• 펄프종이기술
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• 제45권6호
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• pp.55-63
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• 2013

To offer a basic information for the fibers of commercial leaflets, authors examined and analyzed the distribution, size, and printing types of leaflets sandwiched in the newspaper. The number of different leaflet size were almost 30 in two years including B5 ($182{\times}257mm$), A4 ($210{\times}297mm$), B4, ($257{\times}364mm$), A3 ($297{\times}420mm$), and large flyers such as $545{\times}395mm$, and $790{\times}550mm$. The number of different leaflets size were 25 in 2011, which was reduced to 15 in 2012. Both the number and amount of the leaflets were reduced. The high quality leaflets were issued and distributed in the corporate sector and the leaflets issued in other sectors such as shopkeeping, restaurant business, educational institutions were one-sided leaflets printed on single side of the paper. Compared to the previous year, large stores showed the increased number of leaflets but the number of leaflets from restaurant business and educational institutions and building trade were decreased.