• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.5
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• pp.892-906
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• 2021

This study explores the effects of providing information on the price fairness perception and intention of continuous use in an online fashion platform, given a price difference due to AI algorithm pricing. We investigated the moderating roles of price inequality (loss vs. gain) and technology insecurity. The experiments used four stimuli based on price inequality (loss vs. gain) and information provision (provided or not) on price inequality. We developed a mock website and offered a scenario on the product presentation based on an AI algorithm pricing. Participants in their 20s and 30s were randomly allocated to one of the stimuli. To test the hypotheses, a total of 257 responses were analyzed using Process Macro 3.4. According to the results, price fairness perception mediated between information provision and continuous use intention when consumers saw the price inequality as a gain. When the consumers perceived high technology insecurity, information provision affected the intention of continuous use mediated by price fairness perception.

• Journal of the Korean Geographical Society
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• v.38 no.6
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• pp.906-921
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• 2003

This paper discusses the price effects of local growth controls on the housing markets of California jurisdictions in the late 1980s empirically. Particularly, based on spatial econometric modeling, the study focuses on the homebuilding constrained by growth controls which is one of the price effects. The modeling produces the California-wide generalizable results, differentiates among the individual effects of various growth controls on homebuilding, and covers spatial effects. Thereby, this study intends to supplement the existing work on the price effects of growth controls. The modeling results find that restrictive residential zoning had the effect of significantly restricting housing construction in the late 1980s. On the other hand, urban growth boundaries had the effect of accommodating homebuilding. Population growth or housing permit caps and adequate public facility ordinances had no significant effects on housing construction.

• Journal of the Korean Operations Research and Management Science Society
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• v.31 no.2
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• pp.157-167
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• 2006

Estimating the effects of price increase on a company's sales is important task faced by managers. If consumer has prior information on price increase or expects it, there would be stockpiling and subsequent drops in sales. In addition, consumer can suppress demand in the short run. These factors make the sales dynamic and unstable. In this paper we develop a time series model to evaluate the sales patterns with stockpiling and short-term suppression of demand and also propose a forecasting procedure. For estimation, we use panel data and extend the model to Bayesian hierarchical structure. By borrowing strength across cross-sectional units, this estimation scheme gives more robust and reasonable result than one from the individual estimation. Furthermore, the proposed scheme yields improved predictive power in the forecasting of hold-out sample periods.

• Journal of the Korean housing association
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• v.14 no.4
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• pp.131-138
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• 2003

The purpose of this study was to examine how the purchasers perceive the effects of the unit characteristics within the complex on the apartment prices. Six major characteristics of the apartments : orientations and floors; views; structures; conditions and maintenances of interior materials; interior alterations; and access to the outdoor facilities were included for the analysis. The data were gathered from 284 households in seven private apartment complexes in Ulsan. It was found that the price of the apartment was higher if it was southward, on the royal or semi-royal floors, with the nice view for the riverside or any other landscape resources, or openness. Other characteristics which increase the price were the hall type not the corridor one, inner side of the building, good conditions of interior materials, and extended balcony.

• Journal of Distribution Science
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• v.14 no.10
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• pp.117-126
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• 2016

Purpose - Color is perceived to have an effect on humans' cognition and behavior because of its association with specific concepts. Since there are few studies linking color and price presentation, we investigated a constrained condition of consumers' regulatory focus and involvement. Research design, data, and methodology - We performed a 2 (color: red vs. black) × 2 (regulatory focus: prevention vs. promotion) × 2 (involvement: high vs. low) test of our hypothesis. The target product was a portable data storage device (USB) and data from 165 respondents were analyzed. Each condition had two stages. In the first, product information and price were presented. After reviewing the product information, respondents evaluated price attractiveness. In the second stage, respondents filled out regulatory focus and involvement questionnaires. The main variables were color, regulatory focus, and involvement. Therefore, we ran a three-way ANOVA (Analysis of Variance) to test our hypothesis. Results - When the price was red (vs. black), consumers perceived the red price as more attractive than the black price. However, this effect varied by situation. Specifically, in the low involvement condition among prevention-focused consumers, when the price was in red, price attractiveness was higher than when the price was in black. However, for promotion-focused consumers, there was no difference in the price color effect. In the high involvement condition, promotion-focused consumers showed stronger price attractiveness for the red price than the black price. However, the effect of price color diminished for prevention-focused consumers. That is, prevention-focused consumers did not reveal a different price perception between red versus black in the high involvement condition. Conclusions - This research contributes by academically linking the effects of color to price attractiveness, and focusing on the interaction of regulatory focus and involvement. When involvement is low, the effect of red disappeared for promotion-focused consumers, whereas the same happened for prevention-focused consumers under the condition of high involvement.

• The Korean Journal of Community Living Science
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• v.27 no.1
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• pp.109-120
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• 2016

This study aims to observe the brand personality of foreign airlines and analyze which brand personality best influences service experience satisfaction, price-value satisfaction, and reusing intention. Moreover, it attempts to determine if there is a difference in service experience satisfaction, price-value satisfaction, and reusing intention according to brand personality. A questionnaire was distributed to 1621 consumers; of these, 1500 were used for final data analysis. Results are as follows. First, a factor analysis was used to investigate the brand personality, and three factors were identified: confidence/competence, sophistication, and dynamic. Second, we investigated the influences a brand personality has on service experience satisfaction, price-value satisfaction, and reusing intention. The confidence/competence of a brand personality showed the greatest influence on service experience satisfaction, price-value satisfaction, and reusing intention. Also, price sensitivity satisfaction had the greatest impact on reusing intentions.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.10a
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• pp.289-303
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• 2004

As needs for telecommunications services diversify, an increasingly wide range of telecommunications services is becoming available in the market. Any subscriber can find a service to satisfy his/her telecommunication requirements and competition between providers to retain heavy users is increasing. Service price reductions are one retention strategy, although price reductions for one service can affect the individual-level usage for other services. Price reductions can also be imposed on a service provider by regulation. For these reasons, understanding how price reductions affect service usage is of growing importance to the telecommunications industry for purposes of pricing and tariff development. In this paper, we develop an individual-level usage model for telecommunications services and analyze the effects on usage of a price reduction. We apply the model to age-stratified aggregate traffic data for a Korean mobile telecommunication service provider. Finally, we develop a model to support a market segmentation and price reduction strategy.

• International conference on construction engineering and project management
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• 2015.10a
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• pp.689-690
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• 2015

The remodeling of multi-family houses (MFH) has emerged as a significant issue in the construction industry. Many decision makers struggle with the decision to remodel because of insufficient information including standards or methods for projecting the price of their structure after remodeling. In this context, this research analyzed the change in price of MFHs after remodeling. To achieve this research goal, (i) the price data from 14 groups (i.e., MFH renovation cases and equivalent MFH cases without remodeling) were collected, and (ii) the trend of price variation among each group was analyzed. Finally, this research suggests price variations of each group in terms of three different time points (i.e., before remodeling, after remodeling, and the present), which shows the effects of remodeling on the price of MFHs. This research offers a framework for the development of a model that will predict the price of an MFH after remodeling.

• The Journal of Fisheries Business Administration
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• v.26 no.1
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• pp.1-8
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• 1995

This paper tries to estimate price and quality effects in US cross - sectional fisheries demand analysis using 1987-88 Nationwide Food Consumption Survey Data. The estimated results support to the hypothesis of quality effects in cross - sectional prices, which had been already proven by Cox and Wohlgenant(1986). But Since all zero observations for the respective incomes, expenditures and quantities are eliminated for the ease of computation, it may yield inconsistent estimates from selectivity bias.

• Journal of Digital Convergence
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• v.11 no.12
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• pp.1-10
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• 2013

The value added network service industry has played and important role in the telecommunication service industry and in the economic development of Korea. This study uses input-output analysis to investigate the role of value added network service sector in the Korean national economy for the period 2000, 2005, 2009, focusing on four topics in its application: production inducing effects, value-added inducing effect, employment-inducing effects by demand-driven model and supply shortage effect by supply-driven model, inflation impacts by the Leontief price model, finally analysing inter-industry linkage effects. The results of this study are as follows: production inducing effects analysis 2000 0.5253won to 2009 1.31314won, value-added inducing effects 0.25112won to 0.5337won employment inducing effects from 0.09749 to 0.21025 people grew, the supply shortage effect from 1.29003 to 2.12048won, price impact of Leontief price model was increased from 0.0022% to 0.00258%. Finally, inter-industry linkage effects, appeared to have the characteristics of final demand raw industrial.