• The Journal of the Korea Contents Association
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• v.22 no.2
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• pp.173-186
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• 2022

The purpose of this study is to investigate the influence of gamification strategies on improving participation and motivation of shared electric scooter users. To this end, this study derived the user type through the first research question of how the shared electric scooter usage behavior and pulse are, and derived user tasks and scenarios. The second research question, a shared electric kickboard app with gamification, was tested by users to see if it helps increase user participation and form motivation. As a result of the analysis, it was found that users were induced to be considerate of other users by using a combination of the motivational, relational, and self-expression strategies of gamification. Second, it was found that the use of motivation, achievement and reward, and reward visualization strategy elements promotes user's voluntary behavior. Third, through relationship, achievement, and reward strategies, users participated to create a positive culture of shared electric scooters, drawing immediate feedback, indicating that convenience has increased. In conclusion, it was found that the user helped to play a positive role in voluntary participation and motivation through the use of the shared electric kickboard service with gamification.

• Journal of Service Research and Studies
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• v.10 no.4
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• pp.43-55
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• 2020

Recently, as the importance of experience data increases, there are many attempts to deal with experience data from a data science perspective. In the case of approaching as a collection method of a quantitative survey method that seeks to quantify numerically such as big data, it is difficult to interpret the value of experience in a wide range, and it is relatively expensive and time consuming, and personal information infringement There is a limit to the analysis due to the risk of However, since ethnography, a procedure for collecting experience data based on qualitative research, is mainly carried out in the natural real environment of future customers from the perspective of users, it is possible to confirm the nature that customers face with a small sample. In addition, it is also easy to interpret the relational dimension of the empirical data. Although the ethnography method of collecting experiential data is economical and efficient, it is important to reduce errors in the collection process because the lack of scientific procedures for the data collection process can be a problem. It is important to secure the validity of whether the correct measurement tool is used for ethnography-based experiential data collection and to secure the reliability of the use of a valid measurement tool and method by accurately selecting the measurement target. From this point of view, it is necessary to verify the reliability of the research method that clearly selects the measurement target and secures the validity for the development of the correct measurement method and tool for the collection of ethnography experience data. Therefore, in this study, a verification study was conducted on the data and methodology cases of the'I know you_AI' service that analyzes the customer experience of self-employed based on the ethnography method of collecting experience data..

• Science of Emotion and Sensibility
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• v.26 no.2
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• pp.85-102
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• 2023

This study aims to examine whether emotional clarity predicts low levels of social interaction anxiety among senior citizens and to verify whether self-esteem and self-efficacy play a critical role as mediators between them. An online survey measuring emotional clarity, social interaction anxiety, self-esteem, and self-efficacy was conducted with 217 Korean senior citizens. The analysis revealed that emotional clarity in old age predicted lower social interaction anxiety. Besides, self-esteem mediated the relationship between emotional clarity and social interaction anxiety, while self-efficacy did not produce consistent results. That is, recognizing one's emotions increases one's self-esteem, which reduces social interaction anxiety, but this mediating effect could not be confirmed through self-efficacy. This result emphasizes that recognizing one's emotions in old age is an important factor in facilitating interaction with others, and shows that individuals can be comfortable in relational situations because emotional clarity increases one's self-esteem. Finally, the implications of this study and the future direction of this research area were discussed.

• Journal of Service Research and Studies
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• v.13 no.3
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• pp.82-104
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• 2023

This study analyzes the effect of users' experiences using AI chatbot services on relationship quality and behavioral intention. For the study, a survey was conducted on users who experienced AI chatbot services, and the research hypothesis was verified by analyzing the final 299 copies of valid data. As a result of the analysis, it was confirmed that satisfaction and trust, which are the relationship quality dimensions of AI chatbot service, were formed in users through the cognitive experience, emotional experience, and relational experience. In addition, it was confirmed that satisfaction and trust have a positive effect on the intention to continue using and recommending AI chatbot services, which correspond to the level of consumers' behavioral intentions, respectively. In addition, in terms of relationship quality, it was significant in all paths of the road of behavior, but in satisfaction, the path coefficient of the road of continuous use of AI chatbot and recommended road was significantly higher than the path coefficient in trust. This study provided a theoretical foundation that the relationship with relationship quality that affects behavioral intention also affects AI chatbot services in the online environment, and it is significant in that it suggests that relationship quality is an important mediating factor in establishing long-term relationships with consumers.

• Journal of Korea Entertainment Industry Association
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• v.13 no.4
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• pp.271-281
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• 2019

The purpose of this study is to provide basic data for improving the adaptability of college life by examining the effects of individuality and relationship of university freshmen on college life adaptation. The study subjects were 383 freshmen enrolled in a university in Chungbuk C City, and a multiple regression analysis was conducted to examine the factors of impact. The first study found that boys were more individual in genders, depending on the general characteristics. Extroverted students were more relational. In the majors, students in the humanities and social sciences were more related, and students in the natural engineering department were more individual. Second, the lower factors affecting college students' adaptation to college life were found to be autonomous in individuality, and affinity and intimacy in relation. In particular, autonomy has the greatest impact on adaptation to college life, followed by affinity and intimacy. Based on these results, policy suggestions are needed first, it is necessary to balance and balance individuality and relationship. second, it is necessary to create activities and learning environments that you can choose for yourself. third, it is necessary to develop programs to promote affinity and intimacy such as department events and club activities. fourth, emotional and psychological program support through face-to-face contact should be activated to improve individuality and relationship.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.33 no.1
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• pp.47-70
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• 2022

The purpose of this study is to empirically verify the factors(organization managerial factors, relational factors and personal factors) that affect the knowledge sharing intention of records management specialists. A total of 126 responses were used for the final analysis and the findings of this study are as follows: First, managers' interests and supports had a significant positive effect on tacit knowledge sharing intention, but evaluation and compensation system had a negative effect on tacit knowledge sharing intention. Second, job stress was found to have a significant positive effect on the intention of knowledge sharing(tacit, explicit). It is required to form an organizational culture where records management specialists can freely participate in knowledge sharing activities with the interest and support of managers. In addition, the process of continuously improving the causes of one of the causes of job stress, such as awareness improvement and deprivation, should be carried out through records management training for all employees. This study is meaningful in that it provides policy implications for promoting knowledge sharing as a solution to the managerial problems faced by records management specialists by utilizing the current staffing structure.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.40 no.1
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• pp.41-49
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• 2022

Recently interests on the application of thermal cameras have increased with the advance of image analysis technology. Aside from a simple image acquisition, applications such as digital twin and thermal image management systems have gained popularity. To this end, we studied the effect of emissivity on the DN (Digital Number) value in the process of derivation of a relational expression for converting DN to an actual surface temperature. The DN value is a number representing the spectral band value of the thermal image, and is an important element constituting the thermal image data. However, the DN value is not a temperature value indicating the actual surface temperature, but a brightness value indicating high and low heat as brightness, and has a non-linear relationship with the actual surface temperature. The reliable relationship between DN and the actual surface temperature is critical for a thermal image processing. We tested the relationship between the actual surface temperature and the DN value of the thermal image, and then the radiation adjustment was performed to better estimate actual surface temperatures. As a result, the relation graph between the actual surface temperature and the DN value similarly show linear pattern with the relation graph between the radiation-controlled non-contact thermometer and the DN value. And the non-contact temperature after adjusting the emissivity was closer to the actual surface temperature than before adjusting the emissivity.

• Journal of Convergence for Information Technology
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• v.12 no.2
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• pp.1-16
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• 2022

Social network service (SNS) using mobile or web is growing rapidly, and the emergence of various platform services is causing innovative changes in social network service (SNS). This study is to identify the target relation factors of social network users and to empirically study the causal relationship of how much these factors affect user satisfaction through pleasure and self-efficacy. To present an effective and efficient development plan in. In order to empirically verify the research model of this study, a survey was conducted with the general public who had experience using social network services (SNS). Path analysis was performed. As a result, it was possible to verify the correlation of the object relational factors on user satisfaction through pleasure and self-efficacy.First, non-excluded had a significant effect on pleasure, but did not significantly affect self-efficacy. Second, stability attachment did not significantly affect both enjoyment and self-efficacy. Third, social ability did not significantly affect both enjoyment and self-efficacy. Fourth, self-centeredness did not have a significant effect on both enjoyment and self-efficacy. Fifth, pleasure had a significant effect on both self-efficacy and user satisfaction. Sixth, self-efficacy had a significant effect on user satisfaction.

• Asia Marketing Journal
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• v.9 no.1
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• pp.43-72
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• 2007

The recent development of industrial marketing explains the near absence of research on brand equity in business-to-business markets. With recent change, industrial companies have shifted from a production focus to a customer focus. Industrial brand concept is rapidly developing. The basic purpose of this study is to investigate industrial brand equity affecting the result of business relationship between industrial buyers and suppliers. This research presented a comprehensive constructive model consisting of components of industrial brand equity, and then propose the research model base on prior researches and studies about relationships among components of industrial brand equity. Data were gathered from respondents who work in industrial buying center. For this study, Data were analyzed by SPSS 11.0 and AMOS 5.0. The results of this research analysis were as fallow. Industrial brand loyalty was positively related with perceived value, perceived quality, brand awareness, relationship satisfaction, switching cost, relationship commitment. Also, Industrial corporate performance and purchasing value was positively related with brand loyalty and relationship commitment.

• Korean Journal of Environmental Agriculture
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• v.37 no.4
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• pp.251-259
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• 2018

BACKGROUND: Various culture media have been used for hydroponic cultures of horticultural plants under the smart greenhouses with natural and artificial light types. Management of the culture medium for the control of medium amounts and/or necessary components absorbed by plants during the cultivation period is performed with ICT (Information and Communication Technology) and/or IoT (Internet of Things) in a smart farm system. This study was conducted to develop the cloud-based data analysis system for effective management of culture medium applying to hydroponic culture and plant growth in smart greenhouses. METHODS AND RESULTS: Conventional inorganic Yamazaki and organic media derived from agricultural byproducts such as a immature fruit, leaf, or stem were used for hydroponic culture media. Component changes of the solutions according to the growth stage were monitored and plant growth was observed. Red and green lettuce seedlings (Lactuca sativa L.) which developed 2~3 true leaves were considered as plant materials. The seedlings were hydroponically grown in the smart greenhouse with fluorescent and light-emitting diodes (LEDs) lights of $150{\mu}mol/m^2/s$ light intensity for 35 days. Growth data of the seedlings were classified and stored to develop the relational database in the virtual machine which was generated from an open stack cloud system on the base of growth parameter. Relation of the plant growth and nutrient absorption pattern of 9 inorganic components inside the media during the cultivation period was investigated. The stored data associated with component changes and growth parameters were visualized on the web through the web framework and Node JS. CONCLUSION: Time-series changes of inorganic components in the culture media were observed. The increases of the unfolded leaves or fresh weight of the seedlings were mainly dependent on the macroelements such as a $NO_3-N$, and affected by the different inorganic and organic media. Though the data analysis system was developed, actual measurement data were offered by using the user smart device, and analysis and comparison of the data were visualized graphically in time series based on the cloud database. Agricultural management in data visualization and/or plant growth can be implemented by the data analysis system under whole agricultural sites regardless of various culture environmental changes.