• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.217-237
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• 2021

This study analyzed the effect of consumer psychological mechanism through ESG activities based on the importance of ESG in the market environment. With regards to this, 252 copies of survey data were collected subjecting consumers, and the hypothesis of this study was verified using Smart PLS 3.0 and SPSS 25.0. According to the results of data analysis, the results revealed that (1) Society and governance had a positive effect on psychological distance among ESG factors. (2) Psychological distance had a positive effect on purchase intention. (3) There was a difference in the effect of ESG activities and psychological distance according to the level of product involvement, but there was no difference in the effect of psychological distance on purchase intention. ESG is important from a consumer perspective through this study. And it was also confirmed that consumer perspective was different according to the level of involvement. Although previous research has mainly focused on the investor perspective, this study was analysed on ESG activities and consumer behavioral intentions. Therefore, it is expected to lay the foundation from a marketing perspective on ESG for subsequent researchers.

• Journal of Digital Convergence
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• v.17 no.11
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• pp.97-104
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• 2019

Consumers possess their own psychological distance towards products. Based on the construal-level theory, this study aims to analyze which type of advertising appeal is more effective according to psychological distance. Also this study conducts neurophysiology experiment through eye-tracker. By using eye-tracking methods, participants' responses to products was measured and analyzed accordingly. Results revealed that consumers prefer rational appeals when the psychological distance is perceived near, while emotional appeals are preferred when the psychological distance is perceived far. In addition, eye movements measured in Visit Count(VC), Fixation Count(FC), and Total Fixation Duration(TFD) showed significant difference when participants are viewing preferred and non-preferred appeals.

• Journal of Families and Better Life
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• v.11 no.1
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• pp.159-175
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• 1993

The purpose of this study was to find out the psychological distance through semantic app-roach perceived by adolescent child in the subtypes of 'Extrem Family' dysfunctional families by classification of Olson and his associates ' Circrumplex Model. The subjects of this research were 1072 abolescents living in Seoul. Korea The survey methods were questionnaires including FACES II and The Psychological Distance Scale. Data were analyzed by means of the statistics of frequency percentage arithematic mean standard devia-tion crosstabs and one way-anova. The major findings are as follows: 1) The levels of family cohesion family adaptibility and the psychologival distances with father mother and siblings perceived by adolescent were high. 2) The most of subject's families belonged to 'Balanced Family' in the types of family system ' Extreme Family' type showed the lowest frequency and the main subtypes of it that had the highest frequency were 'Enmeshed Chaotic Family' ' Disengaged Rigid Family' 3) While adolescents of 'Enmeshed Chaotic Family' perceived most closely with other family members. those of 'Disengated Rigid Family' most distantly totally and in evaluation potency and activity three subfactors in psychological distance. 4) There were differences of unit points in subfactors of psychological distances with other family members perceived by adolescents according to the types of family system. While the points of 'Enmeshed Chaotic Family' were the highest those of 'Disengaged Rigid Family' were the lowest. 5) While 'Enmeshed Chaotic Family' were located most closely 'Disengaged Rigid Family' were located most distantly in the mutual distances and direct distances among family concepts on semantic space.

• Asia pacific journal of information systems
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• v.29 no.2
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• pp.248-267
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• 2019

As merging online and offline channels into one single platform, individuals could easily and frequently switch between online and offline channels. In order for understanding such unique behaviors, this study attempts to explore why and how consumers choose their channels to search and purchase a product. We have drawn on multiple theories that have been used to explain individuals' judgment and decision making (i.e., construal level theory and regula-tory focus theory) in order to develop and tested two-way ANOVA based models of how both regulatory focus (e.g., promotion vs. prevention) and product types (e.g., experience goods vs. searching goods) including the psychological distance cue separately and jointly affect individuals' channel selection behavior (e.g., intention to use single channel vs. intention to use cross-channels). Our results have indicated that consumers with promotion-focus are more likely to use a single channel in experience goods rather than in searching goods when there exists the psychological cue. Based on our findings, the implication for both research and practice are discussed.

• Journal of Information Processing Systems
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• v.20 no.2
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• pp.239-251
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• 2024

Coronavirus disease 2019 (COVID-19) has severely curtailed travelers' willingness to carpool and complicated the psychological processing system of travelers' carpooling decisions. In the post-COVID-19 era, a two-stage decision model under dynamic decision scenarios is constructed by tracking the psychological states of subjects in the face of multi-scenario carpooling decisions. Through a scenario experiment method, this paper investigates how three psychological variables, travelers' psychological distance to COVID-19, anticipated regret, and experienced regret about carpooling decisions, affect their willingness to carpool and re-carpool. The results show that in the initial carpooling decision, travelers' perception gap of anticipated regret positively predicts carpooling willingness and partially mediates between psychological distance to COVID-19 and carpooling willingness; in the re-carpooling decision, travelers' perception gap of anticipated regret mediates in the process of experienced regret influencing re-carpooling willingness; the inhibitory effect of experienced regret on carpooling in the context of COVID-19 is stronger than its facilitative effect on carpooling willingness. This paper tries to offer a fact-based decision-processing system for travelers.

• Educational Technology International
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• v.11 no.2
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• pp.123-148
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• 2010

Relationships between students' perception of psychological distance with online professors and their academic learning achievement and their intention to continue online learning were examined. The courses selected for this study are two online courses: 1) 'English Grammar' and 2) 'TOEIC (Test of English for International Communication) Preparation' offered by a campus-based, medium-sized university. This study employed a mixed-methods approach by conducting a survey as well as one-on-one interviews with students. Students who feel psychologically distant with the online professors show significantly lower degree of perceived learning achievement, and higher tendency not to take online courses any more. All the three scales measuring the psychological distance -mutual awareness, connectedness, and availability- with professors turned out to be significantly related with students' perceived learning achievement. According to the result of the interview data analysis, the student interviewees unanimously said that the university should limit the number of online courses that students can register in a semester to one or two courses. Most students regard low interactivity of online learning as inevitable phenomenon. There is a statistically significant difference in perceived learning achievement between the online preferred group and the offline preferred group. Also, there is a significant difference in connectedness and availability and no significant difference in the degree of mutual awareness between the online and the offline preferred group.

• Journal of the Korean Institute of Rural Architecture
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• v.24 no.3
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• pp.31-38
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• 2022

The purpose of this study is to rediscover the gestalt psychological value of the Landscaping structure and architectural landscape in the vulnerable village consulted by experts in 2021 year. For this study, nine villages called of Saethul Maul were surveyed, and two of them were analyzed for landscape composing of gestalt psychology. The two villages, Yulwon and Jeonchon, included the case where the landscaping structure of residence was viewed from outside the village and the case from within the village. Psychological distance of the villages is analyzed by D/H ratio for the scenery seen from lanes. There are three expected conclusions. First, in terms of gestalt psychology, the buildings mean a figure, and the rice field in front of the village, the mountains behind the village, and the lanes represent a landscape structure consisting a background(ground). It captures the unique landscape aesthetics of the vulnerable village. Second, the landscape seen in the village shows various differences in horizontal distance and vertical height of the lane, so even if the psychological distance gives a sense of closure, it gives a sense of rhythm and change. However, considering the psychological distance (D/H ratio) when the roads are expanded for the fire car, the village landscape can be re-formed by safety and function. Third, the architectural landscape of Yulwon village is characterized by the harmonious arrangement of traditional houses, Narack-Doiji (rice barn), and wooden building (agricultural barn) in the background of chestnut tree hill behind the village. It is necessary to reduce the use of industrial materials and restore the valuable architectural landscape of the vulnerable village.

• Journal of Distribution Science
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• v.12 no.6
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• pp.41-48
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• 2014

Purpose - This study aims to investigate a solution to reduce the negative reactions arising from the performance of duties or the job distress of workers in the service industry, because human resource statistics regarding workers in the service sector have been unreported, while concerns regarding exposure to emotional exertion and poor working conditions have been continuously increasing. Research design, data, and methodology - This study specifically focused on workers in highway service areas. It differs from previous studies because it involves the perspective of the person-organization fit and regards workers' cognition of leaders through the psychological distance toward the leader and the contact frequency between workers and leaders within the framework of the leader-individual fit. Moreover, this study highlights the role of the self-leadership of workers as an important factor that becomes manifested in the individual-level fit to the organization. Hence, this study investigates whether the positive role of the above factors, in turn, could reduce job distress. Workers from highway service areas in Gyeonggi-do province provided data; 141 valid questionnaires are collected. SPSS 19.0 and AMOS 19.0 were used to test the reliability and validity of constructs. Simple regression, multiple regression, and 3 step mediation tests were used to test the hypotheses after the correlation tests. Results - Results indicated that leader-member contact frequency and psychological distance have negative effects on job distress but positive effects on self-leadership. A mediation test revealed that self-leadership, in the relationships between contact frequency and job distress and between psychological distance and job distress, resulted in partial mediation and full mediation, respectively. Conclusions - The result can be understood through two different possible explanations. First, service area workers generally possess a positive perspective toward their leaders. This can be interpreted to mean that increased contact frequency and psychological distance would be considered as supports from the leader, rather than intrusive controls or management schemes. Therefore, the management in highway service areas should invest efforts in increasing contact frequency as well as maximizing psychological similarities by adopting the viewpoints of workers in terms of moral and ethical management, to reduce the workers' job distress. The results relating to self-leadership also indicate that increased contact frequency must be accompanied by intentions for the effective promotion of workers' self-leadership. It also signifies the necessity of a strategic approach by leaders to induce workers to perceive "in-group"ness as suggested both by the similarity-attraction theory and by the social identity theory. In addition, the results of the mediation test of self-leadership indicate that because workers' self-leadership activates upon increased contact frequency by the leader, it should not be a means of control and should not be utilized only from the perspective of management. It is also suggested that strategies such as transfer of authority could have a positive effect in promoting the expansion of self-influence from workers.

• Information Systems Review
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• v.21 no.1
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• pp.23-38
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• 2019

The social network service (SNS) is one of the important marketing channels, so many companies actively exploit SNSs by posting SNS messages with appropriate content and style for their customers. In this paper, we focused on the psychological distances embedded in the SNS messages and developed a method to measure the psychological distance in SNS message by mixing a traditional content analysis, natural language processing (NLP), and machine learning. Through a traditional content analysis by human coding, the psychological distance was extracted from the SNS message, and these coding results were used for input data for NLP and machine learning. With NLP, word embedding was executed and Bag of Word was created. The Support Vector Machine, one of machine learning techniques was performed to train and test the psychological distance in SNS message. As a result, sensitivity and precision of SVM prediction were significantly low because of the extreme skewness of dataset. We improved the performance of SVM by balancing the ratio of data by upsampling technique and using data coded with the same value in first content analysis. All performance index was more than 70%, which showed that psychological distance can be measured well.

• Korean Journal of Culture and Social Issue
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• v.29 no.1
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• pp.53-74
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• 2023

The purpose of this study was to identify the priming effects of disaster-related news. Specifically, this study aimed to examine the priming effects about trauma words and neutral words according to the geographical and psychological distance from the disaster. The participants in this study were 75 college students who had not experienced the Daegu subway fire accident, and whom were not ruled out after completing the screening measure completing the screening measure the completion of questionnaires for screening. All participants conducted a lexical decision task after watching a news video about the Daegu subway fire accident. The design was a 2 (Geographical distance: close vs. distant) × 2 (Psychological distance: close vs. distant) × 2 (Priming type: trauma priming vs. neutral priming) mixed-design. The results of this study are summarized as follows: First, the group which was geographically closer to the disaster tended to revealed a largerbigger priming effect than the distant group-a trend toward significance. Second, within the psychologically closer to the disaster, group, for those who were geographically closer too, the priming effect was larger for those who were geographically closer geographically closer than for the geographically distant group. Third, the geographically closer group had a largerbigger neutral priming effect than the distant group. Fourth, the psychologically distant group had a largerbigger neutral priming effect than the close group. To sum up, this study identified that disaster news coverage may have an implicit effect on people, and this influence can change according to the geographical and psychological distance. Finally, this study discussed the limitations of the study and recommendations for further research.