in Cross-Cultural Marketing Research

  • Seth, Sanjay;Scott, Don;Svihel, Chad;Murphy-Shigematsu, Stephen
    • Asia Marketing Journal
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    • v.17 no.4
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    • pp.43-61
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    • 2016
  • This paper has identified some theoretical reasons and empirical evidence for negative scores that occur in Japan and Korea or unstable NPS scores that can be experienced. A psychological analysis of NPS results sheds light on the validity of the negative NPS scores that are often found in Japan and Korea. Usually customer experience surveys utilize a "single stimulus" such as the "company" or the "company's products / services." However, in the case of the "recommendation to friend" question of the NPS system there are two stimuli namely the "company product/service" and the influence of "friends." Hence, the survey outcomes from this question can be very different when compared with other single stimulus questions such as "overall satisfaction" or "repurchase." Japanese and Korean people may have a positive attitude towards the company but they will provide low NPS scores because they are reflecting that they would not run the risk of ruining their relationships with their friends by making a recommendation. As a result, in the NPS system these people will be labeled as "detractors" when in fact they are "ambivalent customers." Using several Japanese and Korean based marketing research industry examples and case studies, different strategies are proposed to address the issue of negative scores in the NPS system in Japan and Korea. The Customers Psyche appears to be the key determinant factors for both types of behavioural items (items with a single stimulus as well as items with two stimuli).

Evaluating Employee Fringe Benefits Provided by the Entrepreneurs in BSCIC Industrial Estates

  • Md. Mokarremul Hoque Helal MRIDHA;Md. KAMRUZZAMAN;Md. Alamgir HOSSAIN;Renhong WU
    • Asian Journal of Business Environment
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    • v.13 no.4
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    • pp.7-17
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    • 2023
  • Purpose: The objective of this study is to evaluate the fringe benefits provided by the entrepreneurs in BSCIC (Bangladesh Small and Cottage Industries Corporation) industrial estates in light of the relevant labor laws of Bangladesh. Research question: Fringe benefits are one of the major factors in compensation that play a vital role in employee satisfaction. However, the issue has yet to be taken into consideration in the industrial units. So, the question arises: what is the present condition of employee fringe benefits in industrial estates? Research design, data, and methods: To conduct this mixed-methods research, a total of 222 respondents were selected randomly from employees and entrepreneurs. Two sets of self-administered questionnaires and KIIs were used to collect primary data, while SPSS was used to analyze the data. Major findings and conclusions: The study shows that the conditions of leave and holidays do not comply with labor laws. Further, aspects of maternity leaves, disability/death benefits, retirement benefits, and other financial and non-financial benefits are found not to be at a satisfactory level and do not comply with the existing labor laws. However, the benefits relating to environmental issues are found to be satisfactory. It is expected that the study findings will contribute to the existing literature related to fringe benefits and will help stakeholders and policymakers in formulating and monitoring compensation packages.

Tendencies in Question Development on the Professional Landscape Architect Qualification Examination - Centered on Recognition of Test-Takers for Sample Questions from Previous Professional Landscape Architect Tests - (조경기술사 시험의 출제경향 - 현행 기출문제에 대한 수험생의 인식정도를 중심으로 -)

  • Kang, Hyun-Goo;Kim, Hak-Beom
    • Journal of the Korean Institute of Landscape Architecture
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    • v.38 no.5
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    • pp.42-52
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    • 2010
  • This research analyzed the overall issues pertaining to the questions that appear in the professional landscape architect screening system to assess 1he recognition of test-takers when it comes to the test questions in terms of the question objectivity, appropriateness, difficulty level and so forth The purpose of this is to present a set of recommendations so that the screening system can he improved and the professional landscape architect screening system consolidate its position. This in turn can help the professional landscape architect qualification process consolidate its position and improve the status of the landscape area in the industrial field. The research of this study was conducted for the all-round development of Landscape Architecture. The research method was divided into two stages, and a group of experts was leveraged to study subjects that are tested and subjects allocated. A survey was conducted of candidates and certification holders to assess the questions that appear in the test in terms of their level, objectivity, difficulty level, tendency of questions and so forth. Firstly, the study demonstrated that the subjects tested in the professional landscape architect test are different from the testing subjects that are suggested in the enforcement ordinance of the National Technical Professional Law. In addition, o1her problems include the overvaluation of a subject for testing, a lack of objectivity in testing, and difficulty level adjustment of questions. One main reason for many of these kinds of problems is that the questions appeared without thorough review and there is a lack of management concerning the members of the commtittee that develops the question. Accordingly, to make up for these problems, a viable screening system such as the reorganization of subjects that are tested, assigning suitable subjects, securing of question objectivity, and difficulty level of developed questions are necessary.

A study of Recognition of Indoor Air Quality of Indoor Environment at School (학교 실내 환경의 실내공기질 인식에 관한 연구)

  • Hong, Eun-Ju;Kim, Jung-Duck;Jeon, Young-Taek;Lee, Che-Won;Moon, Jeong-Suk;Son, Bu-Soon
    • Journal of environmental and Sanitary engineering
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    • v.22 no.3
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    • pp.51-64
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    • 2007
  • This research, selected for 40 classrooms(20 old, 20 new) in chungnam area from June 22 to July 19 and from November 21 to December 30, 2003, in order to study of Recognition of Indoor Air Quality of Indoor Environment at School. we used Questionnaire for 193 health teachers, 41 teachers, and 1,359 students. The results of study are as follows. 1. To the question 'Currently Were you damage caused by classroom air?', showed that worry class teachers more than students with 43.9% of class teachers, 35.9% of health teachers and 23.5% of students. 2. To the question 'What would be an efficient way to manage classroom sanitation?', 50% of class teachers, 40.5% of health teachers and 47.4% of students wanted 'installation of air purifier.' 3. To the question 'How are you getting information about indoor air pollution?', showed that all of 3 groups get information through on TV. 4. According to survey, Health teachers who act as health supervisors appeared to have more prior knowledge air quality than class teachers and students. The results of this research show insufficient understanding of health risks from indoor air pollution, and shows possible health problems to students from school indoor air pollution. Therefore, these results suggested that a logical and systematic education program for students about the importance of indoor air quality should be carried out.

Effects of Korean College Students' Use of English Reading Learning Strategies on Reading Comprehension (한국 대학생의 영어독해 전략이 독해에 미치는 영향)

  • Kim, Kyung-Hoon
    • The Journal of the Korea Contents Association
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    • v.9 no.7
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    • pp.411-418
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    • 2009
  • The purpose of this study is to research the effects of English reading strategies on English reading comprehension by Korean college students. Reading strategy use was assessed through Oxford's self-report questionnaire in reading strategies. This study has three research questions. The first question was to investigate some reading strategies used by college students. The second question was to investigate the differences in reading strategies between two groups in gender. The third question was to investigate the differences in reading strategies of three college student groups according to their English proficiency estimated by reading scores. Some major findings of this study are as follows. First, college English learners use memory strategies most frequently of the six strategies, while using metacognitive strategies least frequently. Second, there exists a significant difference in reading strategies between the gender group. Third, there also exists a significant difference in reading strategies among the three groups divided according to English proficiency. This study shows that students' reading ability can be strengthened and motivated by some reading strategies in reading practice. It also means that it is necessary for English teachers to take into consideration the reading strategies suitable for the students in their reading classes.

Impact of increasing the level of copayments on the number of physician visits (의료보험 본인부담금 인상에 따른 외래이용 변화)

  • Chun, Ki-Hong;Kim, Hang-Jung
    • Journal of Preventive Medicine and Public Health
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    • v.25 no.1 s.37
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    • pp.73-87
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    • 1992
  • The level of copayment increased in order to stabilize the financial condition of the health insurance on 1986. An important question regarding the policy was whether the increase in the level of copayments reduced the utilization of medical services in the poor selectively. In spite of the importance of the research question, no study has been reported. This study was designed to find out changes in numbers of physician visits, to explain characteristics influencing the difference of utilization before and after the program. Finally the interaction effect between the program and the level of income was examined for the abover question. A total of 10,421 persons from eight institutions was selected as the study sample. Research findings are as follows. 1. The number of physician visits decreased by ten percent as a result of increasing the level of copayment. 2. The decrease was remarkable in some groups such as children, rural area and large family. 3. The most important factor which explained the difference was the number of physician visits before the introduction of the new program. The more numbers of physian visits during the last year were, the more numbers of physian visits decreased after the program. 4. The interaction term between the program and the level of income was statistically significant in the multiple regression model which explained physician visits and its coefficient was negative. It means that an increase in copayment did not reduced the number of physician visits in the poor, selectively. 5. It can be concluded that imposing adequate copayment reduces the use of medical services as well as medical costs without serious damage in access especially for the poor people.

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A Secure Network for Mobile Wireless Service

  • Peng, Kun
    • Journal of Information Processing Systems
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    • v.9 no.2
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    • pp.247-258
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    • 2013
  • A new secure network communication technique that has been designed for mobile wireless services, is presented in this paper. Its network services are mobile, distributed, seamless, and secure. We focus on the security of the scheme and achieve anonymity and reliability by using cryptographic techniques like blind signature and the electronic coin. The question we address in this paper is, "What is the best way to protect the privacy and anonymity of users of mobile wireless networks, especially in practical applications like e-commerce?" The new scheme is a flexible solution that answers this question. It efficiently protects user's privacy and anonymity in mobile wireless networks and supports various applications. It is employed to implement a secure e-auction as an example, in order to show its advantages in practical network applications.

Design of a Korean Question-Answering System for News Item Retrieval (우리말 신문기사 검색을 위한 질문응답시스템 구현에 관한 연구)

  • Chung, Young-Mee
    • Journal of the Korean Society for information Management
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    • v.4 no.1
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    • pp.3-23
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    • 1987
  • This paper describes a question-answering system that can automatically analyze input texts and questions in Korean natural language. The particular texts used for the research were newspaper articles in the specific domain of sports news. The system consists of a set of Cobol programs and an associated set of data files containing lexicon, case grammar, linguistic rules. and data base. This system employs two retrieval functions of fact retrieval and passage retrieval. Therefore input questions can be answered in forms of either sentence or factual data.

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A Study of Definition of Traditional Korean Medicine as Learning and Discussion for Scientization of Traditional Korean Medicine (학문으로서의 한의학의 정의와 한의학의 과학화를 위한 논의)

  • Kim, Myung-Hyun;Kim, Byoung-Soo
    • Journal of Haehwa Medicine
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    • v.23 no.2
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    • pp.1-4
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    • 2015
  • Learning can be defined as its objects, main question for the objects, and its unique way to organize all the knowledge acquired as the results of the question. From the point of view like this, Traditional Korean Medicine(TKM) can be defined as learning for human body and its functions, health and diseases based on the theory of the Yin and Yang and of the five elements. Nowaday Many papers based on laboratory work publish for the name of scientization of TKM, but from the viewpoint of definition of learning, they have a problem that there is no basic theory. If TKM could be communicated with western natural science, it has to be solved. And oriental physiology has a same object and same questions with western physiology, so oriental physiology can be useful to make a bridge between TKM and western natural science.

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Compression Effects of Number of Syllables on Korean Vowel

  • Yun, Il-Sung
    • Speech Sciences
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    • v.9 no.1
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    • pp.173-184
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    • 2002
  • The question of Korean rhythmic type is still a controversial issue (syllable-timed; stress-timed; word-timed). As a step toward solving the question, an experiment was carried out to examine compression effects in Korean. There has been a general belief that the increase of the number of following or preceding syllables causes compression of a vowel (or syllable) in many languages, and a marked anticipatory compression effect can be especially indicative of stress timing. The purpose of this research, therefore, was to obtain some evidence to determine whether or not Korean is stress-timed. The durations of the target vowel/a/ of the monosyllabic word /pap/ were measured at both word and sentence level. In general, marked anticipatory and backward compression effects on the target vowel were observed across one-, two- and three-syllable words in citation form, whereas the effects were neither marked nor consistent at sentence level. These results led us to claim that Korean is not stress-timed.

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