• 한국콘텐츠학회논문지
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• 제21권7호
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• pp.413-426
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• 2021

본 논문 실증분석을 통해 중국 소비자 소비성향이 한국화장품의 구매의도에 미치는 영향을 분석하는데 있다. 이에 따라 연구의 진행을 위해 수집된 설문지 414개에 대해 SPSS Statistics 24를 이용하여 분석하였다. 분석결과 첫째, 중국 소비자의 소비성향의 하위요인인 유행 추구성향, 브랜드 추구성향, 가격 추구성향, 품질추구성향이 모두 중국 소비자가 한국 화장품에 대한 신뢰에 정(+)의 영향을 미치는 것으로 도출하였다. 가격추구성향은 구매의도에 유의한 영향을 미치지 않는 반면 다른 요인들이 3가지의 소비자 구매의도 모두 유의한 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 중국 소비자가 한국 화장품에 대한 신뢰는 구매의도에 유의한(+)영향을 미친다. 셋째, 신뢰가 유행추구성향과 구매의도 사이에 완전 매개효과가 있고 브랜드추구성향, 품질추구성향과 구매의도 사이에 부분 매개효과로 나타난 반면에 가격추구성향과 구매의도 사이에 매개효과가 없다. 넷째, 한국의 국가이미지가 신뢰와 구매의도의 관계에 조절효과가 없다.

• 한국엔터테인먼트산업학회논문지
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• 제13권7호
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• pp.61-74
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• 2019

본 연구의 목적은 화장품 소비자들의 성향을 파악하고, 소비성향 요인을 중심으로 제품선택속성과 정보탐색행동에 어떠한 영향을 주는지에 대하여 영향관계를 알아보고자 한다. 이를 통해 화장품 시장의 차별화된 마케팅 전략수립 방안을 찾음으로서 기업 경영에 필요한 실무적 시사점을 제안하고 화장품 산업에서 마케팅 방향을 설정하는데 유용한 정보를 제공하고자 하는 것에 의의를 두고 있다. 연구의 결과는 다음과 같다. 각 변수의 요인을 추출한 결과 쇼핑성향은 유행추구 성향, 쾌락 추구 성향, 과시 추구 성향, 경제 추구 성향으로 도출되었고, 제품선택속성은 브랜드 요인, 서비스 요인, 마케팅 요인, 품질 요인으로 도출되었으며 정보탐색행동은 구매 전 탐색, 지속적 탐색으로 도출되었다. 변수 간 영향관계를 알아보기 위해 선행연구를 근거로 3개의 가설을 설정하였다. 검증한 결과 첫째, 소비성향은 제품선택속성에 부분적 영향을 미치는 것으로 나타났다. 둘째, 소비성향은 정보탐색행동에 부분적 영향을 미치는 것으로 나타났다. 제품선택속성은 정보탐색행동에 부분적 영향을 미치는 것으로 나타났다.

• 한국심리학회지 : 문화 및 사회문제
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• 제15권4호
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• pp.469-486
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• 2009

본 연구에서는 성인 기독교인 711명을 대상으로 종교성향에 따른 수치심, 죄책감을 비롯한 자의식적 정서에 있어서의 차이를 살펴보고자 했다. 이를 위해 먼저 인구통계학적 특성과 종교성향, 수치심 및 죄책감의 관계를 살펴본 뒤 내재적·외재적 종교성향과 자의식적 정서 간의 관계를 살펴보았다. 마지막으로 종교성향을 네 집단으로 나누고, 수치심과 죄책감을 비롯한 자의식적 정서에서의 집단간 차이를 검증하였다. 연구결과에 따르면, 첫째, 연령은 내재적 종교성향 및 외재적 종교성향 모두와 정적 상관을 보였고, 교회출석년수는 내재적 종교성향 및 수치심과 정적 상관을 보였다. 둘째, 내재적 종교성향은 죄책감과 정적 상관, 수치심과 부적 상관을 보인 반면, 외재적 종교성향은 이와 정반대의 결과를 보였다. 셋째, 종교성향집단에 따른 자의식적 정서의 집단간 차이를 살펴본 결과 친종교성향집단이 전반적으로 가장 높게, 비종교적 집단이 가장 낮게 나타났으며, 특히 죄책감의 경우 내재적 종교성향집단이 외재적 종교성향집단에 비해 유의미하게 높게 나타났으나, 수치감의 경우 두 집단 간에 유의미한 차이가 없었다. 전체적으로 볼 때 내재적 종교성향은 성숙된 종교감정인 죄책감과 외재적 종교성향은 미성숙하고 병리적인 종교감정인 수치심과 정적 관계를 보이는 것으로 나타났다. 끝으로 본 연구의 의의 및 제한점 등에 대해 논의하였다.

• 유통과학연구
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• 제17권10호
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• pp.125-134
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• 2019

Purpose - Environment-friendly behaviors are diverse and can be motivated by different factors. For example, magnitude of factors affecting recycling behavior could be different from those affecting purchasing of environmentally-friendly products. In this study, the focus is on usage satisfaction of consumers who have purchased environmentally-friendly products. Research design, data, and methodology - For this purpose, data were collected from a total of 345 users of environmentally-friendly products, consisting of 177 users of electric vehicles and 168 users of environmentally-friendly detergents. The study analyzed the relationships among consumer's innovation propensity, consumer's environmental concern, and usage satisfaction. In addition, the moderating effect of the product's innovativeness was examined. Results - The result shows that there is a relationship between consumer's innovation propensity and consumer's environmental concern. In particular, it is shown that both consumer's innovation propensity and consumer's environmental concern have positive effects on usage satisfaction. Further, there was a moderating effect of the product's innovativeness. Namely, products rated higher in innovativeness showed a greater effect of consumer's innovation propensity on usage satisfaction. The degree of the product's innovativeness also affected the directional paths of the relationships. In the electric vehicle (i.e., high product innovativeness) case, consumer's innovation propensity had a direct effect on usage satisfaction, as well as an indirect effect through consumer's environmental concern. In the environmentally-friendly detergent (i.e., low product innovativeness) case, consumer's innovation propensity only had an indirect effect on usage satisfaction, through consumer's environmental concern. Conclusions - Theoretical contributions of this study are as follows. Foremost, this is the first study that suggests an existence of a relationship between consumer's innovation propensity and consumer's environmental concern. Second, this study showed the positive effect of consumer's innovation propensity on usage satisfaction of environmentally-friendly products. Third, this study expanded the scope of previous studies by showing the interaction between consumer's innovation propensity and consumer's environmental concern. Lastly, this study showed that the effect of these variables on usage satisfaction can differ by the degree of innovativeness of the environmentally-friendly product. The results of the study will have implications for marketers and policy makers in formulating marketing activities and policies.

• 한국조사연구학회지:조사연구
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• 제11권2호
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• pp.1-28
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• 2010

본 연구는 인터넷 자원자 패널에 의한 사회조사 사례를 보고하면서 조사 자원자의 사회심리적 특성을 규명하고 패널표본의 편향성을 제거하기 위한 성향조정 가중법(propensity adjustment weighting)의 효용에 대한 정량적 평가 결과를 제시한다. 광역시 도, 지역크기(동 읍면), 성별, 연령대, 교육정도, 소비생활 만족도, 소득분배 견해, 일반신문 보기, 인터넷신문 보기 등 9개 요인을 조정 기준변수로 사용하여, 2009년 통계청 온라인 사회조사 자료(응답자 수 2,903명)를 같은 해에 지역추출 면대면(face-to-face, FTF)으로 실시된 통계청 사회조사 자료(응답자 수 37,049명)에 맞도록 성향조정 가중치를 적용하였다. 그 결과 106개 평가 문항 가운데 80% 정도의 문항에서 광역시 도, 동 읍면, 성별, 연령대 등 기본 인구지리적 변수에 의한 기본가중치 보정에 비하여 향상된 추정치를 제공하는 것으로 평가되었다. 이는 성향조정에 일부 한계가 있기는 하지만 자원자 패널에 의한 인터넷 조사를 향후 사회조사에서 활용해 볼 가치가 있음을 의미한다. 본 연구에서 준거조사(reference survey)로 쓰인 2009년 통계청 면대면 사회조사는 표본크기가 크고 일반적인 사회심리적 태도 문항과 인터넷 관련 행태 문항을 포함하므로 각종 인터넷 조사에서 준거자료로서의 활용가치가 충분히 있다.

• 복식문화연구
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• 제20권5호
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• pp.753-765
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• 2012

This study tested the validity of the six-factor model of fashion savvy which was modified from the consumer savvy scale developed by Macdonald and Uncles(2007) and explored the relationship between fashion savvy and consumer propensity to observe. Regarding the relationship, it was hypothesized that consumer propensity to observe antecedes fashion savvy. Data were gathered by surveying university students in Seoul metropolitan area, using convenience sampling, and 311 questionnaires were used in the statistical analysis. In analyzing data, factor analysis and regression were conducted. The findings show the validity of the six factors of fashion savvy, which are fashion sophistication, interpersonal network competency, online network competency, marketing literacy, consumer self-efficacy, and consumer expectations. Tests of the hypothesized relationship show that two factors of consumer propensity to observe influence fashion savvy. More specifically, the 'observing shoppers' factor positively influences all six factors of fashion savvy, whereas the 'following what others buy' factor negatively influences four factors of fashion savvy, fashion sophistication, interpersonal network competency, marketing literacy, and consumer self-efficacy. The implications of these findings and suggestions for future study are also discussed.

• Human Ecology Research
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• 제54권5호
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• pp.529-539
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• 2016

This study confirmed shopping behavior of Korean young overseas tourists and its effect on travel evaluation. I first identified core factors of travel activity preference, travel shopping propensity, and shopping products. The effect of shopping product satisfaction on tour satisfaction and post-tour intention was then investigated. Based on travel activities, tourists were grouped, and their characteristics were compared. An online survey method was performed to obtain data of 20's-30's Korean unmarried people, while factor analysis, regression analysis, chi-square test, analysis of variance (ANOVA), and cluster analysis were applied to analyze data. The results were as follows. First, six travel activities (city life, art/shopping, cultural experience, entertainment, field experience, and friendship), three shopping propensity (novelty/uniqueness, utility, and prestige), and four product groups (fashion goods, household goods, crafts, and foods) were found by factor analyses. Second, travel activity tended to influence shopping propensity, which then influenced shopping products preference. All factors of travel activity seemed to affect the three travel shopping propensities. Third, shopping satisfaction was shown to affect tour satisfaction, and posttour behavior. Finally, four tourist groups (active, social, pleasure, and passive) differed in terms of preferred tour activities, shopping propensity, and tour behavior. Active tourists rated the highest scores and passive ones rated the lowest for most evaluations.

• 간호행정학회지
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• 제12권3호
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• pp.434-443
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• 2006

Purpose: This study was to compare effects of preceptorship on nursing students' critical thinking propensity, clinical competency, and the satisfaction of clinical practice. Method: The subjects were 80 by preceptorship group and 51 by conventional method group. The data were analyzed by SPSS 12.0 program. Results: The subject's critical thinking propensity, clinical competency and satisfaction of clinical practices between the preceptorship group and the conventional method group revealed statistically significant difference. Subject's critical thinking propensity revealed significant correlations, along with the clinical competεncy and the satisfaction for clinical practice. And the clinical competency revealed statistically significant correlations with the satisfaction for clinical practice. Conclusion: Findings of this study reveals that the nursing students who had clinical practice by preceptorship showed higher scores in the critical thinking propensity, clinical competency, and the satisfaction for clinical practice than the conventional method group. Consequently, we are quite consciously encouraged to reinforce the preceptorship for realization of an effective clinical practice education for nursing students.

• 보건행정학회지
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• 제6권2호
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• pp.149-189
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• 1996

The aims of this study were to find out present situation of self-medication, and to explicate the factors affecting self-medication propensity. To explicate empirically the factors affecting self-medication propensity, a model containing five groups of determining factors such as attitudinal, behavioral, knowled해, and need of health care factors, and demographic factors were developed. Data were collected from 647 residents in Pusan and Kyungnam using the self-administered questionnaire. The major reslts obtained were as follows: First, self-medication was 32% of all utilization of pharmacy. The drugs used for self-medication most commonly were analgesics(16.2%), followed by antacids and stomachics(14.2%), dermatologic preparations(13.1%), tonics and drinks (12.6%). Second, the sources from which people obtained drug information at self-medication were label of the container(50.8%), pharmacist(32.4%), self-decision or lay person(16.8%). The experience of side effect was 10.6% of all self-medication and how people cope with was withdrawal(59.0%), consultation by pharmacist or doctor(35.9%). Third, the results of ANOVA showed a statistically significant relationship between self-medication propensity and 3 demograpic factors, such as sex(p<0.10), age(p<0.10) and job(p<0.05). Forth, the results of multiple regression analysis showed a statistically significant positive relationship betwee self-medication propensity and satisfaction of previous self-medication, knowledge of drug, drug dependency, the frequency of doctor visiting, confidence in drug advertisement, tendency toward self-treatment of the family, and job. And it showed negative relationship between self-medication propensity and confidence in the medical profession, and health behavior. The model explained 29.5% of the variance in self-medication(p<0.001).

• Journal of Preventive Medicine and Public Health
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• 제40권6호
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• pp.495-504
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• 2007

Objectives : This study attempts to show how studies using non-experimental data can strengthen causal inferences by applying propensity score and instrumental variable methods based on the counterfactual framework. For illustrative purposes, we examine the effect of having private health insurance on the probability of experiencing at least one hospital admission in the previous year. Methods : Using data from the 4th wave of the Korea Labor and Income Panel Study, we compared the results obtained using propensity score and instrumental variable methods with those from conventional logistic and linear regression models, respectively. Results : While conventional multiple regression analyses fail to identify the effect, the results estimated using propensity score and instrumental variable methods suggest that having private health insurance has positive and statistically significant effects on hospital admission. Conclusions : This study demonstrates that propensity score and instrumental variable methods provide potentially useful alternatives to conventional regression approaches in making causal inferences using non-experimental data.