• 제목/요약/키워드: relationship model

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패션점포의 관계마케팅 형성과정모형에 관한 이론적 고찰 (A Study on the Relationship Marketing Process Model for Fashion Stores)

  • 김지연
    • 한국의류산업학회지
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    • 제7권6호
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    • pp.609-616
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    • 2005
  • The purposes of this study were to investigate relationship marketing in fashion retail setting through literatures and were to set up a relationship marketing model which is suitable for fashion stores. In order to achieve the purposes of this study, concepts and properties of relationship marketing were studied through the previous studies. Relationship marketing research tendency in retail setting was examined and relationship marketing strategies of fashion stores were examined. As a results, relationship marketing process model for fashion stores was developed. The variables influenced on long-term relationship intention of fashion consumers may be relationship benefits, satisfaction, trust, and commitment. Relationship benefits might have an influence on satisfaction, trust, and commitment. Finally commitment might have an influence on long-term relationship intention. Also, Consumer buying characteristics and consumer relationship disposition might have an influence on relationship marketing process model for fashion stores.

주거공간의 소속관계 전산모델 평가연구 (An Evaluation on the Digital Model of Belonging Relationship Information in Dwelling Spaces)

  • 정낙현;이재훈
    • 한국주거학회:학술대회논문집
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    • 한국주거학회 2006년도 추계학술발표대회 논문집
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    • pp.190-195
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    • 2006
  • The purpose of this study is to suggest the digitalizing model of Belonging relationship information. for this study, the psychological demands of people are analysed based on the premise that the formation of various space is made by mental needs rather than functional needs. The Digitalized Belonging relationship information model consisted of such structuring factors, the visual relationship information, the accessible relationship information and the opening ratios of spaces As a result, the suggested digitalizing model will be considered as an efficient tool for the objective analysis of Belonging relationship between space. In addition, the model will contribute to the expansion of terminology in the field of digital space design

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웹 기반 시스템에서 효과적 모델관리를 위한 메타지식 (Meta Knowledge for Effective Model Management in Web-based System)

  • 김철수
    • 지능정보연구
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    • 제6권1호
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    • pp.35-50
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    • 2000
  • Diverse requirements of users on web-based model management force a system agent to develop user-adaptive building a model in reality and providing an adequate solution method of the model. The relationship between models is important knowledge for the agent to effectively build a new model to adaptively adjust an existing model under a problem and to efficiently connect the new model into an adequate solution method. Since the generating process of the inter-model relationship is more difficult than the building a new model however the process mostly depends on the knowledge of operation research experts. Without the adequate scheme of the inter-model relationship the burden of the management for the agent increases rapidly and the quality of the services may worsen. This study shows that meta-knowledge generated from relationship between models is important for the user to build a model in reality and to acquire the solver appropriate to the model. The relationship that consists of common and exclusive objects between models can be represented by frames. The system under development to implement the idea includes user-adaptive ability which identifies a model through forward chaining method and searches the solver appropriate to the model by using the meta knowledge. We illustrate the meta knowledge with an applied delivery system in supply chain management.

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ERX : 개체 관계 모델로부터 XML 스키마 생성 도구 (ERX : A Generation Tool of XML Schema based on Entity-Relationship Model)

  • 김영웅
    • 한국인터넷방송통신학회논문지
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    • 제13권2호
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    • pp.149-155
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    • 2013
  • 오늘날 대표적인 데이터베이스 설계 도구로 개체 관계 모델을 사용하고 있으며, 데이터를 표현하고 교환하는 표준 언어로 XML을 사용하고 있다. 그러나 많은 개체 관계 모델 제품들은 각각 서로 다른 표현형식을 사용하기 때문에 이들 제품들 사이에 호환성에 어려운 점이 있으며, XML은 언어가 갖는 복잡성으로 인해 XML을 이용하여 현실세계를 직접 설계하기에는 어려운 점이 있다. 본 논문은 이질적인 제품들 사이의 호환성을 제공하기 위해 개체 관계 모델을 XML 스키마로 변환하는 도구인 ERX(Entity-Relationship model to Xml)를 제안한다. ERX는 입력으로 개체 관계 다이어그램을 받아 이를 변환 규칙을 통해 XML 스키마를 출력한다. 변환 규칙에는 개체집합, 관계집합, 매핑 대응수(mapping cardinality), 일반화(generalization) 개념 등을 포함한다.

임부의 내적 작동모델에 따른 산전애착과 친모와의 관계 및 배우자와의 관계 (The Relationship Among Mother-Daughter Relationship, Husband-Wife Relationship and Prenatal Attachment according to Pregnant Women's Internal Working Model)

  • 정영숙
    • 여성건강간호학회지
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    • 제10권3호
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    • pp.210-217
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    • 2004
  • Purpose: The purpose of this study was to identify the relationship among mother-daughter relationship, husband-wife relationship, and prenatal attachment according to pregnant women's internal working model. Method: A convenience sample of 68 pregnant women was recruited from two OBGYN hospitals in M city. Data collection was conducted through the use of an Adult Attachment Interview and questionnaires. This study used a descriptive correlational design and the period of investigation was from July 3-20, 2002. 41 of the 68 women were in a secure pregnant women's internal working model and 27 of the 68 in insecure ones. The data were analyzed by Chi-square test, t-test, and Pearson Correlation Coefficient. Result: The results of this study were as follows: Mean score of the prenatal attachment of the secure pregnant women and mean score of the mother-daughter relationship of the secure pregnant women was significantly higher than that of insecure ones. 3) Prenatal attachment was negatively and significantly related to mother-daughter attachment and husbandwife attachment in the secure pregnant women's internal working model. However it was not significantly relationship in insecure pregnant women's internal working model. Conclusion: It is found in this study that there is an intergenerational attachment relationship during pregnancy. Further findings support the development of creative strategies to enhance positive attachment relationships for pregnant women. It is recommended to develop nursing education of attachment for the insecure pregnant women's internal working model.

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조직간 관계의 질 형성과 거래지속 기간의 조절효과에 관한 연구: 수출업체와 수입업체를 중심으로 (Managing Relationship Quality between Exporters and Importers: The Moderating Effect of Duration)

  • 이동진;이형탁;박진용
    • Asia Marketing Journal
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    • 제7권2호
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    • pp.1-22
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    • 2005
  • 본 연구는 거래지속기간에 따른 수출-수입업체간의 관계의 질에 대한 연구모형을 검토한 것이다. 연구모형은 지각된 유사성, 관계성과, 기회주의가 관계의 질에 영향을 주며, 거래 지속기간이 이들 관계에 조절변수로 작용하는 것으로 설정하였다. 또한 관계의 질은 결속에 영향을 주는 것으로 설정되었다. 연구가설의 검정을 위해 해외수출업체와 관계있는 수입업체 201개를 대상으로 설문조사를 실시하였다. 연구결과 대부분의 가설이 지지되었으며, 특히 지각된 유사성은 거래초기에는 관계의 질에 영향을 주지만, 거래후기에는 관계의 질에 유의한 영향을 미치지는 못하는 것으로 나타났으며, 기회주의는 거래초기보다 거래후기에 더욱 부정적인 역할을 하는 것으로 나타났다.

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병원 웹사이트 품질 인식과 관계몰입이 고객충성도에 미치는 영향 (The Effect of Quality Cognition of the Web Site of the Hospital and Relationship Commitment on Customer Loyalty)

  • 김희영;김은아;하윤주
    • 한국병원경영학회지
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    • 제16권3호
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    • pp.41-56
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    • 2011
  • The research was to investigate the effect of quality cognition of the web site of the facility and relationship commitment on customer loyalty. The respondents were 190 patients and caregivers. Data were collected from March 1st to 31st, 2010 at C university hospital in G city. The effect of facility web site of quality cognition and relationship commitment on customer loyalty showed 43.9%(F=35.806) in model 1, 58.4%(F=51.113) in model 2, and 58.7%(F=28.185) in model 3. Also, medical information & usage, aesthetics was significance in model 1, medical information & usage, relationship commitment in model 2. In relationship between web site quality cognition and customer loyalty, moderate effect of relationship commitment were not considerable in model 3. As a result, customer loyalty is the leading fact for quality cognition of the web site more than relationship commitment. Therefore, customer loyalty leaves its possibility of increment when facility web site is designated depending on medical information and aesthetics.

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Assessing the Effects of Service Quality, Experience Value, Relationship Quality on Behavioral Intentions

  • TRAN, Van Dat
    • The Journal of Asian Finance, Economics and Business
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    • 제7권3호
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    • pp.167-175
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    • 2020
  • The study aims to examine the relationships between service quality, experience value, relationship quality and behavior intentions. Validated measurements were identified from a literature review. The total of 309 valid respondents were used in this research. The measurement model and the conceptual model depicting hypothesized relationships were evaluated based on the 309 responses using confirmatory factor analysis and a structural equation modeling, accordingly. In addition, this study systematized the concepts, defined and tested the component scales of the relationship model between service quality, experience value, relationship quality and behavior intentions from the collected data, which helps to adequately identify the relationship between the factors in the model as well as the impact. The findings confirm that service quality influences experience values, relationship quality and purchase intention. Service quality, experience value, relationship quality and behavior intentions altogether are not well understood in current literature despite the important implication for managers, academicians and consumers alike. Contributes to a better fit between relationship marketing models and managerial practice in business markets. This study provides managerial implications regarding service quality and experience value so that firms and marketers can consult and apply. Managers should not only focus on the improvement of service quality but overall strategic planning.

The Risk-Return Relationship in Crude Oil Markets during COVID-19 Pandemic: Evidence from Time-Varying Coefficient GARCH-in-Mean Model

  • HONGSAKULVASU, Napon;LIAMMUKDA, Asama
    • The Journal of Asian Finance, Economics and Business
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    • 제7권10호
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    • pp.63-71
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    • 2020
  • In this paper, we propose the new time-varying coefficient GARCH-in-Mean model. The benefit of our model is to allow the risk-return parameter in the mean equation to vary over time. At the end of 2019 to the beginning of 2020, the world witnessed two shocking events: COVID-19 pandemic and 2020 oil price war. So, we decide to use the daily data from December 2, 2019 to May 29, 2020, which cover these two major events. The purpose of this study is to find the dynamic movement between risk and return in four major oil markets: Brent, West Texas Intermediate, Dubai, and Singapore Exchange, during COVID-19 pandemic and 2020 oil price war. For the European oil market, our model found a significant and positive risk-return relationship in Brent during March 26-April 21, 2020. For the North America oil market, our model found a significant positive risk return relationship in West Texas Intermediate (WTI) during March 12-May 8, 2020. For the Middle East oil market, we found a significant and positive risk-return relationship in Dubai during March 12-April 14, 2020. Lastly, for the South East Asia oil market, we found a significant positive risk return relationship in Singapore Exchange (SGX) from March 9-May 29, 2020.

균형성과표를 활용한 전자의무기록시스템의 성과측정 모형개발 (Development of the Performance Measurement Model of Electronic Medical Record System - Focused on Balanced Score Card -)

  • 이경희;김영훈;부유경
    • 한국병원경영학회지
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    • 제21권4호
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    • pp.1-12
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    • 2016
  • The purpose of this study are suggest to performance measurement model of Electronic Medical Record(EMR) and Key Performance Index(KPI). For data collection, 665 questionnaires were distributed to medical record administrators and insurance reviewers at 31 hospitals, and 580 questionnaires were collected(collection rate: 87.2%). Regarding methodology, Critical Success Factor(CSF) and index of the information system were derived based on previous studies, and these were set as performance measurement factors of EMR system. The performance measurement factors were constructed by perspective using BSC, and analysis on causal relationship between factors was conducted. A model of causal relationship was established, and performance measurement model of EMR system was proposed through model validation. Analysis on causal relationship between performance management factors revealed that utility cognition of the learning & growth perspective factor had causal relationship with job efficiency(${\beta}=0.20$) and decision support(${\beta}=0.66$) of the internal process perspective factors, and security had causal relationship with system satisfaction(${\beta}=0.31$) of the customer perspective factor. System quality had causal relationship with job efficiency(${\beta}=0.66$) and decision support(${\beta}=0.76$) of the internal process perspective factors, all of which were statistically significant(P<0.01). Job efficiency of the internal process perspective had causal relationship with system satisfaction(${\beta}=0.43$), and decision support had causal relationship with decision support satisfaction(${\beta}=0.91$) and job satisfaction (${\beta}=0.74$), all of which were statistically significant(P<0.01). System satisfaction of the customer perspective had causal relationship with job satisfaction(${\beta}=0.12$), job satisfaction had causal relationship with cost reduction(${\beta}=0.53$) of the financial perspective, and decision support satisfaction had causal relationship with productivity improvement(${\beta}=0.40$)of the financial perspective(P<0.01). Also, cost reduction of the financial perspective had causal relationship with productivity improvement(${\beta}=0.37$), all which were statistically significant(P<0.05). Suitability index verification of the performance measurement model whose causal relationship was found to be statistically significant revealed that $X^2/df=2.875$, RMR=0.036, GFI=0.831, AGFI=0.810, CFI=0.887, NFI=0.838, IFI=0.888, RMSEA=0.057, PNFI=0.781, and PCFI=0.827, all of which were in suitable levels. In conclusion, the performance measurement indices of EMR system include utility cognition, security, and system quality of the learning & growth perspective, decision support and job efficiency of the internal process perspective, system satisfaction, decision support satisfaction, and job satisfaction of the customer perspective, and productivity improvement and cost reduction of the financial perspective. In this study, it is expected that the performance measurement indices and model of EMR system which are suggested by the author, will be a measurement tool available for system performance measurement of EMR system in medical institutions.