오늘날의 소비자들은 가격, 제품의 품질 등 실용적 가치 보다 쇼핑의 즐거움, 라이프스타일의 구현, 매력적인 점포쇼핑환경, 브랜드 애착심 등의 정서적 가치를 더 중요하게 생각하고 있다. 이처럼 소비자들은 단순히 상품만을 구매하기보다는 다양한 가치를 얻기 위해 쇼핑을 한다는 사실은 여러 연구에서 제안되었다(안광호와 이하늘 2011; Mathwick 등 2001). 이렇듯 소매점포 선택과 관련한 소비자행동차원의 쇼핑경험가치와 브랜드자산에 대한 중요성과 관심이 높아지고 있지만 관련 연구는 미미한 실정이며 이와 관련한 비교문화적 연구는 매우 미비한 실정이다(황순호 2010). 본 연구는 한국과 중국의 소비자들의 소매점포 선택과 관련한 소비자행동연구의 필요에 의해 시작되었다. 또한 소비자행동분야에서 소비자 경험이 중시되면서 소매점내 쇼핑경험가치에 초점을 맞추었다. 본 연구는 정치, 경제, 사회, 문화적으로 서로 다른 한국과 중국의 소비자들을 대상으로 대형할인점 소매점포에서 고객들이 지각하는 쇼핑 경험가치와 브랜드자산과의 관계를 밝혀내고 이를 통해 점포 충성도와의 관계를 찾아내어 소매점의 쇼핑 경험가치와 관련된 시사점을 찾아내기 위한 국가 간 비교 연구를 시도하였다. 본 연구는 이론적 배경으로 쇼핑가치와 유통브랜드 자산, 그리고 점포 충성도에 대한 이론적 배경을 소개하였으며, 가설 검증을 위한 자료 수집을 위하여 한국과 중국의 대형할인점 고객들을 대상으로 한국과 중국의 대도시 (서울 과 북경) 소비자들을 표본프레임으로 설정하고, 대면 설문조사를 실시하였다. 연구의 결과 한중간 소비성향 차이 비교에 대한 결과를 요약하면 다음과 같다. 첫째, 한국소비자와 중국 소비자 간의 소비성향차이를 검정한 결과 중국 소비자들은 심미적 소비성향과 상징적 소비성향의 평균값이 한국 소비자들에 비해 높게 나타났으며 한국 소비자들은 쾌락적 소비성향이 중국소비자들에 비해 상대적으로 높은 것으로 나타났다. 둘째, 대형할인점에 대한 한국과 중국의 브랜드 자산 지각에 대한 연구결과 중국에 비해 한국 소비자들이 브랜드 인지와 브랜드 이미지를 모두 높게 지각하는 것으로 나타났다. 셋째, 한국과 중국에서 편의점과 할인점 이용 고객들이 지각하는 소매점에서의 쇼핑경험에 대한 탐색적 요인분석결과 각각의 국가에 따라 각기 다른 쇼핑경험가치가 나타났다. 한국의 할인점에서는 소비자이익 가치, 심미성가치, 유희성 가치가 중요한 쇼핑가치로 도출되었다. 또한 중국의 할인점에서는 유희성 가치, 심미성 가치, 소비자이익 가치, 서비스우수 가치가 중요한 쇼핑경험가치로 도출되었다. 이러한 연구의 목적에 대한 실증적 분석을 바탕으로 한국과 중국의 대형할인점 소비자들의 쇼핑경험가치과 브랜드자산을 바탕으로 한국의 대형할인점에 있어서 경험가치의 이론적 중요성에 관한 새로운 통찰력을 제공하여 주며 충성도 제고에 있어서 브랜드관리의 중요성에 대한 이론적 시사점을 제공하여 준다. 이와 더불어 유통의 국제화 시대에 있어서 대형할인점의 국제화에 요구되는 한국과 중국 간의 고객 가치의 차이점에 대한 비교문화적 관점에서 중요한 실무적 시사점을 제시한다. 즉, 해외유통전략을 실행하는데 있어서 쇼핑가치에 기반한 현지화 전략의 중요성에 대한 시사점을 제시하여 주며 국가차원에서의 차별적 유통전략의 개발 필요성을 제안하여 준다.
When children are admitted to hospital, they have to adapt to new and unfamiliar stimuli. Children may respond with fear to stimuli such as pain or unfamiliar experiences. One goal of nursing is to help hospitalized children to adapt effectively to their hospital experience. Accordingly, nurses need to assess childrens' fears of their hospital experience to contribute to the planning of care to alleviate these fears. The problem addressed by this study was to identify and measure hospital-related fears(hereafter called HRF) in hospitalized school-aged children. The study was conceptualized with Roy's model. A descriptive qualitative approach was used first, followed by a quantitative approach. This study was conducted from November 30, 1989 to January 12, 1991. The sample consisted of 395 hospitalized school-aged children selected through an allocated sampling technique in nine general hospitals. The HRF questionnaire (three point likert scale ) was developed by a delphi technique. The data were analyzed by an SAS program. Factor analysis was used for the examination of component factors. Differences in the HRF related to demographic variables were examined by t-test, analysis of variance and the Scheffe test. The crude scores of the HRF scale were transformed into T- scores to calculate the standard scores. The results included the following : 1. Forty-four items were derived from 188 statements identifying the childrens' hospital-re-lated fears. These items clustered into 14 factors, fear of injections, operations, bodily harm others' pain, medical rounds, physical examinations, medical staff, disease process, blood and X-rays, drugs and cockroaches, tests, harsh discipline from parents or staff, being absent from school, and separation from family. The 14 factors was classified into four categories,'pain','the unfamiliar','the un-known' and 'separation'. 2. The reliability of the HRF instruments was .92(Cronbach's alpha). In the factor analysis, Cronbach's alpha coefficients for the 14 factors ranged from .84 to .86 and Cronbach's alpha coefficients for the four categories ranged from .70 to .84. Pearson correlation coefficient scores for relationships among the 14 factors ranged from ,11 to .50, and among the four categories, from ,44 to ,63, indicating their relative independence. 3. The total group HRF score ranged from 45 to 130 in a possible range of H to 132, with a mean of 74.51. The fears identified by the children were, in order, injections, harsh discipline by parents or staff, bodily harm, operations, medical staff, disease process, and medical rounds ; the least feared was others' pain. The fear item with the highest mean score was surgery and the lowest was examination by a doctor. HRF scores were higher for girls than for boys, and for grade 1 students than for grade 6 students. HRF scores were lower for children whose fathers were over 40 than for those whose fathers were in the 30 to 39 age group, and whose mothers were over 35 than for those whose mothers were in the 20 to 34 age group. HRF scores were lower when the mother rather than any other person stayed with the child. The expressed fear of pain, the unfamiliar, the un-known and of separation directs nurses' concern to the threat felt by hospitalized children to their concept of self. This study contributes to the assessment of fears of hospitalized children and of stimuli impinging on those fears. Accordingly, nursing practice will be directed to the alleviation of pain, pre-admission orientation to the hospital setting and routines, initiation of information about procedures and experiences and arrangments for mothers to stay with their children. Recommendations were made for further research in different settings and for development and testing of the instrument.
Chronic health problems has become a major concern and challenge to the health care professionals today. Especially hypertension, one of the leading primary cause of death in Korea, is a typical chronic disease requiring adequate and continuous management. Though these hypertensives need to maintain desirable health practice by themselves for their life time, many previous studies indicated that most of the essential hypertensives have no specific symptoms and thus, reluctant to follow appropriate medical regimens causing the condition further aggravated and complicated. Self-care is an essential factor that keeps chronic patients in control of their health and wellness. Thus this study was conducted to identify the effect of the comprehensive self-regulation program as a nursing intervention on the promotion self-care performance and improvement in physical parameters of hypertensives. For this purpose, a one group quasi-experimental research with pre and post test design was used. The subjects of the study was consisted of thirty persons with mild or moderate essential hypertension from two companies in Cheong-ju city. The whole program was carried out from October, 1993 to February, 1994. The self-regulation program was consisted with group education on hypertension and self-care, self-regulation including the blood pressure self-monitoring and recording, recording of daily self-care activities, and encouraging and reinforcing self-efficacy through verbal persuation and enactive attainment. The subjects were asked to measure their own blood pressure by themselves twice per day and to record blood pressure and the daily self-care performance according to the instructions provided during the whole period of 9 weeks. The instruments used for data collection in this study were as follows : 1) Instruments used for measuring the knowledge about hypertension, multiple health locus of control, and perceived benifits and barriers were adapted from previous studies and modified by author to be fit for the subjects. 2) Self-efficacy scale and self-care performance record were developed by the author. 3) Physiological parameters included systolic / diastolic blood pressure, body weight, level of blood cholesterol, and 24hour ambulatory blood pressure. The post-experimental Cronbach's Alpha as the reliability test of scales were 0.703-0.897, an appropriate level of confidence. The effect of the program was analyzed by experimental stages ; the first week, the fifth week, and the ninth week since the experimental imput began. Data were analyzed by the SPSS PC+ program with paired t-test and t-test, repeated measure ANOVA, and pearson's correlation to de termine the effect of program. The results were as follows : 1) After the self-regulation program, scores on knowledge(t=-2.41, p=.011), perceived self-efficacy (F=5.60, p=.001), self-care performance(F=22.31, p=.0001) were significantly higher than those before the program. 2) After the program, both systolic and diastolic blood pressure were significantly lower than those before the program(F=10.89 -13.11, p=.0001). However in 24hour ambulatory blood pressure, systolic mean pressure was nearly significantly lower, but not in diastolic mean pressure. 3) After the program, the body weight was significant decresed(t=5.53, p=.0001), but the blood cholesterol level was not decreased significantly except in those cases with higher cholesterol level. 4) There were significant relationships between changes in self-care performance and diastolic pressure at 1st week (r=.3389, p=.033) and changes in self-care performance and systolic pressure at 9th week(r=.3651, p=.024). 5) There were significant relationship between perceived self-efficacy and self-care performance at 5th week(r=.5313, p=.001) and 9th week (r=.3026, p=.052). 6) After the program, internal health locus of control and perceived benefits did not show significant change, but perceived barriers was significantly lower than those before the program (t=3.57, p=.0001). From the above results, it can be concluded that 1) The self-regulation program is an effective nursing strategy to promote self-care performance of hypertensives and to lower the blood pressure. Thus this program can be recommended in the management of the hypertensives in workplaces and community settings. 2) The synthesis of Orem's self-care theory and Bandura's self-regulation & self-efficacy theory in this study was proved to enhance explanation and prediction of the change of self-care behavior. Thus the result of the study would contribute in development of the self-care theory and an expansion of practice-theory.
한우의 고급육과 관련된 비육생리를 규명하여 최적의 출하시기를 결정하고 한우 개량을 위한 종축검정에 참고자료를 제공하기 위하여1999-2000년도에 출생하고 한우 후대검정에 공시된 거세 검정우들 중 127두를 무작위 추출하여 생후 11개월령부터 24개월령 출하시까지 1개월 단위로 생체단층촬영기를 이용하여 육질을 조사하였다. 조사된 자료를 이용하여 월령별 또는 체중 증가에 따른 배장근단면적, 등지방두께 및 근내지방도의 변화를 살펴보았고 이들 측정치가 도축하여 조사된 실측치와 상관관계를 알아 보았다. 분석결과 배장근단면적의 증가는 체중의 증가와 상당히 밀접하게 관계되었으며(P<0.01) 등지방두께의 증가는 비육후기로 갈수록 월령의 이차항과 정의 관계를 보였다(P<0.01). 근내지방도의 증가는 개체의 나이와 밀접한 관계를 보였으며(P<0.01) 개체간의 변이는 생후 11개월령부터 시작되고 있었으나 17개월령 이후로 갈수록 개체간 변이 폭이 커지고 있음을 알 수 있었다. 월령별 육질 측정치가 실측정치와의 상관관계에 있어서는 나이 및 체중에 대한 보정을 실시하지 않았을 경우, 생후 17개월령 이후에 조사된 전형질에 있어서 0.6이상의 상관관계를 보이고 있었으며 22개월령 이후의 측정치와 실측치 간에는 90% 전후의 높은 상관관계를 보이고 있었다. 출하 2주 이내의 초음파 측정치와 도축 실측치와의 상관은 나이 및 체중에 대한 보정을 실시하고 추정하였을 때, 배장근단면적에 대하여는 0.91~9.92, 등지방두께에서 0.94 및 근내지방도에서 0.88으로 비교적 높게 추정되었다. 하지만 분석에 고려된 육질 관련 월령별 초음파 측정치들간에 상관은 비교적 낮게 추정되었는데 이는 적은 조사자료 및 초음파 측정의 오차 등에 기인한 것으로 사료되며 보다 많은 연구가 필요할 것으로 사료되었다. 또한 한우에 있어서 생축으로부터 육질을 판정하기 위해서는 15-17개월령 이후가 적당할 것으로 사료되었으며 22개월령 전후의 측정치는 출하시기를 결정하는데 좋은 참고자료로 사용될 수 있을 것으로 사료되었다. 한편 종축선발을 위한 육질 조기판정은 외국의 12개월령 측정치와는 달리 15개월령 측정치가 보다 타당하다고 사료되었으나 이들 측정치에 대한 유전적 변이에 대한 연구가 필요할 것으로 사료되었다.
최근 제7차 교육과정이 실시되면서 준거 지향적인 수행평가에 대한 요구가 커지고 있으며, 이러한 상황에서 평가의 절대적인 기준을 마련할 필요성 또한 절실해지고 있다. 본 연구는 제7차 교육과정에 근거하여 고등학교 과학 중 '생식' 단원과 '생물 농축' 단원에 대해서 필수 학습 요소, 성취 기준, 평가 기준 및 평가 문항을 개발하고, 이를 바탕으로 개발한 평가 문항을 실제 현장에 적용하여 그 타당성을 검증하는 것을 목적으로 한다. 본 연구에서는 제7차 교육과정과 고등학교 과학의 7종 교과서를 바탕으로 하여, '생식' 과 '생물 농축' 단원의 필수 학습 요소를 추출하고, 준거 지향 평가의 기초가 되는 객관적이고 타당한 성취 기준 및 평가 기준을 마련하였다. 추출된 필수 학습 요소는 '생식' 단원에서 12개, '생물 농축' 단원에서 4개이었으며, 개발된 성취 기준은 '생식' 단원에서 총 26개, '생물 농축' 단원에서 총 9개로 각각은 지식(K), 탐구(P), 태도(A)의 세 개 영역으로 구분하여 개발하였다. 이상과 같이 개발된 성취 기준을 바탕으로 평가 기준을 개발하였다. 개발된 평가 기준의 수는 '생식' 단원에서 총 25개, '생물 농축' 단원에서 9개였다. 성취 기준과 평가 기준에 따라 '생식' 단원과 '생물 농축' 단원에서 개발된 평가 문항의 수는 서술형 문항 17개, 논술형 문항이 13개, 포트폴리오가 2개로 총 22문항이었다. 각 평가 문항은 구체적인 채점 기준을 제시하였으므로, 교육과정에 근거한 객관적인 평가에 사용될 수 있다. 개발된 평가 문항 중, 서술형 문항 8개를 경기도 소재 고등학교 1학년 학생 240명을 대상으로 적용 분석하였다. 서술형 문항에 대한 학생들의 응답을 두 가지 검사 이론을 적용하여 분석하였는데, 평가 문항의 기본적인 양호도 검증을 실시한 결과, 본 연구에서 개발된 서술형 문항들은 난이도와 변별도 면에서 전반적으로 적절한 지수를 보여 수행 평가로 사용하기에 적절한 문항들이었다. 개발한 서술형 수행 평가 문항들은 미리 개발된 성취 기준과 평가 기준을 바탕으로 하였으므로 교수 학습의 목표와 내용에도 적합하였다. 고전 검사 이론과 다분 문항 반응 이론에 의해 분석된 문항의 변별도에는 언어적인 해석의 차이가 없었으나, 문항 난이도의 경우는 고전 검사 이론을 사용하였을 때 집단의 특성이 많이 나타나 다분 문항 반응 이론을 사용한 결과와 비교하여 해석의 차이가 다양하게 나타났다.
Franchising is one of the fastest growing types of business. It is already popular and well-known in the U.S., and has been growing in many other countries including Korea. Furthermore, many Korean franchising companies have expanded their business overseas actively. According to the data by the Ministry of Industry and Resource, 82 companies out of a sample of 500 franchising companies are already operating in many foreign countries and 48% of them have started their foreign business since 2006. This clearly indicates the fast growing current trend of foreign operation by Korean franchising companies. In spite of the fast growing trend of foreign expansion in the industry, academic research on internationalization of franchising companies is extremely difficult to find. Accordingly, academic research on the issue is necessary and urgent in Korea. Among the various research questions on internationalization of franchising business, this study intends to investigate the difference in organizational factors between the franchising companies doing foreign operation and those doing business only domestically. More specifically, this research has the following purposes. First, considering the lack of theoretical basis of previous studies, resource-based theory and agency theory are employed as the theoretical bases. Second, this study explains the difference in internationalization based on organizational factors such as company size, history and growth rate. Third, the five hypotheses regarding the difference in organizational factors are presented and tested empirically, which is the first attempt in the area of this topic. Finally, the study attempts to clarify the conflicting implications among theories regarding some organizational factos such as growth rate. As the theoretical background, resource-based theory and agency theory are discussed. According to resource-based theory, a firm can grow continuously when it has competence and resource, and also the ability to develop them. The competence and resource can include capital, human resource, management skill, market information, ability to manage risk, etc. Meanwhile, agency theory views the relationship between franchisor and franchisee as an agency relationship. In agency theory, bonding capability and monitoring capability are the two key factors which promote internationalization of franchising companies. Based on the two theories, a conceptual model is designed. The model consists of two groups of variables. One is organizational factors including size, history, growth rate, price bonding and geographic dispersion. The other is whether a franchising company is operating overseas or not. We developed the following five research hypotheses basically describing the relationship between organizational factors and internationalization of franchising companies. H1: The size of franchising companies operating overseas is larger than that of franchising companies operating domestically. H2: The history of franchising companies operating overseas is longer than that of franchising companies operating domestically. H3: The growth rate of franchising companies operating overseas is higher than that of franchising companies operating domestically. H4: The price bonding of franchising companies operating overseas is higher than that of franchising companies operating domestically. H5: The geographic dispersion of franchising companies operating overseas is wider than that of franchising companies operating domestically. Data for the analyses are obtained from 2005 Korea Franchise Survey data co-generated by Ministry of Industry and Resource, GS1 Korea, and Korea Franchise Association. Out of 2,804 population companies, 2,489 companies are excluded for various reasons and 315 companies are selected as the final sample. Prior to hypotheses tests, validity and reliability of the measures of size, history, growth rate and price bonding are examined for further analyses. Geographic dispersion is not validated since it is measured using nominal data. A series of independent sample T-tests is used to find out whether there exists any significant difference between the companies internationalized and those operating only domestically for each organizational factor. Among the five factors, size and geographic dispersion show significant difference, growth rate and price bonding do not reveal any difference and, finally, history factor shows conflicting results in the difference depending on how to measure it.