• Asian Pacific Journal of Cancer Prevention
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• 제13권6호
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• pp.2913-2921
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• 2012

Introduction: The impact of cervical cancer prevention programs depends on persuading women to go for screening and, if needed, treatment. As part of an evaluation of a pilot project in Indonesia, qualitative research was conducted to explore the factors that influence women's decisions regarding screening and treatment and to generate practical recommendations to increase service coverage and reduce loss to follow up. Methods: Research was conducted at 7 of the 17 public health centers in Karawang District that implemented the pilot project. Interviews and focus group discussions were held with 20 women, 20 husbands, 10 doctors, 18 midwives, 3 district health officials, and 16 advocacy team members. Results: Free services and mobile outreach events encouraged women to go for screening, along with promotional efforts by community health workers, advocacy teams, and the mass media. Knowledge and perceptions were the most important barriers to screening: women were not aware of cervical cancer risks, did not know the disease was treatable, and were fatalistic. Factors facilitating treatment were social support from husbands, relatives, and friends and the encouragement and role modeling of health workers. Barriers to prompt treatment included limited access to services and the requirement for husband's consent for cryotherapy. Conclusion: As cervical cancer prevention services are scaled up throughout Indonesia, the findings suggest three strategies to expand screening coverage and ensure prompt treatment: strengthening community mobilization and advocacy activities, modifying the service delivery model to encourage a single visit approach to screening and treatment, and working to gain men's support.

• Asian Pacific Journal of Cancer Prevention
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• 제14권10호
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• pp.5855-5860
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• 2013

Phytochemicals are among the natural chemopreventive agents with most potential for delaying, blocking or reversing the initiation and promotional events of carcinogenesis. They therefore offer cancer treatment strategies to reduce cancer related death. One such promising chemopreventive agent which has attracted considerable attention is sulforaphane (SFN), which exhibits anti-cancer, anti-diabetic, and anti-microbial properties. The present study was undertaken to assess effect of SFN alone and in combination with a chemotherapeutic agent, gemcitabine, on the proliferative potential of MCF-7 cells by cell viability assay and authenticated the results by nuclear morphological examination. Further we analyzed the modulation of expression of Bcl-2 and COX-2 on treatment of these cells with SFN by RT-PCR. SFN showed cytotoxic effects on MCF-7 cells in a dose- and time-dependent manner via an apoptotic mode of cell death. In addition, a combinational treatment of SFN and gemcitabine on MCF-7 cells resulted in growth inhibition in a synergistic manner with a combination index (CI)<1. Notably, SFN was found to significantly downregulate the expression of Bcl-2, an anti-apoptotic gene, and COX-2, a gene involved in inflammation, in a time-dependent manner. These results indicate that SFN induces apoptosis and anti-inflammatory effects on MCF-7 cells via downregulation of Bcl-2 and COX-2 respectively. The combination of SFN and gemcitabine may potentiate the efficacy of gemcitabine and minimize the toxicity to normal cells. Taken together, SFN may be a potent anti-cancer agent for breast cancer treatment.

• 한국식품조리과학회지
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• 제32권6호
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• pp.734-744
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• 2016

Purpose: This study investigated the preference and awareness of consumers residing in the capital area with respect to South and North Korean regional cuisine to provide baseline data for developing effective commercialization strategies. Methods: This survey was conducted among adults over the age of 19 years who were residing in Seoul and Gyeonggi province area, and data analysis was performed using SPSS WIN 18.0. Results: Analysis of the survey participants' preference for South and North Korean regional cuisine showed that Hwanghae province had the highest preference by $4.35{\pm}1.72$ points, whereas Gangwon province had the lowest preference by $3.75{\pm}0.66$ points. Factorial analysis on general characteristics of Korean regional cuisine resulted in 2 factors - 'locality' and 'health'. Cluster analysis showed that participants could be sorted into two clusters by their awareness of Korean regional cuisine - 'the lower cognitive group' and 'the higher cognitive group'. Cluster analysis on the tourism commercialization strategy for Korean regional cuisines showed that 'the higher cognitive group' had significantly higher awareness regarding the following 3 items: 'merchandising strategy', 'popularization strategy' and 'marketing strategy' (p<0.001). Cluster analysis of the world commercialization strategy showed that 'the higher cognitive group' had significantly higher awareness regarding all items of the 'R&D support strategy' and 'Food culture promotion strategy' categories than the 'the lower cognitive group' (p<0.01). Conclusion: Popularization strategies such as value perception based on the well-being concept, and standardization of recipes; merchandising strategies based on storytelling; and food and culture promotional strategies such as Korean cooking classes and food tasting events, were rated as effective commercialization strategies to increase the popularity of Korean regional cuisine.

• 패션비즈니스
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• 제17권5호
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• pp.84-100
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• 2013

The purpose of this study is to classify men's fashion leadership into groups and analyzed the differences for the actual conditions of cosmetics purchasing and evaluation criteria. Questionnaires are being administered from 163 men in their 20's and 30's living in Deagu Metropolitan City and Kyungbook. Frequency, factor analysis, reliability analysis, cluster analysis, ANOVA, Duncan-test, and $X^2$-test are all used for data analysis. Our findings are as follows. Men's fashion leadership is being categorized into fashion opinion leadership, innovative communicator and fashion innovator. Cosmetics evaluation criteria are service/aesthetic, ostentatious, function, and economy. Men's fashion leadership is classified into three groups: fashion laggards, fashion leaders, and fashion followers. Males show no significant differences in the function of cosmetics evaluation criteria by the groups but they show significances in service/aesthetic, ostentatious, and economy. Groups display distinctions between the sub-variables in the actual condition of cosmetics purchasing such the place of purchase, companionship when buying cosmetics, and average monthly purchase amount. Although the cosmetic markets for men show high average growth rates per year, cosmetic interests at the age of twenties and thirties are generally low, and cosmetics are not actively used. The customers' experience of using merchandise not only provide the opportunities of trying beforehand, but also lead to the role of information transfer, thus, it can be positively applied to active marketing. In addition, it can be expected that the low-priced cosmetic markets are guaranteed to obtain loyal customers through repurchasing and maintain long-term relationships by providing fashion followers with several promotional events.

• 한국융합학회논문지
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• 제11권7호
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• pp.41-49
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• 2020

본 연구는 지역사회의 박람회에 참여한 노인을 대상으로 지각된 건강상태와 건강증진행위 및 치매발병 불안이 건강관련 삶의 질에 미치는 융합적 영향 요인을 규명하기 위한 서술적 조사연구이다. 연구대상자는 2019년 지역박람회 참여자 중 65세 이상 노인 435명을 대상으로 설문 조사를 실시하였으며, SPSS 21.0 프로그램을 이용하여 기술통계, ANOVA, Pearson's 상관관계 및 다중회귀분석을 이용하여 분석하였다. 연구결과, 건강관련 삶의 질은 지각된 건강상태, 건강증진행위, 월수입, 경제적 상태 등 융합적 요인이 53.0% 정도 영향을 주는 것으로 나타났다. 치매발병 불안감소와 건강증진행위의 향상을 유도할 수 있는 다양한 지역사회 행사나 프로그램을 개발하여, 노인들이 지역사회 행사나 프로그램에 참여할 수 있도록 동기를 부여하거나 홍보 노력을 기울려야 할 것이며, 노인들은 지역사회의 다양한 프로그램 참여로 사회 관계망을 맺을 수 있고, 이를 통해 건강증진행위 향상과 치매발병 불안이 감소되어 노인의 삶의 질이 향상 될 것으로 사료된다.

• 한국유통학회지:유통연구
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• 제16권1호
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• pp.95-115
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• 2011

본 연구는 Kano모델을 활용하여 프랜차이즈 매장에 관한 다양한 품질요인들의 속성을 고객의 관점에서 분류하였다. 또한, 각 품질요인들이 고객의 만족 또는 불만족에 미치는 상대적 영향력을 분석해 보고자 만족지수와 불만족지수를 산출하였다. 자료 수집을 위해 외식 프랜차이즈 매장 방문 경험이 있는 서울 및 전국광역시 거주 성인들을 대상으로 온라인조사를 실시하였으며, 총 257개의 응답이 분석에 사용되었다. 분석 결과, 해당 품질요소가 충족이 되지 않는 경우 소비자의 불만으로 이어지는 요소에는 매장 청결도, 직원 친절도 및 숙련도, 편의시설 제공 등이 포함되는 것으로 나타났다. 프랜차이즈 사업에서 매장 간 음식메뉴의 구색, 가격, 품질수준, 인테리어, 고객서비스 절차 등의 표준화는 중요하게 생각되어 왔으나, 이 중 음식 가격의 동일성만이 고객의 불만족과 깊은 관계를 가지고 있었다. 충족이 되지 않아도 상관없지만 충족이 되는 경우 고객들의 호의적인 반응을 이끌어낼 수 있는 요소로는 외부기관으로부터의 수상 또는 인증 경력, 프랜차이즈 브랜드의 해외진출, 경품이벤트 및 사용금액에 따라 혜택을 주는 로열티 프로그램의 실시, 그리고 우수한 매장접근성이 해당되었다. 프랜차이즈 브랜드를 상대적으로 자주 이용하는 헤비유저의 경우, 정기적인 신메뉴 출시 또한 매력적인 품질요인으로 생각하고 있었다. 본 논문은 경영자가 우선적으로 관심을 두고 개선하여야 하는 부분과 경쟁력 확보를 위해 추가적으로 투자해야 할 부분이 어디인가에 대한 시사점을 제공해 준다는 점에서 연구의 의의가 있다.

• 유통과학연구
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• 제12권4호
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• pp.23-30
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• 2014

Purpose - The purpose of this study is to analyze the efficiency of retail businesses by dividing domestic retailers into discount stores, super supermarkets (SSMs), and department stores. It suggests retail-business investment strategies by using data environment analysis (DEA) to analyze how input elements such as store area, parking lot area, number of employees, and sales management expenses for the convenience of customers positively affect business performance measurements such as sales and visiting customers per day. Research Design, Data, and Methodology - The DEA model calculates a ratio of the weighted mean of various inputs to the weighted mean of various outputs and measures the efficiency of a specific decision making unit (DMU). The study included 19 companies (five discount store DMUs, ten SSM DMUs, and four department store DMUs). Because the business elements and sizes of retail store DMUs used in this analysis are different, average per-store input and output variables were used. Data were collected from "The Yearbook of Retail Industry in Korea (2012)." DEA analysis was used to determine differences in efficiency among discount stores, SSMs, and department stores in terms of the business elements of each retail business. It was also used to determine what business elements were excessively invested in by comparing and analyzing efficiency by business elements using SPSS software's ANOVA (Analysis of Variance). Results - The CCR and BCC efficiency analysis found that the efficiency of discount stores is low. We believe that the saturation state of discount stores is a major factor. The ANOVA analysis confirms the VRS hypothesis with a statistically significant difference among the three groups, based on an analysis confidence interval of 95%. CRS and SE were not found to be significantly different among the three groups. As for the post hoc test, which concretely shows differences by group, the Scheffe's multiple comparison analysis test found the average differences between group 1 (discount stores) and group 2 (SSM) to be statistically significant. Conclusions - The DEA efficiency analysis implies that investment in input elements, including store area, parking lot area, and sales management expenses, were excessive in the case of discount stores, while SSMs need to invest more in promotion activities such as gifts, events, and coupons for customer management. Department stores have found that small companies invest excessively in input elements. Department stores need to invest in differentiated shopping mall complexes. This study was limited in acquiring statistical data; various input variables which might have shown more secure customer management and promotional expenses could not be applied. As the study was limited in various aspects of the efficiency analyses because financial analyses of the companies and of causal relationships, including satisfaction and loyalty of visiting customers, were not done, these aspects will be examined in the next study.

• 간호행정학회지
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• 제5권1호
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• pp.63-76
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• 1999

The main objective of this study was to develop a concept of service marketing promotion in nursing that is derived from the concepts of service marketing theory. This research was a descriptive study, at the factor isolation level. The principle of concept derivation suggested by Walker and Avant (1988) and the Hybrid model suggested by Schwarz-Barcott and Kim (1993) were employed as the research method. The data were collected from December, 1997 to April. 1998 at a large general hospital located in Seoul. The procedures of this study were as follows: First. at the theoretical phase: the meaning, attributes, and definition of service marketing promotion were identified through an extensive review of the literature. Second, at the empirical phase: fieldwork was done to identify the promotional activities and events in nursing. Top nurse managers from 4 units (Director of Nursing, Head nurses of inpatient nursing unit, outpatient nursing unit. and home care nursing unit) were interviewed and the content of the interview was analyzed to identify the meaning and attributes of promotion in nursing. Other methods such as brochures and other audio-visual materials which were relevant to nursing promotion were used to supplement the interviews. Finally, the results of the theoretical and empirical analyses were intergrated to develop a concept of service marketing in nursing practice. A final definition of service marketing promotion in nursing was identified as follows. 1. Promotion as a marketing function in nursing service is concerned with communication to target markets on all information related to nursing service in order to satisfy the objectives of both a nursing service organization and the target markets. 2. The goals of nursing service promotion include: 1) increasing visibility of nursing services and delivering the information on nursing services, 2) affirming the value of nursing services, so it can contribute to formulation of reimbursement policy for nursing services. 3) advancing the general image of the nursing profession and nursing services. 4) achieving and attaining a desirable positioning for nurses among health care professionals. and 5) creating and stimulating the demand for nursing services. 3. In order to obtain these goals it is necessary to provide information on nursing services, to persuade target markets. to remind them about nursing services. and to establish a collaborative relationship with related departments. 4. The tools used to carry out the above functions of promotion in nursing are the providing nursing services, public relations and publicity. QA of nursing, advertising, and sales promotion. 5. The target markets of nursing service include the nursing customer markets. the internal markets, the influence markets. the recruitment markets. the supplier markets. and the nursing referral markets. In conclusion, the concept of promotion in other service marketing areas can be applied to the promotion of nursing service marketing. The promotion of nursing service is more than just effective communication in nursing service. it is the effective use of the concepts of service marketing promotion. Promotion of nursing service will contribute to create and expand nursing services.

• 만화애니메이션 연구
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• 통권41호
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• pp.187-222
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• 2015

게임 산업의 발전으로 인한 경쟁은 게임 자체의 양적, 질적 발전을 자극하고 있다. 이에 따라 개발된 게임을 홍보하고 알리기 위한 수단으로 게임 트레일러를 고려해볼 수 있다. 게임 트레일러는 인터넷 전송속도와 온라인 영상 기술의 발전과 같은 기술적 발전의 혜택을 받아 화질이 개선된 대용량 게임 트레일러의 다운로드 혹은 스트리밍이 쉬워지면서, 영화 트레일러처럼 영상 콘텐츠에 대한 정보를 제공할 수 있고, 영상 콘텐츠에 대한 인지도를 증대시킬 수 있다는 점에서 경험재 상품의 구매자를 확보하기 위한 적절한 수단이 된 것이다. 그러나 아직까지는 첫째로 게임 트레일러에 대한 인식이 부족하고, 둘째로 광고와는 달리 하나의 시장으로 고려되지도 않고 있고, 셋째로 마케팅 수단으로서의 접근이 없으며, 넷째로 게임 트레일러에 대한 특성 분석이 이루어지지 않고 있다. 그렇기 때문에 본 연구는 이러한 인식의 변화와 연구의 확대를 위해 기반 요소의 제시를 목적으로 하고 있다. 첫째, 게임 트레일러의 유형별 분석을 하고, 둘째는 게임 트레일러 구성 요소를 제시하며, 셋째로는 게임 트레일러 연구 프레임을 제시하고, 마지막으로 현재 시점에서 게임 트레일러를 기반으로 한 마케팅 전략을 제시하면서, 세분화되고 다양화된 마케팅 전략의 개발을 유도하고자 했다. 이에 따라 첫째, 게임 트레일러의 유형은 플랫폼별, 내용별, 목적별에 따라 분류할 필요가 있다는 것을 제시했다. 둘째로 구성요소는 러닝타임, 샷의 빈도수라는 기본 정보와 함께 캐릭터, 배경, 사건과 같은 내용적 구성 요소와 제목, 제작사, 배급사와 같은 홍보적 구성요소라는 기준에 따른 분석이 필요하다고 제시했다. 셋째로는 산업적 관점에서의 게임 트레일러에 대한 분석으로 마케팅 분석, 효과 분석, 제작 시스템 분석 등의 유형 제시를 하면서, 지역별, 장르별 비교 분석의 필요성을 제시했다. 마지막으로 게임 트레일러를 활용한 마케팅은 기존의 4P전략 중 판매촉진(promotion)을 중심으로 하면서 사람(people)을 결합시킨 7P으로의 확대가 중요하다는 것을 제시했다.

• 한국콘텐츠학회논문지
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• 제22권1호
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• pp.197-213
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• 2022

본 연구에서는 서울시 도시 브랜드 I SEOUL U에 대한 인식과 평가를 분석하기 위하여 온라인 빅데이터를 대상으로 한 텍스트마이닝 분석을 수행하였다. 이를 위하여 데이터 수집 및 분석을 위한 처리 프로그램인 텍스톰(Textom)을 사용하였고 'I SEOUL U' 키워드를 분석키워드로 선정하였다. 키워드 분석 결과 I SEOUL U와 관련된 키워드는 첫째, 비즈니스와 마케팅 관련 용어로서 팝업 스토어, 갤러리, 공동 브랜드, (축제 등) 개최, 상품, 민간기업, 온라인 등이다. 둘째, 이벤트 관련 용어로서 한강, 식목일, 나무 심기, 홍대, 크리스마스, 마포구, 중구, 세종대, 축제거리 등이다. 셋째는 홍보 관련 용어로서 로봇공학박사 데니스 홍, Government, 조형물, Korea 등이었다. N gram 분석 결과에서는 서울시 브랜드로서 공익적 성격의 도시 브랜드인 I SEOUL U의 경우에도 민간 기업의 상업 활동에 많은 기여를 하는 것으로 밝혀졌다. 연결 중심성 분석에서는 비즈니스 및 마케팅, 이벤트, 홍보 등의 범주가 도출되었다. 매트릭스 분석에서는 제품 판매와 관련하여 주로 팝업 스토어의 아이템들이 많고 공동 브랜드 형태의 제품들이 개발되는 것으로 나타났다. 토픽 모델링에서는 총 10개의 토픽이 추출되었고 상업적 활용과 이벤트 축제에 관한 정보 니즈가 많은 것으로 나타났다.