• Title/Summary/Keyword: primary customer

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A Study of Task-Media Fit and User Satisfaction on the Customer Contact Center (고객센터의 과업-매체적합과 사용자 만족에 관한 연구)

  • Ryu, Il;Kim, Jae-Jon;Shin, Seon-Jin
    • Asia pacific journal of information systems
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    • v.15 no.4
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    • pp.61-87
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    • 2005
  • This paper has two primary objectives: (1) to propose a comprehensive theoretical model that incorporates valuable insights from two complementary streams of research, and (2) to empirically test the model that explain the task-media fit and satisfaction of customer contact center users. The comprehensive model was tested using LISREL analysis on the sample of 232 users who have experience with the customer contact center. The model was supported in customer contact center context, accounting for 29% of the variance in the task-media fit, 53% of the variance in the perceived ease of use, 61% of the variance in the perceived usefulness, and 52% of the variance in the user satisfaction. The results showed that the task-media fit, the perceived ease of use, and the perceived usefulness play a significant role in influencing the user satisfaction of the customer contact center. In addition, task analyzability, media richness, media interactivity, and self-efficacy were found to influence the task-media fit. The paper concludes with discussions and implications for researchers and practitioners.

Customer Adoption of Islamic Banking Services: Empirical Evidence from Indonesia

  • SUDARSONO, Heri;TUMEWANG, Yunice Karina;KHOLID, Muamar Nur
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.1193-1204
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    • 2021
  • This paper aims to examine the main factors that influence the adoption of Islamic banking services in Indonesia. This research collects primary data by distributing questionnaires to 550 respondents in 29 provinces in Indonesia. A total of 550 questionnaires were returned comprising 34.2 percent male respondents and 65.8 percent female respondents. Most of the respondents were in the age group of 21-30 years with the highest level of education being high school. Most of the respondents were working in private firms, with a monthly expenditure of IDR 2,500,000. The independent variables in this study are bank reputation, perceived complexity, perceived compatibility, perceived risk, relative advantage, religiosity, and social influence. Meanwhile, the dependent variable is customer interest in adopting Islamic banking services. The result of this study indicates that awareness and perceived compatibility have a positive effect on customer intention to adopt Islamic banking services. Likewise, religiosity and social influence also have a significant and positive effect on customer intention to adopt Islamic banking services. Meanwhile, bank reputation and perceived complexity have no effect on customer intention to adopt Islamic banking services. Lastly, perceived risk has a negative and significant effect on customer intention of adopting Islamic banking services in Indonesia.

Effects of Customer Satisfaction and Switching Barrier on Customer Retention and Intention of WOM in Insurance Services (보험서비스에서 고객만족과 전환장벽이 고객유지와 구전의도에 미치는 영향)

  • Jung, Duk-Hwa
    • The Journal of the Korea Contents Association
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    • v.10 no.7
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    • pp.344-354
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    • 2010
  • The primary purpose of this study is to examine the effects of customer satisfaction and switching barrier on customer retention and intention of WOM in insurance services. Based on relevant literature reviews, this study posits three switching barrier characteristics, that is, switching costs, attractiveness of alternatives and interpersonal relationship as key determinants of customer retention and intention of WOM. And then we structured a research model and hypotheses about relationship between these variables. A total 230 usable survey responses of life insurance service users have been employed in the analysis. The major findings from the data analyses are as follows. Firstly, customer satisfaction had a positive influence upon customer retention and intention of WOM. Secondly, two switching barrier characteristics of switching costs and interpersonal relationship had a positive influence upon customer retention. Lastly, customer retention had very significantly related to intention of WOM in insurance services. From this study, we expect to suggest practical and managerial implications to insurance service providers.

A Design Problem of a System Working at Both Primary Service and Secondary Service (주서비스와 보조서비스를 갖는 시스템 설계)

  • Kim, Sung-Chul
    • Korean Management Science Review
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    • v.28 no.3
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    • pp.15-29
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    • 2011
  • In this paper, we consider a system working at both primary service and secondary service. A server can switch between the primary service and the secondary service or it can be assigned to secondary service as a dedicated server. A service policy is characterized by the number of servers dedicated to the secondary service and a rule for switching the remaining servers between two services. The primary service system is modelled as a Markovian queueing system and the throughput is a function of the number of servers, buffer capacity, and service policy. And the secondary service system has a service level requirement strategically determined to perform the service assigned. There is a revenue obtained from throughput and costs due to servers and buffers. We study the problem of simultaneously determining the optimal total number of servers, buffers, and service policy to maximize profit of the system subject to both an expected customer waiting time constraint of the primary service and a service level constraint of the secondary service and develop an algorithm which can be successfully applied with the small number of computations.

Assessment of Main Management Components for Successful University Foodservice Operations By Using SERVQUAL Model (대학 급식소의 성공적인 운영을 위한 필수관리요소 평가 : 서브퀄모델을 활용한 서비스품질관리 활동 평가)

  • Gwak, Dong-Gyeong;Jang, Hye-Ja
    • Journal of the Korean Dietetic Association
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    • v.3 no.2
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    • pp.123-140
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    • 1997
  • The purpose of this study were to assess main management components that can lead to successful university foodservice operations. Specifically, it was intended to develop the tool which assesses the service quality, management, to assess the difference between customer importance from and perceptions of service quality, to compare management perceptions of customer importances with actual service delivery, and to identify internal problems which affect service quality with the use of gap model. Three types of questionnaires were developed and implemented for customers, foodservice personals and foodservice manager. Assessment tools were developed based on the literature review, SERVQUAL, GAP model, and the pilot study. Through the validity and reliability test, the questionnaires were revised. Questionnaires were distributed to 900 university students, 207 foodservice personnels, and 54 foodservice manager respectively. 831 university students, 177 foodservice personnels, and 48 foodservice manager were responded with a response rate of 92.3%, 85.5%, and 88.8% respectively. Statistical data analysis was completed using the SPSS programs for descriptive analysis, ANOVA. and SNK test. The results of this study can be summarized as follows : 1. In quality service management components, 31 quality service attributes were categorized and named into primary quality, secondary quality, hygiene, empathy, tangibles, reliability, responsiveness, and price by the factor analysis. 2. Importance mean score of customers was 4.02 out of 5, but perception mean score of customers was 2.55. So there was a relative big gap(1.47) between importance and perception scores, especially in three dimensions of responsiveness, primary quality, and hygiene. 3. It showed that customers' mean scores of perceived service quality by dimensions were the following order : price > reliability > secondary quality > hygiene > tangibles > primary quality > responsiveness > empathy. And the perception mean score of rented(2.59) or contracted(2.58) management was significantly higher than that of self-operated(2.48). 4. Customers' importances mean score which internal customers recognize was 4.23 out of 5, but service delivery mean score was 3.85. So there was a little gap(0.39) between management perceptions of customer importances and actual service delivery. 5. In gap model, SERVQUAL score showed -1.47, Gap 1 positive 0.15, gap 2 negative 0.61, and gap 3 was positive 0.19. 6. The internal problems were as follows : (1) The managers of University foodservice perceived well enough the customers' expectation value but their management competency was lacked in terms of responding customer needs, (2) The foodservice staff perceived service performance more highly than service quality specifications.

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Optimal Operation Method and Capacity of Energy Storage System(ESS) in Primary Feeders with Step Voltage Regulator(SVR) (선로전압조정장치(SVR)가 설치된 고압배전선로에서 전기저장장치(ESS)의 최적운용 및 적정용량 산정방안)

  • Kim, Byungki;Ryu, Kyung-Sang;Kim, Dae-Jin;Jang, Moon-seok;Ko, Hee-sang;Rho, Daeseok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.6
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    • pp.9-20
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    • 2018
  • When a large-scale photovoltaic (PV) system is introduced into a distribution system, the customer's voltage may exceed the allowable limit ($220V{\pm}6%$) due to voltage variations and reverse power flow in the PV system. In order to solve this problem, we propose a method for adjusting the customer voltage using the existing step voltage regulator (SVR) installed in the primary feeder. However, due to the characteristics of a mechanically operating SVR, the customer voltage during the tap changing time of the SVR is likely to deviate from the allowable limit. In this paper, an energy storage system (ESS) with optimal operation strategies, and an appropriate capacity calculation algorithm are proposed, and the parallel driving scheme between the SVR and the ESS is also proposed to solve the customer voltage problem that may occur during the tap changing time of the SVR. The simulation results show that the allowable limit of the customer voltage is verified by the proposed methods during the tap changing time of the SVR when the large-scale PV system is connected to the distribution system.

Workforce Diversity: A Springboard for Employee Productivity and Customer Experience

  • MAKUDZA, Forbes;MUCHONGWE, Nevermind;DANGAISO, Phillip
    • The Journal of Industrial Distribution & Business
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    • v.11 no.10
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    • pp.49-58
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    • 2020
  • Purpose: The purpose of this study was to examine the differential effect of workforce diversity on employee productivity and its subsequent impact on customer experience. Research design, data and methodology: A once-off cross-sectional research design was used in this study where the Zimbabwean civil service was targeted. Randomization was used to collect 324 validated responses. The study focused on both primary (age and gender) and secondary (education and political affiliation) dimensions of workforce diversity. Results: The results were confirmatory that workforce diversity is a significant predictor of employee productivity (β = 0.668, P < 0.05), at the same time employee productivity holds explanation to customer experience by 37%. Results also revealed that gender diversity, educational diversity and political diversity were significant determinants of workforce diversity (P < 0.05). However, the study established that age diversity was not a significant factor in enhancing employee productivity (P > 0.05). Conclusions: The study concluded that workforce diversity is a powerful tool in enhancing both customer experience and employee productivity. As such, the latter can be augmented through shrewd workforce diversity practices as championed by management. To that end, the study recommends the development of a workforce diversity framework which promotes inclusivity.

A Study on the Effect of Theme Park Service Quality on Customer Satisfaction and Revisit (테마파크 서비스 품질이 고객만족과 재방문에 미치는 영향)

  • Hwang, Choon-Ki;Sun, Eun-Joo
    • Culinary science and hospitality research
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    • v.11 no.1
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    • pp.30-49
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    • 2005
  • This study was done to figure out what sort of service quality the visitors of a theme park think much of. The service quality of theme park is the most important factor for customer's satisfaction, and such satisfaction can lead them to have repurchase intention. Most of the customers revisit a theme park on the basis of their own past experience and information through their friends, which means that service quality plays an important role in the theme park. The intention of revisit is strongly influenced by the primary factor of service quality and price. The neat appearances of its clerks, guideboard, buildings, structures, facilities and so on are the most important part in the properties of service quality. By the above mentioned strategy, the customer's devotion and the long-term expectation of profits could be realized. In other words, high qualified service is the basis of the service marketing for the theme park, contributes to enhancing customer's trust, and promotes communications about the theme park with one another in a friendly way. Besides, it can increase the number of visitors and cause the customers to perceive highly the value of the theme park.

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Customer Friendly Image towards Regional General Hospitals (지역 종합병원에 대한 고객친화 이미지)

  • Nam, Sang-Yo
    • The Journal of the Korea Contents Association
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    • v.16 no.5
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    • pp.509-519
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    • 2016
  • For the purpose of providing valuable marketing data to improve hospital management an assessment of customer friendly image towards local general hospitals in a city near from Seoul was carried out. The results are as follows. First, it was possible to measure & record the level of customer friendly image towards general hospitals & different regions. Second, a multiple regression analysis and AHP analysis showed that the expertise, continuity affected the customer friendly image of the hospitals but the reputation and economics showed relatively low score. This study contributes to make hospital strategy for local hospital marketing specialist showing that hospital should improve expertise and continuity to enhance medical customer friendly image of the hospital. In conclusion. this study results present primary data for correct decision making for authorities of local general hospitals who have concerns about increasing customer friendly image to improve hospital management.

Development of Proving Ground Test Mode for Durability Test of Active Suspension System (사용자 주행 환경을 고려한 능동 현가 시스템의 PG 내구 시험 모드 개발)

  • Woo, Jongwoon;Lee, Seonbong
    • Transactions of the Korean Society of Automotive Engineers
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    • v.21 no.6
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    • pp.16-23
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    • 2013
  • It is important that proving ground damage is correlated with target customer usage. This paper describes the test mode for durability test of active suspension control system for proving ground correlation and optimization. Acceleration, strain, wheel force and other types of data are collected on a vehicle as it traverses different proving ground surfaces. The primary objective of the analysis is to determine which mixture of proving ground surfaces offers the best representation of customer usage while minimizing the total test time. And durability testing offers the best way to assess the capability of a product to reach its reliability target. The test should be representative of the real environmental load and replicate the same customer usage.