• Journal of the Korean Society of Costume
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• v.56 no.5 s.104
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• pp.13-28
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• 2006

The object of this study lies on classifying the size, which is mostly favored in Korea where the wedding dress is usually regarded as an article for rent, and on suggesting the range of sleeve design and that of neck line of bodice. For that, I extracted the average size by analyzing and researching the standard size of actual bodice from real wedding dress manufacturing company. According to the result of the research I named the standard size of Korean wedding dress for rent as 'WM' which has the girth of 88cm and the waist measure of 69cm. Based on the size 'WM', I also named the size 'WS' which has the girth of 82cm with extra length of 6cm up and down and the waist measure of 64cm with extra length of 5cm, and the size 'WL' which has the girth of 94cm and the waist measure of 74cm with same extra length as the size 'WS'. The extra space for the inseam of the back is 3 inches for left and right for all sizes and the mark of body size is standardized as 'girth-waist measure'. After that, I suggested the design types of sleeves and neck line of bodice which defined as its size by classifying the bodice of wedding dress based on its size. Generally the neck line of the tank top style has the widest range of wearable size, and the high neck line and bateau neck line types have the narrowest range. And the sleeveless type has the widest range of wearable size while the raglan type has the narrowest one.

• Journal of the Korean association of regional geographers
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• v.17 no.6
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• pp.698-709
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• 2011

Wedding shops, which had been located in Jung-gu, Jongno-gu, Seodaemun-gu, and Mapo-gu in 1990, have been shown a rapid change in light of location since the year of 1995. Thus, most of shops are concentrated on Gangnam-gu in 2010. Wedding dress shops in Gangnam-gu were distributed between Kanglim Church and Apgujeong station in the early 1990s, and then moved gradually to Dosan park and then to Cheongdam-dong after passing through Hakdong intersection. Luxury image in Cheongdam-dong was the main reason for integration of wedding businesses. This intergration of shops showed the peak at the Cheongdam intersection. A motive of having come to start business in Cheongdam-dong was selected the high awareness and image in district, and was taken the ease for business-based cooperation and connection. High rent and inconvenient transportation were reasons for dissatisfaction. The business-based cooperation and connection were mostly formed through a consulting company. Level and reputation of relevant shops were important elements. Even the connective and associative shops are located the most in Cheongdam-dong followed by Nonhyeon-dong, Shinsa Apgujeong-dong in order. The cluster relationship was most noticeable in wedding studio, wedding dress, wedding consulting, and hanbok(Korean traditional clothes) business. Frequency of vertical cluster was indicated to be more than horizontal cluster. User behavior of wedding businesses in Seoul has been collecting wedding information through internet and wedding consulting business.