• Journal of Service Research and Studies
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• v.7 no.4
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• pp.15-38
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• 2017

The purpose of this study is to look into the consumers who show the consumption patterns of brand switching and repeated purchasing, find the decision factors of their brand switching and repeated purchasing, analyze the difference in marketing response variables being represented as corporate promotion activities in the brand switching and repeated purchasing process, and provide a suggestion to apply the result to marketing Therefore, it tries to help the firms, which develop push marketing as the result of excessive competition between distributors and sales competition focusing on external appearance, recognize consumers as individual substances; to propose proper efficient promotion activities; to let consumers increase loyalty to their trademark and continue to purchase their products repeatedly; and to induce competitor brand consumers to do brand switching. The results of this study are presented as follows: First, consumers who prefer events, price discount, samples, and product premium which means the products with brand or logo on them had the feature of repeated purchasing. Secondly, service benefit, point-type promotion, cost-saving satisfaction didn't affect brand switching, and only the consumers who prefer coupon-type promotion did brand switching. Thirdly, a distribution type produced the moderating effect between the repeated purchasing and coupon and coupon-type promotion, and between brand switching and service benefit.

• Management & Information Systems Review
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• v.29 no.3
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• pp.23-50
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• 2010

This study is that the manufacturer's sales policy power appeared on the source of local distributors through the sale willingness impact on research for coexistence between the manufacturer and dealer sales for developing policy. Dealers in terms of the sale of regional sales willingness says "manufacturers and retailers to connect to the regional distribution on the path to regional sales representative for manufacturers based on trust companies that supply products or products manufactured by local retailers for about a unilateral will sale whether the continued willingness and indicates the degree of business". This study topics are the results of this measure will sell a total of 24 entries are four factors. In variety sales policy of each power source, First, sales policy in Reward Power, compensatory power as the manager of promotion support, sales support and sales activities will significantly impact respectively. Second, sales policy of Coercive Power, reduction of credit limits act as an element of discontent and the sales will appear in the negative hypothesis of the influence was partially supported. Third, sales policy in Referent Power, the information trust, the most significantly impact of trade policy, respectively. Fourth, sales policy in Professional Power, delay time delivery of goods, sales of our product and sales knowledge will have a significantly effect appear to be related.

• Polymer(Korea)
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• v.38 no.5
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• pp.640-644
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• 2014

As a process of plat panel display production, slot coating is widely used for the coating of photoresist on a wide glass substrate. A uniform coating thickness is important, and the coating uniformity is divided into nozzle and machine directions. The machine and nozzle directions coating uniformities are influenced by the operation condition of coater and flow uniformity inside the die, respectively. Non-uniform coating during steady coating process occurs according to those factors, however, non-uniform coating along the machine and nozzle directions has been observed at the beginning of coating by unsteady flow. In this study, steady and unsteady state flow simulations have been performed and compared with experiment to examine the causes of non-uniform coating. Computational results exhibited that it took a time to get a uniform pressure distribution at whole inside the die, and during this period of time edge regions showed lower exit velocity compared with center region. Subsequently edge regions had thinner coated layers than center region. However edge regions showed higher exit velocity than center region after steady state, and this made edge regions had thicker coated layer than center region.

• The Journal of the Korea Contents Association
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• v.8 no.9
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• pp.124-132
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• 2008

Price is an important marketing issue in current competitive environment characterized by various distribution channels such as economic circumstance and the Internet. Many companies, for their best profits, use a price discrimination strategy such as price discount that reinforces consumer's purchasing behavior and they employ advertising strategy by presenting reference price with information of price discount in advertisements. Accordingly, many research verifies the advertising effects of presented reference price in advertisements, this study tries to expand the existing study area which is limited on reference price of product by examining the its effects on service area. It also aims to verify the effects of reference price advertisements by the level of service reputation. For this experiment, a factorial design with service reputation and presented method of reference pricewas used. The result of this study is that attitude toward price and use intention on presented reference price in service advertisements are higher than not presented it. In the case of high service reputation, advertising effect on presented reference price in service advertisements are greater than presented price discount rates in service advertisements. And in the case of low service reputation, advertising effects can be much greater by just presented reference price in service advertisements. Therefore, in service advertisements, strategic views on presented methods of reference price by the level of service reputation are essentially needed.

• Journal of Korean Society of Environmental Engineers
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• v.34 no.5
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• pp.316-325
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• 2012

In this study, we suggested adequate control technology by analyzing emission process and main chemical of VOC/HAPs generated from four paint factories in Busan area. And we estimated whether Kapok fiber, which is a natural material, can be commercially used for an absorbent by testing adsorption ability. As a result of this sturdy, above 60% of VOC/HAPs was volatilized and dispersed inside the working place without conducting control system of facilities during manufacturing paints. Concentration profile of VOC/HAPs, which is volatile naturally outside the factories, is surveyed above 70% at Toluene, Ethylbenzene, and Xylene. And a result of evaluation of odor attribution level about the component whose Odor Threshold is known, it is estimated that major cause material of A, B, C factories is Toluene and that of D factory is m/p-Xylene. And that result presented design arguments such as facilities specifications, activated carbon filling volume, and replace cycle of activated carbon as control technology. Also, that result presented emission process improvement such as adsorption of central-controlled ventilation device, installation of inlet flenge, and potable cleaning process. The rate of pollutant adsorption of Kapok fiber, which is natural material, is indicated about 91.9%, 66.7%. That result validated the possibility as replacement of activated carbon.

• Journal of Korean Society of Forest Science
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• v.98 no.5
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• pp.548-557
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• 2009

For centuries, forests have been a key component of rural livelihood. They are important both socially and economically in Nepal. Firewood and fodder are the basic forest products that are extracted daily or weekly basis in most of the rural areas in Nepal. In this study, a field survey of 100 households was conducted to examine the degree of forest dependency and forest resource availability, households' livelihood strategy and their relationship with forest dependency in Chitwan, Nepal. A household' response indexes were constructed, Gini coefficient, Head Count Poverty Index (HCI) and Poverty Gap Index (PGI) were calculated and one way ANOVA test was also performed for data analysis. Data revealed that 82/81% of all households were constantly used forest for firewood and fodder collection respectively while 42% of households were used forest or forest fringe for grazing. The Forest Product Availability Indexes (FPAI) showed a sharp decline of forest resources from 0.781 to 0.308 for a 20-yr time horizon while timber wood was noticeably lowered than the other products. Yet, about 33% of households were below the poverty threshold line with 0.0945 PGI. Income distribution among the household showed a lower Gini coefficient 0.25 than 0.37 of landholdings size. However, mean income was significantly varies with F-statistics=246.348 at P=0.05 between income groups (rich, medium and poor). The extraction of firewood, fodder and other forest products were significantly different between the income group with F-statistics=16.480, 19.930, 29.956 at P=0.05 respectively. Similarly, landholdings size and education were also significantly different between the income groups with F-statistics=4.333, 5.981 at P=0.05 respectively. These findings suggested that income status of households was the major indicator of forest dependency while poor and medium groups were highly dependent on the forests for firewood, fodder and other products. Forest dependency still remains high and the availability of forest products that can be extracted from the remaining forestlands is decreasing. The high dependency of households on forest coupled with other socioeconomic attributes like education, poverty, small landholders and so on were possibly caused the forest degradation in Chitwan.Therefore, policy must be directed towards the poor livelihood supporting agenda that may enhance the financial conditions of rural households while it could reduce the degree of forest dependency inspired with other income generating activities in due course.

• Journal of Radiation Protection and Research
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• v.17 no.2
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• pp.61-70
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• 1992

Photon, neutron and beta radiation fields were measured at PWR plants which are the representative types of nuclear power plant operated in Korea. The photon energy spectra were measured at locations in the auxiliary building during operation period and in the containment vessel(C/V) during shutdown period using a portable gamma spectrometer with a HPGe detector. The distribution of average energy was found to range from 440 to 780 keV in the C/V and from 280 keV to 760 keV in the auxiliary building, respectively. The average neutron energy measured at the five locations around the operation deck in the C/V in operation using a BMSS (Bonner Multi-Sphere Spectrometer) ranged from 20 keV to 210 keV. A computer code, BUNKI was used to unfold the spectrum. The beta energy spectra in the C/V and in the auxiliary building in annual outage were determined using 14 smear samples taken from the highly contaminated areas. The analysis showed that the representative corrosion product, $^{60}Co$ made main contribution to the beta energy field.

• Journal of The Korean Association For Science Education
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• v.37 no.4
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• pp.611-624
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• 2017

The purposes of this study are to explore Iceberg(IB) model as a systems thinking analysis tool for high school students, suggest a systems thinking analysis method using rubrics and verify its validity and reliability. For this study, the theoretical basis was examined through literature analysis about IB model and rubrics of evaluating the systems thinking. And 6 high school students participated in IB model activity and were interviewed about polar climate change. In addition, quantitative tests using systems thinking scale were also conducted to support the results of the IB model activity analysis. Data obtained from IB model activity was analyzed by using the rubrics of evaluating system thinking developed by Hung (2008). The analysis results were reviewed by two professors to confirm the validity and reliability. In order to confirm the validity, correlation analysis were performed between the rubrics and the quantitative test results. Finding are as follows: Six students used the IB model to express their systems thinking in detail and the results of the systems thinking analysis of students using rubrics showed a distribution of 17~35 points. Furthermore, the results of correlation analysis between rubrics and systems thinking scale was highly correlated (Pearson product-moment is .856) on significance level from .05. Using the IB model introduced in this study, students express their systems thinking effectively and the results of the systems thinking analysis using IB model is considered to analyze validity and reliability. Based on the results of this study, implication suggests how to study the systems thinking in science education.

• Culinary science and hospitality research
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• v.16 no.4
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• pp.274-285
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• 2010

This study attempts to develop a mass production product standardized by the application of high pressure extraction cooking(HPEC) in order to suggest a desirable direction for the development of salt contained standardized chicken stock. In our experiment on chicken stock with varying its salt content, the total free amino acid content was highest in S3, which contained 0.3% of salt In addition, when the total content of free amino acid was divided into the contents of essential amino acid, palatable amino acid, and other types of amino acid, they showed the same distribution as the total content of free amino acid. In addition, the total content of palatable amino acid was highest among the specimens. In the results of investigating the palatability of chicken stock according to salt content, saltiness increased with the increase of the salt content, but no significant difference was observed in preference for saltiness. It is believed to have come from the difference in the sensory evaluators' preference for saltiness, and it shows that the salt content has an effect on sweet taste, delicate taste, fishy smell, and color. In particular, specimen 83, which contained 0.3% of salt, showed the highest content of palatable amino acid, and the highest level of delicate taste in sensory tests, suggesting the correlation between palatable amino acid and delicate taste.

• Journal of the Korean Ceramic Society
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• v.20 no.2
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• pp.135-146
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• 1983

This study is to investigate the properties of domestic fly ash for utilization as data in regard to fly ash which is by-product of domestic coal powder plants and the possibility of utilization as insulation material of domestic fly ash. Composition refractoriness size distribution density contents of hollow particles and crystalline phase were examined as the properties of domestic fly ash. As to the fired test pieces of fly ash by itself that varied contents of hollow particles with four kinds and of the fly ash-clay-saw dust system linear shrinkage bulk density app. porosity compressive strength thermal conductivity and structures were investigated for the possibility of utilization as an insulation material. The results are as follows : 1. The properties of the fly ash I) The constituent particle of the fly ash is spherical and it contains not a few hollow particles (floats by water 0.30-0.50 floats by $ZnCl_2$ aq.(SpG=1.71) 6.97-16.72%). ii) The chemical compositions of fly ash are $SiO_243.9-54.1%$ , $Al_2O_321.0-30.7%$ Ig loss is 7.4-24.1% and the principal of Ig loss is unburned carbon. iii) Fly ash was not suitable to use for mortar and concrete mixture because Ig. loss value is higher than 5% 2. Utilization as insulation material I) The test pieces of original fly ash floats by water floats by ZnCl2 aq(SpG=1.71) p, p t by ZnCl2 aq.(SpG=1.71) that were fired at 110$0^{\circ}C$ represented 0.11-0.18 kcal/mh$^{\circ}$ C as thermal conductivity value. ii) The test pieces which (76.5-85.5) wt% fly ash-(8.5, 9.5) wt% clay-(5.0-15.0) wt% saw dust system(68.0-72.0) wt% fly ash -(17.0-18.0)wt% clay-(10.0-15.0) wt% saw dust system and 59.5 wt% fly ash-25.5 wt% clay-15.0wt% saw dust system were fired at 110$0^{\circ}C$ the thermal conductivity was less than 0.1Kcal/mh$^{\circ}$ C. iii) In view of thermal conductivity and economic aspect insulation materials which added saw dust as blowing agent and clay as inorganic binder are better than that of fly ash as it is or separated hollow fly ash particles. iv) When the saw dust contents increased in the (59.5-90.0) wt% saw dust system and when amount of clay de-creased and firing temperature decreased under the condition of equal addition of saw dust app. porosity increased but bulk density compressive strength and thermal conductivity decreased.