• Journal of Korea Multimedia Society
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• v.16 no.11
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• pp.1315-1324
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• 2013

This paper mainly focuses on the system quality factors of a website targeted at shopping mall websites in China and Korea. We categorized six system quality factors and formulated hypotheses regarding how those six factors are different. We also conducted an empirical study to verify hypotheses. Statistical data for an empirical study targeted at undergraduate students in Korea and China, having filled in a questionnaire. Reliability of the collected data was measured, and a T-test of the established hypotheses was carried out. The following describes the results that were found. While the shopping mall websites of two countries showed a difference in terms of quick transition of the web pages or images, ease of use, reliability, and accessibility, they did not show the difference in term of accuracy and the short cut function. We analyzed the causes of the verified results and suggested a strategy to implement the effective shopping mall web sites.