• 제목/요약/키워드: purchase assessment

검색결과 96건 처리시간 0.03초

CSR 소비자이슈를 위한 생활용품 안전관리대상 유형 분류형태 연구 (A Classification Study on the Consumer Product Safety Management Target for CSR Consumer Issues)

  • 서정대
    • 한국안전학회지
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    • 제34권5호
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    • pp.119-131
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    • 2019
  • Among the themes for CSR(Corporate Social Responsibility), consumer issues include protecting the health and safety of consumers who purchase and use the products. In particular, ensuring product safety is a major theme of consumer issues for corporate social responsibility. Currently, the government implements the Electrical Appliances and Consumer Products Safety Control Act for product safety management and selects products that may harmful to consumers as safety control items, and manages the products by designating them as 4 types of safety certification, safety confirmation, supplier conformity verification, and safety standard compliance. In this paper, we propose management plans for the establishment of a more reasonable classification type of safety management target for 48 items of consumer products to be controlled by the act, and confirm the validity of the plan. First, we perform cluster analysis using data for CISS (Consumer Injury Surveillance System) to derive a new classification type of the safety management target. Next, we compare the results of the cluster analysis with the classification type of the act and the existing scenario classification method RAS (Risk Assessment by Scenario) and the causal network method RAMP (Risk Assessment Method based on Probability). Based on these results, we propose two new plans of safety management target classification and verify its validity.

패션상품 구매의사 결정과정에서의 상품유형별 채널평가가 멀티채널 이용도에 미치는 영향 (Influences of channel assessment on the usage levels of multi-channels by product category in decision making process for purchasing fashion products)

  • 박성렬;김미숙
    • 복식문화연구
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    • 제24권6호
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    • pp.803-816
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    • 2016
  • The purposes of this study were to investigate the influences of channel assessments on the usage of multi-channels by product types, and the differences in the usage of multi-channels among product types in buying decision making process for fashion products. Data were collected from 510 consumers in their 20s to 50s with purchasing experiences through multi-channel distribution system and living in Seoul and Kyunggi province; 491 were analyzed after deleting incomplete questionnaires. Factor analysis, multiple regression analysis and one-way ANOVA were used for statistical analysis by using SPSS 18.0. The results were as follows: 5 factors were extracted for channel assessment: utility, accuracy, risk, price benefit and sharing information. Price benefits, utility and sharing information for online channel tended to influence positively on the usage of online channel and online+offline channels. Accuracy and low perceived risk of offline influenced positively on offline and on+offline channel usages. The usage levels of on-line and off-line channels for cosmetics were significantly lower than the usage levels for clothes and accessories on information search, evaluation of alternatives, and purchase stages. Significant differences were also found in the usage levels of multi-channels (on+off-line) on information search and evaluation of alternatives stages. The usage levels of the multi-channels for clothes were the highest followed by those of accessories and cosmetics in order.

변압기용 가스켓의 오존 열화특성 평가 기술 (Assessment of Ozone Degradation of Gasket Using Transformer)

  • 소진중;심대섭;김범진
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 2001년도 추계학술대회 논문집 전기물성,응용부문
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    • pp.84-86
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    • 2001
  • Acrylonitrile Butadiene Rubber (NBR) has been used as a transformer gasket material because the transformer gaskets should have high resistivity to oil and should not swell and deform when it contact to insulating oils. Serious cracks were observed in the gaskets being used and ozone test was performed on new, specimens. Cracks were also observed on specimens. So we have performed the following tests on the anti-oxidants containing new gaskets according in accordance with KEPCO purchase specifications; ozone resistance, oil resistance, mechanical properties before and after aging.

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비전 시스템을 이용한 실시간 섬유결점 검사기 개발 (Development of Real-Time Vision-Based Fabric Inspection System)

  • 조지승;정병묵;박무진
    • 한국정밀공학회지
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    • 제20권9호
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    • pp.92-99
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    • 2003
  • Quality inspection of textile products is an important problem for fabric manufacturers. This paper presents an automatic vision-based system for quality control of web textile fabrics. Typical web material is 1-3m wide and is driven with speeds ranging from 20m/min to 200m/min. At the present, the quality assessment procedures are performed manually by expert. But worker can not detect more than 60% of the present defect and inspect the fabric if moving faster than 30m/min. To increase the overall quality and homogeneity of textile, an automated visual inspection system is needed fur the productivity. However, the existing inspection system are too expensive to purchase for small companies. In this paper, the proposed PC based real-time inspection algorithm gives low cost textile inspection system, high detection rate with good accuracy and low rate of false alarms. The method shows good results in the detection of several types of fabric defects.

병원급식의 구매관리 실태조사 -구매 식품의 가공정도 평가를 중심으로- (A Survey of food procurement practices in hospital dietetics -Assessment of the level of processing for purchased foods-)

  • 신익자;남순란;곽동경
    • 한국식품조리과학회지
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    • 제4권1호
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    • pp.65-73
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    • 1988
  • Food procurement practices were assessed in 31 general hospital's dietetics in terms of the level of processing for purchased food. The level of processing before purchase by the institution was noted by a numerical value. a Food Processing Index (FPI). Labor productivity measured in terms of labor minutes per meal served averaged 12.59 minutes. Responsible persons for procurement practices were mostly dietitians, but effective purchasing methods as well as inventory control techniques were not fully systematized. Dietetic directors anticipate the large increase in the use of convenience foods in the future mainly due to the improved labor productivity, and also a highly increasing demand for completely pre-prepared food items (FPI 3). The grand mean of FPI scores for purchased foods in surveyed hospitals was 3.34, which indicates partially pre-prepared to completely pre-prepared food items. Significant negative correlation was found between the grand mean of FPI scores and the number of beds in a hospital.

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서울 시내 탁아기관의 급식관리 실태평가 (Assessment of Food Service Management Practices in Day Care Centers)

  • 곽동경;이혜상;양일선
    • 한국식품조리과학회지
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    • 제7권4호
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    • pp.103-109
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    • 1991
  • The purpose of this study was to evaluate the foodservice management practices in day care centers in order to provide basic information and guideline for development of foodservice facilities standard model and sanitation manuals. Basic survey and evaluation were done for 24 day-care centers categorized in four groups. General foodservice management practies, status of equipment, and hygienic conditions were evaluated. The results of the survey showed the followings: the cost of lunch and the cost of interim snack varied very much among each group; development of standard recipe as well as purchase of foods were not done by an expert; the hygienic condition of kitchens and dining-room needed more attention for improvement; the sanitary practies of employees showed potential problems; kitchen facilites were not standardized, especially only 20.8% of the facilities were equipped with the three-compartment sink, which was regarded as essential.

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고객만족 모형의 고찰 (An Investigation of Consumer Satisfaction Model)

  • 김철중
    • 정보학연구
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    • 제2권1호
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    • pp.191-207
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    • 1999
  • 본 연구는 고객만족모형의 선정에 있어 재구매 의사와 예측타당성을 체계적으로 검토하려는 시도이다. 일반적으로 고객만족의 측정을 위해서는 단일항목척도와 복수항목척도를 사용하고 있다. 그러나 고객이 제품특성을 잘 모르는 경우는 이용하는 모형이나 측정방법에 따라 계산된 지수의 신뢰성이나 구매의도와의 상관관계는 높지 않는 경우가 발생한다. 이러한 문제의 해결을 위하여 본 연구에서는 통상적으로 활용되는 고객만족지수의 다양한 측정방법들에 대해 예측타당성을 검토하여 적절한 모형을 찾아내려는 시도이다.

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WTP모델 기반의 비즈니스모델 평가: PBR, 가격책정과 비즈니스모델 평가기준 (Business Model Evaluation based on WTP Model: Pricing-by-rating(PBR) as the Baseline of Pricing Policy and a Criterion of Business Model Evaluation)

  • 김인호;구태용
    • 벤처창업연구
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    • 제11권2호
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    • pp.157-165
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    • 2016
  • 이 논문은 미시(微視)기반레벨에서 (at Micro-Foundations level) PBR(등급에 의한 가격책정)도구를 개발하여 PBR이 어느 상황에서든 가격책정(Pricing)의 기준과 비즈니스모델평가에 대한 일반적인 기준으로 사용될 수 있음을 주장하고 있다. 본 논문은 우선 구매력과 지불/구매의향 (Willingness to Pay/Purchase: WTP)을 동시에 지니고 있는 현시니즈(Explicit Needs)로부터 WTP모델을 유도하여 WTP수준과 WTS(willingness to supply/sell: 공급/판매의향) 수준간의 간격에 대한 서열척도(ordinal scale)를 취하여 PBR방법을 개발하였다. 구체적으로 고객이 기대하는 이상적 마케팅믹스인 최선의 SPEC (Solution, Price Indicator by WTP, Encouragement, Channel)과 기업이 제공하는 실제 마케팅믹스 (Marketing Mix) 4P에 대하여 우선 각 구성요소 마다마다를 상호 개별적으로 비교할 뿐만 아니라 전체를 하나로 인식하여 상호 비교함으로써 PBR방법을 개발한 후 이를 적용한 몇 가지 예시를 통해서 PBR방법이 실제로 비즈니스모델을 평가하는데 사용될 수 있음을 보여 준다. 결론적으로 본 논문은 어떤 상황에서든 PBR이 가격책정과 비즈니스모델의 평가도구로서 유용하게 사용될 수 있다고 주장한다.

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미용기업의 친환경 경영활동이 소비자 의사결정에 미치는 영향 (The effect of eco-friendly management activities of a cosmetic company on customers' decision making)

  • 남궁윤;양은진
    • 한국융합학회논문지
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    • 제9권7호
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    • pp.285-291
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    • 2018
  • 본 연구의 목적은 미용기업의 친환경 경영활동과 소비자 의사결정의 관계를 분석하는 것에 있다. 본 연구는 미용기업을 이용하는 소비자를 대상으로 한 설문지 355부의 자료를 SPSS v.18.0 통계 패키지 프로그램을 활용하여 분석하였다. 분석결과 친환경 경영활동의 속성은 에너지 절약, 지역사회공헌, 친환경 서비스 3개의 요인으로 구분 되었고 소비자의사결정의 속성인 구매의도, 구매평가, 재구매 3개의 요인에 통계적으로 유의미한 정(+)의 영향을 미치는 것으로 나타났다. 본 연구의 결과 소비자 의사결정에 있어서 미용기업의 친환경 경영활동이 기업의 성공적인 마케팅 전략에 중요한 요소임을 알 수 있었다. 본 연구는 미용기업의 친환경 경영활동을 유형화하여 연구한 점에서 의의가 있다고 할 수 있다. 본 연구를 통해 향후 미용기업의 친환경 경영활동에 친환경제품사용, 친환경정보의 제공, 친환경적인서비스를 마케팅 요소로 활용한다면 성공적인 마케팅 효과를 기대할 수 있을 것이다.

소비자 성향과 브랜드 태도가 브랜드확장평가에 미치는 영향: 모바일 간편결제 서비스를 중심으로 (Effects of Consumer Propensity and Brand Attitude on Brand Extension Assessment: Focused on Easy Mobile Payment Services)

  • 이승신;임해파;김경영;우강천;이영희
    • Human Ecology Research
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    • 제55권4호
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    • pp.399-417
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    • 2017
  • The recent globalization of the consumer market has highlighted the importance of a brand; subsequently, brand extension is strategically used to launch of various products and services. Especially, various and new services based on information and communication technology for the convenience of consumers have been provided continuously. This study examined consumer's evaluation for brand extension centered on the brand extension as a mobile payment service through consumer propensity and familiarity as well as attitude toward a brand. The research is as follows. First, it shows that self-efficacy and implicit theories among consumer characteristics positively influence familiarity and attitude toward a brand. Second, it shows that the planned consumption tendency among consumption characteristics of a consumer positively affect familiarity toward a brand. Third, it is confirmed that the brand extension on parents brand affects the attitude towards brand extension, and the attitude towards brand extension is connected to a willingness to recommend through the purchase intention. This study empirically confirms the importance of consumer propensity, the consumer's perception, and evaluation towards the brand extension of the company as well as the continuous efforts and required company activities to build and form a positive attitude and familiarity of consumers for the brand. This study can be used as basic data for the strategy development of brand extensions in service companies.