• Title/Summary/Keyword: qualitative study method

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A Case Study of Fashion Marketing Research using Multiple Methods (마케팅 리서치에서 다중측정방법에 관한 실증적 연구)

  • 박혜정;김혜정;이영주;임숙자
    • The Research Journal of the Costume Culture
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    • v.10 no.6
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    • pp.601-616
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    • 2002
  • Qualitative research is a method widely used in marketing research. However, the method has seldom been used in fashion marketing research in Korea. The purpose of this study was to prove that using both qualitative and quantitative research methods in main stage is much useful than using qualitative research method only in exploratory stage. Qualitative data were gathered by conducting Focus Group Interview(FGI) with 48 college students. Quantitative data were gathered by surveying college students, and 487 questionnaires were used in the statistical analysis. The data were analyzed using content analysis, mean, standard deviation, and t-test. As a result, FGI, one of the tools used in qualitative research methods, was proved to be useful in revealing consumers´deep emotional needs as well as purchase motives. FGI also revealed information which quantitative research method tools such as survey could have missed. Therefore, it is best to use multiple methods-simultaneous use of quantitative and qualitative methods-to understand fast changing consumers´needs and purchase motives.

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Clothing and Cultural Approach : The Importance of Qualitative Method (의복과 문화적 접근: 질적 연구 방법의 중요성)

  • 김현식
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.4
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    • pp.510-520
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    • 2000
  • Despite the important of qualitative research method, little is used to understand dress and culture in Korea. This study proposed qualitative research method to understand deeply cultural aspects of dress. The articles which were selected from J. of Korean Society of Clothing and Textiles, The Korean Society of Costume, Clothing and Textiles Research Journal, Home Economics Research Journal, published master's thesis and doctoral dissertation, and interdisciplinary articles were analyzed from 1977~1999. Based on results of the analysis of articles, it was found that qualitative research method was appropriate to understand dress and culture. Many articles were dealt with non-western culture. However, the use of qualitative research method is very well suited to help the researcher understand concepts that are deeply embedded in western culture. Implications pertain to researcher in the area of human behavior and marketing. The importance of dependability and credibility was discussed in qualitative research method.

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Secondary Analysis: Focusing on Qualitative Research (이차분석 : 질적연구를 중심으로)

  • 이명선
    • Journal of Korean Academy of Nursing
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    • v.34 no.1
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    • pp.35-44
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    • 2004
  • Purpose: This article explored issues arising from secondary analysis of qualitative data and analyzed the results of qualitative secondary analysis studies published in English, focusing on the methodological aspects. Method: A total of 29 studies were identified as qualitative secondary analysis studies, retrieving from the CINAHL database from 1982 to 3rd week of April 2003. These studies were analyzed by publication year, research method, and type of approach to secondary analysis. Result: The year that the qualitative secondary analysis study first published was 1992 and the number of the studies using secondary analysis has increased after the middle of 1990s. Grounded theory was the one the most frequently used(n=11, 37.9%) and phenomenological study the second most(n=6, 20.7%). In terms of types of approach, fifteen studies(51.7%) focused on the specific concepts that were not explored in the primary studies. Nine(31.0%) focused on the specific types of participants. Six were aimed to integrate contexts or perspectives to generate more general and abstract analysis of qualitative data. Conclusion: The results of this article will stimulate methodological discussion of qualitative secondary analysis and activate qualitative studies using secondary analysis.

Qualitative Analysis on Mixed Research in the field of Mathematics for Elementary Students (초등 수학교육 관련 혼합 연구에서 적용된 질적 연구 방법에 대한 분석)

  • Na, Jang Ham;Kim, Jinho
    • Education of Primary School Mathematics
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    • v.19 no.1
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    • pp.47-60
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    • 2016
  • The purpose of this study is to analyze how the qualitative research is applied to mixed method research and thereby to gain an insight to suggest reasonable ways of employing qualitative method in order to accomplish intended goal of research, especially in the field of mathematics education. For that purpose, this study carefully selects and analyzes 5 article that used mixed method and were published by Education of Primary School Mathematics Journal in 2012. Unlike those a few previous studied on mixed method that focused on producing general trend by simply showing quantitative information on what the frequence of used research topic, content, methods combination, quantitative methods, and qualitative methods, this study provides detailed result of qualitative analysis on mixed studies. In sum, this study concludes with practical and in-depth suggestions on how to improve validity of mixed research and qualitative research in the field of mathematic of education.

A Comparison Study on the methodology of the Husbands' Participation in the Household Work (남편의 가사노동 참여에 관한 방법론 비교 연구)

  • 조성은
    • Journal of Families and Better Life
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    • v.13 no.4
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    • pp.139-150
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    • 1995
  • This research is planned to compare a quantitative methodology and a qualitative methodology in the study of the household work. For these research tasks this study is centered on husbands' participation in the household work. First it is reviewed study precedent using a quantitative method and a qualitative method to compare a research methodology of the household work. It is selected a survey method of quantitative methodology and a depth interview of qualitative methodology, Second the data are collected through the questionnaire and the depth interview with three couples,. Third to compare a quantitative methodology and a qualitative methodology it is looked about problems in the concept the grouping the collection of data and the interpretation of household work.

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Some Trends and Issues of Qualitative Research Method in Library and Information Science (문헌정보학 분야의 질적 연구 동향과 과제)

  • Lee, Myeong-Hee
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.16 no.2
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    • pp.177-201
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    • 2005
  • The purpose of this research is to study the meanings and characteristics of qualitative research method in LIS. As the philosophy and epistemology of qualitative research are widely different from those of quantitative research, the meaning of validity and reliability must be interpreted in its ow9 structure and dimension. Essentially qualitative researchers seek to understand and interpret the world of others from their own viewpoints which basically tend to be subjective. Accordingly, qualitative researchers‘ understandings and interpretations are met with readers' subjectivity. By carefully analyzing the nature of qualitative research in LIS, I tried to point out some problems in terms of validity and reliability and practical strategies. Six problems issued in the qualitative research method are presented.

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Qualitative interviewing as a research method: Its philosophical frameworks and practical guidelines (연구 방법으로써의 질적 인터뷰: 철학적 의미와 방법적 측면)

  • Cheon Hyejung
    • Journal of Family Resource Management and Policy Review
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    • v.8 no.3
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    • pp.113-125
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    • 2004
  • This study aims to provide philosophical frameworks and approaches, and practical guidelines to interview research. While there are some studies which focus on the practical guidelines, there is a lack of studies which address the philosophical and conceptual issues integral to qualitative interview research. By discussing three different but related philosophical aspects of qualitative interviewing--phenomenology, hermeneutics, and dialectics--consistency among research purpose, research method, research methodology is pursued. Based on this discussion, four stages of interviewing--designing, conducting, analyzing, and writing of qualitative interview research--are presented.

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Head Nurses' Experiences in Clinical Practice Education of Nursing Students: A Qualitative Research (수간호사의 간호학생 임상실습지도 경험: 질적 연구)

  • Park, Young A;Kong, Eun-Hi;Park, Yu Jin
    • The Journal of Korean Academic Society of Nursing Education
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    • v.24 no.4
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    • pp.337-346
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    • 2018
  • Purpose: The aim of this study was to understand and describe difficulties and needs experienced by head nurses in the clinical practice education of nursing students. Methods: A qualitative descriptive method was employed. A convenience sampling method was used to recruit participants from four hospitals in South Korea. Twenty-one head nurses participated in the first interview and 17 of them participated in the second interview. Data were collected through two in-depth interviews and field notes were written. Qualitative content analysis method was utilized for data analysis using ATLAS.ti 6.2 software. Results: Thirty-one codes and twelve categories were identified. Four themes emerged from data analysis, which included 'too many tasks', 'limitations of student education', 'many differences', and 'lack of support and resources.' Conclusion: This qualitative study described head nurses' many difficulties and needs in the clinical practice education of nursing students. The results of this study provide valuable understanding and knowledge of head nurses' experiences in students' clinical education, which leads to improvement of the quality of clinical education for nursing students.

A Study on the Qualitative Analysis of Creative Leadership (창조적 리더십의 질적인 분석에 관한 연구)

  • Lee, Sang-Bum
    • Journal of Digital Convergence
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    • v.7 no.4
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    • pp.21-30
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    • 2009
  • Public and private sectors are experiencing a worldwide economic depression originated from the failure of U.S. financial system. At a harsh time like this, policy-makers need to understand more about the effects of the creative leadership in the digital era. However, there haven't been enough studies performed on this field in Korea. This study aims to fill the blank and learn more about the correlation between creative leadership and organizational effectiveness. To achieve this goal, various previous leadership studies have been reviewed in terms of organizational behaviors, comparative culture studies, and etc. In the end, this study argues previous qualitative studies' weaknesses and limitations, and tries to suggest new aspect of qualitative research method of creative leadership.

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Analysis on Qualitative Research in the Field of Elementary Mathematics Education (초등 수학교육 관련 연구에서 활용된 질적 연구 방법에 대한 분석)

  • Na, Jang Ham;Kim, Jinho
    • Journal of the Korean School Mathematics Society
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    • v.19 no.1
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    • pp.43-61
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    • 2016
  • This qualitative study investigates how qualitative research methods are applied into educational journals, especially focusing on research articles in the field of mathematics education. Since the mid 90s, there has been growing interest in qualitative research in Korea. As a result, qualitative research methods are becoming one of the main research methods in education, quite different from before the mid 90s that quantitative research methods themselves alone were undispute d research methods. However, such change in research methods also lead to a matter of concern, the rigor and quality of qualitative research. In order to identify how qualitative research methods are applied, this study carefully selects an d analyzes 5 article that used qualitative methods and were published by Education of Primary School Mathematics Journal in 2012. Several leading scholars' ideas and theories of qualitative research are used in the analytical process, with careful attention paid to every detailed element of 5 selected articles. In sum, this study concludes with practical implications for qualitative researchers and discusses future directions for improving qualitative research practice.