• Title/Summary/Keyword: public image

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A Factor Analysis on the Degree of Importance of Professional Nursing for Advancing Nursing Image (간호이미지 개선을 위한 간호전문직의 중요도에 대한 일반인의 인식유형)

  • Oh Mi Jung
    • Journal of Korean Public Health Nursing
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    • v.14 no.1
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    • pp.80-99
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    • 2000
  • This study was designed to find the characteristics and patterns in subjectivity of an attitude on the degree of importance of professional nursing for advancing nursing image. Q-methodology was used as a research design and the research procedures were as follows. Q-sampling has been derived from the literature review and interview. Its credibility and validity were also tested by nursing professors. Total of 34 statements were selected. P-sampling has been drawn and 32 samples were selected. Based on 9 point scale. the selected respondents rated their operant definition on the degree of importance of professional nursing for advancing nursing image. The results of above procedures were analyzed by PCQ program. The attitude about the degree of importance of professional nursing for advancing nursing image were analyzed based on the typical array. extreme comments. and the demographic information of study subjects. The results revealed that there were four types of attitude about the degree of importance of professional nursing for advancing nursing image. The four types were named as follows; 1) The first type. agree of problem-solving perspectives. was consisted of 8 subjects. They emphasized that the nurse should solve a patient's problem promptly and precisely for advancing nursing image. 2) The second type. agree of kindness perspectives. was consisted of 5 subjects. They insisted that the nurse should be kind to patient and his family for advancing nursing image. 3) The third type. agree of love and service perspectives. was consisted of 4 subjects. They emphasized nursing spirit based on love and service for advancing nursing image. 4) The fourth type. agree of professional knowledge perspectives. was consisted of 6 subjects. They emphasized that the nurse should construct of professional nursing knowledge for advancing nursing image. As a result. this study discovered three types of the degree of importance of professional nursing for advancing nursing image. By identifying the nature of each of four types. this study can be useful to develop efficient strategies for advancing nursing image.

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Development of Public Health Center Image Scale (보건소 이미지 척도 개발)

  • Lee, In Young;Kim, Eun Mi;Bae, Sang Soo
    • Health Policy and Management
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    • v.23 no.4
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    • pp.415-426
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    • 2013
  • Background: This study was aim to identify the specific words and to develop the scale for the public health center (PHC) image. Methods: We collected 824 words from the previous studies and by open questions and reduced them by 77 words, then which were rated properly by 355 citizens of Seoul. We examined explanatory factor analysis for 69 words, and examined content validity test and confirmatory factor analysis (CFA) for the image structures (4 factors and 16 words). And then we developed the image questionnaire using them through council. We conducted a survey and retested the PHC image scales as the measuring tool targeting 2,000 persons, and compared the inexperience and experience persons for PHC usage. Results: The image structures were consisted of 4 factors and 16 words such as 'trustworthiness' (warm, exemplary, faithful, service-mindedness, beneficial to health), 'fairness' (honesty, clear, consistent, ruled), 'development possibility' (changing, goal-directed, developmental, propulsive), and 'flexibility' (not authoritative, not perfunctory, not rigid) in total. Cronbach's ${\alpha}$ values of all factors were above 0.7. As a result of CFA, model fit indexes yielded satisfactory results (root mean square error of approximation [RMSEA] 0.049, goodness of fit index [GFI] 0.937, and adjusted goodness of fit index [AGFI] 0.912). According to the result of retest for measuring tool by using other samples, Cronbach's ${\alpha}$ values were above 0.8, and model fit indexes yielded satisfactory results (RMSEA 0.059, GFI 0.952, AGFI 0.933). RMSEAs of the inexperiences and the experiences were each 0.59, 0.68. Conclusion: A reliable, valid, and generalizable scale was created for PHC image.

Development of Landscape Diagnosis Model based on Public Participation GIS for Public Participation (PPGIS(Public Participation GIS)에 기반한 참여형 경관진단모델의 개발)

  • Jeong, Kyeong-Seok;Moon, Tae-Heon;Lee, Seong-Yong;Ha, Chang-Hyoun
    • Journal of the Korean Association of Geographic Information Studies
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    • v.9 no.4
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    • pp.151-164
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    • 2006
  • The aim of this study is to develop a Diagnosis Model of Landscape(DML), which is a kind of Public Participation GIS(PPGIS) under web environment in the landscape planning field. Following the nature of public participation, DML was intended for ordinary people as well as for professional group. Therefore, DML, which is equipped with Survey Map to provide a participant with information in advance, Diagnosis Map to encourage public participation, and Image-base Map module to make a comparative study of photo-images by time series and to save photo-images, furnishes intuitive interfaces easy to use as possible. DML induces the public to participate actively in a debate on landscape problems and gathers data on diverse opinions as well. The experimental running of this DML on Uiryeong-Eup and Hamyang-Eup, Gyeongnam as case study areas, showed that it had great flexibility of use as a diagnosis model of landscape.

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Comparative Study of General Public's and Construction Engineers' Perception on Images of Construction Engineers (건설기술자 이미지에 대한 일반 국민과 건설기술자의 인식 비교 연구)

  • Kim, Dong Bin;Kim, Han Soo
    • Korean Journal of Construction Engineering and Management
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    • v.17 no.5
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    • pp.62-70
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    • 2016
  • Construction engineers are the core resource for the sustainable development of construction industry and positive images toward construction engineers give much impacts on recruit and retainment of the young and talented. Although previous studies reported on negative aspects of the image of construction industry, the image of construction engineers has not been properly investigated to date. The objective of the study is to compare images of construction engineers as perceived by general public and construction engineers themselves in order to identify key characteristics and implications. The result shows that construction engineers themselves, compared with general public, have more negative tendencies on images of construction engineers. The study suggests that it is critical to enhance the understanding of roles of construction engineers and their morality in order to improve general public's perception on construction engineers images. On the other hand, fundamental measures to be taken to restore the environments of construction industry for construction engineers to improve their self-perception on images of construction engineers.

A Robust Watermarking Method against Partial Damage and Geometric Attack (부분 손상과 기하학적 공격에 강인한 워터마킹 방법)

  • Kim, Hak-Soo
    • Journal of Korea Multimedia Society
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    • v.15 no.9
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    • pp.1102-1111
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    • 2012
  • In this paper, we propose a robust watermarking method against geometric attack even though the watermarked image is partially damaged. This method consists of standard image normalization which transforms any image into a predefined standard image and embedding watermark in DCT domain of standard normalized image using spread spectrum technique. The proposed standard image normalization method has an improvement over existing image normalization method, so it is robust to partial damage and geometric attack. The watermark embedding method using spread spectrum technique also has a robustness to image losses such as blurring, sharpening and compressions. In addition, the proposed watermarking method does not need an original image to detect watermark, so it is useful to public watermarking applications. Several experimental results show that the proposed watermarking method is robust to partial damage and various attacks including geometric deformation.

The relationship with region symbol and tourism image (지역상징물과 이미지와의 관계)

  • Lee, ik-soo
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.1043-1048
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    • 2009
  • The research which sees observed the region symbol and tourism image(theme) of ChungCheongbuk-Do oneself and saw and problem point with the escape box, foundation of hereafter countermeasure under preparing boil. The region symbol and tourism theme of research result ChungCheongbuk-Do undergarment each oneself the image which is consistent public information description below appeared with the difficult thing, this is many being difficult from the side which is sightseeing public information, appeared with the fact that is an element will be able to cause. The hereafter countermeasure first, when becomes the area public information water and connection, from, must produce tourism symbol of the inter linkage will be able to accommodate tourism theme, second, must compose of the slogan which corresponds with tourism theme, three, must enforce establishes tourism information plan which is the possibility of having a connectedness.

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Information System for Multi-scale Urban Landscape using Internet Image Map (인터넷 영상지도를 활용한 축척별 도시경관 정보시스템)

  • Um, Jung-Sup;Choi, Ja-Hyun
    • Journal of Environmental Impact Assessment
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    • v.11 no.4
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    • pp.289-309
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    • 2002
  • Solutions of many landscape problems depend on area-wide assessment and interpretation of spatial and physical characteristics over the study area. The authors argue that the public awareness for an area-wide urban landscape appears to be very low due to limited chance to the information. Acknowledging these constraints, an operational, user-friendly information system has been developed by combining internet technology with GIS. In particular, integration among satellite data and digital maps takes advantage of each component, and enables the landscape structure to be visualized, interacted with and deployed all on the Web. The 1m resolution IKONOS data realistically identified the major type of landscape by large scale spatial precision while TM data revealed successfully the major parameters that influence an area-wide spatial structure in the study area. This system would play a crucial role in improving the public awareness for area-wide landscape information if it is operationally introduced into the Government since the highly user-friendly interface based on image maps provides a completely new means for disseminating information for area-wide landscape in a visual and interactive manner to the general public.

A Study on the Image Effect of Tube Voltage (관전압(管電壓)이 화상(畵像)에 미치는 영향(影響))

  • Kang, Hong-Seok;Kim, Chang-Kyun;Huh, Joon
    • Journal of radiological science and technology
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    • v.3 no.1
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    • pp.49-55
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    • 1980
  • To know the effect of tube voltage to X-ray film image, authors made an experimental study on the exponential value of applied voltage and the effect of scattered ray in photographic contrast, and obtained the results as follows: 1. The exponential value of tube voltage was under the control of the applied voltage, the kinds of screens and grids, and its existence. The range of its value was from 1.03 to 5.3. 2. The efficiency of X-ray production was directly proportional to the applied voltage, and to oftain the same density, the tube current(mAs) was inversely proportional to applied voltage 3. The production of scattered rays was in proportion to the tube voltage, and the photographic contrast was mainly influenced by the scattered rays.

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Relative Importance of Different Attributes of Graphic Health Warnings on Tobacco Packages in Viet Nam

  • Kim, Bao Giang;Le, Hong Chung;Hoang, Van Minh;Vu, Duy Kien;Vu, Van Giap;Nguyen, Duc Hinh;Nguyen, Manh Cuong;Pham, Duc Manh;Ha, Anh Duc;Yang, Jui-Chen
    • Asian Pacific Journal of Cancer Prevention
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    • v.17 no.sup1
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    • pp.79-84
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    • 2016
  • Graphic health warnings (GHW) on tobacco packages have proven to be effective in increasing quit attempts among smokers and reducing initial smoking among adolescents. This research aimed to examine the relative importance of different attributes of graphic health warnings on tobacco packages in Viet Nam. A discrete choice experimental (DCE) design was applied with a conditional logit model. In addition, a ranking method was used to list from the least to the most dreadful GHW labels. With the results from DCE model, graphic type was shown to be the most important attribute, followed by cost and coverage area of GHW. The least important attribute was position of the GHW. Among 5 graphic types (internal lung cancer image, external damaged teeth, abstract image, human suffering image and text), the image of lung cancer was found to have the strongest influence on both smokers and non-smokers. With ranking method, the image of throat cancer and heart diseases were considered the most dreadful images. GHWs should be designed with these attributes in mind, to maximise influence on purchase among both smokers and non-smokers.

The Effects of the Purpose of Fisheries Firms' Social Contributions through Fisheries Firms' Brand Evaluation on Purchase Intention (수산기업의 사회공헌목적이 수산기업의 브랜드평가를 매개로 구매의도에 미치는 영향)

  • So, Won-Geun;Kim, Ha-Kyun
    • The Journal of Fisheries Business Administration
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    • v.45 no.1
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    • pp.49-61
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    • 2014
  • This study investigates the effects of the purpose of fishery firms' social contributions on consumers' purchase intention as a mediator or their fishery firms' brand evaluation. We surveyed 300 consumers in order to empirically test the suggested relationship. The purpose of fishery firms' social contributions was divided into social contribution activities and public interest marketing strategies. Fishery firms' brand evaluation was divided into three aspects including brand awareness, brand image, and brand loyalty. The results showed that the purpose of fishery firms' social contributions significantly affect consumers' purchase intention, brand loyalty as well as brand image except brand awareness. Fishery firms' brand evaluation significantly affect consumers' purchase intention. This study suggests that social contribution activities and public interest marketing strategies are essential for the positive brand evaluation of fishery firms.