• Proceedings of the Korean Society for Quality Management Conference
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• 2006.11a
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• pp.294-301
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• 2006

This study attempts to investigate a general service sector model which aims to describe the extent to which customer repurchase intention is influenced by customer satisfaction, Customer loyalty, switching cost. This study attempts to investigate different group. Brand group 1 is higher Brand loyalty than Brand group 2. Brand Group 1 is 276 and Brand Group 2 is 271 consumers in service sector that they were used into data analysis. The data were analyzed by factor analysis and Structural Equation Model using SPSS and AMOS program. The results show that nearly all of the hypothesized relationships construct are supported. First, the direct effects of customer satisfaction on customer loyalty and switching cost were confirmed. The service company not only strengthens customer loyalty, but also strategically makes the most use of switching cost to satisfy customer satisfaction and create sustainable company advantages. Second, the interactive relationships among switching cost and customer loyalty were very significant. The proper management of these mediating variables plays key roles in connecting customer satisfaction with repurchase intention. Third, the effects of customer loyalty and brand preference on repurchase intention were supported but switching cost rejected in the path analysis. Implications of the results for path analysis are discussed and future research directions are offered.

• Journal of the Korean Society of Costume
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• v.56 no.5 s.104
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• pp.150-162
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• 2006

The purposes of this study were to identity the effects of shopping orientation and fashion propensity on imported cosmetics repurchase intention of single women. Self-administered questionnaire was used for data collection from 310 single women aged 25-34. The results were as follows: 1. The factors of shopping orientation of single women were pleasure, ostentation, economy, individuality, convenience of location, and convenience of service. And the factors of fashion propensity were fashion interest and fashion leadership. 2. Single women with higher pleasure pursuit were younger, spent pocket money and purchased imported cosmetics more. Ostentation pursuiters had higher incomes, but economy pursuiters were younger, spent pocket money and purchased imported cosmetics less. Individuality pursuiters were older, and spent more pocket money and posessed imported cosmetics more. Convenience of location pursuiters posessed more imported cosmetics, but convenience of service pursuiters were highly educated. Single women with higher fashion interest were younger, higher income and education level, and posessed imported cosmetics more. And single women with higher fashion leadership were highly educated and purchased imported cosmetics more. 3. Imported cosmetics repurchase intention were effected by pocket money, purchasing power and amount of imported cosmetics, pleasure pursuit, fashion interest positively, but economy pursuit negatively.

• Journal of Distribution Science
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• v.18 no.2
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• pp.29-38
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• 2020

Purpose: Finding out major factors on motivation to purchase Korean products through the analysis of overseas direct purchase in China and through empirical analysis, strategic implications or specific action plans and significance of the overseas direct purchase are investigated out. Research design, data, and methodology: In the process, to make more effective analysis, several analysis tools and analysis programms are used, IBM SPSS Statistics 23.0 and IBM SPSS AMOS 23.0 with 264 questionnaires. Conclusions: Among the factors of the overseas direct purchase, all variables (product diversity, brand image, information validity, convenience, easy payment) are available on satisfaction and repurchase intention. They have affirmative impacts on the satisfaction and repurchase intention. And the satisfaction has a positive impact on the repurchase intention. The brand images and the product diversity of Korean products can induce consumers to visit again and improve managerial performance. In the future, the brand image and ways of purchasing behaviors improve the truthfulness of consumers. Results: The significance of this study is to find out 5 key factors through overseas direct purchase. And we should try to apply the implications drawn from the findings as marketing strategy. So finally we should focus on widening, enlarging and enriching China market gradually.

• Journal of Distribution Science
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• v.16 no.3
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• pp.13-21
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• 2018

Purpose - This study examined the effect of the importance of selective attribute of HMR(Home Meal Replacement) on customers' satisfaction and repurchase intention which is rapidly increasing with the changes of demographic, social and cultural trends as well as the influence of on and offline shopping channel moderating role. Research design, data, and methodology - Based on the research of previous studies, it assumed the selection attributes of HMR products were price, convenience, menu, freshness. With 231 surveyed questionnaires, this study was conducted by AMOS 21.0 and the SEM(structural equation model) was used as statistical method for examining the hypotheses in this study. Results - The analysis showed that price, convenience, and freshness had a significant effect on satisfaction, whereas menu did not affect satisfaction and the effect of satisfaction on repurchase intention was statistically significant. However, the results were different depending on the on and offline shopping channel for customers to buy HMR products. Price, menu and freshness are affected by online shopping, meanwhile convenience is more influenced by offline. Conclusions - This study analyzed the effect of selection attribute of HMR products on the satisfaction, repurchase intention, and the influence of each shopping channel, and provided practical implications.

• Fashion & Textile Research Journal
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• v.10 no.1
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• pp.50-58
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• 2008

This study aims to identify whether shopping malls affect customer satisfaction significantly according to the store image assessment of consumers after their purchases. This comparative study on the store image and satisfaction level according to shopping mall type is supposed to offer useful basic data for developing a niche market while establishing market segmentation strategies for internet fashion shopping malls. As a result of an empirical analysis, it was found that important standards for assessing the store image of internet fashion shopping malls include product and information service, customer service after purchase, atmosphere, convenience and reliability, and all five factors were shown to affect the satisfaction level for all general malls significantly. However, product and information service and convenience were shown not to be significantly influential to the satisfaction level for fashion specialty mall. In addition, customer satisfaction was found to affect the customers' intention to repurchase and word of mouth. Therefore, if marketing managers of internet fashion shopping malls elevate customer satisfaction by managing the store image before the customers' purchase, they can attract customers to repurchase intention and ultimately prompt a word of mouth effect.

• Management & Information Systems Review
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• v.13
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• pp.71-97
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• 2003

As an electronic commerce grows in a rapid speed today, it has a great effect on not only our consuming lives but also the marketing activities. The study on involvement levels and consumer satisfaction in physical market in the existing studying papers in home was made progress rapidly. But, the study on involvement levels and consumer satisfaction in virtual market leaves much to be desired. This paper aims at considering the relationship between the involvement levels and the consumer satisfaction factors in the electronic commerce through the internet shopping mall whose importance is emphasized day by day. In this paper, three following questions were studied: (1) what is the difference among the factors(product/service/image) of consumer's satisfaction in accordance with consumers' involvement levels, (2) what is the difference in an intention of repurchase in accordance with the consumers' satisfaction factors, and (3) what is the difference in an intention of repurchase in accordance with the involvement levels and the consumers' satisfaction factors. As a result of analysis, only the service one of the factors of consumer's satisfaction has a difference in accordance with high/low involvement, and also, the factors which have an effect on the intention of repurchase were product, service and image.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.11
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• pp.1817-1827
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• 2009

This study analyzes how the purchase reviews of fashion merchandise influence consumer trust, satisfaction, commitment, word-of-mouth intention, and repurchase intention in internet shopping malls. The survey was conducted from October $15^{th}$ to December $5^{th}$ in 2008, and 368 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results show that the purchase reviews factors of fashion merchandise in internet shopping malls were amusement, assentation, overstatement, genuineness, and usefulness. The assentation, genuineness, and usefulness of purchase reviews have an effect on consumer trust and satisfaction. The amusement, overstatement, and usefulness of purchase reviews have an effect on the emotional commitment of consumers, while the amusement, assentation, overstatement, genuineness, and usefulness of purchase reviews influence the reasonable commitment of consumers. Consumer trust and commitment effect word-of-mouth intention and repurchase intention in internet shopping malls.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.11
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• pp.1828-1838
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• 2009

This study analyzes how the merchandise characteristics of internet fashion shopping malls influence the shopping values, purchase satisfaction, and repurchase intentions of female consumers. The survey was conducted from October $11^{th}$ to $29^{th}$ in 2008, and 401 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results show that the merchandise characteristics of internet fashion shopping malls were merchandise information, merchandise assortment, and merchandise price. The merchandise information and merchandise assortment of internet fashion shopping malls influence the shopping values of female consumers. The merchandise information and shopping values of female consumers effect the purchase satisfaction and repurchase intention in internet fashion shopping malls.

• Journal of Distribution Science
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• v.16 no.1
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• pp.73-85
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• 2018

Purpose - The beauty salon industry is a highly competitive market. Every beauty salon shop aims to keep its customers satisfied and hopes that they will revisit several times. Hence, this paper investigates the key factors affecting the repurchase intention of consumers in the beauty salon industry in Taiwan. Research design, data, and methodology - We first use the content analysis of free-response narratives from beauticians to classify the key factors objectively and develop the questionnaire accordingly. We then distribute the questionnaire to 130 beauty salon consumers to complete the questionnaire. Next, the Grey Relation Analysis is employed to identify the key factors that affect the repurchase intention of consumers in the beauty salon industry. Results - From the perspectives of the beauty salon customers, the factors affecting the repurchase intention of consumers are (1) obvious treatment results, (2) the treatment space considers personal privacy, (3) the offer of promotional prices for treatment/product trials, and (4) the product knowledge of the beauticians. From the perspectives of the beauticians, the factors include (1) the treatment space is well-designed and makes the customers feel relaxed, (2) enhancement of the customer relationship, (3) the treatment space considers personal privacy, and (4) the positive service attitude of the beauticians. Conclusions - We analyze all the key factors and offer some suggestions as a conclusion.

• The Research Journal of the Costume Culture
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• v.24 no.1
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• pp.13-26
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• 2016

The purpose of the present study is to investigate the effect of time remaining to use mileage in the notification message from retailers on consumer responses. A total of 577 consumers participated in experiments involving different notification messages of the time remaining to use mileage. Results showed: 1) a significant difference in mileage benefit perception, positive emotion, negative emotion, attitude toward retailers, and repurchase intention according to the remaining time to use mileages, 2) benefit perception positively affected positive emotion and negatively affected negative emotion; positive emotion positively affected and negative emotion negatively affected attitude toward retailers; and attitude positively affected repurchase intention on retailers, and 3) the remaining time to use mileages moderates the relationship between attitude and repurchase intention. Findings highlighted the importance of timing of the message to notify the consumer as to remaining time to use mileage. In the case of a message indicating long remaining time to use mileage, consumers showed more positive responses toward retailers than did consumers who had a message indicating short remaining time to use mileage. These results can be used as guidelines to select the optimal time to send notification messages of remaining time to use mileage in order to generate positive consumer responses.