• 한국의류학회지
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• 제40권2호
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• pp.330-341
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• 2016

This study suggested criterion for Petite-size and analyzed the body size and characteristics that were proper to manufacture clothing for Korean Petite-size women aged 18 to 34. It also analyzed size information about pattern making for Petite-size women through a comparison of the size and proportion of Petite-size with Regular-size. The criterion of Petite-size was decided in consideration of the distribution and perception of stature; subsequently, the stature range for Petite-size was defined as under 157.5cm. Body size and proportion of Petite-size were analyzed through calculating the mean from 25 to 75 percentiles of a Petite-size stature range. The Petite-size of this study was compared to KS Petite and total subjects through One way ANOVA. It was confirmed that the Petite-size of this study had body characteristics like KS Petite; however, Petite-size was larger in height and vertical length than KS Petite. The significant differences between Petite-size and Regular-size were identified in the same bust girth range, that required a revised calculation formula for pattern making that would be proper for Petite-size. It is expected that the Body size and proportion could be utilized as a reference for manufacturing or purchasing Petite-size clothing. The result of this study will contribute to enhance the fit satisfaction for Petite-size women aged 18 to 34.

• 디자인학연구
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• 제16권1호
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• pp.159-168
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• 2003

현대 패션매장은 변화하는 패션 경향에 따라 다양화되면서 실내디자인의 차별화로 단지 판매를 위한 공간만이 아니라 감각적이고 개성적인 이미지와 변화 있게 연출을 하는 공간으로서 역할이 요구 되고있다. 특히 1980년대에 와서 패션은 포스트 모더니즘에 따른 대중화로 인해 복고무드를 현대적으로 연출하게 되었다. 이와 함께 1960년대 반문화의 하나였던 미니멀리즘의 등장을 가져왔다. 최근 다양한 시도와 새로운 시각으로 표현되는 미니멀리즘적 경향은 실내디자이너들의 작품을 통하여 나타나고 있다. 따라서 본 연구에서는 패션의 흐름 속에서 패션매장과 미니멀리즘의 특성이 패션매장의 공간구성에 어떤 연계성이 있는지 파악하고 이론적 고찰과 사례분석을 병행하여 이를 경험하는 관찰자의 지각을 통해 연구, 분석하고자 한다. 이에 상호 관련된 여러 가지 특성을 분석하고 혼돈을 겪고 있는 오늘날의 상황 속에서 디자인의 일관성 있는 방향을 제시하는데 그 목적이 있다.

• 한국식품영양학회지
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• 제32권4호
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• pp.385-394
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• 2019

This study was designed as the precedent research to develop improve the HMR type flavored cooked rice, by analyzing the consumer perception and purchase pattern. This will in turn provide base data to that will help in the development of products that meet consumer's convenience and quality demands. An online survey of 247 people (63.5%) in the age of 20 to 60 was conducted on January 2019. For the primary reason of buying those products, the survey respondents chose a convenience of 71.7%. They are likely to buy 1~2 times a month (40.5%) in hypermarkets (63.6%). The channel choice showed meaningful difference between segments (p<0.01). 89.1% of respondents replied that they are willing to purchase frozen flavored cooked rice in the future. The Key Purchasing factor appeared to be the flavor (5.80), while nutrition (4.89) was chosen as the least important factor. For flavor preference, sea food received the highest score (5.05), while radish kimchi flavor received the lowest (4.02) with a meaningful difference by gender and age (p<0.01). Consumers who sought nutrition, convenience and adventure in HMR products had higher willingness to re-purchase. Developing healthy, flavorful, sensory, and enjoyable HMR products will be critical in the fulfillment of diverse consumer needs.

• 패션비즈니스
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• 제27권2호
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• pp.108-123
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• 2023

Recent increase of eco-conscious trends and pleasure from Do It Yourself (DIY) activities have led to a surge in sales of package products bundling together clothing patterns and raw materials. However, a well-structured market system is yet to be established. We surveyed 460 women with sewing as a hobby who had purchased these DIY clothing pattern packages. The survey revealed that majority of respondents had their hobby for over five years. Choosing the right fabric to match clothing patterns presented a common challenge. Most participants owned a sewing machine and an overlocker, with price being the primary concern when purchasing a package. For guidance during the sewing process, participants preferred print materials featuring real-life images. Those with less sewing experience leaned towards video tutorials. Items of interest or those commonly created included blouses, shirts, and dresses. Desire for further learning in sewing and pattern-making was prominent, with a clear preference for online classes. Several strategies are recommended to enhance the appeal of DIY clothing package products, including broadening range of packages that incorporate fabric, offering supplementary educational resources to improve users' skills, implementing affordable pricing structures, supplying comprehensive creation guidelines, and making available design modification guides. These considerations could significantly boost customer satisfaction. This research intends to lay groundwork for understanding DIY clothing creation market, ultimately fostering production of highly desirable products. Insights of this study will prove instrumental in refining product development and devising effective marketing tactics, leading to a more rewarding consumer experience.

• 융합경영연구
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• 제5권4호
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• pp.19-28
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• 2017

This study is aiming to suggest baseline date for the establishment of policy alternative to make healthy consumption life of the elderly through investigating and analyzing actual condition of consumption related with the awareness of health functional food such as purchase behavior and consumer's problems about health functional food. Under the assumption that the vitalization of health functional food market will become an important market in the present and in the future, the fundamental marketing information about elder consumers is more important than any other information that is essential for successful marketing to domestic corporations and senior policy experts. In addition, there was a fundamental significance to provide necessary basic data for health promotion of the elderly by offering information about rights and interests of elder consumers who are members of vulnerable social group or right choice of purchasing or intake. The limitations of this study are as follows. First, the subjects were selected who live in Gangwon-do with the age of 60 and over due to the limitation of sampling, and that might be shown local characteristics. Therefore, the study result could not be generalized on behalf of all elderly in Korea and it is difficult to apply the result to more segmented market. To solve this problem, studies containing sampling by regional groups might be needed.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2006년도 추계학술발표대회 논문집
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• pp.196-201
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• 2006

Existing model houses have played an important role in allow the customers to choose apartment. As the information technology has been advanced (e.g. a high-speed internet available in unit), customers' personality and preference to the design of apartment and the purchasing pattern have been changed. Construction firms have introduced VR(Virtual Reality) model house (e.g. Quick Time Virtual Reality) to meet the customers' expectation and need. The reality-based QTVR model house does not provide enough quality to satisfy the customers' expectation. To complement the shortcoming of the QTVR model house, this study presents a web-based cyber model house developed by using Turntool and Javascript. The cyber model house allows to communicate between supplier and customer over the internet.

• 제어로봇시스템학회:학술대회논문집
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• 제어로봇시스템학회 2004년도 ICCAS
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• pp.694-698
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• 2004

In this paper, as one of these efforts for making the intelligent data mining system we propose the Associative frame of the memory according to the following three steps. First,the structured frame for performing the main brain function should be made. In this frame, the concepts of learning memory and episode memory are considered. Second,the learning mechanism for data acquisition and storing mechanism in the memory frame are provided. The obtained data are arranged and stored in the memory following the rules of the structured memory frame. Third, it is the last step of processing the inference and knowledge retrieval function using the stored knowledge in the associative memory frame. This system is applied to the area for estimating the purchasing degree from the type of customer's tastes, the pattern of commodities and the evaluation of a company.

• Journal of the Korean Data and Information Science Society
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• 제26권4호
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• pp.985-995
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• 2015

Add-on selling can provide new chances to increase sellers' profits and meet customers' needs. Although prior studies have advocated add-on selling for its business value, there is an argument that add-on selling can cause customer repulsion. Therefore, we need to understand customer purchasing pattern related to add-on selling in order to promote it and to mitigate the customer repulsion. To that end, we applied data mining techniques to the 24,925 transactions of data from an online open market in Korea. We then conducted feature selection to investigate the most influential factors that can explain the characteristics of add-on selling transactions using a classification model. We also identified association rules among add-on selling and promotions. Finally, based on the findings in our experiments, we proposed add-on selling strategies for the target online market.

• 한국지능시스템학회:학술대회논문집
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• 한국퍼지및지능시스템학회 2003년도 추계 학술대회 학술발표 논문집
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• pp.23-26
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• 2003

In this paper, a methodolgy for customizing web pages for indivisual users is suggested. It shows an efficient way to personalize web pages by predicting one's site access pattern. In addition, the prediction can reflect one's tendency after actual purchase. By using the APRIORI algorithm, one of the association rule search methods, the associativity among the purchase items can be inferred. This inferrence is based on the log data in a web server and database about purchase. Finally, a web page which contains the relationship, relative links on other web pages, and inferred items can be generated after this process.

• 한국유통학회지:유통연구
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• 제1권2호
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• pp.221-251
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• 1996

The retail industry of Korea has, owing to the increase of purchasing power of her people and the changing pattern of consumption appetite, marked a considerable development. Nevertheless the retail industry of Korea is still in primitive stage with its smallness of size, density of stores and inefficiency of management compared to those in the developed countries. It is a high time for Korean distribution market to boost its competitive power in the wake of the opening of distribution industry since January of 1996. Accordingly, it should be the goal of these markets to maximize its positive aspects while trying their best to minimize the negative aspect in this transition time for globalization.