• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.2
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• pp.330-341
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• 2016

This study suggested criterion for Petite-size and analyzed the body size and characteristics that were proper to manufacture clothing for Korean Petite-size women aged 18 to 34. It also analyzed size information about pattern making for Petite-size women through a comparison of the size and proportion of Petite-size with Regular-size. The criterion of Petite-size was decided in consideration of the distribution and perception of stature; subsequently, the stature range for Petite-size was defined as under 157.5cm. Body size and proportion of Petite-size were analyzed through calculating the mean from 25 to 75 percentiles of a Petite-size stature range. The Petite-size of this study was compared to KS Petite and total subjects through One way ANOVA. It was confirmed that the Petite-size of this study had body characteristics like KS Petite; however, Petite-size was larger in height and vertical length than KS Petite. The significant differences between Petite-size and Regular-size were identified in the same bust girth range, that required a revised calculation formula for pattern making that would be proper for Petite-size. It is expected that the Body size and proportion could be utilized as a reference for manufacturing or purchasing Petite-size clothing. The result of this study will contribute to enhance the fit satisfaction for Petite-size women aged 18 to 34.

• Archives of design research
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• v.16 no.1
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• pp.159-168
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• 2003

Modern fashion shop is changed by the changing of fashion style. And as purchasing pattern is changed to consuming pattern which has strong individuality, functions as space which reflet characteristics of products and consumers in order to present sensitive and individual image are also required, besides conventional concept as space which simply focused on sale. Meanwhile, in the 1980's, the fashion presented retro mood modernly by popularization of post-modernism and introduced minimalism that is one of the anti-cultures in the 1960's. Recently minimalistic trends which are expressed by various attempts and a new point of view are introduced to the fashion shop by interior designer. Therefore, in this study, minimalistic characteristics which appear in the composition of interior space of the modern fashion shop are researched by theoretical consideration and analysis of examples and consistent direction of fashion shop is presented.

• The Korean Journal of Food And Nutrition
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• v.32 no.4
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• pp.385-394
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• 2019

This study was designed as the precedent research to develop improve the HMR type flavored cooked rice, by analyzing the consumer perception and purchase pattern. This will in turn provide base data to that will help in the development of products that meet consumer's convenience and quality demands. An online survey of 247 people (63.5%) in the age of 20 to 60 was conducted on January 2019. For the primary reason of buying those products, the survey respondents chose a convenience of 71.7%. They are likely to buy 1~2 times a month (40.5%) in hypermarkets (63.6%). The channel choice showed meaningful difference between segments (p<0.01). 89.1% of respondents replied that they are willing to purchase frozen flavored cooked rice in the future. The Key Purchasing factor appeared to be the flavor (5.80), while nutrition (4.89) was chosen as the least important factor. For flavor preference, sea food received the highest score (5.05), while radish kimchi flavor received the lowest (4.02) with a meaningful difference by gender and age (p<0.01). Consumers who sought nutrition, convenience and adventure in HMR products had higher willingness to re-purchase. Developing healthy, flavorful, sensory, and enjoyable HMR products will be critical in the fulfillment of diverse consumer needs.

• Journal of Fashion Business
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• v.27 no.2
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• pp.108-123
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• 2023

Recent increase of eco-conscious trends and pleasure from Do It Yourself (DIY) activities have led to a surge in sales of package products bundling together clothing patterns and raw materials. However, a well-structured market system is yet to be established. We surveyed 460 women with sewing as a hobby who had purchased these DIY clothing pattern packages. The survey revealed that majority of respondents had their hobby for over five years. Choosing the right fabric to match clothing patterns presented a common challenge. Most participants owned a sewing machine and an overlocker, with price being the primary concern when purchasing a package. For guidance during the sewing process, participants preferred print materials featuring real-life images. Those with less sewing experience leaned towards video tutorials. Items of interest or those commonly created included blouses, shirts, and dresses. Desire for further learning in sewing and pattern-making was prominent, with a clear preference for online classes. Several strategies are recommended to enhance the appeal of DIY clothing package products, including broadening range of packages that incorporate fabric, offering supplementary educational resources to improve users' skills, implementing affordable pricing structures, supplying comprehensive creation guidelines, and making available design modification guides. These considerations could significantly boost customer satisfaction. This research intends to lay groundwork for understanding DIY clothing creation market, ultimately fostering production of highly desirable products. Insights of this study will prove instrumental in refining product development and devising effective marketing tactics, leading to a more rewarding consumer experience.

• The Journal of Economics, Marketing and Management
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• v.5 no.4
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• pp.19-28
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• 2017

This study is aiming to suggest baseline date for the establishment of policy alternative to make healthy consumption life of the elderly through investigating and analyzing actual condition of consumption related with the awareness of health functional food such as purchase behavior and consumer's problems about health functional food. Under the assumption that the vitalization of health functional food market will become an important market in the present and in the future, the fundamental marketing information about elder consumers is more important than any other information that is essential for successful marketing to domestic corporations and senior policy experts. In addition, there was a fundamental significance to provide necessary basic data for health promotion of the elderly by offering information about rights and interests of elder consumers who are members of vulnerable social group or right choice of purchasing or intake. The limitations of this study are as follows. First, the subjects were selected who live in Gangwon-do with the age of 60 and over due to the limitation of sampling, and that might be shown local characteristics. Therefore, the study result could not be generalized on behalf of all elderly in Korea and it is difficult to apply the result to more segmented market. To solve this problem, studies containing sampling by regional groups might be needed.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2006.11a
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• pp.196-201
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• 2006

Existing model houses have played an important role in allow the customers to choose apartment. As the information technology has been advanced (e.g. a high-speed internet available in unit), customers' personality and preference to the design of apartment and the purchasing pattern have been changed. Construction firms have introduced VR(Virtual Reality) model house (e.g. Quick Time Virtual Reality) to meet the customers' expectation and need. The reality-based QTVR model house does not provide enough quality to satisfy the customers' expectation. To complement the shortcoming of the QTVR model house, this study presents a web-based cyber model house developed by using Turntool and Javascript. The cyber model house allows to communicate between supplier and customer over the internet.

• 제어로봇시스템학회:학술대회논문집
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• 2004.08a
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• pp.694-698
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• 2004

In this paper, as one of these efforts for making the intelligent data mining system we propose the Associative frame of the memory according to the following three steps. First,the structured frame for performing the main brain function should be made. In this frame, the concepts of learning memory and episode memory are considered. Second,the learning mechanism for data acquisition and storing mechanism in the memory frame are provided. The obtained data are arranged and stored in the memory following the rules of the structured memory frame. Third, it is the last step of processing the inference and knowledge retrieval function using the stored knowledge in the associative memory frame. This system is applied to the area for estimating the purchasing degree from the type of customer's tastes, the pattern of commodities and the evaluation of a company.

• Journal of the Korean Data and Information Science Society
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• v.26 no.4
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• pp.985-995
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• 2015

Add-on selling can provide new chances to increase sellers' profits and meet customers' needs. Although prior studies have advocated add-on selling for its business value, there is an argument that add-on selling can cause customer repulsion. Therefore, we need to understand customer purchasing pattern related to add-on selling in order to promote it and to mitigate the customer repulsion. To that end, we applied data mining techniques to the 24,925 transactions of data from an online open market in Korea. We then conducted feature selection to investigate the most influential factors that can explain the characteristics of add-on selling transactions using a classification model. We also identified association rules among add-on selling and promotions. Finally, based on the findings in our experiments, we proposed add-on selling strategies for the target online market.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2003.09b
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• pp.23-26
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• 2003

In this paper, a methodolgy for customizing web pages for indivisual users is suggested. It shows an efficient way to personalize web pages by predicting one's site access pattern. In addition, the prediction can reflect one's tendency after actual purchase. By using the APRIORI algorithm, one of the association rule search methods, the associativity among the purchase items can be inferred. This inferrence is based on the log data in a web server and database about purchase. Finally, a web page which contains the relationship, relative links on other web pages, and inferred items can be generated after this process.

• Journal of Distribution Research
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• v.1 no.2
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• pp.221-251
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• 1996

The retail industry of Korea has, owing to the increase of purchasing power of her people and the changing pattern of consumption appetite, marked a considerable development. Nevertheless the retail industry of Korea is still in primitive stage with its smallness of size, density of stores and inefficiency of management compared to those in the developed countries. It is a high time for Korean distribution market to boost its competitive power in the wake of the opening of distribution industry since January of 1996. Accordingly, it should be the goal of these markets to maximize its positive aspects while trying their best to minimize the negative aspect in this transition time for globalization.