• Journal of Broadcast Engineering
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• v.19 no.6
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• pp.877-895
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• 2014

It is common sense that providing specific odor can increase the video reality when video scene has an object having specific odor. However, people still do not know how to increase video reality and emotional immersion when there is no information on specific odor in the scene. So, present study explores how we improve video reality and immersion when the scene has no concrete odor information from some objects. Especially, this research focuses on diverse previous studies about matching between odor and color and then we expect providing odor can increase video reality if the odor is well-matched with the video's color. To do this, we collected 48 odors and investigated which color was well-matched with each odor. As a result, we get 5 odors which had clearly well-matched colors and decide ill-matched colors of those 5 odors as complementary colors of well-matched colors (Experiment 1). After that, we organize 3 conditions such as coloring image and video clip with well-matched color (color-odor match condition), coloring those with ill-matched color (color-odor mismatch condition), and coloring those with achromatic color by removing color saturation (color-odor neutral condition). Under each of these three conditions, image-odor matching, increment of reality with the odor, increment of immersion with the odor, and odor preference are asked (Experiment 2; 3). The results showed that the scores of all 4 questions in color-odor match condition were higher than color-odor mismatch condition and neutral condition. These results mean that providing matching odor with the scene's color in video is very effective to increase video reality and immersion. We expect experiencing better reality and immersion with olfactory information by adding various future research.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.155-166
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• 2011

This study will be conducted to verify that color programs and entertainment programs affect undergraduates' psychology(Obsessive-compulsive, anxiety and hostility). The results of this study can be summarized as follows. First, the experimental group's psychology(Obsessive-compulsive, anxiety and hostility) participated in color programs than did all the pre-investigation levels decreased post-mortem examination, statistically significant at 95% appeared to be. Second, after watching entertainment programs, pass through cognition process of color, undergraduates' color representation worked perception of red and blue respectively. This results is that the reason of white and the suppression of black what to do now with a sense of responsibility can be considered as a change process. In conclusion, after watching entertainment programs take advantage of color programs that a positive impact on undergraduates' psychological state, as they can provide bright colors with a variety of ways that make sense to suggest.

• International Journal of Fuzzy Logic and Intelligent Systems
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• v.4 no.1
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• pp.18-22
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• 2004

It is difficult to understand a person's emotion, since it is subjective and vague. Therefore, we are proposing a method by which will effectively classify human emotions into two types (that is, single emotion and composition emotion). To verify validity of te proposed method, we conducted two experiments based on general inference and $\alpha$-cut, and compared the experimental results. In the first experiment emotions were classified according to fuzzy inference. On the other hand in the second experiment emotions were classified according to $\alpha$-cut. Our experimental results showed that the classification of emotion based on a- cut was more definite that that based on fuzzy inference.

• Korean Journal of Cognitive Science
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• v.19 no.1
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• pp.41-56
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• 2008

Previous studies, while investigating factors of sensibility, had rarely considered its internal structure. This study hypothesized that sensibility had sensational aspects and emotional aspects and the former corresponded to objective adjectives, describing attributes of objects, and the latter to subjective adjectives, describing psychology of experiencers. Forty-three objective adjectives and 21 subjective adjectives describing color sensibility were selected both by a linguistic criterion and an empirical evaluation. Factor analysis on semantic differential responses to these two groups of adjectives resulted in 5 sensational factors and 3 emotional factors of color sensibility respectively. Hierarchical structure was derived by regressing emotional factor scores on sensational factor scores. In consequence, emotional aspects were interpreted by different combinations of sensational factors. Limitations and significance of this study were discussed.

• Journal of Naturopathy
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• v.11 no.2
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• pp.123-135
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• 2022

Background: The study aims to examine what color representation means to artists by investigating various hypotheses about van Gogh's expression of yellow and verifying the reason of his preference of yellow. Purpose: The purpose of this study is to investigate whether yellow expression of Vincent van Gogh is a result of physiological responses of alcoholism, expression feature of mental disorder, or a problem caused by psychological motivation. Methods: In order to verify the research question, we referred to research literatures that analyzed a characteristics of Gogh's works in a various area such as psychology and psychiatry, and Gogh's symptoms and his own skills. Results: The findings suggested that Gogh's yellow preference is related to the psychological factors such as inner motivation, not a xanthopsia which is brought about alcoholism and mental disorder. Conclusions: Gogh's Yellow expression is dominantly influenced by the psychological factors. Thus, it can say that the psychological factors has a great on characteristic of artist's color expression.

• Korean Journal of Cognitive Science
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• v.8 no.4
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• pp.1-10
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• 1997

The number of basic color names and the corresponding hues used in Korea were investigated. First, we did a field study about the color terms in Korean. Our results identify the color term inventory in Korean and permit a further test of Berlin and Kay's(1969) theory of color universals. Second, 36 subjets performed a color matching task. The matching task allows the referents and the best examplars of each color names to be determined. The hue area and the central hue corresponding to the basic color names were represented in the two dimensional color space. This study provides not only basic materials of Korean color term to psychology and linguistics but also bases for further study to the internal structure of Korean color categories.

• Journal of the HCI Society of Korea
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• v.5 no.1
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• pp.19-24
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• 2010

The emotions evoked by single color or two-color combinations are investigated using bipolar affect adjectives. The color emotions using 10 bipolar affect adjectives are estimated for 5 single color patches and 10 two-color patch combinations. Twenty observers participated in the experiment and the same experiments are repeated using English and Korean words. The data analysis shows that there is little difference between English and Korean experiment. In many cases, color emotion for two.color combination can be predicted by averaging the color emotions of each patch. However, there are other cases that the emotion by one color dominates the emotion for the color pair.

• Korean Institute of Interior Design Journal
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• v.20 no.4
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• pp.136-144
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• 2011

The purpose of this research is to analyze the manifestation of children's color education in the software in order to evaluate conditions of color education as well as improvement of its direction. The procedure and method of the research is begun from evaluating the characteristic of children's developmental stage, content analysis of the nation's organization of color education and analysis and evaluation of education program through the investigation on 8 different softwares in reward for the tournament. The results are as followings; First, the research shows that the elementary school stage of color education is inadequate in comparison to children's cognitive developmental stage. Second, most of the color theory was composed of characteristic of a color, stimulation of emotion and effects of psychology. Considering of children's cognitive development, it is necessary to make up for the basic of color theory and the system of color. Third, Softwares of color education program for 1 st. and 2nd grade in elementary school was so rare that it should be properly developed and made for systematic contents. Fourth, color education for the 5th and 6th grade children remained in understanding basic characteristics of the color which is below the par and brings the necessity for more professional and structural contents.

• Journal of the Korea Furniture Society
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• v.24 no.4
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• pp.416-425
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• 2013

Luis Barragan's Architecture has creative feature that Mexican environment and traditional culture were complete by color. Thus the color of his work makes our emotions rich and colorful. He said "My architecture is autobiographical..." at speech in Pritz price. As we can see in his architectural philosophy that sentimental architecture is important than theorical system, his works are impression of empirical factor with intuition. "Color is a complement to the architecture. It serve to enlarge or reduce a space. It's also useful for adding that touch of magic a place needs", stated Barragan. During his process of shaping space, Barragan drew on color in the same way as an architectural component, according it a spatial funtion and expressive vale. he allied it with light, deeming it a crucial vehical for conveying the emotive attributes a site. The capacity of color to express sensitivity and sensuality within an architecture space is liked to its psycho-physiological qualities. In this kind of view, color featyre in Barragan's work is one of the most important tools to realize sentimental architecture, not only is result of the Mexican regional color. As a result, make focus on analyzing various meaning of the color in Barragan's architecture like poetic and habitable structure.

• International Journal of Advanced Culture Technology
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• v.11 no.3
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• pp.163-171
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• 2023

A blind box is a kind of sales method in that you can only get the product information by opening the package. In 2019, blind box products began to grow rapidly in the Chinese market, and gradually formed a special "blind box economy". The particularity of blind box products is that driven by consumers' curiosity, consumers' purchasing behavior can be directly induced by the visual and tactile perception of commodity packaging. Therefore, it is necessary to explore the psychological needs of consumers and master the blind box packaging design elements under the influence of consumer psychology. This paper takes figurine blind box packaging elements as the research scope and Chinese blind box consumers as the research object. Through market research and literature study, We are designed to conduct a questionnaire survey and SPSS empirical study to find out the differences in the preferences of different consumer temperament types for blind box packaging, taking the characteristics of blind box products and consumer psychology as the relevant theoretical background. The research results show that among the blind box consumers, choleric type consumers predominate, the color of the blind box packaging presents red, orange, and yellow preference, and the material presents metal, and plastic preference. The shape of the blind box shows a preference for special shape.