• 디자인학연구
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• 제11권
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• pp.62-68
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• 1995

최근 경영학 분야에서 소비자의 디자인 적 태도와 행동연구가 활발하고 일반 소비자들의 디자인의식 수준이 향상됨에 따라 디자인 분야에서도 마케팅 등 주변학문과 연계성을 도모하고 소비자행동에 관한 상호보완적 연구 성과를 위하여 많은 노력을 기울이고 있다. 이 연구는 이러한 노력의 일환이며 디자인 분야에 서 당연히 다루어져야 할 소비자의 디자인인식 과정에 관한 개념적 논술이다. 주요 내용으로서 소비자 구매행동에서 인지되는 제품과 관련된 제반의 다 속성 태도(Multiattribute Attitude)중 디자인 적 요소를 중점적으로 다루었다. 즉 소비자가 디자인을 의식한 상태에서 제품구매 의사결정에 어떻게 영향을 주는지 또 어떤 속성의 디자인 요소가 소비자 디자인인식에 작용하는지에 대한 내용을 이론적으로 규명하고자 하였다. 이를 위하여 먼저 소비자 행동과 제품구매행동의 상관적 이해를 바탕으로 디자인인식 환경을 고찰하고 아울러 정보인식 과정을 일련의 체계로 파악하여, 이 연구의 목적인 '소비자 제품디자인 인식체계'를 제시하였다.

• 한국조리학회지
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• 제13권1호
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• pp.87-98
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• 2007

The purpose of this study was to understand purchasing behavior on sauce products and the credibility of advertisement in Busan. For the study, 240 of samples taking cooking courses at welfare centers and private institutes were selected. The questionnaire consisted of demographic characteristics, the practical situation of purchasing sauce products, and the credibility of mess media advertisements. 260 questionnaires were distributed, among which 240 were returned and 233 were used for statistical analysis. The result of the study was as followed. Considering the practical situation of purchasing, the samples took information about sauce products from discount markets, and TV advertisements. Purchasing sauce products was done by themselves, and the main reason that they didn't purchase was health. Seeing the credibility of mess media advertisements, they trusted "The recommendation of a familiar person" most, department stores were the second highest, and TV advertisement was the third. The statistical differences partly existed depending on demographic characteristics: job, and material status. Identifying the decision making factors on sauce products was needed as further study.

• 한국의류학회지
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• 제36권2호
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• pp.138-151
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• 2012

This study determines a consumer retail store choice by applying the Analytic Hierarchy Process (AHP) method for multi-criteria decision-making in the fashion retail industry. The study provides detailed and relevant information for management, marketers of fashion retail stores, and to improve competition between suppliers. Data was collected in February 2011 from questionnaires completed by 319 university students in Busan, South Korea. One of the major findings of this study was that consumer store preference was affected by the following factors in order of importance: product, image, service quality, and purchase facilitation. Brand image was assessed to be the most important of the evaluation elements, followed by individuality, style, and price. The results of rating the relative importance and priority of fashion retailers showed that department stores ranked most highly, followed by outlet malls, Internet shopping malls, brand malls, and discount stores.

• 대한가정학회지
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• 제44권12호
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• pp.65-78
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• 2006

It is very important for consumers to control their buying impulse the modem market environments because of the enormous marketing pressure to induce consumers to buy. In this context, we investigated (i) the relevant factors to construct the strategies for restraining buying impulse, (ii) the frequency with which the strategies are used, and (iii) the variables related to the strategies. Data were gathered through an internet survey(azoomma.com) and total 626 cases were analysed. Self-control strategies prior to the buying impulse comprise four categories: restricting the means of payment and transportation, avoiding shopping stimulus, no-wandering around a shop, and planning a purchase. Self-control strategies after the buying impulse comprise five categories: normative assesment of impulse buying, reconsidering economic condition, postponing purchasing decision, distrusting marketing activities, and partially satisfying buying impulse. Most of married women use these strategies very often, and some psychological variables are more related with them than demographic variables. Based on findings some implications for consumer education are also discussed.

• 대한인간공학회지
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• 제19권3호
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• pp.23-37
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• 2000

Usability is one of the most important factors that affect customers' decision to purchase a product. Several studies have been conducted to model the relationship between the product design variables and the product usability. Since there could be hundreds of design variables to be considered in the model, a variable screening method is required. Traditional variable screening methods are based on expert opinions (Expert screening) in most Kansei engineering studies. Suggested in this study are statistical methods for screening important design variables by using the principal component regression(PCR), cluster analysis, and partial least squares(PLS) method. Product variables with high effect (PCR screening and PLS screening) or representative variables (Cluster screening) can be used to model the usability. Proposed variable screening methods are used to model the usability for 36 audio/visual products. The three analysis methods (PCR, Cluster, and PLS) show better model performance than the Expert screening in terms of $R^2$, the number of variables in the model, and PRESS. It is expected that these methods can be used for screening the product design variables efficiently.

• 한국의류산업학회지
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• 제1권3호
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• pp.231-238
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• 1999

The purpose of this study was to identify characteristics and consumer attitude on purchasing apparel of Cable TV home-shopping viewer: A questionnaire was developed to measure watching attributes, consumers' attitude and actual purchasing condition of Cable TV home shopping, and demographic variables. The questionnaire was administered to 277 adult, and the data were analyzed by using frequency; crosstab, t-test, ANOVA. The results of this study were as follows: 1. main view time were 3~5 p.m. 11 p.m, 10~12 a.m. home shopping through Cable Tv. Women's main terms were afternoon, whereas men's main terms were night. Chiefly view program was about apparel and fashion items. The reason why they watched the home-shopping channel was to purchase more cheaper items. 2. Favor about Cable TV home-shopping was relatively affirmative, but purchasing intention through home-shopping was still negative. But affirmative response was gradually increasing a few years ago. 3. Purchasing experience through Cable TV home shopping was 61.0% and clothing purchaser within recently 6 months was 28.5% of total sample. Withspreading Cable TV widely; Cable TV home shopper was gradually increasing. Heavy purchasing items through Cable TV home-shopping were under-wear; muffler, shawl, because those items are standardized in size and style. When home shopping user made purchasing decision, the most significant factors were color; and size (fit), price in order of importance.

• 농업과학연구
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• 제47권4호
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• pp.769-782
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• 2020

Interest in fruit and vegetables has increased due to changes in consumer consumption patterns, socioeconomic status, and family structure. This study determined the factors influencing the demand for fruit and vegetables (strawberries, paprika, tomatoes and cherry tomatoes) using a panel of Rural Development Administration household-level purchases from 2010 to 2018 and compared the ability to the prediction performance. An artificial neural network model was constructed, linking household characteristics with final food expenditure. Comparing the analysis results of the artificial neural network with the results of the panel model showed that the artificial neural network accurately predicted the pattern of the consumer panel data rather than the fixed effect model. In addition, the prediction for strawberries was found to be heavily affected by the number of families, retail places and income, while the prediction for paprika was largely affected by income, age and retail conditions. In the case of the prediction for tomatoes, they were greatly affected by age, income and place of purchase, and the prediction for cherry tomatoes was found to be affected by age, number of families and retail conditions. Therefore, a more accurate analysis of the consumer consumption pattern was possible through the artificial neural network model, which could be used as basic data for decision making.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.1101-1109
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• 2021

Nowadays, quality affects product or service performance and customer loyalty in the competitive business' environment. This is truly important when it comes to how the customer interprets the service's satisfaction and the judgment of the purchase process as a whole, in view of the fact that service quality is an abstract and elusive construction due to the three characteristics of services: intangibility, heterogeneity, and inseparability of output and consumption. The main purpose of this paper is to determine the hotel service quality using the Fuzzy Analytic Hierarchy Process (FAHP) and SERVQUAL method. In this study, a five-star hotel's real case is considered in evaluating the service quality criteria. The results revealed that Tangibles and Assurance are the most critical service quality criteria in the hotel industry. Accurate records, service consistency, Necessary arrangements for disabled people, Service flexibility to guests' demands, and Providing the services at the time it promises are the most influencing sub-criteria of service quality. These findings indicate that hotels should concentrate on sequentially and organized priority factors to enhance service quality. This method of service quality assessment may also aid in distinguishing between hotels. Finally, as a future direction, more additional parameters can be used as a potential guide in our proposed model for the dynamic decision-making approach.

• 산업경영시스템학회지
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• 제44권4호
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• pp.85-97
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• 2021

Online consumer activities have increased considerably since the COVID-19 outbreak. For the products and services which have an impact on everyday life, online reviews and recommendations can play a significant role in consumer decision-making processes. Thus, to better serve their customers, online firms are required to build online-centric marketing strategies. Especially, it is essential to define core value of customers based on the online customer reviews and to propose these values to their customers. This study discovers specific perceived values of customers in regard to a certain product and service, using online customer reviews and proposes a customer value proposition methodology which enables online firms to develop more effective marketing strategies. In order to discover customers value, the methodology employs a text-mining technology, which combines a sentiment analysis and topic modeling. By the methodology, customer emotions and value factors can be more clearly defined. It is expected that online firms can better identify value elements of their respective customers, provide appropriate value propositions, and thus gain sustainable competitive advantage.

• 디지털융복합연구
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• 제13권7호
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• pp.79-88
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• 2015

본 연구에서는 신체에 대한 불만족이 체중조절행동을 유발한다는 점에 착안하여 이를 인터넷 쇼핑행동 중 사이즈 위험지각과 연결시켜 구매결정 유보행동에 이르는 영향관계를 실증적으로 알아보았다. 연실증연구결과 체중조절행동에는 식이요법, 물리적 시술 및 약물복용, 그리고 운동의 세 가지 주요활동이 있는 것으로 나타났다. 신체중조절행동에 있어서 성별의 차이는 나타났으나 연령 차이는 도출되지 않았다. 신체에 대한 불만족 중 체형에 대한 불만족은 운동에 의한 체중조절행동에 유의한 관계를 주었으나 신장과 몸무게에 대한 불만족은 체중조절행동과 관계가 나타나지 않았다. 치수위험지각에는 체중에 대한 불만족이 유의한 영향을 미쳤으며, 식이요법과 물리적시술 및 약물복용 행동이 치수위험지각에 유의한 영향을 주었다. 치수위험지각은 결국 구매연기나 오프라인 전환과 같은 구매결정유보행동에 유의한 영향을 줌으로 해서 온라인쇼핑에 영향을 미치는 것으로 나타났다. 본 연구는 체중조절행동과 신체불만족, 그리고 온라인 쇼핑시의 치수위험지각을 연결시킨 융합적 접근방법을 통하여 관련변수들의 영향관계를 살핀 데에 의의가 있다.