• 패션비즈니스
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• 제21권1호
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• pp.88-98
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• 2017

This study intended to investigate correlations between the consumption tendency, determination factors of the distribution of Korean cosmetics, and purchasing patterns of Korean cosmetics. This study investigated characteristics and differences between each factor by analyzing consumption tendency, determination factors of distribution channels, and purchasing patterns of Korean cosmetics of adult women in their 20 ~ 50s who have used Korean cosmetics and reside in Beijing, China. It also, investigated the effect of the shopping propensity of consumers on determination factors of the distribution channels and purchasing patterns of Korean cosmetics. According to the results of our investigation, it was identified that 'pleasure-seeking tendency' and 'brand-seeking tendency' have postive effects on 'service', and 'pleasure-seeking tendency', 'brand-seeking tendency', and 'rational purchasing propensity' have positive effects on 'professionalism'. In regards to the effect of shopping propensity on purchasing patterns of Korean cosmetics, it was identified that 'brand-seeking tendency' has a positive effect on 'planned purchasing behavior', 'brand reputation seeking behavior', and 'dedicated purchasing behavior'. It was verified that 'rational purchasing propensity' has positive effect on 'planned purchasing behavior', 'pleasure-seeking tendency' and 'trend-seeking tendency' on 'brand reputation seeking behavior', and 'trend-seeking tendency' on 'dedicated purchasing behavior'. This study is expected to provide basic data for Korean cosmetics brands to use for improving the marketing of products entering the Chinese market by using appropriate distribution channels. These channels are determined through identifying the correlation of each factor consumption tendency of Chinese women, determination factors of the distribution channels Korean cosmetics, and purchasing patterns of Korean cosmetics.

• 대한가정학회지
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• 제40권7호
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• pp.83-100
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• 2002

The purpose of this study is to examine related variables to goods purchase by consumers using the home shopping of cable TV. For the purpose accomplishment, this study analyzed the variables which influence on the purchase by demographic variables, consumers'shopping propensity, perceived risk and benefit. The major findings are as follows; In the purchase of convenience goods, the variables which influence positively are sex, job(housewife), instantly impulse purchasing propensity, and diversity of goods information. On the other hand, the variables which influence negatively are risk of delivery & returned goods, and risk of quality. In the purchase of shopping goods, the variables which influence positively are state of marriage, job(nonspecialist), and diversity of goods information. On the other hand, the variables which influence negatively are pleasure of shopping-oriented, risk of delivery & returned goods, and risk of quality. In the purchase of specialty goods, the variables which influence positively are sex, income, convenience of time, and convenience of approach. On the other hand, the variables which influence negatively are pleasure of shopping-oriented, and risk of price & information restriction.

• 한국조리학회지
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• 제22권3호
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• pp.79-91
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• 2016

본 연구는 2015년 5월 1일 경부터 5월 30일에 이르는 한 달간 조사기간을 두어 실시하였고, 자료 수집은 서울 시내 레스토랑 및 일반음식점 관리 책임자에게 연구목적과 설문내용을 충분히 설명한 후 레스토랑 및 일반음식점 관리 책임자의 책임하에서 방문하는 고객에게 자기기입식으로 응답하게 하였다. 첫째, 노스텔지어 성향으로 지각된 감정의 음식 때문에 레스토랑 및 일반음식점 재방문의도에 영향을 미치는지 규명하고자 한다. 노스텔지어 성향이 재구매의도에 미치는 영향 은 B=0.767(p<.001)로 재구매의도에 유의적인 정(+)의 영향력이 있었다. 모형의 적합성을 측정하는 결정계수는 모형의 적합성을 측정하는 결정계수는 0.589로 전제 변동의 58.9%를 설명하였고, 모형의 유의성을 검증하는 F=431.234(p<.001)로 모형은 유의적으로 나왔다. 둘째, 노스텔지어 성향과 사회적 유대감의 유의적인 부(-)의 영향력으로 강한 조절효과를 나타냈다. 이에 사회적 유대감이 낮을수록 노스텔지어 성향이 높아지는 것으로 나타났다.

• 한국정보과학회논문지:컴퓨팅의 실제 및 레터
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• 제15권3호
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• pp.178-188
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• 2009

블로그(blog)는 사용자가 글을 작성하여 게시할 수 있는 일종의 개인 웹사이트이며, 블로그는 다른 블로그와 관계를 맺을 수 있다 본 논문에서는 블로그와 블로그 간의 관계들로 이루어진 연결망을 블로그 연결망(blog network)이라고 정의한다. 블로그 연결망은 그 내부에 게시된 글의 목적에 따라 정보 중시 성향과 친분 중시 성향을 가질 수 있다. 블로그 연결망이 가지고 있는 각 성향의 정도는 블로그 연결망의 비즈니스 정책 결정에 중요한 요소로서 사용된다. 본 논문에서는 주어진 블로그 연결망과 두 성향의 정도를 판정하는 방안에 관하여 논의한다. 먼저, 데이타 마이닝 기법의 하나인 분류(classification)를 이용하여 블로그 연결망의 기본 단위인 관계 성향의 정도를 판정하고, 그 결과를 이용하여 주어진 연결망의 전체 성향의 정도를 판정한다. 또한, 블로그 연결망의 규모에 따라 성향의 정도가 좌우되는 문제를 해결하기 위한 기법을 제안한다. 본 논문에서는 제안하는 방안의 우수성을 검증하기 위하여 실제 블로그 데이타를 이용한 다양한 실험을 수행한다. 실험 결과에 의하면, 판정된 관계 성향의 정도는 두 성향에 대하여 모두 약 93%의 높은 정확도를 보였다. 또한, 실제 블로그 연결망의 각 성향의 정도를 판정함으로써 제안하는 방안이 정보 중시 성향과 친분 중시 성향의 연결망을 올바르게 판정할 수 있는 지를 보였다.

• 아태비즈니스연구
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• 제15권2호
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• pp.1-22
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• 2024

Purpose - The Chinese fan community includes a significant number of young and middle-aged individuals, playing a crucial role in emotional mobilization and social engagement. In recent years, the impact of Celebrity Pairing or Character Pairing (CP) on Weibo has grown notably, partly due to features like Super Topics and Hot Searches. This phenomenon has enhanced fan engagement, resulting in heightened participation in discussions and interactions on the platform. Our study targets CP fans of movies and television dramas on Weibo and aims to identify the factors that drive their emotional sharing. Design/methodology/approach - The research methodology integrates Self-Determination Theory and Social Sharing of Emotion Theory within the EASI (Emotion, Attachment, and Social Integration) model. This approach aims to uncover how CP fans meet their emotional needs via social media and determine the factors influencing their sharing intentions and behaviours. Data were collected through online surveys, yielding 504 valid responses Findings - The analysis, performed with SPSS and Smart PLS software, reveals that self-determination, interpersonal relationships, and social media tolerance significantly affect fans' intentions to share content. Specifically, intrinsic motivation, driven by self-determination, is a critical factor in CP fans' propensity to share content, highlighting the importance of 'inward socialization.' Additionally, the study finds that external factors, like the social media environment, play a more minor role than internal motivators. Research implications or Originality - This research enhances quantitative research methodologies by identifying intrinsic and extrinsic motivations that satisfy the emotional needs of CP fans. It distinguishes between individual, interpersonal, and collective/social factors as motivational elements, providing insights into the emotional and psychological needs of the Chinese movie and TV drama fan community.

• 한국융합학회논문지
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• 제11권7호
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• pp.297-308
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• 2020

본 연구는 국민기초생활보장 수급자와 비수급자의 복지태도에 대한 상호관계 이해도를 바탕으로 비교하여 살펴보는데 목적이 있다. 이를 위해 한국복지패널(Korea Welfare Panel Study) 2016년(11차) 자료를 활용하였으며, 성인 382명을 대상으로 성향점수(PSM) 매칭 후 차이분석(DID)과 구조방정식 AMOS을 이용하여 분석하였다. 주요 결과는 다음과 같다. 첫째, 국민기초생활보장 수급자는 비수급자 보다 복지태도에 유의한 영향을 미치지 않았다. 둘째, 국민기초생활보장 수급자와 비수급자 모두 특수적 프로그램 복지정책이 복지태도에 유의한 영향을 미쳤다. 셋째, 가치인식인 정부신뢰, 사회인식은 국민기초생활보장 수급자와 비수급자 모두 유의한 영향을 미치지 않았다. 본 연구결과를 통해 사회 구성원의 삶의 품질을 높이는 정책 방향 정립에 있어 기초자료를 제공하였다.

• 복식
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• 제22권
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• pp.263-276
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• 1994

The achievement of notable social reoforms attained during the period of 19th and 20th centuries needlessly speaking remodelded the social environmental into several different patterns such as :1) high industrialization 2) propensity to consume 3) up graded overall social stands. Accordingly the industrial world of the but-tons too established the mess production syhstem by breaking from convention of hand-craft work of 17th century. The raw materials used in the production line on buttons during the 20th century are almost all-kind of materials one can possibly named including cheap plastic which enabled production lines to produce cheaper but higher productivities of the buttons being produced, The design (incused design) used in the 19-20h centuries are : men landscape, sports features, birds, livestocks, bugs, or geomatric features, tec, 1, The classification o f the buttons by materials Techniques shapes colors marking (Incused design) used in the productionof buttons in the England United States of America Laska Italy france Denmark Japan and India are categolizzed as : natural raw materials and syntetical resines. 1) Of the natural raw materials used are : Matal Enamel Iodine Agate, Coral, Green jade(Jasper) Granite, Wood, Ivory, Horn and bone etc. 2) The sythetical resin used in the button in-dustries are : Artificial jewell glass Acrylic material Styroform Celluloid and Nylon etc. 2. The thecnique quoted in producing buttons are hand craft work inlay work precision casting press mosic dye etching, processing, engraving and embossed carving etc. 3. The major designs used in the buttons in -dustries are : Round shape however elliptical column angular and edge shape often used. 4. The colors used are : The multi-colors were highly used than mono-colored materials such as : Adjoining Color and Contrast Color. The highest consideration to be considered in choosing the colors for the buttons are harmonization and matching factor with the garment or dresses to be wore. 5. The major design(incused design) on the buttons are embodiment and the design were also used in order of abstractive-combination abstractive with has offers much surprising. The button industries during the 19th and 20th centuries were not only the determination factors those can judge the value of self-pride of Nation and which were far beyond the in-dustrial arts in those days but also highly refelected and influenced by cultural sense ideology and self-pride of the Nation of those period. The followings are details of the role of the buttons categolized in the order of functional ornamental and symbolical aspects : 1. The functional role : The functional role of the buttons were simply designed for dress how-ever the buttons beyond from this role of function now a days. 2. The ornamental role : The ornamental role of he button beyond from this role of the button were effectuated by : 1) shape materials colors 2) technique locations size and design (incused design) 3) The ramaterials used for buttons shall not be over looked because it is highly depends on the taste sense and combination of harmony with the garment to be wore. 4) The color of the buttons are made well contrasted with the color of garments just as in the case of other artistical area such as matchs with the color of garment of contrast with brigtness of colors contrasted as complementary color and so and so. 5) The technique being adoped are: precision casting press handcraft inlay work etching mosic etc,. Since the buttons are no longer a simple catching devise used to fasten together the different part of the dress but now it has formed own and occupied the independent role in the garment or dresses location can be de-termined and varying depending on the ideas of designers. The size of the buttons has no specific limits, However the variation has widely dependined on the entire circumperence rhythm contrast harmonization of the garments. 3. The symbolical role : Since the button is no longer a just a simple devise for catching and fastening device used fastening together the different part of the garments but now were built a independent area as major part of the Garment and well reflected all kinds of occupations political background cultural as-pect etc. on the buttons. The design of buttons in the western circles are more simplified but they are polished looks and their techniques of manufacturing are comination of both machanis and handcraft. The colors used in the buttons are pretty well harmonized with garment(dress). Almost all kind of materials can be used in the but-tons however materials used in the buttons are : Bone of livestocks ivory, turtle shell are no longer used because the prevention of cruely of animal. On the contraly the level of buttons indus-try of Korea is far to reach and catch up with the level of western circles. It is highly suggested therefore the but-tons industrial field of Republic of Korea shall place and encouragement in producing beter industrial environment of the buttons based on the traditional and cultural aspect of republic of Korea to produce both manufacturing of qulified and best designed and colored buttons.