• 한국산업보건학회지
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• 제24권1호
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• pp.79-90
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• 2014

Objectives: The aim of this study was to suggest preliminary data for the establishment of communication methodology of asbestos risk, fit for the features of each audiences, by grasping the features of risk communication by each element for each group survey. Methods: For this study, a questionnaire survey has been conducted from May to August 2012 and responses of 617 people including 214 school asbestos managers, 95 asbestos business managers, and 308 general public have been analyzed. Results: The feature by element of risk communication shows that to give information through non-governmental organizations with reliability such as colleges, research institutes, asbestos-related associations, etc among the entire investigated groups, is most effective. Lastly, for stakeholders related to asbestos, the public feedback for governmental asbestos management policy shows that it was considered that there is lack of reality due to comprehension deficit for situation, lack of a system of asbestos general management in the country and lack of policy connectivity among the branches of the government, and between the central government and the local government. However, the general public selected lack of various information disclosure, education, publicity for asbestos and lack of communication with citizens as the biggest problems.

• Asian Journal for Public Opinion Research
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• 제2권4호
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• pp.228-247
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• 2015

Politics is defined as who gets what, when, and how. Communication is defined as the process, outcomes and effects of message transmission through a medium. Thus political communication in Asia, the most dynamic and uncertain region of the world, has been very dense, requiring rigorous scientific analysis and culturally sensitive reflection. Mass media brought about a revolution in political communication in the last century. In the 21st century, complex monitory devices from the state and international organizations and from the society and transnational groups have transformed the features of political communication. It has triggered another revolution in political communication. Illustrations are given focusing on Asia. A theoretical reflection from the angle of political science is attempted focusing on political communication medium and its effects. I compare no medium (face-to-face communication), mass media, and social media in relation to their effects.

• 디지털융복합연구
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• 제11권10호
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• pp.287-294
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• 2013

본 연구는 원자력 발전에 대한 국민 신뢰감 회복을 위한 홍보정책 방안을 제시하고자 하였다. 이를 위해 기존에 여론조사와 2차 자료를 검토하여 원전 안전에 대한 국민 불신감 문제점을 제기하였으며, 메타분석을 활용하여 자료를 분석하였다. 원전에 대한 국민 신뢰감 회복 홍보정책은 크게 세 가지를 제시하였다. 첫째, 원전에 대한 경제성/안전성 소통전략을 단기적/장기적 측면에서 제안하였다. 둘째, 원전 신뢰성 강화 소통전략을 단기적/장기적 측면에서 제안하였다. 끝으로, 한국수력원자력의 장기적 이미지 구축방안을 제안하였다. 본 연구결과는 한국의 원자력 발전에 대한 신뢰감을 증대시키는 효과를 제시할 것으로 기대한다.

• Nuclear Engineering and Technology
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• 제54권10호
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• pp.3695-3702
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• 2022

South Korea, a country that built a world-class nuclear power infrastructure, shifted to a nuclear phaseout during the previous government's reign. This shift was pursued as part of a larger task of electricity mix reform, and one of the integral motives for such reform is addressing greenhouse gas (GHG) and fine dust problems. Thus, verifying the relationships between the public's concerns about GHG/fine dust and their acceptance of nuclear power generation is essential for designing public communication strategies to revive nuclear power under the ongoing environmental regime. Our analysis using a nationwide survey sample of South Korea (N = 1009, through proportionated quota sampling method) showed that the more people are concerned about GHG and fine dust, the less they accept nuclear power. These relationships held even after controlling for the effect of a third variable-energy-related environmentalism. This finding means that despite past communication efforts positioning nuclear power as a generation source that can mitigate GHG/fine dust emissions and the widely accepted scientific evidence that supports such positioning, nuclear power in Korea is in jeopardy. Our finding provides implications for public communications and fundamental knowledge for research on the determinants of nuclear power acceptance.

• 산업공학
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• 제25권3호
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• pp.327-337
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• 2012

The development of information and communication technology affects people's life in social, cultural, and economic aspects. When this happens in public sector, it gives way more benefits than in private sector because of its high accessibility by public. Among the technological public services in Korea, call center service which provides administrative services by telephone and internet had been spotlighted as a new type of communication between people in demand and public service provider. Public call center service is expected to be continuously diffused in years due to its accessibility and convenience for public users. This study analyzes diffusion pattern of public call center service in Korea using Bass model and tries to suggest appropriate diffusion strategies. For practical cases, three most popular public call centers in Korea are analyzed in light of diffusion pattern and operating strategies. Our analyses identify that public call centers in Korea are facing continuous diffusion in two years and there exist certain strategies to efficiently expedite the diffusion.

• International Journal of Internet, Broadcasting and Communication
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• 제11권4호
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• pp.18-25
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• 2019

The public data portal provides various public data created by the government in the form of files and open APIs. In order to increase the usability of public open data, a variety of information should be provided to users and should be convenient to use for users. This requires the structured data design plan of the public data. In this paper, we propose a data design method to improve the usability of the Seoul subway public data. For the study, we first identify some properties of the current subway public data and then classify the data based on these properties. The properties used as classification criteria are stored properties, derived properties, static properties, and dynamic properties. We also analyze the limitations of current data for each property. Based on this analysis, we classify currently used subway public data into code entities, base entities, and history entities and present the improved design of entities according to this classification. In addition, we propose data retrieval functions to increase the utilization of the data. If the data is designed according to the proposed design of this paper, it will be possible to solve the problem of duplication and inconsistency of the data currently used and to implement more structural data. As a result, it can provide more functions for users, which is the basis for increasing usability of subway public data.

• International Journal of Contents
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• 제14권4호
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• pp.10-17
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• 2018

China media environment has drastically changed leading to the an inevitable change of public opinion ecology. Empirical studies have focused less on public opinion guidance, which forms an important component of the government officials' media literacy. This study applied quantitative method in the investigation of media literacy in China. Ideally, media literacy is measured from media cognition, media contact, media usage under the view of public opinion guidance. The findings reveal that the existing problem on 1) incorrect media cognition and public opinion guidance; 2) insufficient contact of personal social media 3) improper tendencies in the use of media to guide the public opinion, especially, on confidential information. Consequently, in order to improve media literacy in China government officials, enhancement of their basic knowledge on news diffusion and public opinion is necessary. Secondly, to effectively deal with "agenda settings", it is important for the government to consider the provision of valuable information and platforms to effectively spread information. So they need to learn how to personally and officially use social media platforms such as Weiboa and Wechat. This ensures they have maximized their potential to acquire valuable information and spread them on valuable platforms. Thirdly, government officials should be able to analyze and understand public opinion trends for official and personal use. Finally, they should understand the development of public opinion and the how online public opinion laws are formed and the target group.

• 한국언론정보학보
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• 제22권
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• pp.7-38
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• 2003

이 연구는 변화하는 미디어 환경 속에서 한국 공영방송의 자리 찾기에 대한 논의의 단초를 제시하기 위해 진행되었다. 이를 위해 이 연구는 현상 분석을 통해, 현대 사회에서 공영방송이 지니는 위기의 본질과 위기에 대한 각국의 대응 방식을 유형화하고, 그에 비추어 한국 공영방송의 대응방식을 진단해보았다. 한국의 주류 공영방송은 비차별적인 편성으로 시청 점유율을 높이려고 하고 있으며, 그 재원으로 광고 비중을 현상태로 유지 또는 확대하는 기조다. 또한 다소 독특한 형태의 전략으로서 실제 방송 내용을 이용해 사회 내 영향력을 확대하려는 움직임을 보이고 있다. 마지막으로, 한국의 공영방송은 국가, 자본, 시민 사회 모두에서 독립된 방송인들이 자율적으로 운영하는 방송의 형태를 지향하고 있다. 이상의 네가지 전략(또는 지향성)은 단기적으로는 기존의 공영방송이 가지고 있는 특혜를 유지하는 데는 효율적일 수 있으나, 장기적인 면에서는 공영방송의 전통적 개념에서 너무 멀리 유리되어 나가는 것이기 때문에 사회 내 위상을 불안정한 상태로 만들 것이다. 한국의 공영방송은 스스로의 생존을 위해서, 또한 절박한 사회적 기능의 수행을 위해서 비차별화로 단기적 생존을 보존하기보다는 보다 현실적인 장기적 선택지를 찾아가야 할 것이다.

• 한국환경성돌연변이발암원학회:학술대회논문집
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• 한국환경성돌연변이발암원학회 2003년도 추계학술대회
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• pp.123-123
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• 2003

• 디지털융복합연구
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• 제5권1호
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• pp.117-130
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• 2007

This paper examines whether there exists discrimination of the information usage pattern between tenants of permanent and temporary public rental housing in Korea. Moreover, we focus to examine on that matters between two groups, $7{\sim}12$ pyeongs and $11{\sim}24$ pyeongs that indicate permanent and temporary public rental housing respectively. The results derived in this paper can be summarized as follows: there exists statistical significance in using computer, internet, communication and broadcasting, on the other hand, insignificance in using satellite communication and telephone between them. The implication of this results shows that as widen income gap, also widen gaps in using computer and internet between them. Thus government public rental housing policy should focus to make narrow income gap to diminish information gap between those groups.