• Title/Summary/Keyword: reader's role

Search Result 37, Processing Time 0.026 seconds

A Study on the Effect of Online Travel Distribution's Brand Community Characteristics on Product Purchase Intention

  • LU, Lianghui;KANG, Min-Jung;SUN, Pengchang
    • Journal of Distribution Science
    • /
    • v.21 no.1
    • /
    • pp.107-117
    • /
    • 2023
  • Purpose: This study attempted to confirm the mediating effect of brand experience and to travel brand community satisfaction in the relationship between the characteristics of brand community contents and travel product purchase intention. This study also investigated the moderating role of consumer characteristics. Research design, data and methodology: Based on a total of 381 bytes of data, hypothesis verification was conducted using Smart-PLS 3.2.8 statistical package programs. Results: First, the content community travel brand attributes, personal affordability and creativity are a lingering fragrances on the intended consumers ' shopping trip. Second, information provision, interaction, and creativity, which are the characteristics of travel brand community content, influenced consumers' intention to purchase travel products through brand community satisfaction. Third, playfulness, vitality, and creativity, which are the characteristics of travel brand community content, influenced consumers' intention to purchase travel products through double mediation of the experience and community satisfaction of brand. Conclusions: Tourism industry managers should be able to market content by forming their own brand community. It is necessary to create an environment in which tourism industry managers can use social media travel brand community content to give discounts to consumers, provide creative, playful and vivid travel information.

Hunting for the Hurt in Chaucer′s Book of the Duchess

  • Vaughan, Miceal F.
    • Lingua Humanitatis
    • /
    • v.2 no.2
    • /
    • pp.85-107
    • /
    • 2002
  • The word play on h(e)art-hunting has become a virtual commonplace in criticism of Chaucer′s Book of the Duchess. Less widely discussed is the third meaning of ME herte, "hurt." The "hart"/ "heart" pun is, however, only implicit in the poem, while the rhyme of "heart" and "hurt" in lines 883-84 makes clear the close association of the terms for Chaucer. Earlier commentators insisted that this was in fact an instance of rime riche or "identical rhyme," but if it is so it is striking that it is the unique instance of the rhyme in Chaucer, whose works are full of occasions for hurt hearts. The essay argues that this is, instead, an instance of near-rhyme and that the confusion in scribal spellings of ME hurten(with ′u,′ ′0,′ ′i,′ ′y,′ and ′e′ ) suggests uncertainties about its root vowel that modem linguistic study has not clarified completely. If the rhyme of herte ("hurt") with herte ("heart") is, however, established by these lines in BD, then it is probably reasonable to ask about all the occasions where characters in the poem are hurt by emotional or physical distress. In the cases of A1cyone and the Man in Blak, the hurt is revealed plainly as the death of a loved one, and Alcyone′s death and the Man in Blak′s return "homwarde" offer contrasting responses to the realization and acknowledgement of their loss. In the case of the Narrator, however, the exact nature of his "hurt" is nowhere made clear and the questions this Jack of clarity raises for the reader remain unanswered when the poem declares its "hert-huntyng" done. Further examination of the Narrator′s character and his role in the poem may reveal him to be a physician himself in need of healing, and this reading of his character may identify him as an ancestor as much of Chaucer′s Pardoner as of the Pilgrim Narrator of Canterbury Tales.

  • PDF

War in Leo Tolstoy's Literature and War and Peace (L. 톨스토이 문학에 나타난 전쟁 - 장편소설 『전쟁과 평화』를 중심으로 -)

  • Kim, Sung IL
    • Cross-Cultural Studies
    • /
    • v.34
    • /
    • pp.115-146
    • /
    • 2014
  • Cyclical stories on Caucasus and Sebastopol Sketches, including War and Peace, have generally been said as masterpieces dealing with the theme of war in Leo Tolstoy's literature. Among them, it is no doubt that War and Peace is absolutely the best one describing the grand panorama of people's lives and war itself. The plot of this novel consists of the so-called Napoleonic War of 1812 and of diverse lives both from the upper class and lower class, more essentially it dramatically presents how these pictures made all literary participants experienced their destiny and lives. Throughout these texts, war, including of its cause and effects and participants, re-considers and re-evaluates all of each features. The most important themes in War and Peace is war itself as the novel's title says. Rather than a just backdrop to the novel, the war plays a significant role in providing the reader with various realistic, philosophic, moral and existentialist perspectives. Moreover, War and Peace for the writer shows contradictory two views about war; he severally criticizes the Napoleonic war of 1812 in the sense that it violets people's reason and nature. At the same time, however, Tolstoy considers that the war as liberation is justified and necessary for guarding people's nation, otechestvo in Russian. What the writer attempts to show from this novel, however, goes beyond the simple descriptions which were done above. Leo Tolstoy successfully offers and what he tries to show in the long run is that how people go through all kinds of sufferings and hardship and their spiritual resurrection, thereby leading to the vital force making history. For the writer, the essential force that makes history and people's lives is not heroic military leader like Napoleon, but those common people. And the novel serves a wonderful prelude expecting the Decembrist revolt in 1825, because all of the vital and active streams that Tolstoy emphasizes turn out true in Russian history.

Kim Su-On's Work on the Compilation of 『Euibangyoochui(醫方類聚)』 (식우(拭疣) 김수온(金守溫)의 『의방유취(醫方類聚)』 편찬 사적(事蹟))

  • Ahn, Sang-Woo;Hong, Sae-Young
    • The Journal of Korean Medical History
    • /
    • v.24 no.2
    • /
    • pp.1-15
    • /
    • 2011
  • Kim Su-On(1409~1481) was a editor in King Sejong's times who worked on the publication of "Euibangyoochui(醫方類聚)" and other major publications led by the royal family. This paper will review the works of Kim Su-On based on the medical background of early Joseon Dynasty and the medical book-reading officer system, and also evaluate his contribution to the development of medicine in early Joseon Dynasty, factoring in his life, ideas, and literary talent. By looking at the life of Kim Su-On, we can understand the role of Confucian doctors(儒醫) in the early Joseon Dynasty, how Confucian scholars who were learned in medicine supervised the compilation and correction of "Euibangyoochui(醫方類聚)". Especially, from the poetry of "Sikujip(拭疣集)", contents regarding the proofreading of "Euibangyoochui(醫方類聚)" between Im Won-jun and Kim Su-On shows the publication process of "Euibangyoochui(醫方類聚)" at the reign of King Sungjong. His outstanding achievements are largely due to the medical book-reading officer system implemented around the time "Euibangyoochui (醫方類聚)" was published. The medical book-reading officer system aimed to increase the knowledge of various matters for the civil service bureaucrats, allowing them to become high-ranking officials in the fields of technology. Its another purpose was to compile specialty publications. Many of the civil service bureaucrats who participated in the medical book publications arranged the theoretical basis of medicine and modified experience medicine to a new medical system. The first edition of "Euibangyoochui(醫方類聚)" at King Sejong's reign collected vast medical information into 365 books. Then it was corrected during King Sejo's reign then finally completed and published at King Seongjong's reign. During this period, the experience medicine inherited from Goryeo Dynasty was reestablished into a new form of theoretical interpretation.

A Female-Centered Community, Racial Other and Its Alienation in Nadine Gordimer's The Pickup (나딘 고디머의 『픽업』에 나타난 여성중심 공동체와 인종적 타자의 고립화 문제)

  • Kim, Min Hoe
    • English & American cultural studies
    • /
    • v.18 no.3
    • /
    • pp.1-29
    • /
    • 2018
  • Nadine Gordimer's The Pickup, published in 2001, well shows how the social issues have been changed in a way to reflect the South African society which is more complicated in the post-apartheid era. Examining the two different geographical territories between Johannesburg, South Africa and an unnamed nation in Middle East, putting aside the domestic racism between white and black, she extends her issue of racial other to global one with new rising issue of immigration in South African society. It seems that Gordimer's such issue is well represented by two main characters: Julie Summers who comes from a wealthy family and falls in love with Abdu, an illegal immigrant who was born from a poor country in Middle East and is now working at a garage in a downtown of Johannesburg with hiding his real name Ibrahim ibn Musa. Having an official relationship with Ibrahim and joining the regular meeting at the El-Ay (L.A.) Cafe where all participants can enjoy the freedom of expression/speech except for Abdu, she begins to have interest in his silence and his presence, orientalized as the Arab Prince for her imagination. Arriving at Abdu 's nation later, she also keeps projecting the 'less civilized' images to his nation where there are only desert, uneducated people, and dirty houses and streets. In doing so, Gordimer leads reader to a never-ending issue of Orientalism in the Western literature. Moreover, the writer attempts to create a female-centered community at the male-centered Islam community by marginalizing the presence of Abdu who finally leaves to America alone. As Julie is successfully acculturated to the unknown Abdu's community, she begins to place herself at the center of the community and plays a role as a mediator/communicator who can change/civilize it with her western knowledge of language and culture. By replacing the male-centered with the female-centered through Julie, Gordimer seems to be creating an idealized community with the notion of matriarchy. However, Gordimer places Abdu as an unstable subject who has to endlessly move back and forth for his undetermined national and cultural identity while Julie achieves the determined identity in both nations.

Preservice Teachers' Responses to Postmodern Picture Books and Deconstructive Reading

  • Yun, Eunja
    • Journal of English Language & Literature
    • /
    • v.57 no.6
    • /
    • pp.1111-1130
    • /
    • 2011
  • Reading postmodern texts certainly situates readers in roles different from the ones we have been used to. Recently, postmodern metafiction forms a significant body of children's literature that is intended to challenge and transform the conventions of books in the digital age. While many studies have been done as to how child readers have capabilities to appreciate and interpret postmodern metafiction picture books, few studies on teachers and preservice teachers' reactions are not readily available. The role of teachers and preservice teachers are crucial for child readers to have access to affluent reading resources. This study discusses how preservice teachers read and respond to postmodern metafiction picture books using a deconstructive approach by means of binary opposites. Data was collected with 14 preservice teachers as to their likes/dislikes, reading levels, and reading paths about postmodern metafiction picture books. Expected pedagogical implications for literacy and language education were requested to address in their reading diaries and response papers. With their likes/ dislikes, since binary opposites always imply the hierarchy of power and value, the likes is apparently more valued and appreciated over their dislikes. This differentiated values are discussed in more detail with three recurring themes-Education, Morals and Behavior, and Tradition. With reading levels, there seems to be a gap existing between the authors' implied reader and literary critics' and the preservice teachers' ideal readers for the postmodern metafiction picture books. Although many studies have already revealed young readers' capability of appreciating postmodern metafiction, it depends a lot more on the teachers and preservice teachers whether children's right to have access to affluent literacy resources is respected or not. Preservice teachers' awareness of the potential of postmodern metafiction will work as an initial step to bring and realize the new reading path and new literacies in classrooms. By challenging metanarratives of children's literature, preservice teachers' readings of postmodern picture books reveals potentials to raise different reading paths and develop new literacies and other educational implications.

A Study on Environmental Design Method based on Open Narrative Structure - A Case of Designing of Arirang Culture Park - (열린 내러티브 구조를 이용한 환경설계 방법 연구 - 용산 아리랑 문화공원을 설계사례로 -)

  • 이상경;조경진
    • Journal of the Korean Institute of Landscape Architecture
    • /
    • v.31 no.2
    • /
    • pp.12-27
    • /
    • 2003
  • The purpose of this study is to look for an environmental design method based on open narrative structure, and to promote various experiences and interpretations of space through user's engagements. That is to say, the designer does not lead specific events through separate Boning but using the continuous open composition users are provided with margins for their imaginations. Spatial formulation through open narrative structure gives us various thoughts and it plays an important role in making a sequential space. Like an abstract painting, it is a complex story making or arranging a montage of images containing stories that elicit the reader's engagement through diverse interpretations. Like this, open composition exists in an ambiguous state and it is possible to interpret unfinished‘evolving work’within it. Utilizing open narrative structure, this study attempts to apply the idea of sequencing and open composition in the case of designing Arirang Culture Park. Open composition should induce various engagements by users and could be a medium which organically connects nature, culture and people. The spatial strategies of‘ambiguity’ and‘transparency’are like a bundle of complex and heterogeneous factors. Finally, the study focuses on the ‘integration’of the main ideas that compose multilayered space. ‘Voidness’and‘thickening’are also used for spatial strategies in open narrative structure. As alternative plans for undecided programs of the space, the voidness can be a strategic design program with flexibility about changes of futures. Also, thickening can be a strategic design program for functional reinforcement of the space, for the dramatic effects and for the generation of incidental events. Although both voidness and thickening seem paradoxical, we can see they are similar in the way that both focus on various spatial uses and by how they do not function as one-to-one correspondence, but as multiple correspondences. Therefore, open narrative structure is possible to apply in designing space and it can be an alternative design strategy for inducing multiple interpretations of space.

Imaging Patterns of Bacillus Calmette-Guérin-Related Granulomatous Prostatitis Based on Multiparametric MRI

  • Seungsoo Lee;Young Taik Oh;Hye Min Kim;Dae Chul Jung;Hyesuk Hong
    • Korean Journal of Radiology
    • /
    • v.23 no.1
    • /
    • pp.60-67
    • /
    • 2022
  • Objective: To categorize multiparametric MRI features of Bacillus Calmette-Guérin (BCG)-related granulomatous prostatitis (GP) and discover potential manifestations for its differential diagnosis from prostate cancer. Materials and Methods: The cases of BCG-related GP in 24 male (mean age ± standard deviation, 66.0 ± 9.4 years; range, 50-88 years) pathologically confirmed between January 2011 and April 2019 were retrospectively reviewed. All patients underwent intravesical BCG therapy followed by a MRI scan. Additional follow-up MRI scans, including diffusion-weighted imaging (DWI), were performed in 19 patients. The BCG-related GP cases were categorized into three: A, B, or C. The lesions with diffusion restriction and homogeneous enhancement were classified as type A. The lesions with diffusion restriction and a poorly enhancing component were classified as type B. A low signal intensity on high b-value DWI (b = 1000 s/mm2) was considered characteristic of type C. Two radiologists independently interpreted the MRI scans before making a consensus about the types. Results: The median lesion size was 22 mm with the interquartile range (IQR) of 18-26 mm as measured using the initial MRI scans. The lesion types were A, B, and C in 7, 15, and 2 patients, respectively. Cohen's kappa value for the inter-reader agreement for the interpretation of the lesion types was 0.837. On the last follow-up MRI scans of 19 patients, the size decreased (median, 5.8 mm; IQR, 3.4-8.5 mm), and the type changed from A or B to C in 11 patients. The lesions resolved in four patients. In five patients who underwent prostatectomy, caseous necrosis on histopathology matched with the non-enhancing components of type B lesions and the entire type C lesions. Conclusion: BCG-related GP demonstrated three imaging patterns on multiparametric MRI. Contrast-enhanced T1-weighted imaging and DWI may play a role in its differential diagnosis from prostate cancer.

A study on the railroad library under the Japanese rule (철도도서관에 관한 고찰 -특히 일제하의 도서관봉사활동을 중심으로-)

  • 김포옥
    • Journal of Korean Library and Information Science Society
    • /
    • v.9
    • /
    • pp.63-83
    • /
    • 1982
  • Among many open libraries under the rule of the Japanese imperialism, only the railroad library as the character of special library under the control of the Japanese Government General is remarkable for having opened its facilities to outsiders as well as the interior users. This study tries a) To look into what were the colonial background, aim and motive of the establishment of the railroad library under the Japanese rule, b) To analyze its activities and the change of its organization, c) And to find out its vestiges an the effects which it has on our country's library circles. The following are the result: A. The railroad library under the rule of the Japanese imperialism functioned as a public library by the outside book's circulation rather than the interior using. B. The outsiders were qualified to use it only when they got the joint guarantee for the city resident, which means that the o n.0, pportunity of the circulation was not free for the Koreans rather than the Japanese. C. From the aspect of collections, technical books such as natural science, and reference ones tended to be collected, and their whole composition was focused on the materials for the Japan-Korea identification scheme and development of the national spirit as the Japanese empire's subjects. D. In the respect of its organization, all the clerical employees, as well as the chief librarian were composed of the Japanese. Although the Koreans were in principle prohibited from working there, a few of them were employed as guard or servant as the China-Japan War was close to the end. E. The area of the outside book's, circulation service was expanded throughout the whole region along the railroad connecting Pusan with Manchuria. Such a service activity which contained several meanings, was tried by means of culture's books, circuit's books, train's books, hotel's books, mind's development books and reader's reading books etc. F. Such matters as the limitation on book circulating and the quantity of circulation book, the paid circulation and the partial restriction on free circulation mean the wartime system under the rule of the Japanese imperialism and also a n.0, ppeared as a factor of hampering the Koreans from getting accustomed to using library, which has affected them until now. G. The noticeable thing in the service activity is shown in attempting the diversified and positive way of service like free circulation in order to solidify the attitude of the Koreans toward war by organizing mind's development books as well as culture's books with the China-Japan War. H. On the other hand, it can not be passed over that the diversified service activity of the railroad library played a role of bridge in turning of today's library circles of ours to the modernization.

  • PDF

Domestic and International Graduate School Education in the Radiological Science : Status and Analysis (방사선학과 대학원 교육의 국내외 현황 및 분석)

  • Ko, Seong-Jin;Kang, Se-Sik;Kim, Jeong-Hoon;Choi, Seok-Yoon;Kim, Chang-Soo
    • The Journal of the Korea Contents Association
    • /
    • v.10 no.7
    • /
    • pp.305-316
    • /
    • 2010
  • The impotance of Radiological science is greater due to development of Science and technology in Medical and Engineering. people who research specific area thought interdisciplinary approach, convergence is essential to pioneer a new field, receive attention was that interdisciplinary approach was needed. so investigating graduate system of radiological science, advanced country, designed to fit their country, could propose reference. the results show, in the university of offered with Master Degree operated program for Clinical experts(Sonography Specialist, Radiation Theraphy Specialist and Nuclear Medicine Specialist)and offered with Ph.D Degree operated program for Scientist and physicist (Nuclear Scientist, Medical Physicist). Note that by this, advanced graduate school program will enable us to become a reader of academia, play a leading role in the world.