• Asia pacific journal of information systems
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• 제5권2호
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• pp.199-226
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• 1995

This study is an empirical research in order to clarify whether or not the correlation between the satisfaction of users that is the performance measurement factor and the following three:(1) the attitude of users as an individual characteristic, (2) the supports of organization as an organizational characteristic, (3) the routine degree of jobs as an job characteristic, is the same as the previous study results. In addition, another empirical research was done to make clear how organizational supports and routine degree change the attitude and satisfaction of users. This study put a particular emphasis on the moderating effect because the study of this issue has not been done in any previous research. 38 corporations, whose computerization has already been made to some extent and who are listed on the stock exchange market as a leader group, was selected for research, given some hypotheses on the basis of theoretical studies. As results of this empirical study, first, the supports of organization and the routine degree of jobs changed the attitude of users, which was the same as the previous studies. Moreover, the supports of organization, the routine degree of jobs and the attitude of users had an influence on the satisfaction of users. Second, in respect of the correlation between the attitude of users and the satisfaction of users, the routine degree of jobs showed a moderating effect, but the organization supports did not show any moderating effect.

• 아태비즈니스연구
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• 제10권1호
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• pp.73-86
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• 2019

Since its launch, WeChat has been changing the Chinese lifestyle, changing the traditional way of distribution, and changing the way companies market with the combination of information innovation and New Media. Now, WeChat plays an indispensable role in peopl's daily lives, not only in chatting software, but also in shopping, delivery, ordering, payment, and games. This study was centered on people who have used WeChat and around these backgrounds, planned study models. Through prior research, the purpose of the research is to explore the factors influencing the effects of the WeChat platform on MPR and explore the media effects of advertising attitude between WeChat platform features and MPR effects and provide basic material on its continued development. The research has shown that the reliability and diversity of the WeChat platform has a significant impact on both advertising attitude and purchase intention and propaganda intention of MPR effects. Advertising attitude has a positive impact on purchase intention and propaganda intention, and advertising attitude is shown to have a mediated effect between the WeChat platform and the MPR effects. The results of this study suggest the theoretical enlightenment of "continuous and stable development of the WeChat platform", and it is expected that marketing development plans of various social platforms will provide basic materials.

• International Journal of Computer Science & Network Security
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• 제23권1호
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• pp.169-186
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• 2023

The research aimed to identify the effectiveness of an educational program using 3D glasses as a technological innovation on academic achievement and attitude towards elearning in science in the preparatory stage. The research relied on the analytical descriptive approach and the semi-experimental approach. The research tools were the achievement test and the scale of attitude towards e-learning. An educational program was designed and produced using 3D glasses. The study sample consisted of 60 students from the second grade in the preparatory stage at the Rural Jeddah School. The research concluded to the following results: There was a satistically sigificant difference at the level of sig. (0.05) among the -mean scores of the experiemtal and control group students in the post assessment atthe level of achievement in favor of the experiemental group and therewas a satistically sigificant difference at the level of sig. (0.05) among mean scores of the experiemtal and control group students in the post assessment at the level of attitude towards e-learning in favor of the experiemental group. And it was found that the positive effect of the 3D educational program for improving the level of achievement and the attitude towards e-learning for the students. The program allowed the experimental group students to practice self-learning, interaction, and achievement according to the individual differences among them.

• 한국프랜차이즈경영연구
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• 제13권2호
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• pp.53-66
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• 2022

Purpose: How to build the attitude on brand is very important, because it affects the positive word of mouth and revisit intention. Brand attachment, brand name, and image congruence play important role on consumer behavior in terms of reinforcing consumers' perception of food service companies and differentiating them from competing brands. Following the planned behavior theory, this paper examines the effect of linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector. Research design, data, and methodology: This paper examines the structural relationship among brand attachment, brand name, image congruence, brand attitude, WOM, and revisit intention. In order to test the purposes of this study, research model and hypotheses were developed. The questionnaire items were modified and used according to the content of this study based on previous studies. All constructs were measured by multiple items tested and developed in the previous research. The study is based on the quantitative method and considered 519 questionnaires fulfilled by customers of restaurants. The data were explored employing the partial least square-structural equation modelling (PLS-SEM). Frequency analysis was conducted to identify the general characteristics of the survey subjects. To measure the reliability and validity of the measurement tools, confirmatory factor analysis was conducted. Structural model analysis was conducted to verify the research model. Result: The findings demonstrate that brand attachment and brand name had positive effects on attitude while image congruence did not have. Also, attitude had positive effect on WOM and revisit intention. Conclusions: This study expands the literature about WOM and revisit intentions. This study expands prior research in a similar field to which the theory of planned behavior (TPB) is applied, and reveals that brand attachment, brand name, and brand image congruence play an important role in developing brand attitude that affect revisit intention and WOM. And provide guidelines on how to enhance competitiveness in the restaurant sector based on understanding of linking brand attitude to customer loyalty and repeat business. By putting into practice these suggestions in the restaurant industry, brands can easily build up their attitude and boost a positive WOM and the intention to revisit.

• 한국의류학회지
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• 제40권1호
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• pp.41-55
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• 2016

This study analyzed the influence of other customers' perception (similarity, physical attraction, and suitable behavior) of the fashion retail environment on male customers' store attitude and behavioral response. In addition, comparing the effect of store type, this study comprehensively provides the effect of other customers' perception in fashion retailing. In order to investigate research questions, an online survey was conducted and 220 responses were analyzed using AMOS 18.0. The results of this research were as follow. First, the dimensions of physical attraction and suitable behavior of other customers influenced toward target customer's fashion store attitude. Second, the effect of store attitude towards the perceiver's behavioral response was proven. Third, customers established their store attitude by other customers' physical attraction in luxury stores, while others' behavior was meaningful in SPA store. Fourth, other customer's similarity dimension did not influence the male customers' store attitude. This study contributes to a comprehensive understanding of other customer's effect in fashion stores by examining different store types. In addition, managers may establish a customer portfolio strategy and training based on this research.

• 한국가정과학회지
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• 제10권1호
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• pp.49-58
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• 2007

The purpose of this study was to investigate to relation between body satisfaction, attitude toward appearance and clothing of high school students. Method of posing a questionnaire is adopted to obtain stochastic data required for pertinent analysis. This is the investigation of which 356(male 169, female 187) high school students located in Choongnam and Junrabookdo province. In this statistical analysis, SPSS 11.5 for Windows Program was utilized to calculate percentage, mean and standard deviation, Factor analysis, Cluster analysis, t-test, One-way Anova, Duncan' multiple range, Pearson's correlation coefficient. The results of this research were as follows: The results of analysing the factors to the response body satisfaction, attitude toward appearance emerged three dimensions(Waist & hip, face, stature & figure part), three dimensions(needs value conformity toward appearance). Sex have significant effects on the body satisfaction, attitude toward appearance and clothing of high school students. Body satisfaction of high school students had an effects on attitude toward appearance and clothing attitude i. e. sexual attractiveness, fashion pursuit, modesty. Body satisfaction had negative correlations with attitude toward appearance and modesty of clothing. However, body satisfaction had positive correlations with sexual attractiveness and self-expression of clothing. As a conclusion, high school students' body satisfaction and attitude toward appearance constituted important characteristics which could affect clothing attitude directly.

• 가정과삶의질연구
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• 제28권5호
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• pp.197-208
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• 2010

This study examines the 'Attitude towards Money' research trends and suggests future research issues and implications through a contents analysis. To accomplish the study object, 4 analysis categories were selected based on reference study to review the research subject, methods of data collection, research objects, and an analysis of the methods, found in 31 articles in journals and dissertations from 1996 to 2009. The were made in early 1990, (an increase in related research since 2000); however, the object of study is too limited, with an overemphasis on research methods and quantitative research methods. The research method of most articles was mainly limited to the quantitative study. Based on the results, research directions and research limitations were suggested for future leisure research.

• Child Health Nursing Research
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• 제5권1호
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• pp.27-37
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• 1999

It is very important for elementary school students in sixth grades who are reaching the age of puberty to acquire right knowledge and desirable attitude toward sex so that can overcome psychological instability caused by physical growth, be responsible for their behaviors and lead happy lives. Therefore, the purpose of this study was to find out the effects of sex educatin in the population of primary school students. The subjects of this study were 767 six-grades in one private and two public elementary school in Seoul. The research tool was a questionnairebased on a literature review. The sex education given to the subjects included 50 minutes lecture. The research methodology included data collection done before and the sex education was given to the subjects, to assess their knowledge of, and attitude toward sex, one week later after the sex education was given to assess change in knowledge of, and attitude to, sex. The data was analyzed through pc-SAS program. real numbers, percentage, 1-test, and ANOVA were utilized. The results of this study are as follows : 1. After sex education, the score of sixth grade elementary students’ sex knowledge was higher than before(t=11.92, p=0.0001) 2. After sex education, the score of sixth grade elementary students’ sex attitude was higher than before (t=2.08, p=0.0373). From the above findings, it can be said that sex education given to the children reaching the age of puberty significantly influences their knowledge of, and attitude toward. Therefore, for children to have the sound knowledge and positive attitude of sec, it is suggested that sex education should be included in their curriculum in order that systematic sex education be practiced.

• 한국항공우주학회지
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• 제44권4호
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• pp.298-307
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• 2016

인공위성의 자세추정은 결정론적 방법과 재귀적인 방법으로 나눌 수 있는데, 이 중 재귀적인 방법으로는 칼만 필터를 사용하여 자세를 추정하는 알고리즘이 널리 사용되고 있다. 초소형 큐브 위성의 경우 많은 탑재체를 실을 수 없기에 최소한의 자세 센서만을 이용해야 하는 제한점이 있다. 미션에 따라 식 기간 및 태양 센서의 데이터 이용이 불가능할 때에도 인공위성의 자세추정은 계속 되어야 인공위성은 임무를 성공적으로 완수할 수 있게 된다. 본 연구에서는 일반적인 인공위성의 자세추정 기법을 기반으로 큐브위성의 동역학과 토크외란을 고려하여 알고리즘을 발전시켜 식 기간에서도 더욱 정확한 자세 추정이 가능하도록 하였다. 제안된 알고리즘은 시뮬레이션을 통해 기존의 자세추정 방법과 비교하여 그 성능을 검증하였다. 또한 위성체가 우주 환경에서 운용되면서 받을 수 있는 다양한 크기의 토크외란에 따른 자세추정 오차를 분석하였다.

• 한국군사과학기술학회지
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• 제27권5호
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• pp.544-557
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• 2024

This paper theoretically analyzes the effect of the velocity and attitude errors of Master Inertial Navigation System(MINS) on the accuracy of Slave Inertial Navigation System(SINS) transfer alignment in velocity and attitude matching, and validates the analysis through simulation. Theoretical analysis involves deriving a new state equation that considers the velocity and attitude errors of MINS from the state equation of the transfer alignment filter, and deriving the state estimation equation of the Kalman filter based on this. The analysis confirms that MINS's velocity and attitude errors induce the same level of velocity and attitude errors in SINS. A reference inertial navigation system model is added to the simulation model, and the transfer alignment accuracy is analyzed by comparing the navigation information of MINS and SINS with the reference inertial navigation system. It is confirmed that the accuracy analysis results through simulation are consistent with the theoretically analyzed results, and through this, the validity of the theoretically analysis in this paper is verified. The research findings indicate that when performing transfer alignment using MINS, which is likely to be operated for prolonged periods in pure inertial navigation mode, the navigation errors of MINS are transferred to SINS. This implies that initial correction navigation is necessary to be considered for SINS