• Title/Summary/Keyword: reinforcing effect

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Effect of Experiential Marketing on Brand Loyalty in Local Festival (축제 체험마케팅이 브랜드 충성도에 미치는 영향)

  • Lee, Yk-Su
    • The Journal of the Korea Contents Association
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    • v.10 no.12
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    • pp.406-414
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    • 2010
  • This research the impacts of the experiential marketing elements to the festival brand loyalty and the results are as follow. First, the research showed 2 difference parts as the age and income in the experience and cognitive items. Second, it showed all items of sensory experiences of experiential marketing, emotional experience, cognitive experiences positively affect to the festival brand loyalty. Through these results, first, we could suggest a new data for the development of the festival experience marketing for the enhancement of the festival brands in the future. Second, as the new research applying the festival and experiential marketing, we could found the experiential marketing through the intangible goods as like the festival could affect to the reinforcing of the brand loyalty.

A Study on the Failure Behavior of Reinforced Clay (보강점토의 파괴거동에 관한 연구)

  • 유한규
    • Geotechnical Engineering
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    • v.13 no.1
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    • pp.159-168
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    • 1997
  • In order to investigate the effect of parameters such as orientation and surface roughness of a reinforcing material as well as the water content of the clay matrix on the stress-strain and failure behavior of reinforced clay, uniaxial compression tests were performed on clay samples reinforced with a steel inclusion Test results showed that the increase or decrease in strength of reinforced clay samples was found to depend on the orientation of a steel inclusion as well as water content of clay samples. The possible weakening mechanism induced by reinforcement in clay samples was related to the development of cracks along the tips of interface between steel inclusion and clay matrix. A theoretical interpretation of failure behavior of reinforced clay was made by using fracture mechanics theory, and the experimental results were compared with the theoretical predictions. The predicted crack propagation direction obtained from fracture criteria for a material containing a closed crack with friction agreed reasonably well with the measured values obtained from tests.

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Evaluation of Mixing Conditions for the Production of Optimized High Flowing Concrete

  • Kim, Sang-Chel
    • KCI Concrete Journal
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    • v.11 no.3
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    • pp.79-88
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    • 1999
  • Most difficulties of inducing high fluidity on the concrete mixing design with a strength range of 210 to 240kg/$\textrm{cm}^2$ result from the segregation of aggregates due to the shortage of cementitious binders. To solve the problem, this study concentrated on finding the optimized amount of binder material which does not affect the concrete strength and is also economical. Also there were studies on the use of intermediate sized aggregates to avoid the gap-grading between coarse and fine aggregates so that the material segregation in high flowing concrete was and minimalized the fluidity and penetration capacity of the reinforcing bars was enhanced. Throughout the parametric study with respect to water/binder ratio. superplasticizer. replaceable mineral admixture, the size of coarse aggregate and mixing methods, the effect of each constituent on the characteristics of high flowing concrete could be observed. As a result or partially using stone powder or an intermediate class of aggregate (max. diameter 13mm) . it was fund that the fluidity of concrete significantly increased without material segregation and any change of compressive strengths. It was also proved in this study that proper mixing time and speed are significant factors influence the performence of high flowing concrete.

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Direct Shear Test of Retrofit Anchors Using Deformed Reinforcement and Adhesive

  • Choi, Dong-Uk;Kim, Yong-Gon
    • KCI Concrete Journal
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    • v.12 no.1
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    • pp.91-99
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    • 2000
  • A new type of retrof=t anchor bolt that uses deformed reinforcing bars and a commercial adhesive was developed and then an experimental study was carried out to determine the behavior of the anchors in direct shear. The steel-to-concl몫ete interface was tested. Plain concrete slabs with about 20-MPa compressive strength were used for 23 direct shear tests performed Test variables were anchor diameters (D16, D22. and D29) and edge effect. Three different shear tests were completed: simple shear, edge shear where anchors were pulled against the concrete core, and edge shear where anchors were pushed against the concrete cover In the simple and the edge shear tests where the anchors were pulled against the core, the theoretical dowel strength determined by (equation omitted) was achieved but with relatively large displacements. The shear resistances increased with the increasing displacements. In the edge shear test where the anchors were pushrd against the cover, the peak shear strengths signif=cantly lower than the theoretical dowel strength were determined due to cracks developed in concrete when the edge distance was 80 mm. The peak strengths were about 50% of the dowel strength for Dl6 bar. and about 25% or less of the dowel strength for D22 and D29 bars. Test results revealed that the edge shear where the anchor was pushed against the cover controled.

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The Effect of $SiO_2$ Affect to Thermally Stimulated Current of Insulating Silicone Rubbers (절연용 실리콘 고무의 열자격 전류에 미치는 $SiO_2$의 영향)

  • 이성일
    • Journal of the Korean Society of Safety
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    • v.11 no.2
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    • pp.60-66
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    • 1996
  • In order to look into the internal structure and electrical properties of insulating Silicone rubbers added reinforcing fillers ; Silica(0-140 phr ), and to examine the behavior of charged particles, and the properties of thermally stimulated current (TSC) are investigated, respectively. From the TSC which are formed by applying the electric field of 2~5 ㎸/mm to specimen at temperature range from -150 to $270^{\circ}C$, the results arp as following. In the case of non-filled specimen, four peaks of $\delta$, $\gamma$ , $\beta$ and u are obtained at the temperature of $-120^{\circ}C$, $-60^{\circ}C$, $20^{\circ}C$ and $130^{\circ}C$, respectively and the case of filled specimen, three peaks of $\delta$, ${\alpha}_2$ and ${\alpha}_1$ are observed at the temperature of of $-120^{\circ}C$, $80^{\circ}C$ and $130^{\circ}C$, respectively. The origins of these peaks are that, the $\delta$ peak seems to the result from the contribution of side chain methyl radical, and the $\beta$ peak from the depolarization of space charge polarization owing to added imputity during during manufacturing specimens, and the $\beta$ peak from the orientation of $Si-CH_3$dipole, and the ${\alpha}_2$ near the temperature of $130^{\circ}C$ from carboxyl acid that is formed by the thermal oxidation of high temperature.

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A Study on the Clamping Force Estimation and Failsafe Control Algorithm Design of the Electronic Wedge Brake System (Electronic Wedge Brake 시스템의 클램핑력 추정 및 Failsafe 제어 알고리즘 설계에 관한 연구)

  • Chung, Seunghwan;Lee, Hyeongcheol
    • Transactions of the Korean Society of Automotive Engineers
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    • v.24 no.1
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    • pp.16-23
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    • 2016
  • The EWB(electronic wedge brake) is one in which the braking force is developed in a wedge and caliper system and applied to a disk and wedge mechanism. The advantage of the wedge structure is that it produces self-reinforcing effect and hence, utilizes minimal motor power, resulting in reduced gear and current. The extent of use of clamping force sensors and protection from failure of the EWB system directly depends on the level of vehicle mass production. This study investigated the mathematical equations, simulation modeling, and failsafe control algorithm for the clamping force sensor of the EWB and validated the simulations. As this EWB system modeling can be applied to motor inductance, resistance, screw inertia, stiffness, and wedge mass and angle, this study could improve the accuracy of simulation of the EWB. The simulation results demonstrated the braking force, motor speed, and current of the EWB system when the driver desired to the step and pulse the brake force inputs. Moreover, this paper demonstrated that the proposed failsafe control algorithm accurately detects faults in the clamping force sensor, if any.

Pre-reinforcing Grouting a Sand Gravel Layer for Tunnelling (모래자갈층에서 터널시공을 위한 굴착 전 그라우팅 보강 사례)

  • Kim, Cheehwan
    • Tunnel and Underground Space
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    • v.26 no.6
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    • pp.466-474
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    • 2016
  • Pre-reinforcement with umbrella arch grouting is conducted around a tunnel where a portion of the upper part of the tunnel is located in a sand and gravel layer. Surroundings of a first tunnel situated below groundwater table are reinforced with LW or SSM that is composed of ultra-fine cement and injected into multi-stages through large diameter steel pipes. With them, a first tunnel is safely excavated without both leaking of groundwater and fallings of sand and gravel from the arch. A second tunnel where groundwater is drained down to the bedrock is reinforced with jet grouting. The effect of the pre-grouting reinforcement is monitored by checking whether groundwater is dripping or sand or gravel is falling from the arch of the tunnels.

Is the Paradigm of Income-led Growth Still Valid? (소득주도성장 패러다임은 여전히 유효한가?)

  • Joo, Sangyong
    • 사회경제평론
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    • v.31 no.3
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    • pp.1-27
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    • 2018
  • We evaluate the income-led growth policies introduced in the first year of 'the Moon Government', and try to find ways to extend policy packages. We emphasize the expansion of fountain effects, reinforcing trickle-down effects, and fiscal expansion. Nevertheless, we still face two deep problems. It is hard to reverse the long-run downward growth trend due to population decline. It is also hard to overcome the chronic inefficiency in resource allocations originated from the Korea-specific monopolistic structure. We still can take advantage of income-led policy, but the growth effect will be limited if our efforts just remain in mild improvement of income distribution. We have to challenge the broader reform agenda if we really aim at great paradigm shift.

Analysis of RC beam with unbonded or exposed tensile steel reinforcements and defective stirrup anchorages for shear strength

  • Wang, Xiao-Hui;Liu, Xi-La
    • Computers and Concrete
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    • v.10 no.1
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    • pp.59-78
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    • 2012
  • Although the effect of corrosion of reinforcing bar on the shear behavior of the reinforced concrete (RC) beam had been simulated by tests of the beam with unbonded, half-exposed or whole-exposed tensile steel reinforcements as well as defective stirrup anchorages, theoretical methods to accurately predict remaining capacity of this kind of RC beams, especially shear capacity, are still lacking. Considering the possible position of the critical inclined crack, the actual pattern of strains in the concrete body within the partial length and the proposed compatibility condition of deformations of the RC beam, shear strength of the RC beam with unbonded or exposed tensile steel reinforcements and/or defective stirrup anchorages is predicted. Comparison between the model's predictions with the experimental results published in the literature shows the practicability of the proposed model. Influence of the length of unbonded or exposed tensile steel reinforcements and the percentage of stirrups lacked end anchorages on the shear strength of the RC beam is discussed. It is concluded that, the shear strength of the RC beam with unbonded or exposed tensile steel reinforcements and/or defective stirrup anchorages is greatly influenced by the length of unbonded or exposed tensile steel reinforcements and the percentage of stirrups lacked end anchorages, this influence can be adverse, insignificant or even favourable, dependent on the given parameters of the corresponding normal bonded RC beam.

Flexural behavior model for post-tensioned concrete members with unbonded tendons

  • Kim, Kang Su;Lee, Deuck Hang
    • Computers and Concrete
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    • v.10 no.3
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    • pp.241-258
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    • 2012
  • The need for long-span members increases gradually in recent years, which makes issues not only on ultimate strength but also on excessive deflection of horizontal members important. In building structures, the post-tension methods with unbonded tendons are often used for long-span members to solve deflection problems. Previous studies on prestressed flexural members with unbonded tendons, however, were mostly focused on the ultimate strength. For this reason, their approaches are either impossible or very difficult to be implemented for serviceability check such as deflection, tendons stress, etc. Therefore, this study proposed a flexural behavior model for post-tensioned members with unbonded tendons that can predict the initial behavior, before and after cracking, service load behavior and ultimate strength. The applicability and accuracy of the proposed model were also verified by comparing with various types of test results including internally and externally post-tensioned members, a wide range of reinforcement ratios and different loading patterns. The comparison showed that the proposed model very accurately estimated both the flexural behavior and strength for these members. Particularly, the proposed model well reflected the effect of various loading patterns, and also provided good estimation on the flexural behavior of excessively reinforced members that could often occur during reinforcing work.