• 한국환경과학회지
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• 제15권12호
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• pp.1199-1203
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• 2006

This paper analyzes the separation efficiency of vehicles mat residual product, and caloric value, element analysis and heavy metal of separated PE & PVC mat residual product. A results of separation efficiency, fiber fraction of PE & PVC mat residual product was analyzed 71.9% and 18.6%, respectively. Caloric value of PE & PVC mat residual product was analyzed 3,894kca1/kg and 10,203kca1/kg, respectively. A results of element analysis, main component of PVC mat were carbon(33.2%) and oxygen(21.0%), and main component of PE mat fiber were carbon(75.4), hydrogen(11.3%) and oxygen(9.1%). Lead and cadmium concentration of PVC powder was detected 98.9mg/kg and 19.8mg/kg, but Lead and cadmium concentration of fiber was detected 15.7mg/kg and 6.1mg/kg.

• Asian Journal of Business Environment
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• 제4권3호
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• pp.27-37
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• 2014

Purpose - In the past, designs for traditional products have usually focused on historic techniques. However, this tradition of using historic techniques has now been replaced by the trend of using the innovative design concept. Research design, data, and methodology - To measure future market trends and quality requirements, we apply the results of the questionnaires and analyze them with various experimental processes and a design methodology. In this way, we gauge the impact of the innovative product value chain on the promotion of new products. Results - Accompanied with an innovative product value chain, the product can stimulate the development of enterprise management, which has become the main issue in social and economic development in every developed country, and can facilitate the progress of enterprise management throughout the enterprise. Conclusions - Customer demand should be emphasized as the primary means to solve design problems, to design optimal solutions, to create differentiation with competitors, and to pursue optimal marketing strategies.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 1998년도 가을 학술발표대회 논문집 디자인 학 연구
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• pp.50-51
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• 1998

• Human Ecology Research
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• 제55권5호
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• pp.507-526
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• 2017

To infer the true state of a regional product's attributes, consumers use the image they have of the product's region of origin; however, products may have multiple countries of origin in their design, branding, sourcing and manufacturing becuase more products are increasingly a result of multi-firm and multi-country efforts. We examined how the country-of-origin image (country image and product image) affect international consumers' perceived value (function value and symbolic value) and purchase intentions of made-in China goods by extending and deepening the flexible model. Second, to investigate the differences of COO effects according to different types of country-of-origin we divided the traditional country-of-origin into two components: country-of-manufacture (COM) and country-of-brand (COB). We then explore how the impact of China's country image on consumers' perceived value and purchase intentions varies when China is the COM or COB of the same product. Six hypotheses were proposed to test our anticipations. We recruited 800 Korean adult consumers who previously purchased made-in China products to participate in the online investigation. Data analyses were conducted with confirmatory factor analysis and structural equation modeling using SPSS and AMOS. The main results are discussed as follows. First, the effects of China's COO image on Korean consumers' perceived value and purchase intentions vary when China is the COM or COB of a product. Second, a positive effect of the function value and symbolic value on the purchase intentions was found. Literature and practical implications of findings are discussed and suggested in the conclusion.

• Asia pacific journal of information systems
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• 제26권4호
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• pp.577-592
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• 2016

The proliferation of mobile applications and the unique characteristics of the mobile environment have attracted significant research interest in understanding customers' purchasing behaviors in mobile commerce. In this study, we extend customer value theory by combining the predictors of product performance with customer value framework to investigate how in-store information creates value for customers and influences mobile application downloads. Using a data set collected from the Google Application Store, we find that customers value both text and non-text information when they make downloading decisions. We apply latent semantic analysis techniques to analyze customer reviews and product descriptions in the mobile application store and determine the embedded valuable information. Results show that, for mobile applications, price, number of raters, and helpful information in customer reviews and product descriptions significantly affect the number of downloads. Conversely, average rating does not work in the mobile environment. This study contributes to the literature by revealing the role of in-store information in mobile application downloads and by providing application developers with useful guidance about increasing application downloads by improving in-store information management.

• The Journal of Asian Finance, Economics and Business
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• 제8권5호
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• pp.1139-1145
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• 2021

This study is aimed at developing a measurement instrument for the superior product development program of Deli Serdang cassava, Indonesia. This research population is the target population of Deli Serdang Micro, Small and Medium-sized Enterprises (MSMEs) which produces cassava. The sample was randomly selected and consisted of 300 MSMEs. The study method is research and development with confirmatory factor analysis using Amos software. The data collection technique was a questionnaire. Study results used the maximum likelihood method which showed that the validity and reliability instruments met the ideal loading factor value > 0.5 and a significance value of p (0.000). The model built also meets the fit criteria based on the Goodness of Fit Model Standard. All instruments are presented to build and measure the superior cassava product development program by Deli Serdang MSMEs. This superior product development program comprises (1) economic contribution (with a loading factor value of 0.76) (2) social aspects (with a loading factor value of 0.76) (3) cultural aspects (with a loading factor value of 0.99) and (4) institutional (with a loading factor value of 0.87). This result means that all instruments have proven construct validity.

• 한국의류산업학회지
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• 제18권6호
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• pp.844-857
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• 2016

The purpose of this study was to figure out the meaning and value of DIY shown in the fashion industry today, to analyze the types and characteristics of DIY applied to the products of domestic and global fashion brands, and to provide implications for brand marketing strategies. This study was based on qualitative research which was media contents analysis and brand case study on fashion DIY. The results were as follows: First, the concept of DIY involved the Semi-DIY way that meant individuals participated in not every step of design and making process but a part of them such as design process. Also, it was means for customization. Second, the value of DIY consisted of individual value, experiential value, enjoyable value, self-actualizaion value, social value, economic value and ethical value. Third, fashion DIY was classified into seven types: DIY choosing and assembling design components of a product, DIY modifying a design with trimming, DIY making a product by using DIY Kits, DIY modifying a design after making a product by using DIY Kits, DIY choosing design components, DIY designing, and DIY all making and designing. DIY could be applied as a key marketing strategy for mass customization to meet the value of individual consumer.

• 한국컴퓨터정보학회논문지
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• 제26권1호
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• pp.275-281
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• 2021

본 연구의 목적은 인공지능예술작품 구매할 때 소비자들이 어떤 감지가 있는지, 그리고 구매의 향과 어떤 관계가 있는지 살펴보는데 있다. 본 연구에서 고객감지가치가 제품감지가치, 서비스감지가치 그리고 사회감지가치 총 3가지를 제시하였다. 이를 바탕으로 고객감지가치와 구매의향 간의 모델을 구축하였다. 연구를 위해 데이터 수집은 온라인 설문 조사를 실시하였다. SPSS24.0와 AMOS24.0을 통해 수집한 데이터의 신뢰성, 타당성 및 구조 방정식 분석을 통해 가설 검증을 하였다. 검정결과를 보면 제품인지가치와 서비스인지가치는 소비자의 온라인 구매의향에 긍정적인 영향을 미친다. 그러나 사회인지가치가 소비자의 구매의향에 영향을 주지 않는 결과가 나타났다.

• 동아시아경상학회지
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• 제8권4호
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• pp.1-18
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• 2020

Purpose - The current study attempts to reveal the causal relationship and identify the interrelationships among individual value, product selection attribute, and re-purchase intention of consumers when purchasing kimchi. Research design, data, and methodology - The surveys were distributed and retrieved to kimchi consumers in Seoul and Gyeonggi Province who were over 20 years old and who had purchased kimchi before. The current study utilized the self-reporting survey as the research method. Result - First, as a result of hypothesis 1 test, both internal value and external value had a significant effect. Second, as a result of hypothesis 2 test, while internal value had a significant effect, external value did not have a significant effect. Third, as a result of hypothesis 3 test, while internal value had a significant effect, external value did not have a significant effect. Fourth, as a result of hypothesis 4 test, all quality, brand, and price had a significant effect. Fifth, as a result of hypothesis 5 test, while internal value had a significant effect, external value did not have a significant effect. Conclusion - The current study aims to establish marketing and service strategies to maximize profits and secure competitive advantage in the kimchi industry through changes in the management strategy of the Korean kimchi industry.

• 대한안전경영과학회지
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• 제23권2호
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• pp.65-77
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• 2021

This paper conducted an empirical study to identify the causal relationship of factors affecting the purchase intention of automobiles from the customer's point of view. This study sets the purchase intention as a result variable and constructs a causal model with brand image, product attributes (exdogenous variable), and customer value (endogenous variable) as a cause that affects purchase intention. The results of this study are summarized as follows. First, the symbolic image of the brand was found to have a very significant effect on customer value (p=0.01), and the external attribute of the product also had a significant effect on customer value (p=0.1). Second, customer value was found to have a very significant effect on purchase intention (p=0.01), and the functional image of the brand also had a significant effect on purchase intention (p=0.1). Third, there is a strong positive (+) correlation between the functional image of the brand and the symbolic image of the brand, the intrinsic attribute of the product, and the external attribute of the product, and also between the symbolic image of the brand and the intrinsic attribute of the product and There was also a positive (+) correlation between extrinsic attributes. Therefore, in order to increase customer value, automobile manufacturing companies have a functional value of products from a customer-oriented perspective. It is judged that every effort should be made to maintain a lasting relationship by grasping the values of customers, which are social values, emotional values, situational values, and cognitive values.