• Journal of the Korean Home Economics Association
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• v.41 no.9
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• pp.93-103
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• 2003

The purpose of this study was to examine the relationships between shopping styles, promotion usage behaviors, and consequential switching behaviors. Specifically, it examined: 1) the effects of shopping styles on promotion usage and switching behaviors; and 2) the effects of promotion usage on switching behaviors. A total of 378 responses collected from a questionnaire survey were analyzed. Multiple regression analyses showed that loyalty, fashion prone, brand prone, brand prone, value prone, and hedonic shopping prone styles among the 7 shopping styles affected promotion usage behaviors, and brand prone, hedonic shopping prone, and price prone styles affected switching behaviors. Also, sales and sweepstakes among the 6 promotion usage behaviors affected switching behaviors.

• Journal of the Korean Home Economics Association
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• v.41 no.4
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• pp.45-56
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• 2003

The purpose of this study was to segment consumers based on sales promotion orientation and examine the differences between the consumer segments on shopping behaviors and promotion usage behaviors. A total of 462 responses collected from a questionnaire survey to subjects aged over 20s were analyzed. Cluster analysis on sales promotion orientation identified four groups including rational group(21%), active group(28％), insensitive group(22.1%), and interest group(28.9%) of sales promotion. ANOVA revealed significant differences among the four groups on shopping behaviors(information seeking, store visit, and clothing purchase) and promotion usage behaviors(the usage level of sales promotion, impulse buying, brand switching, and store switching). The active and interest groups were more actively seeking information than the other two groups were. The active group was most affected by sales promotion showing the highest impulse buying and brand and store switching behaviors, and the interest group was most active on store visit and clothing purchase. The insensitive group was the least engaged in all the behaviors.

• Journal of Information Technology Applications and Management
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• v.30 no.5
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• pp.41-57
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• 2023

This paper aims to analyse the factors influencing the implementation of smart factories and their performance after implementation, using the grounded theory analysis method based on interview data. The research subjects were 21 companies that were selected by the Smart Manufacturing Innovation Promotion Group under the SME Technology Information Promotion Agency in 2020-2021 as the best case smart factory implementation companies, and introduced the intermediate stage 1 or above. A total of 87 concepts were generated as a result of the analysis. We were able to classify them into 16 detailed categories, and finally derived six broad categories. These six categories are "motivation for adoption", "adoption context", "adoption level", "technology adoption", "usage effect" and "management effect". As a result of the overall structure analysis, it was found that the adoption level of smart factory is determined by the adoption motivation, the IT technology experience affects the adoption level, the adoption level determines the usage and usage satisfaction, internal and external training affects the usage and usage satisfaction, and the performance or results obtained by the usage and usage are reduced defect rate, improved delivery rate and improved productivity. This study was able to derive detailed variables of environmental factors and technical characteristics that affect the adoption of smart factories, and explore the effects on the usage effects and management effects according to the level of adoption. Through this study, it is possible to suggest the direction of adoption according to the characteristics of SMEs that want to adopt smart factories.

• Journal of Information Technology Applications and Management
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• v.25 no.2
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• pp.117-132
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• 2018

This study examines the reason why consumers try to use the online shopping cart more, and especially analyzes the influence of personal psychological factor such as regulatory focus. Hypotheses are tested with a two-way ANOVA model using experimental data collected from 210 undergraduate students at a business school in South Korea. We found that prevention focused consumers try to use online shopping cart more than promotion focused consumers. It is possible that prevention focused consumers try to consider as many alternatives as possible to ensure safety as they focus on negative results or losses during shopping online. However, we also found out when the buying purpose is utilitarian, promotion focused consumers are not different from the promotion in terms of the usage intention of online shopping carts. Marketing managers can provide different messages customized for their consumers by leading them to use the online shopping cart in a more effective way.

• The International Journal of Costume Culture
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• v.9 no.1
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• pp.1-14
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• 2006

The purpose of this study were to analyze the character usage situation such as domestic and foreign character's type, expression method and items, and also to propose the character usage promotion strategies of future fashion brands to activate and merge the character business and fashion. Five brands are selected for this study. The future promotion strategies of the Fashion Brands with characters were as follows: 1) stimulating the customers to purchase by awakening the sweet reminisce, 2) promoting the reputation of the fashion company's brand, 3) gaining an opportunity to raise their sales amount by taking advantage of emotional marketing or experience marketing.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.35 no.2
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• pp.181-188
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• 2012

The fee system on spectrum usage is a usage fee that is charged for using spectrum provided by a wireless tower, and is used for management and promotion of the waves. The current fee system for spectrum usage in South Korea has faced many problems, such as complex calculation for fees, unjustified charges, unfairness in cost sharing among providers, and general inefficiency of operation. This study focuses on comparison of fee systems for spectrum usage of South Korea and other foreign countries, extraction of the root causes and problems by case analyses, and recommendation for better solutions to make a reasonable fee system for spectrum usage. The result of this study can be used as a solution to render spectrum usage more effective.

• The Journal of Korean Medicine
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• v.38 no.4
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• pp.90-103
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• 2017

Objectives: This study was designed to confirm the effects of the Korean Medicine health promotion program targeting young children. One important aspect of the Korean Medicine health promotion program for children is to bring awareness of health benefits of introducing Korean Medicine methods to young children and to promote incorporating such methods in children's daily activities to develop healthy habits. Methods: The following experiment was conducted for 6 weeks, and the participants were in the age between 2 to 6 years old from 6 child care centers in Wonju and Chungju. 268 participants were in the intervention group, and 277 in the control group. To measure the outcomes of the Children Korean Medicine health program, the intervention group received Korean Medicine prevention programs (children education, parent education, growth exercises, common cold prevention scarf, and pear herb tea), control group did not. This research collected and compared the following data as the children's health indicators to measure the outcomes before and after the program: medical services usage, the number of absences, early leaves, and tardiness to the child care centers due to the participant's health condition. Results: After applying the children's health promotion programs on children between the age of 2-6, there was a decrease in the overall medical services usage, absences, early leaves, and tardiness to the child care center. This health promotion program was purely based on Korean medical theories and Korean Medicine resources without any conventional medical mediation. Conclusions: It can be concluded that a positive change was noted in raising awareness of Korean Medicine through educating both the parents and children. By learning to incorporate Korean Medicine prevention practices to daily habits, not only was there a reduction in the Medical services usage, but the children also became familiar and comfortable with Korean Medicine and its treatment procedures; the overall satisfaction level of the program was also high.

• Journal of information and communication convergence engineering
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• v.10 no.1
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• pp.61-65
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• 2012

Many public organizations have been adopting and operating various servers. These servers run on Windows, Unix, and Linux operating systems that generally use less than 10% of their capacity. For migrating a public organization to cloud computing, we must first virtualize the server environment. This article proposes a strategy for server virtualization that the National IT Industry Promotion Agency (NIPA) has done and describes the effects of a public organization migrating to cloud computing. The NIPA Computer Center planned an effective virtualization migration on various servers. This project of virtualization migration was conducted with the existing policy of separate x86 servers and Unix servers. There are three popular approaches to server virtualization: a virtual machine model, a paravirtual machine model, and virtualization at the operating system layer. We selected a VMware solution that uses the virtual machine model. We selected servers for virtualization in the following manner. Servers were chosen that had the highest rate of service usage and CPU usage and had been operating for five years or more. However, we excluded servers that require 80% or greater rates of CPU usage. After adopting the server virtualization technique, we consolidated 32 servers into 3 servers. Virtualization is a technology that can provide benefits in these areas: server consolidation and optimization, infrastructure cost reduction and improved operational flexibility, and implementation of a dual computing environment.

• Korean Journal of Health Education and Promotion
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• v.24 no.1
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• pp.45-61
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• 2007

Objectives: This study aims to identify the usage status of general drugs by some college students based on their own judgment and the relevant factors having impact on them. Methods: The questionnaire survey was conducted by visiting the students in 3 colleges in Daejeon and Chungcheongnam-Do. 792 students were finally selected as the subjects. The results were statistically analyzed using the SPSSWIN(ver 13.0) and $x^2-test$, ANOVA and multiple regression analysis were conducted. Results: The usage status of college students showed the significant difference by general features, knowledge and recognition attitude. The knowledge level of students on the general drugs was very low. They had excessive expectation on the general drugs in terms of the recognition attitude. The lowest factor was the distrust on the general drugs. 27.5% of subjects was satisfied with the effect after using 48.1%m when the drugs were frequently used. Those who experienced the side effects accounted for 9.6%. In accordance with the analysis on the factors related to the knowledge on, recognition attitude on and usage status of general drugs, the education had the highest influence on the abuse and misapplication of drugs. For the mistrust factor on the drugs and negligence factor on abnormal response, the gender was the most influencing. The knowledge level was the greatest impact on the excessive expectation factor on the drugs. The factor that the usage status was the most influential was the education on the abuse and misapplication of drugs. Conclusions: The systematic approach including establishment of health policies for the improvement of health and health education activity should be implemented on the basis of the thorough analysis on the knowledge level and recognition on drugs and the factors influencing on the usage of drugs.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.5
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• pp.683-694
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• 2015

This study defines the concept of triple media and examines various marketing media that influence a consumer's purchase of outdoor fashion brands. We explore the effects of gender and age on information searches related to outdoor fashion brands and purchase criteria related to outdoor clothing. A survey of consumers who visited stores was conducted. We targeted consumers between the ages of 15 and 50 and analyzed 764 questionnaires. The results show that triple media involve eight factors: five factors (printed ads or radio ads, campaign ads, Internet ads, TV ads, and store ads) in paid media, one factor (direct marketing) in owned media, and two factors (channels of social network services, channels of direct promotion) in earned media. Further, the evaluation/appraisal criteria of outdoor clothing consist of four attributes (practicality, promotional activities, product power, and customer service). The teenager group showed significantly low usage of campaign ads, direct marketing, and direct promotion, while the use of Internet ads is particularly high among teenagers compared to other age groups. Moreover, teenagers are least likely to rely on practicality when evaluating clothing and are most likely to value product power. Additionally, women show significantly high usage of direct marketing. In terms of the clothing appraisal criteria, women assign higher value to practicality and promotional factors than men. The theoretical and managerial implications of the findings are discussed.