• 제목/요약/키워드: product related factor

검색결과 417건 처리시간 0.03초

웰빙 라이프 스타일 관심과 한지 섬유 이미지 지각의 상관관계 연구 (A Study on the Relationship Between the Concern about Well-being Lifestyle and the Perceived Image of Hanji Fiber)

  • 주정아;심준영
    • 한국생활과학회지
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    • 제19권2호
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    • pp.389-398
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    • 2010
  • This study examines the relationship between the concern about well-being lifestyle and the perceived image of Hanji fiber. A survey was conducted among male and female consumers aged 20 and over in Jeonju and Daejon from January 4th to 11th, 2008. A total of 168 responses were analyzed by using descriptive statistics, factor analysis, and ANOVA via the SPSS ver. 12. As a result, four factors were determined in the concern for a well-being lifestyle; product consumption, enjoying culture, using therapy and managing the household. The perceived image of Hanji fiber were classified into four elements; traditional, high-quality, functional and popular images. Among the factors of the concern for a well-being lifestyle and the perceived image of Hanji fibers, a partial relationship was observed. There is a positive relationship, especially between the product consumption factor of a well-being lifestyle and the high-quality and functional image of Hanji fiber. Also, there was a positive relationship between the factor of managing the household and the traditional image of Hanji fiber. However, the therapy interest factor of a well-being lifestyle was negatively related to the traditional image of Hanji fiber.

품질전략에 관한 실증적 연구 (The Empirical Study on Quality Strategies)

  • 이왕탁
    • 경영과정보연구
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    • 제6권
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    • pp.187-204
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    • 2001
  • As a competition between a country and a company becomes fierce and the quality information, reliability and quality guarantee of a product are more emphasized, quality has become an important strategic task of a company. A company today has a strategic quality management system for quality improvement in order to perform such a strategic task. The content of this are as follows. Classify the types of quality strategy of our manufacturing companies when the necessity of a strategic quality management increases in order to adapt to a rapidly changing management environment and study the characteristics of a quality management activity factor of quality strategy. The content and meaning of this analysis are summarized as follows. Confirmed qualify management activity in which quality strategy could be used by analyzing the effects by tendency of a quality management activity factor by quality strategy. It was a product/service factor that a quality management activity factor contrasted most clearly by tendency of quality strategy. Also, it can be said that this study set the foundation of quality strategy of our manufacturing company in a methodological way because this can be used in developing the theory and model of quality management and in verifying them by confirming and embodying the main area for successful quality management through comparing and analyzing factors related with main areas of quality management.

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산업제품의 표준치 설정을 위한 체형특성의 인간공학적 연구 (An Analysis of Body Feature to the Optimal Size of Industrial Products)

  • 유병철;이상도
    • 산업경영시스템학회지
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    • 제22권49호
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    • pp.11-21
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    • 1999
  • The purpose of this study is to present the method to select optimal size for the industrial products which are closely related to human's body size. For this purpose, human factors such as body characteristics, body features, and preference in product selection which needs to be considered in setting standards were analyzed. This analysis is to select optimal size to minimize losses caused by the difference of size between demand by the customers and supply from the manufacturers. Using loss function, repetitive calculation process algorithm by using bisearch method was applied in selecting the sizes of demand and supply which minimize the total expected losses. For cumulative normal distribution probability, IMSL routine DNORDF was used. In case study, comparison has been made between the result which was calculated using presented algorithm and the results calculated by the process currently used by KS and ISO by measuring aged women's body size in human factors side and sorting them through the factor analysis and cluster analysis for feature factor extraction. Thus, they can be used as a basis for establishing industrial product standards.

한국.중국 소비자 선호 제품디자인의 심미성 요소 연구 (Aesthetic elements in Product Design of Korean and Chinese's Consumer preference)

  • 정수경;홍정표
    • 디자인학연구
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    • 제19권2호
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    • pp.63-72
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    • 2006
  • 현대 산업 사회에서의 디자인은 기업경영전략의 핵심이자 국가 경쟁력을 결정짓는 중요한 요소이다. 그리고 소비자의 제품 구매의사 결정과정을 디자인 측면에서 보면 제품의 구매과정은 소비자가 선호하는 디자인제품을 가지고 싶다는 디자인 인식 문제로서, 이러한 현상은 제품의 기술적 기능보다는 제품의 심미성이 제품 디자인에 중요한 특성이 되고 있다는 사실을 말해주고 있다. 따라서 디자인 과정에서 가장 중요한 요소라고 할 수 있는 소비자 선호요인의 심미성분석을 통하여 규명함으로써, 새로운 차원의 제품 디자인의 전개가 절실히 요구되고 있다. 본 연구는 소비자의 제품선호도와 제품 평가에 영향을 주는 심미성요소를 규명하기 위해 심미성요소에 관한 선행연구와, 제품디자인의 소비자 반응에 대한 고찰을 통해 소비자 선호요인의 중요성을 파악하였다. 그리고 실증연구에서 한국 중국소비자의 7가지 가전제품을 대상으로 각 제품별 선호도 조사와 선호디자인의 심미성 평가를 통하여 소비자의 선호도에 영향을 미치는 심미성요소와 각 제품별로 중요시 여겨지는 심미성요소를 도출하였다. 본 연구는 한국과 중국 소비자들이 선호하는 제품들이 어떠한 심미성요소를 가지고 있는 지와 소비자 선호에 중요한 영향을 미치는 심미성요소를 밝혀 제품디자인에 있어 심미성요소의 가이드라인을 제시하고, 한국과 중국을 대상으로 한 제품디자인 시 활용할 수 있는 자료를 제공하고자 한다.

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소비자 청음 평가를 통한 냉장고 음질 평가 (Evaluation of the Sound Quality for the Refrigerator by Consumer's Sense of Hearing)

  • 주재만;이제원;이진경;오상경
    • 한국소음진동공학회:학술대회논문집
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    • 한국소음진동공학회 2004년도 추계학술대회논문집
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    • pp.145-148
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    • 2004
  • Until now, product mostly has revealed physical quantities created by the standpoint of engineers. Consumers, however, perceive and evaluate products on the non-physical characteristics, such as feelings, emotions, and experiences in different social and cultural situations. Especially, for the household appliances such as a refrigerator, the sound is heavily related to the satisfaction of a customer who is a real user of the product and is very important factor to decide purchasing as well as visual design. Therefore, in this research, not only the simple sound pressure level but also the consumer's sense of hearing evaluate the noise from the refrigerator. And also, in order to improve the quality of sound through the design change, the consumer's evaluation is analyzed and related to the engineering quantities.

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선택형 컨조인트 분석을 통한 건강기능식품 속성의 소비자 선호에 관한 연구: 비타민 상품을 중심으로 (Choice-based Conjoint Analysis of Consumer Preferences for Health Food Attributes Focused on Vitamin C Supplements)

  • 김태훈;김보영
    • 유통과학연구
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    • 제13권3호
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    • pp.79-91
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    • 2015
  • Purpose - First, the study identifies and analyzes consumer preferences with regard to health foods and supplements. Second, it identifies and analyzes consumer preferences with regard to the properties of Vitamin C supplements. Third, in order to provide a basic data for the development of Vitamin C supplements and to measure how consumers value the properties of different Vitamin C products, a consumer survey was conducted through the choice-based conjoint model. Based on the results, the research estimates consumers' relative product-related priorities as well as price levels and willingness to pay (WTP) for different product types, and makes suggestions regarding consumer-oriented new product development and progressive directions for the successful launch of health foods and supplements. Research design, data, and methodology - This study aims to define the attributes of health foods and supplements based on several characteristics including their natural ingredients, product price, product originality, natural ingredient content, and additional functional ingredients, and makes suggestions regarding strategic market pricing and product development for health foods and supplements according to customer attitudes and characteristics. The research used choice-based conjoint analysis methodology based on the Multinomial Logic Model and collected 94 questionnaires filled out by users of Korean Vitamin C supplements. Results - Product price is the most influential factor among the five analyzed properties. When consumers buy Vitamin C products, the relative significance level of four of the examined properties is as follows: 40.9% for product price, 23.3% for product originality, 21.9% for natural ingredient content, and 13.9% for additional functional ingredients. Vitamin C content is excluded as it is not a statistically significant factor. It is interesting that supplement manufacturers and retailers consider Vitamin C content to be very important whereas consumers do not regard it as an important factor at the time of purchase. The results for the marginal willingness to pay (MWTP) for each property of Vitamin C supplements show that consumers are willing to pay an additional 11,146 Korean won for a 50% increase in the natural ingredient content. With regard to product originality, consumers are willing to pay an additional 11,301 Korean won for products manufactured in Europe than for products manufactured in China. Moreover, consumers show a greater preference for products manufactured in Korea than in Europe. However, consumers are not willing to pay more for additional Vitamin C or additional functional ingredients added to Vitamin C products. Conclusions - According to the results of consumer research on Vitamin C supplements, which represent a popular health food supplement in Korea, most Korean health food and supplement companies are not consumer- or market-oriented when developing new products. Companies gather information from either R&D specialists or sales managers and their opinions are highly reflected in new product development. The study's results will help companies recognize the importance of understanding consumers' unmet needs in advance to develop new products in the future.

디지털 마케팅 성과에 영향을 미치는 제품의 유형과 디지털 채널 선정에 관한 연구 (The Effect of Product Type and Channel Prioritization on Effective Digital Marketing Performance)

  • 한지영;김완기
    • 유통과학연구
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    • 제13권5호
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    • pp.91-102
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    • 2015
  • Purpose - This study aims to build a systematic frame for effective marketing performances by prioritizing product type and pertinent channel that are appropriate for digital channel characteristics. FCB grid model was used to define a product type, and Internet communication satisfaction index was considered as a marketing performance measuring tool for digital channel. Research design, data, and methodology - As systematic understanding for Digital marketing is still unfamiliar to even professional marketer, the hypothesis was established based on preliminary research by conducting a qualitative survey of marketing experts who already experienced digital marketing in the fields as well as existing related study literature. Through a preliminary research, the degree for understanding for digital marketing, current digital marketing (including product/channel mix) execution status, and difficulties for marketers who had experienced digital marketing were figured out. Based on preliminary research, the main part of survey was designed to examine which type of product would be effective for digital marketing and which digital channel would be effective to achieve marketing performance in line with marketing objectives. To collect data, the questionnaire survey was conducted for professional marketers who had experienced digital marketing in 10 different fields including FMCG, cosmetics, distribution industry for one month (July, 10, 2014~Aug, 10, 2014). A total of 90 questionnaire were distributed and 66 questionnaires were used for the analysis, excluding the unanswered and insincere questionnaires. The data were analysed using SPSS ver.18.0. Results - The analysis for product type which is pertinent to digital marketing and prioritization for digital channel per digital marketing performance type could be summarized as followings. First, high involvement buying decision type of product and rational purchasing decision type of product in FCB grid are more effective for digital marketing in terms of marketing performance. Therefore, marketers in field would prioritize considering product type before executing digital marketing. Second, factor for sales increase, potential consumer creation and brand awareness was represented respectively 31.25%, 21.9%, and 20.8% as a result of factor analysis in terms of digital marketing channel performance. Third, effective major digital channel per digital marketing performance factor was differently identified as each digital channel has its own peculiarity. For instance, search engine is more effective for increasing sales while social media such as facebook and Kakaotalk is more effective for encouraging consumer participation. Conclusions - As a result of this study, product type and peculiarity which were pertinently fit to digital marketing were identified by using FCB grid model, and also suggested framework for decision making of digital channel selection in line with marketing objectives for effective marketing performance. It also provided insight to professional marketer which type of product could be effective for digital marketing execution as well as which factors should be measured for digital marketing performance.

Piperlongumine suppressed osteoclastogenesis in RAW264.7 macrophages

  • Jin, Sun-Mi;Kang, Hae-Mi;Park, Dan-Bi;Yu, Su-Bin;Kim, In-Ryoung;Park, Bong-Soo
    • International Journal of Oral Biology
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    • 제44권3호
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    • pp.89-95
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    • 2019
  • Piperlongumine (PL) is a natural product found in long pepper (Piper longum). The pharmacological effects of PL are well known, and it has been used for pain, hepatoprotection, and asthma in Oriental medicine. No studies have examined the effects of PL on bone tissue or bone-related diseases, including osteoporosis. The current study investigated for the first time the inhibitory effects of PL on osteoclast differentiation, bone resorption, and osteoclastogenesis-related factors in RAW264.7 macrophages stimulated by the receptor activator for nuclear factor-${\kappa}B$ ligand (RANKL). Cytotoxicity was examined using the 3-(4,5-dimethylthiazol-2-yl)-2,5-diphenyltetrazolium bromide (MTT) assay, and osteoclast differentiation and bone resorption were confirmed by tartrate-resistant acid phosphatase (TRAP) staining and pit formation analysis. Osteoclast differentiation factors were confirmed by western blotting. PL exhibited toxicity in RAW264.7 macrophages, inhibiting osteoclast formation and bone resorption, in addition to inhibiting the expression of osteoclastogenesis-related factors, such as tumor necrosis factor receptor-associated factor 6 (TRAF6), c-Fos, and NFATc1, in RANKL-stimulated RAW264.7 macrophages. These findings suggest that PL is suitable for the treatment of osteoporosis, and it serves as a potential therapeutic agent for various bone diseases.

B2B e-marketplace의 참여도에 영향을 미치는 요인에 관한 연구 - 구매자와 공급자의 측면에서-* (An empirical study on the factors affecting the participation of B2B e-marketplace: from a perspective of buyers and sellers.)

  • 김상수;강영구
    • Journal of Information Technology Applications and Management
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    • 제9권4호
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    • pp.179-204
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    • 2002
  • The purpose of this study is to empirically Investigate the critical success factors affecting the participation of B2B e-marketplace from a perspective of buyers and sellers. The research model presented in this study suggests that the success of B2B e-marketplace depends on the degree of participation of buyers and sellers. It is hypothesized that the participation of buyers and sellers is related with several contextual factors. The contextual factors included: (a) industry and market factor; (b) Internal environment factor; (c) product factor; (d) Inter-organizational factor; and (e) B2B e-marketplace system and strategy factor. An analysis of data from 31 buyer firms and 31 seller firms reveals that those five factors have a significant effect on the participation and success of B2B e-marketplace. The implications of the study are discussed and further research directions are proposed.

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Anti-metastatic Effect of Natural Product-motivated Synthetic PPAR-γ Ligands

  • Li, Dan-dan;Wang, Ying;Ju, Zhiran;Kim, Eun La;Hong, Jongki;Jung, Jee H.
    • Natural Product Sciences
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    • 제28권2호
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    • pp.80-88
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    • 2022
  • Colorectal cancer is one of the most common cancers globally, ranking second for the number of cancer-related deaths. Metastasis has been reported as the main cause of death in patients with colorectal cancer. Peroxisome proliferator-activated receptor gamma (PPAR-γ) is a transcription factor that functions as a tumor suppressor by inhibiting cellular proliferation, migration, and invasion. In our previous efforts to generate natural product-motivated PPAR-γ ligands, the compounds 1 and 2 were obtained. These compounds activated PPAR-γ and inhibited the migration and invasion of HCT116 colorectal cancer cells, and they were also found to inhibit the epithelial-to-mesenchymal transition, which is a key process in cancer metastasis. Compounds 1 and 2 upregulated expression of the epithelial marker (E-cadherin), and downregulated expression of the mesenchymal marker (N-cadherin) and transcriptional factor (Snail). Therefore, the PPAR-γ agonists 1 and 2 could serve as a valuable model for the study on anti-metastatic leads for the treatment of colorectal cancer.