• Title/Summary/Keyword: quality of contact

검색결과 828건 처리시간 0.031초

육류가공품의 고압처리가 신선도에 미치는 영향 평가 (Effect of High Pressure Processing on Freshness of Meat Products)

  • 황성희
    • 한국식품위생안전성학회지
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    • 제33권4호
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    • pp.272-279
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    • 2018
  • 바다속 60 km 깊이의 수압과 같은 압력을 사용하여 순간적이고 균일한 압력전달로 가열공정을 최소화함으로써 신선한 맛과 향, 텍스처, 비타민의 유지 등 품질보존을 할 수 있는 기술인 HPP는 식중독과 부패미생물을 억제하는 효과를 가져올 수 있는 기술로 현재 가장 활발히 연구되고 있는 분야이다. 기존의 열처리가 단백질의 변성, 화학적 변화, 전분의 호화, 효소의 활성에 영향을 미쳐서 보존성을 유지한다면 HPP는 열처리의 장점은 그대로 갖고 있으면서 열처리에서 야기되는 원치 않는 화학적 변화를 최소화할 수 있다는 장점을 갖고 있다 보존기간이 길어 소비자들이 우려하는 첨가물의 사용이 필수적인 육류가공품에 대해서는 초고압처리에 대한 국내 연구가 미비하여 본 연구에서는 대표적인 육가공품인 슬라이스햄에 대해 600 MPa 초고압처리(0분, 4분, 6분)가 이들의 신선도에 미치는 영향을 실험하였다. 수분함량은 48~69%, 염도 1.07-1.11%에서 변화를 보이고 있었고, pH는 처음 6.4-6.5에서 6.1-6.15까지 낮아졌으나 대조군과 처리군간의 차이는 나타나지 않았다. 초고압처리 후 $20^{\circ}C$에서 보관한 일반세균 결과는 4주까지 모든 군에서 미미한 수준에서 일반미생물이 발견 되었으나 5주부터는 대조군과 HPP 6분 처리군에서 $10^5$을 초과하였고 7주에는 4분 처리군, 6분처리군에서 식품으로 섭취가 불가능한 $10^6$을 초과하는 것으로 나타났다. 대장균군은 $20^{\circ}C$ 가중실험으로 7주간 관찰하였음에도 불구하고 모든 군에서 대장균군이 발견되지 않았다. 육류의 단백질 신선도 판정에 사용되는 방법인 VBN은 4주차까지는 1 mg% 미만의 VBN값을 보였고 5주부터는 1~2 mg%의 값을 나타냈다. 그러나 군별 차이는 나타나지 않았다(p > 0.05). 육의 조직내 지방 산패 정도의 지표로 사용되는 TBA는 7주가 끝날 때까지 0.18 mgMA/kg 이하였고 이 수치는 신선육의 범위에 들며, 처리군별 차이를 보이지 않았다. 본 실험에서는 포장재의 변성이 발생하지 않았고 가스의 발생으로 인한 부풀어 오름도 발생하지 않았는데, HPP의 효과가 전혀 관찰되지 않은 사실은 포장재의 밀착으로 인한 공기와의 차단만으로 기본적인 보존 효과를 보인 것이 아닌가 사료된다.

충북 영동군 복합 지질지역에서 산출되는 지하수의 수리지화학적 특성 (Hydrogeochemistry of Groundwater Occurring in Complex Geological Environment of Yeongdong Area, Chungbuk, Korea)

  • 문상호
    • 자원환경지질
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    • 제50권6호
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    • pp.445-466
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    • 2017
  • 영동지역은 지체구조상 옥천습곡대의 중앙 남동부와 영남육괴의 경계부에 위치하며, 이들 경계부에는 백악기 영동분지가 분포한다. 따라서, 영동지역은 선캠브리아시대 변성암부터 옥천누층군, 고생대/중생대 퇴적암, 중생대 화성암을 거쳐 신생대 제4기 충적층에 이르기까지 지질시대와 암상이 다양한 복합 지질 환경을 가진다. 이들 다양한 지질과 지하수 수질과의 연관성을 검토하였으며, 지하수 내 주요 이온 성분들의 기원 및 물-암석 반응 기작을 논의하였다. 이 연구에는 충적/풍화대 관정 20개, 암반 관정 80개를 대상으로 한 현장 수질 측정 자료와 이온 함량 분석 자료가 활용되었다. 통계 분석 결과, 풍수기와 갈수기간의 수질 변화는 크지 않은 것으로 나타났다. 지질별로 수질 유형이 다양하게 관찰되었으나, 충적/풍화대 뿐 아니라 암반 지하수에서도 $Ca-HCO_3$ 유형이 전체의 80~84 % 정도를 차지하였다. 충적/풍화대 지하수의 경우, 선캠브리아시대 변성암, 쥬라기 화강암 지역 일부에서 $NO_3$, Cl 함량이 꽤 높은 것이 관찰되었고, 백악기 영동층군 퇴적암에서는 $Mg-HCO_3$ 유형이 관찰되었다. 암반 지하수에서는 선캠브리아시대 변성암, 쥬라기 화강암 지역에서 $Ca-HCO_3$ 유형에서부터 $Ca-Cl/SO_4/NO_3$ 유형을 거쳐 $Na-HCO_3$, Na-Cl 유형까지 매우 다양한 수질 유형을 보였다. 이중 $Na-HCO_3$, Na-Cl 유형을 보이는 지하수는 F 함량이 높은 것들로서, 지하수 수질이 백악기 반암 및 화강암의 광화대 및 변질대에서의 물-암석 반응에 기인하는 것으로 추정된다. 연구지역은 심부 대수층까지 $NO_3$에 의한 오염이 심화된 것으로 나타나며, 이는 특히 쥬라기 화강암 지역에서 현저하다. 지하수의 $HCO_3$/Ca, $HCO_3$/Na, Na/Si 몰비 등으로 볼 때, 충적/풍화대 지하수의 Ca, $HCO_3$ 성분은 대부분 방해석의 용해작용과 관련되어 있는 것으로 해석된다. 암반 지하수에서는 물 속의 Ca, $HCO_3$ 성분은 방해석 이외에 사장석의 용해작용과 관련되어 있어 보이나, 사장석이 고령토로만 변하는 단순 풍화작용의 기작만으로는 설명이 어려운 수질 특성을 보였다. 백악기 영동층군 퇴적암 지역의 지하수에서는 $HCO_3$ 기원이 방해석 이외에도 $MgCO_3$, $SrCO_3$ 등의 용해작용과도 관련이 있어 보였다.

염수로 충진된 낙동강 델타지역 피압대수층에서 담수주입에 의한 염수치환 연구 (Replacement of Saline Water through Injecting Fresh Water into a Confined Saline Aquifer at the Nakdong River Delta Area)

  • 원경식;정상용;이창섭;정재훈
    • 지질공학
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    • 제25권2호
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    • pp.215-225
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    • 2015
  • 염수로 충진된 부산시 낙동강 델타지역에 염수오염을 방지하고 지하수자원을 확보할 수 있는 인공함양 실증시설의 구축을 목적으로, 고심도 피압대수층에 담수 주입시험을 실시하였다. 연구지역은 두꺼운(두께 10~21 m) 점토층이 가압층으로 분포하며, 두꺼운 하부모래층(두께 31.5~36.5 m)과 자갈층(두께 2.8~11 m)이 주대수층을 이루는 피압대수층을 형성하고 있다. 시험 전 실시한 전기전도도(EC) 검층결과 연구지역은 약 7~44 mS/cm의 EC 분포를 보이며, 15~38 m 사이에 담수와 염수의 전이대가 존재하였다. 수온은 5 m 심도까지는 10~15.5℃이었으나, 5 m 심도부터는 15.5℃에서 50 m 심도까지 17℃로 일정하게 증가하고 있었다. 담수 주입시험에서 총 62시간 동안 370 m3/day의 주입유량으로 약 950 m3의 담수가 주입되었으며, 주입공 OW-5의 40 m 심도에서 CTD Diver를 이용하여 담수체의 형성을 확인하였다. 주입 후 EC 및 온도 검층을 통해 주입된 담수체가 24시간 이상 유지되는 것을 확인하였고, 21일 경과 후 실시한 검층에서도 담수체의 존속이 확인되었다. 또한 OW-5공 주입시험보다 20일전에 실시된 1차 주입시험 주입공 OW-2에서도 아직 담수체의 영향이 남아있는 것으로 확인되었다. 그리고 OW-2와 5에 주입된 담수와 염수의 관계는 점이적이 아닌 뚜렷한 경계(Sharp Boundary)를 이루고 있었다. 따라서 주입된 담수가 염수 내에서 일정한 공간을 차지하며, 원상태의 수질을 상당기간 유지할 수 있다는 것을 파악하였다. 향후 인공함양 시설을 구축하여 장기적인 담수 주입을 통해 이 델타지역에 담수체를 형성시키는 실증연구를 수행한다면, 염수로 오염된 해안대수층을 대체수자원 확보의 공간으로 활용할 수 있을 것으로 사료된다.

점포의 물리적 환경이 서비스 브랜드 개성과 재구매의도에 미치는 영향 (The Influence of Store Environment on Service Brand Personality and Repurchase Intention)

  • 김형길;김정희;김윤정
    • 마케팅과학연구
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    • 제17권4호
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    • pp.141-173
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    • 2007
  • 본 연구는 점포를 방문하는 동안 노출되는 매장의 물리적 환경 특성이 서비스 브랜드 개성과 재구매의도에 미치는 영향력을 규명하기 위해 시도되었다. 이를 위해 연구모형을 개발하여, 특정 서비스 브랜드의 이용객을 대상으로 설문조사를 실시하고 구조방정식을 이용하여 분석하였다. 연구 결과는 우선, 서비스의 물리적 환경은 주변요인, 디자인요인, 사회요인으로, 그리고 서비스브랜드 개성은 유능함, 성실함, 흥분됨, 세련됨, 강인함 차원으로 분류되었다. 둘째, 물리적 환경의 모든 차원들이 모든 서비스 브랜드 개성차원에 정(+)의 영향을 주었으며, 물리적 환경의 서비스 브랜드 개성에 대한 영향력은 각 차원별로 상이하였다. 셋째, 서비스 브랜드 개성은 모두 재구매의도에 정(+)의 영향을 주었으며, 특히 세련됨 차원에 미치는 영향이 가장 켰다. 넷째, 서비스의 물리적 환경은 재구매의도에 정(+)의 영향을 주었으며, 특히 물리적 환경 중 사회요인이 재구매의도에 가장 큰 영향을 주는 것으로 나타났다. 이와 같은 결과들은 물리적 환경 연출은 브랜드 개성 형성의 결정요인으로 서비스 브랜드 차별화의 핵심요인으로 작용하므로, 호의적인 브랜드 개성 창출을 위해서는 우선적으로 물리적 환경에 대한 효율적 관리 방안이 강구되어야 함을 보여준다.

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산욕기 초산모의 간호요구와 만족도에 관한 연구 (A student on the Nursing Needs and Satisfaction of Primipara During the Early Postpartum Period)

  • 전영자
    • 여성건강간호학회지
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    • 제3권1호
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    • pp.5-27
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    • 1997
  • This study was carried out to identify the difference between nursing needs and levels of satisfaction of primiparae during the early postpartum period. The goal of the study was to obtain data needed to develope maternal education programs and to improve the nursing quality for primipara. The subjects were 111 primiparae who had normal delivery at 2 general hospitals in the Seoul area. The data was gathered using an 81 items questionnaire which was developed by the researcher from Nov. 30, 1995 to Feb. 5, 1996. Results found are as follows : 1. The characteristics of subjects : The majority of subjects were aged 26-30yrs(60.4%), high school graduated(49.5%), jobless(52.3%), had no religion(49.5%), no antenatal(74.5%), and postnatal education on self and infant care(55.9%). A large proportion of primiparae intended to feed breast milk(49.5%) but in fact only 7.2% fed breast milk while in the hospital. Many subjects perceived that they had reasonable self confidence about self care(46.8%), and infant care(36%). 2. The level of nursing needs of overall nursing care was relatively high(Mn 3.98) but the level of satisfaction was of average level(Mn 3.09). Therefore, difference between the level of nursing needs and satisfaction was significant(p=0.0001). 3. The nursing needs by category of nursing care the highest need was on the education of infant care(4.29), the lowest was on physical care(3.80). The level of satisfaction was higher on environmental care(3.40) and physical care(3.32). But the category that showed the lowest satisfaction was education of infant care(2.67). Hence, difference of categories between the level of nursing needs and satisfaction was significant(p=0.0001). 4. Among items of physical care, observation of primiparas' conditions(4.21), accurate medication and treatment(4.18), care of breast engorgement(4.07) and control of postpartal hemorrage(4.01) showed high nursing needs. On the other hand, only the level of satisfaction was higher on accurate medication and treatment(3.82). The rest of items revealed only average level of satisfactions. Difference of items between the level of nursing needs and satisfaction was significant(p=0.0001) except items of dietary care. 5. Among items of psychological care, 8 items of nursing needs were high(3.72-4.29), expecially detailed explanation on which mothers want to know(4.29), treatment and nursing care they receive(4.23), kind and faithful care(4.22), early contacts with their baby(4.20), and adequate draping during the care and treatment(4.18). Among items of psychological care higher satisfactions were shown on items of kind and faithful care(3.80), personal treatment(3.70), and detailed explanation to mothers, but the least satisfied items was early contact with baby(2.13). Difference between the level of nursing needs and satisfaction was significant(p=0.0001). 6. Among items of environmental care, the highest level of need and satisfaction was on the items of neat bedding and pajamas(3.54). The difference was significant (p=0.0001). 7. Among the items of educational needs on self care, all of 22 items revealed higher educational needs(3.50-4.33) but the levels of satisfaction varied with a range of 2.63-3.42. Among the items the satisfactions were high on items of breast care including massages(3.42), perineal care(3.36) and expression of breast milk(3.32). Less satisfied items were drugs not be taken by breast milk feeder(2.63), maintenance of breast figure(2.76) and postpartum exercise(2.80) and so on. The difference was significant(p=0.0001). maintain 8. Among the items of educational needs on infant care, 19 items revealed higher educational needs(3.28-4.54). And the highest need were on the 3 items of normal growth and development of infant, safety and emergency care, symptoms of sick(4.45) and the meaning of crying of the baby(4.52). The level of satisfaction among items of education of infant care ranged from 2.47 to 3.16. Most satisfied items were buriping(3.16), bathing(3.11) and diapering(3.09). The items of which the mother's needs were high revealed the lowest satisfaction level. The difference was significant (p=0.0001). 9. Relationship between nursing needs and levels of satisfaction among primiparae of different characteristics were as follows : 1) Nursing needs of physical and psychological areas were significantly different among different age levels but no relationship was found on other categories regardless of the level of satisfaction. 2) With regard to different levels of education, some relationship was found in nursing needs of psychological area(p=0.007), educational needs on infant care(p=0.04) and environmental care(p=0.01). Also, the difference of satisfaction level was significant. 3) Working mothers had higher nursing needs and were more satisfied on items of physical care(p=0.05), education on self care and infant care. Difference were significant between nursing needs and level of satisfaction. 4) With regards to different religion a moderate relation was found between nursing needs of environmental care infant care education but no relationship was found on levels of satisfaction. 5) With regards to antenatal education, the mothers who have had no antenatal education revealed higher nursing needs on physical care but those who had antenatal education were more satisfied with education on self care and infant care. The difference was significant. (p=0.0001). 6) With regards to postpartum education, the mothers who have had some sort of postpartum education revealed higher nursing needs on physical and self care. And they were more satisfied with nursing of every category except infant care than mothers who had not any postpartum education. Differences was significant between the nursing needs and levels of satisfaction.(p=0.0001). 7) With regards to breast feeding experience during the hospitalization, those who had no experience of breast feeding revealed higher nursing needs on physical care in contrast to breast feeders, who had higher educational needs on infant care. And breast feeder were more satisfied with all categories. Differences was significant(p=0.0001). 8) With regards to perception of self confidence on self care and infant care, no relationship was found on nursing needs and level of satisfaction in every category of nursing.

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농촌(農村)에 있어서 분만개조요원(分娩介助要員)의 봉사(奉仕)에 의(依)한 모자보건(母子保健)rhk 가족계획(家族計劃)에 관(關) 연구(硏究) (A Study on Maternity Aids Utilization in the Maternal and Child Health and Family Planning)

  • 예민해;이성관
    • Journal of Preventive Medicine and Public Health
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    • 제5권1호
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    • pp.57-95
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    • 1972
  • This study was conducted to assess the effectiveness of service by maternity aids concerning maternal and child health in improving simultaneously infant mortality, contraception and vital registration among expectant mothers in rural Korea, where there is less apportunity for maternal and child health care. It is unrealistic to expect to solve this problem in rural Korea through professional persons considering the situation of medical facilities and the socioeconomic condition of residents. So, we intended to adopt a system of services by maternity aids who were educated formally among indigenous women. After the women were trained in maternal and child health, contraception, and registration for a short period, they were assigned as a maternity aids to each village to help with various activities concerning maternal and child health, for example, registration of pregnant women, home visiting to check for complications, supplying of delivery kits, attendance at delivery, persuasion of contraception, and invitation for registration and so on. Mean-while, four researchers called on the maternity aids to collect materials concerning vital events, maternal child health, contraception and registration, and to give further instruction and supervision as the program proceeded. A. Changes of women's attitude by services of maternity aid. Now, we examined to what extent' such a service system to expectant mothers affected a change in attitude of women residing in the study area as compared to women of the control area. 1) In the birth and death places, there were no changes between last and present infants, in study or control area. 2) In regard to attendants at delivery, there were no changes except for a small percentage of attendance (8%) by maternity aid in study area. But, I expect that more maternity sids could be used as attendants at delivery if they would be trained further and if there was more explanation to the residents about such a service. 3) Considering the rate of utilization of sterilized delivery kit, I am sure that more than 90 percent would be used if the delivery kit were supplied in the proper time. There were significant differences in rates between the study and the control areas. 4) Taking into consideration the utilization rate of the clinic for prenatal care and well baby care, if suck facilities were installed, it would probably be well utilized. 5) In the contraception, the rate of approval was as high as 89 percent in study area as compared to 82 percent in the control area. 6) Considering the rate of pre-and post-partum acceptance on contraception were as much as 70 percent or more, if motivation to use contraception was given to them adequately, the government could reach the goals for family planning as planned. 7) In the vital registration, the rate of birth registration in the study area was some what improved compared to that of the control area, while the rate of death registration was not changed at all. Taking into account the fact that the rate of confirmation of vital events by maternity aids was remarkably high, if the registration system changed to a 'notification' system instead of formal registration ststem, it would be improved significantly compared to present system. B. Effect of the project Thus, with changes in the residents' attitude, was there a reduction in the infant death rate? 1) It is very difficult problem to compare the mortality of infants between last and present infants, because many women don't want to answer accurately about their dead children especially the infants that died within a few days after birth. In this study the data of present death comes from the maternity aides who followed up every pregnancy they had recorded to see what had happened. They seem to have very reliable information on what happened in first few weeks with follow up visitits to check out later changes. From these calculaton, when we compared the rate of infant death between last and present infant, there was remarkable reduction of death rate for present infant compare to that of last children, namely, the former was 30, while the latter 42. The figure is the lowest rate that I have ever heard. As the quality of data we could assess by comparing the causes of death. In the current death rate by communicable disease was much lower compare to the last child especially, tetanus cases and pneumonia. 2) Next, how many respondents used contraception after birth because of frequent contact with the maternity aid. In the registered cases, the respondents showed a tendency to practice contraception at an earlier age and with a small number of children. In a comparison of the rate of contraception between the study and the control area, the rate in the former was significantly higher than that of the latter. What is more, the proportion favoring smaller numbers of children and younger women rose in the study area as compared to the control area. 3) Regarding vital registration, though the rate of registration was gradually improved by efforts of maternity aid, it would be better to change the registration system. 4) In the crude birth rate, the rate in the study area was 22.2 while in the control area was 26.5. Natural increase rate showed 15.4 in the study area, while control area was 19.1. 5) In assessment of the efficiency of the maternity aids judging by the cost-effect viewpoint, the workers in the Medium area seemed to be more efficiency than those of other areas.

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고려의 원시영역 유목초지, 그 부르칸(불함)이즘과 한국축산의 비전 (Burqanism from the Origin of the Pastoral Nomadic Koryo Region and the Vision of Korean Livestock Farming)

  • 주채혁
    • 한국초지조사료학회지
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    • 제25권1호
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    • pp.71-82
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    • 2005
  • Khori(高麗) refers to the Chaabog(reindeer) that live on lichens(蘚) on Mt. Soyon(鮮) in which pastures are the cold and dry plateau of North Eurasia. Thus, the origin region of the Khori or Koguryo that are the ancestors of the reindeer-herding pastoral nomads(馴鹿 遊牧民) can be said to be the Steppe-Taiga-Tundra pastoral areas of North Eurasia and North America. When the pastoral nomads moved on to the great mountain(大山) zone of the Jangbaek(長白) to the Baekdu(白頭) Mountains, they could have been in contact with pastoral farmers or agricultural farmers living there and they became the farmers remaining on agricultural farms. They were the Koryo people, the ancestors of Korea. Staying in one place, they gradually forgot the origin of their reindeer-herding pastoral nomadic history in the Northwest area of Mt. Soyon, the small mountain(小山) zone of the Steppe-Taiga-Tundra pastoral areas. In other words, they lost their identity as reindeer-herding pastoral nomads when they entered the agricultural area after leaving the pastoral area. However, since their basic genes had already formed when they lived on the cold and dry plateau of North Eurasia, it is possible to study their pastoral nomadic history focusing on 'the minority living in the broad area(廣域少數)', by utilizing highly advanced biotechnological science and focusing on genes and information technology innovation, and removing various past hindrances in research. Therefore, it is not so difficult to restore the reindeerherding pastoral nomadic history of the Koguryo(高句麗) people and secure their pastoral nomadic identity, of which the first steps have already been taken into their historical stages. The Eurasian continent and the Korean peninsula, especially the cold and dry plateau of North Eurasia and the Korean peninsula have been closely related to each other ecologically and historically. They can never be a separate space at all. The Eurasian continent lies horizontally east to west and thus, the continent forms an isothermal zone. Also, since the time of producing their own foods, it was relatively easy for people with their technology to move to other places owing to the pastoral nomadic characteristic of mobility. Unlike the Chungyen(中原) region, western Asia and the regions covering the Siberia-Manchu-Korean peninsula where food production revolution was first made were connected to the Mongolian lichens route(蘚苔之路: Ni, ukinii jam) and steppe roads. Although the ecological conditions of nature have changed a bit throughout a long history, it was natural for the many tribes in North Asia living on the largest Steppe-Taiga-Tundra area in the world to have believed 'the legends related to animals in relation to their founders and ancestors(獸祖傳說)'. Assuming that Siberian tigers and the tigers living on Mt. Baekdu were connected ecologically and genetically because of the ecological characteristics of the animals, and their migration from plateau to plateau, we would suspect that the Chosun(朝鮮) tribe living on Mt. Baekdu were ethnically and culturally more closely connected to the farther removed Ural-Altai tribes that lived on the cold and dry plateau region than to the Han(i14;) tribe who lived in Chungyen(中原) that was close to Mt. Baekdu. More evidence is the structure of the Korean language which has the form of 'Subject + Object + Verb', which is assumed to have originated from the speedy lifestyle of the reindeer-herding pastoral nomads. The structure is quite different from that of the Han(漢) language, which is based on agricultural life. Also, it is natural for reindeer riding reindeerherding pastoral nomads or horse-riding sheep-herding pastoral nomads(騎馬, 羊遊牧民) to have held military and political power over the region and eventually to have established an ancient pastoral nomadic empire in the process of their conquest of agricultural regions. The stages for founding global empires in the history of mankind maybe largely divided into two, in terms of ecological conditions and occupations. They are the steppes and the oceans. Of course, the steppe-based empires were established based on the skills to deal with horses and the ability to shoot arrows while riding horses, along with the use of iron ware in the 8th century BC. The steppe-based empires became the foundation for an oceanic empire, which could have been established by the use of warships and warship guns since the 15th Century. Based on those facts, we know that Chosun, Puyo(夫餘), and Koguryo are the products of a developmental process of pastoral nomadic empires on the steppes. Maybe we can easily find the pastoral nomadic identity of the Koguryo more than we expected when we trace the origins and history of the Korean tribe living in the pastures located in the northwest area of Mt. Jangbaek by focusing on pastoral nomadic mobility and organization just as we have investigated the historic origins of Anglo-Saxons in America by focusing on the times before the 15th Century. In the process, we should keep in mind that English culture originated from the Industrial Revolution and was directly delivered to the American continent, although America was far from England and was not an intermediate point on long sojourns either. Further, American culture came back to England in a more advanced form later. The most important thing currently to be resolved is to cause Koreans to look back on their own history in a freer way of thinking and with diverse, profound, and sharp insight, taking away the old and existing conventional recognition that is entangled with complicated interests with Korean people and other countries. The meanings of Chosun, Khori, and Solongos have been interpreted arbitrarily without any historic evidence by the scholars who followed conventional tradition of fixed-minded aristocrats in an agricultural society. If the Siberian cultural properties of the stone age, the earthenware age, the bronze age, and the iron age are analyzed in such a way, archaeological discovery will never be able to contribute to the restoration of the Koguryo's pastoral nomadic identity. One should transcend the errors that tend to interpret the cultural properties discovered in the pastoral nomadic regions as not being differentiated from those of agricultural regions and just interpret them altogether from the agricultural point of view. A more careful intention is required in the interpretation of cultural properties of ancient Korean empires that seem to have been formed due to mutual interactions of pastoral nomadic and agricultural cultures. Also, it is required that the conventional recognition chain of 'reverse-genes' be severed, which has placed more weight on agricultural properties than pastoral nomadic ones, since their settlement on agricultural farms was made after the establishment of their ancient pastoral nomadic empires. There is no reason at all to place priority on stoneware, earthenware, bronze ware, and iron ware than on wooden ware(木器) and other ware which were made of animal skins(皮器), bones and horns(骨角器), in analyzing the history in the regions of reindeer or sheep pastures. Reading ancient Korean history from the perspective of pastoral nomadic history, one feels strongly the instinctive emotions to return to the natural 'mother place'. The reindeer-herding pastoral nomadic identity of the Koguryo people that has been accumulated in volumes in their genes and hidden deep inside and have interacted organically could be reborn with Burqanism(Burqan refers to 不咸 in Chinese), which was their religion by birth and symbolized as the red willow(紅柳=不咸). The mother place of the Koguryo's people is the endless vast green pastures of North Eurasia and North America, where we anticipated the development of Korean livestock farming following the inherent properties in the genes of the reindeer-herding pastoral nomads with Korean ancestors. We anticipate that the place would be the core resource that could contribute to the development of life of living creatures following the inherent properties of their genes and biotechnological factors. In other words, biotechnology used for a search for clues on the well-being of humans could be the fruit brought by Burqanism of the Koguryo people and the fruit of the globalization of Korean livestock farming. It is the Chosun farmer in China come from the vast nomadic reindeer pastures of North Eurasia that resolved the food problem of a billion Chinese people with lowland paddy rice seeds (水稻) by transforming Heilongjiang Province(黑龍江省) into an oceanic lowland paddy rice field(水田). Even Mao Tse-tung(毛擇東) could not resolve the food problem by his revolution campaigns for tens of years. Today is the very time that requires the development of special livestock farming following the inherent properties of the ancient Korean reindeer-herding pastoral nomads that respected the dignity of life on the cold and dry plateau of North Eurasia and the America continent. I suggest that research should be started from the pastures of the Dariganga Steppe in East Mongolia that was the homeland of Hanwoo(韓牛) and the central horse-herding steppe place(牧馬場) of Chingis Khan's Mongolia. The Dariganga Steppe is awash with an affluent natural environment for pastoral nomadic living however, the quality of life of the pastoral nomads there is still low. I suggest we Koreans, the descendents of the Koguryo, should take our first steps for our livestock farming business project and develop the Northern nomadic pastures, here at the pastures of the Dariganga Steppe, which is the Mongolian core place of state-of-the-art technology for military weapons.

한국과 중국 소비자의 쇼핑 경험가치 지각과 브랜드자산 및 점포충성도의 관계에 관한 비교 연구: 대형 할인점을 중심으로 (Study on the Relationships Among Perceived Shopping Values, Brand Equity, and Store Loyalty of Korean and Chinese Consumers: A Case of Large Discount Store)

  • 황순호;오종철;윤성준
    • Asia Marketing Journal
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    • 제14권2호
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    • pp.209-237
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    • 2012
  • 오늘날의 소비자들은 가격, 제품의 품질 등 실용적 가치 보다 쇼핑의 즐거움, 라이프스타일의 구현, 매력적인 점포쇼핑환경, 브랜드 애착심 등의 정서적 가치를 더 중요하게 생각하고 있다. 이처럼 소비자들은 단순히 상품만을 구매하기보다는 다양한 가치를 얻기 위해 쇼핑을 한다는 사실은 여러 연구에서 제안되었다(안광호와 이하늘 2011; Mathwick 등 2001). 이렇듯 소매점포 선택과 관련한 소비자행동차원의 쇼핑경험가치와 브랜드자산에 대한 중요성과 관심이 높아지고 있지만 관련 연구는 미미한 실정이며 이와 관련한 비교문화적 연구는 매우 미비한 실정이다(황순호 2010). 본 연구는 한국과 중국의 소비자들의 소매점포 선택과 관련한 소비자행동연구의 필요에 의해 시작되었다. 또한 소비자행동분야에서 소비자 경험이 중시되면서 소매점내 쇼핑경험가치에 초점을 맞추었다. 본 연구는 정치, 경제, 사회, 문화적으로 서로 다른 한국과 중국의 소비자들을 대상으로 대형할인점 소매점포에서 고객들이 지각하는 쇼핑 경험가치와 브랜드자산과의 관계를 밝혀내고 이를 통해 점포 충성도와의 관계를 찾아내어 소매점의 쇼핑 경험가치와 관련된 시사점을 찾아내기 위한 국가 간 비교 연구를 시도하였다. 본 연구는 이론적 배경으로 쇼핑가치와 유통브랜드 자산, 그리고 점포 충성도에 대한 이론적 배경을 소개하였으며, 가설 검증을 위한 자료 수집을 위하여 한국과 중국의 대형할인점 고객들을 대상으로 한국과 중국의 대도시 (서울 과 북경) 소비자들을 표본프레임으로 설정하고, 대면 설문조사를 실시하였다. 연구의 결과 한중간 소비성향 차이 비교에 대한 결과를 요약하면 다음과 같다. 첫째, 한국소비자와 중국 소비자 간의 소비성향차이를 검정한 결과 중국 소비자들은 심미적 소비성향과 상징적 소비성향의 평균값이 한국 소비자들에 비해 높게 나타났으며 한국 소비자들은 쾌락적 소비성향이 중국소비자들에 비해 상대적으로 높은 것으로 나타났다. 둘째, 대형할인점에 대한 한국과 중국의 브랜드 자산 지각에 대한 연구결과 중국에 비해 한국 소비자들이 브랜드 인지와 브랜드 이미지를 모두 높게 지각하는 것으로 나타났다. 셋째, 한국과 중국에서 편의점과 할인점 이용 고객들이 지각하는 소매점에서의 쇼핑경험에 대한 탐색적 요인분석결과 각각의 국가에 따라 각기 다른 쇼핑경험가치가 나타났다. 한국의 할인점에서는 소비자이익 가치, 심미성가치, 유희성 가치가 중요한 쇼핑가치로 도출되었다. 또한 중국의 할인점에서는 유희성 가치, 심미성 가치, 소비자이익 가치, 서비스우수 가치가 중요한 쇼핑경험가치로 도출되었다. 이러한 연구의 목적에 대한 실증적 분석을 바탕으로 한국과 중국의 대형할인점 소비자들의 쇼핑경험가치과 브랜드자산을 바탕으로 한국의 대형할인점에 있어서 경험가치의 이론적 중요성에 관한 새로운 통찰력을 제공하여 주며 충성도 제고에 있어서 브랜드관리의 중요성에 대한 이론적 시사점을 제공하여 준다. 이와 더불어 유통의 국제화 시대에 있어서 대형할인점의 국제화에 요구되는 한국과 중국 간의 고객 가치의 차이점에 대한 비교문화적 관점에서 중요한 실무적 시사점을 제시한다. 즉, 해외유통전략을 실행하는데 있어서 쇼핑가치에 기반한 현지화 전략의 중요성에 대한 시사점을 제시하여 주며 국가차원에서의 차별적 유통전략의 개발 필요성을 제안하여 준다.

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