• 가정과삶의질연구
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• 제20권6호
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• pp.95-107
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• 2002

This study examined which factors were related to the amount of consumer information and the level of consumer satisfaction in electronic commerce. The sample (n＝ 426) was composed of those who had already engaged in e-commerce. T-test and ANOVA were completed to investigate how the amount of information and the level of satisfaction differ by socioeconomic, internet-related, and purchase-related characteristics of the consumers. The results of this study were as follows: First, consumers who were female and college graduates were more likely to search lots of information in e-commerce. The amount of consumer information was positively related to both the years of internet experiences and the time used on internet per day. Second, consumers who were male, aged on 30s, and who were college graduates with higher incomes were more likely to gather information about product functions, while consumers who were female with less experiences of internet shopping were more likely to consider the brand name. Third, income and education level were positively associated with the level of consumer satisfaction in e-commerce. Those who have experienced lots of purchase in e-commerce were generally satisfied with the shopping in e-commerce. Fourth, the amount of consumer information was positively related to the level of consumer satisfaction, especially satisfaction regarding product qualify and the convenience of shopping in e-commerce.

• 한국의류학회지
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• 제29권2호
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• pp.356-366
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• 2005

The purpose of this study was to examine a path analysis of perceived service quality, store image, alternative store attraction, consumer satisfaction and switching barrier perception on store loyalty in apparel product purchasing. The questionnaire was administered to 450 women shopped in a department store in Gwang-ju during September, 12-26, 2002. Data collected from 384 women were analyzed by using frequency, multiple regression analysis, path analysis by SPSS for WIN program. The results were as follows ; First, the switching barrier perception, consumer satisfaction, perceived service quality, store image significantly influenced store loyalty. Second, the consumer satisfaction, perceived service quality, store image, alternative store's attraction significantly influenced switching barrier perception. Third, the perceived service quality, store image, alternative store's attraction significantly influenced consumer satisfaction. Fourth, the perceived service quality, store image, alternative store's attraction had indirect effects on store loyalty mediated by consumer satisfaction and switching barrier perception. The consumer satisfaction had indirect effects on store loyalty mediated by switching barrier perception. In short, perceived service quality, store image, alternative store's attraction influenced on store loyalty mediated by consumer satisfaction and switching perception.

• 유통과학연구
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• 제19권2호
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• pp.37-44
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• 2021

Purpose: O2O (Online to Offline) is an internet-based platform. The purpose of this study is to confirm the effect of service quality of O2O food delivery service on service satisfaction, and whether customer orientation mediates the relationship between service quality and service satisfaction. Research design, data and methodology: This paper surveyed Chinese consumers using the O2O food delivery platform through a questionnaire technique. Smart PLS 3.0 was used to verify the hypothesis of this study. PLS is characterized by the advantage of minimizing measurement errors and maximizing the influence of each factor. Results: It was confirmed that O2O food delivery companies need to increase service quality (information quality, product quality, and social quality, system quality) in order to obtain customer satisfaction. Additionally, the perceived customer orientation was found to completely mediate the relationship between perceived service quality (information quality, product quality) and perceived service satisfaction. Conclusions: The service level of the O2O delivery company to the customer's request when a problem occurs in the customer's order must be raised to increase the customer's satisfaction. For example, timely response to customer inquiries and timely feedback of delivery information to customers during the delivery process should improve the quality of after-sales service.

• 산업경영시스템학회지
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• 제39권4호
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• pp.40-48
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• 2016

The engineering knowledge and technology is core driving forces of continuous growth in knowledge based society. Companies, the government, and universities are the subjects of an innovation and the cooperation between them is very important. Nowadays, the main purpose of industry-university cooperation moves to train experts and develop a new product. A shift of the paradigm came from the change of recognition that the final consumers of the program are companies and the universities are supporters of the program. In this paper, we investigate the purpose, participation and satisfaction of companies to industry-academy technology cooperation through empirical studies. The need to expert training, product development and process development makes companies participate industry-academy technology cooperation and companies have different purpose of participation by the business type. Companies often feel that expert training, subsidiary purpose of industry-academy technology cooperation, is more important than product development or process development. This result is caused by the real world environment of small and mid-size companies, lacking of technology experts. The participation of companies to each technology cooperation program (technology transfer, joint technology development, consigned technology development, technology consulting, co-op. lab.) is also different by business type. The companies' satisfaction with the purpose of process development is relatively higher than that with the purpose of product development and companies show also different satisfaction value by business type and participating program. The results of this study can give a contribution to the design of demand oriented industry-academy technology cooperation model.

• 한국의류산업학회지
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• 제18권1호
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• pp.103-112
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• 2016

This research was designed to figure out the perception and attitude of university students toward urban outdoor wear and to provide the guidelines for product quality improvement using Kano model. A total of 270 responses were analyzed by SPSS 20.0 through frequency and factor analysis. Respondents' levels for outdoor activity & outdoor products possession being still low, steady growth in urban outdoor wear market is expected. A total of eight quality factors were identified through factor analysis; suitability, production quality, functionality, ease of care, fabric performance, portability, fashionability, and symbolism. Based on Kano model, quality factors of urban outdoor wear were categorized into three groups: one-dimensional; indifferent; and must-be quality factor. It was found that consumers were satisfied with urban outdoor wear only when it meets the needs for suitability for body types and ease of care, meaning that manufactures should be cautious not to lose these features. Being must-be quality factor, production quality(form stability, quality of subsidiary materials), and fabric performance such as colorfastness should be basically satisfied. The relative importance of each quality feature on satisfaction/dissatisfaction was investigated using CSC(customer satisfaction coefficient). Based on the CSC, every item was classified again. Attractive quality features with large CSC were shown in suitability factor. Must-be quality features with small CSC were mainly shown in functionality and fabric performance factors. These findings imply that manufactures of urban outdoor wear should not only maintain the production quality but also focus on suitability features to differentiate their product with previous products.

• 한국생활과학회지
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• 제18권4호
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• pp.945-958
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• 2009

This study is to examine the factors affecting success of business withhigh accomplishments in customer recognition and financial aspect in the fashion industry. In addition, through survey on consumers and interviews on industry officials who concerned fashion brand, perceived success factors were compared between consumer and industry groups. This study selected a total of 20 brands, which were 5 brands per 4 categories(e.g., women, men, sports and casual wear), with high customer satisfaction and customer loyalty in consumer's perspective and high revenues, revenue growth, and profit rate in 2004 in a financial perspective. The survey on consumer group and interviews on officials in industry were conducted simultaneously. One thousand respondents were obtained from survey on consumers and 40 respondents were obtained from interviews on industry officials. Multiple regression analysis and t-test were used for data analysis via the SPSS 12.0 program. The result of this study was as following. From a consumer perspective, respondents recognized that both consumer satisfaction and brand revenues were positively related to brand factors of consumer, product and marketing. From an industry's perspective, consumer, product and marketing factors affected consumer satisfaction as a brand success factor. In comparison of perception difference in brand success factors between consumer and industry groups, industry group was more likely to concern about the importance of brand success than consumers. In addition, the consumer group perceived the most highly consumer factor as a brand success factor, followed by product and marketing and external environment factors, while industry group did in order of consumer, marketing, product, and external environment factors, which indicated significant difference in perceptions of the two groups. Through this study on consumer satisfaction to improve positive and amicable buying behavior and comparative analysis on difference of perception of consumers and industry on factorsfor financial ability and revenue increase, the foundation for strategy establishment of brand distinction in fashion industry can be provided.

• 한국의류학회지
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• 제35권7호
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• pp.775-786
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• 2011

This study examines whether there are differences in the evaluation of clothing products according to self-efficacy in purchasing clothes. A total of 300 surveys were distributed and 231 were used for analysis. The data were analyzed by regression and factor analysis. The results are as follows. First, there were significant differences in the product attributes considered according to self-efficacy in purchasing clothes. The consumers with high self-efficacy considered diverse product attributes comprehensively when making purchase decisions and had significantly higher score in perceived value and post-purchase satisfaction level than the consumers with low self-efficacy. Second, there were differences in the attributes of clothing products that effects perceived value according to self-efficacy in purchasing clothes. The attributes of 'clothes that I like' and 'necessary clothes' had a significant effect on perceived value for both consumers. The attributes of 'design that suits me' and 'inexpensive price' had significant effect on perceived value on consumers with high self-efficacy while the attributes of 'harmony with other clothes' had a significant effect on perceived value for consumers with low self-efficacy. Third, there were differences in product attributes and the perceived value that influenced post-purchase satisfaction level according to self-efficacy in purchasing clothes. The attributes of 'design that suits me' and perceived value had a direct effect on the post-purchase satisfaction level four consumers with a high self-efficacy. For the consumers with low self- efficacy, the attributes of 'clothes I like', 'necessary clothes', and 'design similar to that of usually purchased products' had a direct effect on post-purchase satisfaction level; however, the effect of perceived value was not found.

• 대한화상학회지
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• 제16권2호
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• pp.99-103
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• 2013

Purpose: The biggest problem of wound healing is a possible occurrence of lesion. Especially, in the case of patients who have a skin injury around exposed body parts, if their treatment period drag on for long time, they can suffer from aftereffects and the costs can be passed on to a society. Therefore, in this research, we investigated the need to develop the effective medicine and appliances for the patients by examining which therapy methods are being applying to the skin damage and what is the advantage and limit by evaluating the patient's satisfaction level. Methods: We carried out an online and offline survey targeting medical teams in order to analyze device for wound care. A total of 125 medical teams applied to the research, and investigate the level of customer satisfaction. Results: The moist dressings are the most used method for wound healing. When it comes to the level of customer satisfaction, biological dressing product also has a high satisfaction level. However its high cost tends to limit the use. Conclusion: This research reached a conclusion that it is need to develop a low cost and high efficiency wound care product considering the fact that its high cost and low efficiency induced economic problems. Generally, it is needed to develop a product for skin regeneration based on biological technologies, not a product just for damage cure.

• 한국융합학회논문지
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• 제12권9호
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• pp.39-47
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• 2021

본 연구에서는 계절적인 요인과 급변하는 상품의 트렌드를 사전예측하기 위해 로지스틱 회귀 알고리즘을 이용한 상품기획 예측 모형을 제안하고자 수행되었다. 먼저 웹크롤링을 이용하여 포털 사이트 및 온라인 마켓의 소비자의 비정형 데이터를 수집하고 정형 데이터 변환을 위한 전처리 작업을 통해 상품에 대한 의미 있는 정보를 분석하였다. 최종 수집된 11,200개의 데이터셋은 Logistic Regression을 이용하여 상품에 대한 소비자의 만족도, 빈도분석, 상품에 대한 장점과 단점을 분석할 수 있었다. 분석 결과 소비자의 만족도는 92%이었으며, 빈도분석을 통해 상품에 대한 불량이슈를 확인할 수 있었다. 또한, 개발된 상품 기획 예측 프로그램에 대한 사용 만족도, 시스템 효율성, 시스템 효과성 항목에 대한 분석결과에서도 만족도가 높게 나타났다. 특히, 불량이슈는 상품에 대한 현 문제를 신속히 인지하고 개선 전략을 수립하는데 필요한 정보를 제공한다는 점에서 매우 의미 있는 자료가 된다.

• 한국융합학회논문지
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• 제13권4호
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• pp.137-145
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• 2022

비대면 의료시스템의 확대로 간호사의 업무 경감 및 효율성을 높이기 위해서 도입되는 원격수액모니터링 장치의 사용성평가를 수행하였다. 원격 수액 모니터링은 수액 측정시술과 분석, 오차 교정기술, 전송기술 등 다양한 기술이 융복합되어 있다. 사용자가 사용하는 범위와 얻고자 하는 정보, 조절 장치 등 사용범위가 넓으며 제품을 평가하는 요소도 다양하다. 따라서 평가를 통해 제품을 개선하는데 어려움이 있다. 본 연구에서는 원격수액모니터링 시스템장치를 제품의 안정성, 조작성, 만족도의 3개 영역에서 20개의 사용성평가를 실시하여 상용화를 위한 제품개선에 도움을 주고자 정량적인 지표를 개발하였다. 적외선 방식과 로드셀 방식의 수액모니터링 장치를 통해 수행하였으며, 안정성에서는 장치의 폴대고정 등 설치작업에 대해 차이가 있었으며, 조작성과 정확성에 대해서는 높은 만족도를 나타내었다. 제품의 만족도에서는 로드셀 장치의 만족도가 대체로 높게 나타났다.