• Title/Summary/Keyword: public image

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A Study on Building of City Image through the Design System for Public Transportation - Focus on the Design Case for Seoul Public Transportation - (대중교통 디자인시스템을 통한 도시이미지 형성에 관한 연구 - 서울시 대중교통 디자인의 아이덴티피케이션 개념적용과 시스템화 방안 -)

  • Yang, Seung-Ju;Kim, Byung-Jin
    • Archives of design research
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    • v.19 no.1 s.63
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    • pp.89-98
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    • 2006
  • As the concept of city changes city is viewed in the perspective of business to make profits, not in the perspective of physical space. In the case of Korea urbanization processed over the level of 80% and the formation of identity is suggested for the way to improve city competitiveness as of globalization and liberalization. Seoulentered the level of developed countries in the perspective of functions and facilities, but its image is evaluated poor because of the lack of cultural competitiveness, tourismattractiveness and service system. Dependency of public transportation which is public facilities representing city indirectly is very high, but in information service and visual systems of pubic transportation operations and management are not enough and differentiated image and loyalty are hard to find. In 2004 government of city of Seoul suggested modifications, but compared to London, Paris and Tokyo consistent system, the lack of control and management of use environment of design, excessive visual information and destruction of connection are pointed out. Therefore to solve these problems the introduction of design system is needed to develop identity after applying characteristics and regulations for using to disordered visual stuff. These procedurescan be explained as City Identity Program (CIP) and this study tries to embody city image through public transportation design system. As the study method for this the status of public transportation design system of London, Paris and Tokyo were searched and compared to that of Seoul. Based on this systematization of symbol marks per public transportation being used right now, the development of design guidelines to form identity, relation of design and the strategy of systematization per method and media were proposed.

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Research on The Influencing Factors of User Satisfaction Based on Basic Characteristics of Public Art-A Case Study of Airport Public Art (공공예술의 기본 특성에 따른 이용자 만족도 영향요인 연구-공항 공공예술을 중심으로)

  • Zhang, Yun;Zou, ChangYun;Kim, CheeYong
    • Journal of Korea Multimedia Society
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    • v.25 no.8
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    • pp.1167-1174
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    • 2022
  • With the sustainable development and transformation of the city, public art as a business card of the famous city of culture has become a hot topic of research. The intervention of public art in public space not only brings users a sense of space experience, but also becomes a unique carrier of urban and rural image making. Although there is much research on the classification, aesthetics and function of public art, there is few quantitative research on user satisfaction. This paper takes the basic features of airport public art as a research object and the basic features of airport public art as the theoretical basis to study the impact of the basic characteristics of airport public art on user satisfaction. Research methods were based on questionnaire data of 247 people, in which models and hypotheses were tested using SPSS 21.0 software, based on the induction and extraction of nine influential factors in the basic characteristics of public art. The study found that public interpretation, media patterns, color perception, modeling form, place perception, city image and memory have significant positive effects on user satisfaction. The sharedness of public art, cognition and communication in public culture and spatial relations do not affect satisfaction. Conclusion, inspiration and prospect provide suggestions for designers and reference data and theoretical support for public art evaluation.

Digital Watermarking of Medical Image Based on Public Key Encryption Algorithm Considering ROI (ROI를 고려한 공개키 암호화 알고리즘 기반 의료영상 디지털 워터마킹)

  • Lee Hyung-Kyo;Kim Hee-Jung;Seong Tack-Young;Kwon Ki-Ryong;Lee Jong-Keuk
    • Journal of Korea Multimedia Society
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    • v.8 no.11
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    • pp.1462-1471
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    • 2005
  • Recently, the medical image has been digitized by the development of computer science and digitization of the medical devices. There are needs for database service of the medical image and long term storage because of the construction of PACS(picture archiving and communication system) following DICOM(digital imaging communications in medicine) standards, telemedicine, and et al. However, it also caused some kinds of problems, such as illegal reproduction of medical image, proprietary rights and data authentication. In this paper, we propose the new digital watermarking technique for medical image based on public key encryption algorithm for integrity verification. It prevents illegal forgery that can be caused after transmitting medical image data remotely. The watermark is the value of bit-plane in wavelet transform of the original image for certification method of integrity verification. We proposed the embedding regions are randomly chosen considering ROI, and a digital signature is made using hash function of MD5 which input is a secret key. The experimental results show that the watermark embedded by the proposed algorithm can survive successfully in image processing operations and that the watermark's invisibility is good.

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A Study on the Color Environment of Preference Tendency in Public Library - Focused on Busan City - (공공도서관 환경색채의 선호경향에 관한 연구 - 부산지역을 중심으로 -)

  • Lee, Min Jae;Park, Hey Kyung
    • Korea Science and Art Forum
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    • v.24
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    • pp.321-332
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    • 2016
  • As functions of public library has become diversified, proper environment color plan enhancing a supporting environment of user based on a function of public library should be achieved by utilizing space chromatics which is a psychological environmental factor. Therefore, public library's color environment of each space functions should be understood and the foundation of color plan enhancing supporting environment of user should also be established under the premise that public library color environment which supports integrated functions to every local residents by meeting functional roles of library. As functions of public library expands, this study has its purpose to analyze color environment characteristics by mainly focusing on library of Busan region to study color environment supporting function of each space. Through a literature research, function and role of color, environment color have considered, and through a preceding research analysis on public library's present condition analysis and tendency of library color preference, theoretical background on library color environment has deducted. By researching present condition of environment color application at 9 public libraries located at Busan, the environment color characteristics of library has deducted through an image adjective analysis using color system, coloration analysis, IRI(Image Research Institute) color image scale. This study can be provided as a reference data for environment color plan based on spatial function to enhance supporting environment of public library user, and it is expected to utilize in the library facility plan which has been diversified.

Structural Equation Modeling for Public Hospital Quality of Care, Image, Role Performance, Satisfaction, Intent to (Re)visit, and Intent to Recommend Hospital as Perceived by Community Residents (지역주민이 인지하는 공공병원 의료의 질, 이미지, 역할수행, 만족도, (재)이용 의향, 타인추천 의향 구조모형)

  • Hwang, Eun Jeong;Sim, In Ok
    • Journal of Korean Academy of Nursing
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    • v.46 no.1
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    • pp.118-127
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    • 2016
  • Purpose: The study purposes were to construct and test structural equation modeling on the causal relationship of community residents' perceived quality of care, image, and role performance with satisfaction, intention to (re)visit and intention to recommend hospital. Methods: A cross-sectional survey was conducted with 3,900 community residents from 39 district public hospitals. The questionnaire was designed to collected information on personal characteristics and community awareness of public hospitals. Community awareness consisted of 6 factors and 18 items. The data were collected utilizing call-interview by a survey company. Research data were collected via questionnaires and analyzed using SPSS version 20.0 and AMOS version 20.0. Results: Model fit indices for the hypothetical model were suitable for the recommended level: ${\chi}^2=796.40$ (df=79, p<.001), GFI=.93, AGFI=.90, RMSR=.08, NFI=.94. Quality of care, image, and role performance explained 68.1% of variance in community awareness. Total effect of quality of care process factors on satisfaction (path coefficients=3.67), intention to (re)visit (path coefficients=2.67) and intention to recommend hospital (coefficients=2.45) were higher than other factors. Conclusion: Findings show that public hospitals have to make an effort to improve community image through the provision of quality care, and excellent role performance. Support for these activities is available from both Central and Local Governments.

Public Image on the Archives through Mass Media: Media Coverage of Archival Profession, Institutions and Collections in Korea between 2003 and 2004 (대중 매체에 비친 아카이브의 공공 인식: 아카이브와 관련된 직업군, 기관, 기록물에 대한 2003-2004년간의 국내보도)

  • Lee, Joohyun
    • Journal of Korean Society of Archives and Records Management
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    • v.5 no.1
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    • pp.47-64
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    • 2005
  • Public image on the Archives is investigated through media coverage of archival profession, institutions and collections in Korea between 2003 and 2004 in this research. News stories under the subject of archives are collected and categorized into archival culture, value of records, business archives, government records and civil rights movement, and archivists and archival advocacy. The patterns of the media coverage are discovered and analyzed from various viewpoints. As a result, ongoing proactive public relations with mass media are necessary in order to enhance currently low public image of archives of Korea.

A Study on Social Perceptions of Public Libraries Utilizing the sentiment analysis

  • Noh, Younghee;Kim, Dongseok
    • International Journal of Knowledge Content Development & Technology
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    • v.12 no.4
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    • pp.41-65
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    • 2022
  • This study would understand the overall perception of our society about public libraries, analyzing the texts related to public libraries, utilizing the semantic connection network & sentiment analysis. For this purpose, this study collected data from the last five years with keywords, 'Library' and 'Lifelong Learning Center' from January 1, 2016 through November 30, 2020 through the blogs and cafés of major domestic portal sites. With the collected data, text mining, centrality of keywords, network structure, structural equipotentiality, and sensitivity analyses were conducted. As a result of the analysis, First, 'reading' and 'book' were identified as representative keywords that form the social perception of public libraries. Second, it turned out that there were keywords related to the use of the library and the untact service due to the recent spread of COVID-19. Third, in seeking a plan for the development of public libraries through the keywords drawn to have positive meanings, it is necessary to create continuous services that can form a new image of the library, breaking away from the existing fixed role and image of the library and increase the convenience of use. Fourth, facilities and facilities for library services were recognized from a neutral point of view. Fifth, the spread of infectious diseases, social distancing, and temporary closure and closure of libraries are negatively related to public libraries, and awareness of librarians has been identified as negative keywords.

A Novel Least Square and Image Rotation based Method for Solving the Inclination Problem of License Plate in Its Camera Captured Image

  • Wu, ChangCheng;Zhang, Hao;Hua, JiaFeng;Hua, Sha;Zhang, YanYi;Lu, XiaoMing;Tang, YiChen
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.13 no.12
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    • pp.5990-6008
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    • 2019
  • Recognizing license plate from its traffic camera captured images is one of the most important aspects in many traffic management systems. Despite many sophisticated license plate recognition related algorithms available online, license plate recognition is still a hot research issue because license plates in each country all round the world lack of uniform format and their camera captured images are often affected by multiple adverse factors, such as low resolution, poor illumination effects, installation problem etc. A novel method is proposed in this paper to solve the inclination problem of license plates in their camera captured images through four parts: Firstly, special edge pixels of license plate are chosen to represent main information of license plates. Secondly, least square methods are used to compute the inclined angle of license plates. Then, coordinate rotation methods are used to rotate the license plate. At last, bilinear interpolation methods are used to improve the performance of license plate rotation. Several experimental results demonstrated that our proposed method can solve the inclination problem about license plate in visual aspect and can improve the recognition rate when used as the image preprocessing method.

A study on the image maps for promoting efficiency of workshop with residents (주민워크샵 효율성 증진을 위한 마을만들기 이미지맵 활용연구 -광주광역시 남구 거점 확산형 주거환경개선시범지구 주민대상-)

  • Jung, Eun-Jung;Lee, Yeun-Sook;Kim, Ju-Suck
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2009.04a
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    • pp.149-154
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    • 2009
  • For the past few decades, residential improvement projects have been mainly carried out after demolition of the original dwelling place. So far, interests and opinions of the existing residents have largely been ignored during the projects. However, citizen participation in local redevelopment has recently been regarded as essential part as progress in democracy and diversified public interests have offered more importance to citizen participation in the implementation of public policies. While the importance of resident participation has been increasingly emphasized in principle, there still has been more to do in its application in reality. We should develop the experience of collecting community opinion to make them reflected in public policy, if we are to achieve the resident and citizen-centered society. The purpose of this study is to develop an image map tool that can be applied to "Maul-Mandulgi" projects as a visualized method to facilitate the exchange of opinions and work toward agreements. The tool is supposed to assist the public discussion by visualizing the policies and reducing the possibility of misunderstanding, so that residents can properly respond to them. In addition, this study will verify the effectiveness of the tool in the application to local community workshops.

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Study on the Place Image Factors for Place Branding of Public Libraries (공공도서관의 장소브랜딩을 위한 장소이미지요인에 관한 연구)

  • Yu Jeong, Kang;Jee Yeon, Lee
    • Journal of the Korean Society for Library and Information Science
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    • v.56 no.4
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    • pp.129-159
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    • 2022
  • This study generated primary data for supporting the place branding as a part of the library advertising and marketing strategies to increase public library visits. The literature review enabled the use of the place branding concepts to discover the relationships among the constituent parts, factors, expected outcomes, and loyalty, then to develop the research model and the hypothesis, which were verified using the Structural Equation Model. There were 34 research hypotheses, of which 21 were adopted. The place image factors such as library reliability, library reciprocity, and library safety were found to be significant. This study derived social contribution value as new place value and place image factors as the potential brand image of public libraries. It helped select the place image factors that best fit the local library's core values (i.e., place value). This study is meaningful because it is a fundamental study to introduce place branding in public libraries as an advertising and marketing strategy. And it is expected that public libraries will grow into high-quality brands with high awareness, loyalty, and secure leadership in the local community.