• Fashion & Textile Research Journal
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• v.6 no.5
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• pp.655-659
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• 2004

The purpose of this study is to investigate the somatotype variation & satisfaction with the fit of ready-to-wear for American women. For this study, questionnaires were administered to 192 American women in Louisiana State areas. Employing a sample of 127 data were analyzed by using F-test. The results were as follows: In the satisfaction with the somatotype variation of American women, height items were increased and width items were decreased with aging. At neck, bust, waist, hip and sleeve circumferences, in the satisfaction with the fit of ready-to-wear, were decreased with aging, Correlation for somatotype variation & satisfaction with the fit of ready-to-wear was significantly positive. With aging, the satisfaction with the somatotype & fit of American women's ready-to-wear for sizing system was generally decreased.

• Fashion & Textile Research Journal
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• v.2 no.5
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• pp.391-397
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• 2000

The purpose of the present research is to determine, for a sample of female college students, the effects of body-cathexis and importance of ideal body image on satisfaction with ready-to-wear. The sample included 177 female college students aged from 18 to 25. To measure the variables, an instrument was developed based on previous studies. Body-cathexis and importance of meeting the ideal body image were measured for five areas of body parts; head/upper body, lower body, height, weight, and torso. Satisfaction with ready-to-wear includes satisfaction with the fit at pant length, thighs, hips, waist, bust, and neckline, and with the variety in ready-to-wear. Research hypotheses were tested using multiple regression. The results showed that there was a positive impact of body-cathexis for a specific body area on ready-to-wear satisfaction which is related to the body area. The effect of importance of meeting the ideal body image on ready-to-wear clothing was different in regard to different areas of body parts.

• Fashion & Textile Research Journal
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• v.8 no.1
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• pp.64-70
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• 2006

The purpose of this study is to investigate the somatotype variation & satisfaction with the fit of ready-to-wear for overweight women. For this study, questionnaires were administered to 154 overweight women in Andong & Daegu areas. Employing a sample of 116 data were analyzed by using F-test. And 10 overweight women's brands were analyzed for sizing system of women's ready-to-wear. The results were as follows: In the satisfaction with the somatotype variation of overweight women, length items increased and girth items decreased with aging. At neck, bust, waist, hip and sleeve circumferences, satisfaction with the fit of ready-to-wear decreased with aging. Correlation for somatotype variation & satisfaction with the fit of ready-to-wear was significantly positive. And main sizing system of overweight women' s ready-to-wear brands was size 99 & 105 cm(bust)-90 cm (waist)-110 cm(hip), and its sizing intervals was almost existed in range of 5 cm-7 cm. There were various sizing systems in overweight women's ready-to-wear brands, and it raised a problem of consumer's dissatisfaction.

• The Research Journal of the Costume Culture
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• v.8 no.6
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• pp.864-870
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• 2000

The purpose of this study were to investigate clothing design preference (style, color, fabric print, kinds of fabrics) & satisfaction with the fit of ready-to-wear clothing for older Men. For this study, the questionnaires were administered to 650 older men in seoul from June to August, 1998. Employing a sample of 504 data were analyzed by mean, frequency and percent. With respect to clothing design preference, they prefer suit the style of outdoor clothing on going-out. On distinguish clothing into formal wear & casual wear, the color preference due to seasons has difference in spring clothing. Regarding the degree of fabric pattern preference, nonpattern single color fabric has occupied in formal wear, pattern in casual wear. Regarding the degree of fabric preference, they take a serious view of shape preservation in formal wear, utility (washing, sweat absorption) in causal wear. Suit has the lowest satisfaction in the fit of ready-to-wear clothing. Sleeve length the lowest in the degree of satisfaction for each part.

• Fashion & Textile Research Journal
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• v.4 no.2
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• pp.169-175
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• 2002

The purpose of this study is to investigate the somatotype variation & satisfaction with the fit of ready-to-wear for farm elderly women. For this study, questionnaires were administered to 320 farm elderly women in Andong, Eusung and Kunwe areas. Employing a sample of 258 data were analyzed by using F-test. The results were as follows: In somatotype variation of farm elderly women, height decreased and width increased with aging. At neck, bust, waist, hip and sleeve circumferences, satisfaction with the fit of ready-to-wear decreased with aging. Correlation for somatotype variation & satisfaction with the fit of ready-to-wear was significantly positive.

• Korean Journal of Human Ecology
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• v.10 no.4
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• pp.357-363
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• 2001

The purpose of this study was to provide buying condition of women focusing on age groups and satisfaction with ready-to-wear and basic data in designing ready-to-wear for women. The questionnaire method was used and one-to-one interviews were held for residents in Iksan, Jonju areas. Total 252 subjects were surveyed and used for statistical analysis and were analyzed by Frequency, ANOVA, CROSSTABS, $x^2-test$. Women for this study were classified 3 groups(young women, middle aged women, obesity women). The results of this study were as follows; 1) Both BMI and Rohrer index are significantly different according to 3 groups. 2) In the buying method, more than 97% of the middle aged women and obesity women had purchased ready-to-wear apparel. 3) While young women purchased their clothing in the Bose store, middle aged women and obesity women purchased their clothing in the department store. 4) In young women and middle aged women group, the most important criteria of buying were design. In obesity women, the most important criteria of buying were design, size (fitness), price. 5) For the satisfaction of ready-to-wear with aging, 34.1% of all respondents showed dissatisfaction. There was significant difference according to the age. 6) In the fit of ready-to wear, When ready-to-wear is not fit, more than 40% was purchased big or small.

• Fashion & Textile Research Journal
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• v.5 no.3
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• pp.235-243
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• 2003

This study is to figure out where the current satisfaction with ready-to-wear clothes based on middle-aged women's body shapes is at and to propose basic considerations in its production for coming up with a better sizing system to maximize customer's satisfaction. The data obtained from measurement and questionnaire by 126 middle- aged (35-59) women which were located in Gwangju. Followings are summary of this research, 1)The satisfaction level with lower -wear is relatively lower-wear than that of upper-wear in most parts of body. 2) The results by way of putting score show three different groups. Group 1 has characteristics of front body silhouette in the small ratio of shoulder width/bust width, shoulder width/waist width and big ratio of shoulder width/hip width. And Group 3 has characteristics of front silhouette, small ratio of hip girth/thigh girth. Group 2 has a standard shape. 3) The satisfaction level with lower-wear based on middle-aged women's body shapes shows slight difference. In this category, Group 2 has higher satisfaction level than that of Group 1, while Group 1 has better shape than Group 3. 4) The items of clothes which should be considered current less satisfaction on their size and pattern are skirt and pants. In the meantime, specific body parts for the same criteria are hip girth, thigh girth. And the 43.7% of middle-aged women who responded to this study requires improvement on the fit of lower-wear.

• Journal of the Korea Fashion and Costume Design Association
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• v.10 no.3
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• pp.37-46
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• 2008

The purposes of this article are segmenting consumers by brand attachment motives and discovering the differences among the segmented groups in relation to clothing involvement and clothing behavior (ready-to-wear satisfaction, brand loyalty, purchased items, and purchased places). The subjects of this study were male and female consumers, who were residents in Seoul, Korea. The data had been collected during May, 2007, and statistical analyses used for the study were factor analysis, cluster analysis, t-test, and chi-square test. The results showed that brand attachment motive is composed of two factors: brand personality/individuality expression and conformity/status improvement. Based on cluster analysis, there were two brand attachment motive groups: individuality expression and status improvement segments. T-test showed that brand attachment motive segments were significantly different in terms of clothing involvement and clothing behavior (ready-to-wear satisfaction, brand loyalty and purchased items). For example, the individuality expression group was more interested in clothing, was more satisfied with ready-to-wear clothing, had higher brand loyalty, and usually purchased casual wear. Meanwhile, the status improvement group had a higher perceived risk in clothing involvement, was less satisfied with ready-to-wear clothing, had a lower degree of brand loyalty, and preferred to purchase formal wear. The results implied that brand attachment motive is an important variable in market segmentation, in which specific marketing strategies should be implemented for each targeted consumers.

• The Research Journal of the Costume Culture
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• v.9 no.5
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• pp.723-733
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• 2001

The purposes of this study were 1) to examine the effects of the difference between actual and perceived body type and body cathexis on satisfaction with fit and 2) to identify the effect of the difference between chronological and ideal age of middle-aged woman on satisfaction with fit of ready-to-wear. For this study, questionnaires were administered to 500 middle-aged woman in Kwangju. Employing 402 respondents, data were analyzed by using $X^2$-test, t-test and Pearson Correlation. The results were as follows; 1) There were significant differences between actual and perceived body types among middle-aged women. Those who were inconsistent with actual and perceived body types had a tendency to perceive themselves to be obeser than actual body. 2) Those who were inconsistent with actual and perceived body types had a lower satisfaction level with apparel fit sites at jacket length, hip width, crotch length and waist width than those who were consistent with actual and perceived body types. 3) Correlation for body cathexis and satisfaction with fit of ready-to-wear was significantly positive. 4) There were significant differences between chronological and ideal ages. 5) Those who were inconsistent with chronological and ideal ages had a lower satisfaction level with apparel fit sites at neckline, shoulder width, bust, sleeve length, sleeve width, Jacket length, waist width, hip width and skirt length than those who were consistent with chronological and ideal ages.

• Journal of the Korean Home Economics Association
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• v.41 no.3
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• pp.1-15
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• 2003

This study was conducted to analyze the actual wearing conditions and body fit preferences of the middle-aged women's ready-to-wear lower body clothing. The aim was also to analyze lower body recognition, lower body satisfaction, fit preferences and size satisfaction according to age and degree of girth size. A questionnaire was developed and administered to 300 middle-aged women aged 34 to 59. Statistical tests such as descriptive analysis, crosstabs, and X²-tests were conducted to analyze the data and ascertain the differences between the ages. Lower body satisfaction and recognition were compared by T-test. Also, Anova was used to analyze lower body recognition, satisfaction, fit preferences, and size satisfaction according to age and degrees of girth size. The results indicated that women aged 50 to 59 were more dissatisfied with the ready-to-wear sizing system and because of their body shapes had changed, their need for a larger size range system had also increased. Moreover, the element that most affected their purchase of ready-to-wear lower body clothing was the design followed by the size. The women, especially of the ages 50 to 59, showed a tendency to he dissatisfied with their lower bodies and they recognized that their lower bodies had thickened compared to women aged 34 to 39 and 40 to 49. Analysis of body satisfaction, recognition, and fit preference according to girth size showed that the group of larger girth size recognized that their lower bodies were thicker and were more dissatisfied and preferred looser fittings than the groups of smaller women.