• 제목/요약/키워드: publics

검색결과 119건 처리시간 0.023초

한국과 중국 모바일광고 수용자의 광고회피에 관한 국가 및 연령별 비교연구 (A Comparative Analysis on Ad Avoidance of Korean and Chinese Mobile Advertising Audiences based on Country and Age)

  • 사광이;이보희;김병대
    • 한국콘텐츠학회논문지
    • /
    • 제20권5호
    • /
    • pp.281-290
    • /
    • 2020
  • 모바일광고 회피행동에 영향을 미치는 요인들 간 관계를 살펴보기 위해 소비자가 느끼는 광고 오락성, 정보성, 관련성, 신뢰성, 지각된 침입성이 광고회피에 어떠한 영향을 미치는지 살펴보고자 하였다. 또한 이러한 광고 특성이 광고회피에 미치는 영향에서 국가 및 연령에 따라 차이가 있는지 살펴보고자 하였다. 본 연구는 20대와 40대의 한국과 중국의 일반인 254명을 대상으로 모바일광고에 대한 회피를 조사하고 그 결과를 비교분석의 관점에서 평가하였다. 수집된 자료는 다중회귀분석과 위계적 회귀분석을 통해 검증하였다. 광고 오락성, 관련성이 높을수록 광고회피가 감소하는 결과가 나타났으며, 지각된 침입성이 높을수록 광고회피가 증가하는 결과가 나타났다. 또한 광고 오락성, 정보성, 관련성, 신뢰성이 광고회피에 미치는 영향에서 국가 및 연령별 차이가 있었으나, 지각된 침입성이 광고회피에 미치는 영향에서 국가 및 연령별 유의한 차이가 나타나지 않았다. 연구 결과를 토대로 광고회피를 유발하는 예측 요인이 무엇인지 국가 및 연령별로 비교하여 파악함으로써 소비자의 모바일 광고회피를 줄이는 방안을 모색하고자 하였다는 측면에서 연구의 시사점을 들 수 있다.

가정간호사업을 통한 간호진단 분류연구 (A Study on the Classification on Nursing Diagnosis through Home Visiting Nursing Care)

  • 이소우;정기순;남영임
    • 가정∙방문간호학회지
    • /
    • 제3권
    • /
    • pp.98-110
    • /
    • 1996
  • As the health of people is a integral element of the public well-being, the government adopted and put the home visiting nurse system into practice from Jan. 1990, so that the public might get the necessary health service at the low cost and at home. Thus, it resulted in a rapid increase of the public need for the quality of life. The increasing demand for home care created a necessity for an increased man-power like home care nurse. Since the demand of the publics‘ home care has increased, Seoul Nurses’ Association, one of the branches of Korean Nurses Association has developed for the project team of Home Visiting Nurses Activities. The purpose of this study will analyzed and classified home nursing care activities of home visiting nurse according to the criteria of nursing diagnosis Korean Nurses‘ Association. The subject of the study was 54 patients in 1993 and 148 patients in 1994. All patients received home care at home from visiting nurses were living in Seoul city. The results of the study were as follows; 1) With regard to the nursing diagnosis, 24 items were classified. 2) The patients and families wanted to increase the number of time for home visiting. 3) Main sources of request to visit the patients at home were mainly from the families through nurses or doctors who cared for the patients. 4) In comparison of the characteristics visiting activities between 1993 and 1994, the number of the classification of nursing diagnosis and the number of visiting activities in 1994 were relatively increased than the outcomes in 1993.

  • PDF

대용량 정보처리기술을 통한 U-City 통합플랫폼 개선방안에 관한 연구 (Research about the Methods to Improve the U-City Platform through High-Capacity Information Processing Technologies)

  • 홍재주;이병노;이준형;원동현
    • Spatial Information Research
    • /
    • 제23권3호
    • /
    • pp.55-65
    • /
    • 2015
  • 현대도시와 환경에서 발생하는 여러 종류의 사회문제를 해결하기 위한 목적으로 다양한 정보를 처리하고 운영하는 U-City 통합플랫폼이 도입되었다. 시간이 지나감에 따라 더 많은 자료를 처리해야 하는 어려움과 더불어 제한된 자원으로 적시의 필요한 정보를 찾는 사용자들의 요구를 만족시켜야 하는 어려움에 직면하게 되었다. 플랫폼의 운영비가 더 증가하면 할수록, 이를 유지하고 지속적인 투자를 해야 하는가에 대한 우려가 거세졌다. 이에 우리는 기존의 플랫폼의 한계점을 집어보고, 새로운 요구가 무엇인지 분석하고 기능 등을 개선하고자 하는 항목을 도출하였다. 이를 위해, 대용량 데이터를 처리할 수 있는 새로운 기술을 적용하였으며 전산환경의 기반을 제시하였다. U-City 통합플랫폼의 고도화로 비용절감의 효과와 편익 증가를 기대한다.

Numerical modeling of the aging effects of RC shear walls strengthened by CFRP plates: A comparison of results from different "code type" models

  • Yeghnem, Redha;Guerroudj, Hicham Zakaria;Amar, Lemya Hanifi Hachemi;Meftah, Sid Ahmed;Benyoucef, Samir;Tounsi, Abdelouahed;Bedia, El Abbas Adda
    • Computers and Concrete
    • /
    • 제19권5호
    • /
    • pp.579-588
    • /
    • 2017
  • Creep and shrinkage are the main types of volume change with time in concrete. These changes cause deflection, cracking and stresses that affect durability, serviceability, long-term reliability and structural integrity of civil engineering infrastructure. Although laboratory test may be undertaken to determine the deformation properties of concrete, these are time-consuming, often expensive and generally not a practical option. Therefore, relatively simple empirically design code models are relied to predict the creep strain. This paper reviews the accuracy of creep and shrinkage predictions of reinforced concrete (RC) shear walls structures strengthened with carbon fibre reinforced polymer (CFRP) plates, which is characterized by a widthwise varying fibre volume fraction. This review is yielded by three commonly used international "code type" models. The assessed are the: CEB-FIP MC 90 model, ACI 209 model and Bazant & Baweja (B3) model. The time-dependent behavior was investigated to analyze their seismic behavior. In the numerical formulation, the adherents and the adhesives are all modelled as shear wall elements, using the mixed finite element method. Several tests were used to demonstrate the accuracy and effectiveness of the proposed method. Numerical results from the present analysis are presented to illustrate the significance of the time-dependency of the lateral displacements and eigenfrequencies modes.

영국의 배아관리체계와 공공정책의 선택 (Human Embryo Management System and Public Policy Options in the United Kingdom)

  • 황만성;한동운
    • 보건행정학회지
    • /
    • 제14권3호
    • /
    • pp.97-121
    • /
    • 2004
  • Recently, human embryonic stem cell research raises exciting public expectation on medical possibilities as well as ethical debate. Embryo management has become an integral part of the management of infertility treatment, researches on embryo and human embryonic stem cells and so on. Britain has permitted the research on stem cells derived from human embryo which made the first nation to allow the cloning of human embryo for the stem cell research. However, new technologies such as the assisted reproductive technologies and human embryonic stem cell research continue to pose an increasing source of ethical dilemmas for physician, scientists, legislators, religious authorities and the general publics to deal with. None the less, the United Kingdom has adopted the most liberal policies regarding human embryo and human embryonic stem cell research. The implication of the British embryo management system are as follows: 1) the development of reproductive technologies and new stem cell research technologies continue to pose legal and ethical debates, since those involve several parties; 2) the UK has taken the legal and institutional approaches to cope with those serious issues; 3) the UK adopted most liberal policies regarding embryonic and human embryonic stem cell researches; 4) the British HFE Act is consistent with the existing Acts related to human embryo management and researches; 5) through amending the HFE Act to accomodate the changes of technologies, the UK try to minimize the legal and ethical burden on undertaking research regarding embryo. The debates about the researches on human embryo and human embryonic stem cells is likely to continue in the Korean society. Because of the controversy and competing ethical values, as well as the evolving technologies, so far no consensus exists in our society. It suggest that it is premature to bring closure by ruling out any particular approaches. Thus our society needs to make an efforts to find a basis which could resolve the societal controversies through enriching the societal conversation about the profound ethical issues regarding embryo management.

제3세대 뮤지엄 건축의 유형에 관한 연구 (A Study on the Museum's Typology on the Third Generation of Museum Architecture)

  • 이성훈;박용환
    • 한국실내디자인학회논문집
    • /
    • 제16권5호
    • /
    • pp.71-80
    • /
    • 2007
  • Although the history of the contemporary museum architecture is relatively short, the concept of its existence has changed owing to its openness to the spectators at large. Within the short period of time, it has developed into a multi functional architecture with eduinfortainment function for the general publics in concert of the changes of its social activities in addition to its innate function as a museum to meet the intellectual desires of the spectators. Therefore, this study looks Into how to suffice the ever changing Intellectual desires of the spectators and the various spatial correspondences in accordance with the social and cultural roles of the museum with purpose to present the materials of the typological characteristics of the third generation museum architecture, which shows diversifying propensity, by means of an analytical study on the characteristics of the third generation museum architecture with confidence in mind that such materials are needed in the early planning stage. The chapter 2 divides the museum architecture into three generations for a comparative analytical study and presents the three classification standards thru the preceding studies related to the museum typological classifications. In accordance with the standards, 60 selective art museums have been classified by their typological patterns. The chapter 3 shows the result of the typological space classification of the 60 art museums through an analyzation on the typological characteristics and the interrelations of them. Such study is considered to furnish important measures for the realization of the substance of the museum architecture. At the same time, it Is also judged to play an instrumental role for the theoretical system of the communication function and classification required in the early designing stage as well as to play an educational role important as the designing guide line.

정보전달 매체로서의 과학저어널의 문제점과 그 개선책

  • 이영자
    • 한국도서관정보학회지
    • /
    • 제6권
    • /
    • pp.159-185
    • /
    • 1979
  • The dissemination of scientific information in Society involves interactions among a number of publics and many kinds of information channels. There is a need for examining the the entire process of information dissemination for the solving many problems which scientific many problems which scientific communication is now confronted with, This paper is an attempt to identify the functions of a scientific journal as one of major inf. transfer media, to clarify the problems in performing the functions, and to synthesize various on-going efforts toward the improvement and solution of such problems. Some conclusions derived from this study are as follows; (1) a scientific journal was, is and will be the valuable primary source for the recording and controlling scientific in formation which plays a role as a main energy source in the scientific activities. (2) Traditional built-in delays involved in the communication by a scientific journal should be improved by way of some new methods and techniques such as, of establishing a publishing center, controlling vocabularies in the scientific papers, distributing pre-publication materials, etc. (3) There should be a organized special committe for scientific communication for the assuming the responsibilities of educating, planning and carrying out activities relating to scientific information. (4) To improve the function of a scientific journal as information transfer media, other informal primary media such as report, preprint, etc, and secondary media such as abstracts and indexes should be studied which will result in the clarification of unigue functions, and advantages and disadvantages of each media. as an information dissemination media. (5) Each government should pay attention to the national information system as a changing social system and should recognize the gap in speed between technological development and the change of a social system Technological development should be made a contribution to the improvement of social system.

  • PDF

ANIMAL AND HUMAN STUDIES ON THE ROLE OF SOYBEAN, RICE AND NUTS CONSUMPTION IN HYPERCHOLESTEROLEMIA AND ATHEROSCLEROSIS

  • Imaizumi Katsumi
    • 한국식품영양과학회:학술대회논문집
    • /
    • 한국식품영양과학회 2001년도 International Symposium on Food,Nutrition and Health for 21st Century
    • /
    • pp.61-68
    • /
    • 2001
  • Soybean, rice and nuts are the staple foods in South East Asia. In order to clarify the function of these foods in relation to coronary heart diseases, we have done a series of experiments using animals and humans. Soybean protein preparations (SPI) in comparison with an animal protein, casein (CAS), resulted in reducing atherosclerotic lesion development in apolipoprotein (apo) E deficient mice that develop an advanced lesion similar to that in humans. This action was attributed to the protein, since the ethanol-extracted SPI (EE-SPI), from which isoflavones and saponins removed, lowered the lesion development in apo E-deficient mice. However, The EE-SPI, compared to the SPI, resulted in a decrease of mRNA for key proteins of cholesterol metabolism (low density lipoprotein receptor and cholesterol 7$\alpha$-hydroxylase) in hypercholesterolemic rats, followed by an elevation of the serum cholesterol level, indicating a contribution of isoflavones to the serum cholesterol level. Rice protein (RPI) was also effective to lower the lesion development in apo E deficient mice. Both the SPI and RPI led to an increased level of the serum NOiN03, metabolites of NO. This effect appeared to be attributed to their high content of arginine. Besides, C57BL/6J mice fed a diet containing whole grain rice had an elevation of the serum high-density lipoprotein cholesterol. Furthermore, rice bran oil and the unsaponifiable fraction that is rich in plant sterols were effective to lower serum cholesterol levels in hypercholeserolemic rats. Finally, we tested if walnuts consumption would be hypocholesterolemic for Japanese. A diet containing walnuts effectively lowered the serum total and low density lipoprotein cholesterol in Japanese men and women. These animal and human experiments would be relevant to advocate publics to keep consuming diets including soybean, rice and nuts for their healthful life.

  • PDF

조직과 공중간 관계가 조직의 명성에 미치는 영향: 공중의 관여도를 중심으로 (The Moderating Effect of Level of Involvement Between Organization-public Relationships and Organizational Reputation)

  • 양성관;양성운
    • 한국언론정보학보
    • /
    • 제21권
    • /
    • pp.114-146
    • /
    • 2003
  • 본 연구는 공중의 관여도를 중심으로 조직과 공중 간 관계가 조직의 명성에 미치는 영향을 공중의 관여도를 중심으로 설명하고자 하였다. 국내의 한 대도시 거주자 100명을 대상으로 설문조사를 실시하였으며, 연구대상 조직은 일반기업체 2개와 스포츠단체, 사회봉사단체, 다국적기업 등 5개를 대상으로 하였다. 조사 결과, 조직의 명성을 공중들이 집단적으로 공유하는 인지적 연상으로 간주하고 개방형 질문을 통해 측정한 응답 내용은 역 제이(J)형 분포를 이루었다. 국내기업들의 연상 내용이 가장 많았으며 호의도 역시 가장 높게 나타났다. 다음이 사회 봉사단체와 스포츠단체이며, 다국적 기업의 호의도가 가장 낮게 나타났다. 연구대상 조직의 관계를 질적으로 평가한 결과에서는 국내기업들과 사회봉사단체의 경우 '만족도'와 '신뢰도', '헌신도' 항목에서 긍정적인 평가를 받았다. 특히 사회봉사단체의 경우 '공유관계'나 '교환관계' 항목에서 다른 연구대상 조직들에 비해 상대적으로 긍정적인 평가를 받고 있었다. 반면 다국적기업은 전반적으로 대부분의 항목에서 긍정적인 평가를 받지 못하는 것으로 나타났다. 마지막으로 조직과 공중 간 관계가 조직의 명성에 미치는 영향을 관여도를 중심으로 알아본 결과, 공중의 관여도가 높을수록 조직과 공중 간의 '공유관계'나 '교환관계'가 조직의 명성에 더욱 많은 영향을 준다는 결과를 얻을 수 있었다.

  • PDF

의약품의 허가외사용 정보제공과 동의에 대한 일반인 인식 (Consumer Perspectives on the Informed Consent of Off-label Drug Use in South Korea)

  • 이인향;계승희;제남경;이숙향
    • 한국임상약학회지
    • /
    • 제24권4호
    • /
    • pp.265-271
    • /
    • 2014
  • Objective: This study aims to explore the perception of off-label use of medications and the provision of informed consents from the general public's perspective. Methods: The study subjects (n=291) were recruited from 7 cities in Korea through a convenience sampling method. The self-administered questionnaire with 13 items was issued and collected. The study subjects who have had a pharmaceutical job were excluded. Results: The total of 231 respondents was included. Only 23% of respondents were familiar with the concept of off-label use of medications. Eighty five percent of respondents (n=196) stated that the prescribers should explain the off-label use of a medication to their patients. The preferred method for delivering the message was the oral explanation (n=122, 53%), followed by oral explanation plus a pamphlet (n=94, 41%). The safety issue is the most concerned aspect regarding the off-label drug use, also effectiveness and insurance coverage. The majority of respondents (n=217, 94%) agreed that the prescriber should get a consent from patients before prescribing medications for off-label use. They preferred written consent to oral consent (140 vs. 77). Conclusion: This study demonstrated general publics are infrequently aware of off-label use of medications. It is important to raise public awareness of the off-label use of medications and to openly discuss its pros and cons for safe and effective drug therapy.