• 한국의류학회지
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• 제45권5호
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• pp.892-906
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• 2021

This study explores the effects of providing information on the price fairness perception and intention of continuous use in an online fashion platform, given a price difference due to AI algorithm pricing. We investigated the moderating roles of price inequality (loss vs. gain) and technology insecurity. The experiments used four stimuli based on price inequality (loss vs. gain) and information provision (provided or not) on price inequality. We developed a mock website and offered a scenario on the product presentation based on an AI algorithm pricing. Participants in their 20s and 30s were randomly allocated to one of the stimuli. To test the hypotheses, a total of 257 responses were analyzed using Process Macro 3.4. According to the results, price fairness perception mediated between information provision and continuous use intention when consumers saw the price inequality as a gain. When the consumers perceived high technology insecurity, information provision affected the intention of continuous use mediated by price fairness perception.

• 대한지리학회지
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• 제38권6호
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• pp.906-921
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• 2003

본 연구는, 미국 지방정부의 성장관리 규제가 유발시키는 지역주택시장내 가격상승효과를 이해하기 위해, 성장관리가 가질 수 있는 주택건설 억제 효과를 실증적으로 분석했다. 실증 분석은 1980년대말 캘리포니아내 지방 정부를 대상으로 했으며. 공간계량경제 모델을 활용했다. 분석을 통해. 본 연구는 성장관리의 주택가격상승효과에 관한 기존 연구의 한계를 극복하는 데 기여하고자 했다. 즉, 캘리포니아 주와 같은 비교적 광범위한 지역에 적용되는 일반화된 결과를 얻었고. 개별 성장관리 규제가 주택건설에 미치는 영향력을 고찰했으며, 아울러 공간효과, 특히 공간적 자기상관을 분석모델에 반영시킴으로써 분석의 설명력을 제고했다. 모델링 결과, 주거용도지역내 허용개발밀도를 저하시키려는 일련의 성장관리규제는 주택건설을 억제시키는 효과를 보였다. 하지만. 주택건설 및 도시성장을 지방정부가 설정한 지역내에 한정시키는 규제는, 오히려, 주택건설을 증가시키는 효과를 보였다. 연간 인구증가 및 건축허가건수를 제한하는 규제와 주택건설업자의 공공하부구조 공급을 강제하는 법규는 주택건설에 유의한 영향을 미치지 않은 것으로 나타났다.

• 한국경영과학회지
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• 제31권2호
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• pp.157-167
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• 2006

Estimating the effects of price increase on a company's sales is important task faced by managers. If consumer has prior information on price increase or expects it, there would be stockpiling and subsequent drops in sales. In addition, consumer can suppress demand in the short run. These factors make the sales dynamic and unstable. In this paper we develop a time series model to evaluate the sales patterns with stockpiling and short-term suppression of demand and also propose a forecasting procedure. For estimation, we use panel data and extend the model to Bayesian hierarchical structure. By borrowing strength across cross-sectional units, this estimation scheme gives more robust and reasonable result than one from the individual estimation. Furthermore, the proposed scheme yields improved predictive power in the forecasting of hold-out sample periods.

• 한국주거학회논문집
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• 제14권4호
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• pp.131-138
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• 2003

The purpose of this study was to examine how the purchasers perceive the effects of the unit characteristics within the complex on the apartment prices. Six major characteristics of the apartments : orientations and floors; views; structures; conditions and maintenances of interior materials; interior alterations; and access to the outdoor facilities were included for the analysis. The data were gathered from 284 households in seven private apartment complexes in Ulsan. It was found that the price of the apartment was higher if it was southward, on the royal or semi-royal floors, with the nice view for the riverside or any other landscape resources, or openness. Other characteristics which increase the price were the hall type not the corridor one, inner side of the building, good conditions of interior materials, and extended balcony.

• 유통과학연구
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• 제14권10호
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• pp.117-126
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• 2016

Purpose - Color is perceived to have an effect on humans' cognition and behavior because of its association with specific concepts. Since there are few studies linking color and price presentation, we investigated a constrained condition of consumers' regulatory focus and involvement. Research design, data, and methodology - We performed a 2 (color: red vs. black) × 2 (regulatory focus: prevention vs. promotion) × 2 (involvement: high vs. low) test of our hypothesis. The target product was a portable data storage device (USB) and data from 165 respondents were analyzed. Each condition had two stages. In the first, product information and price were presented. After reviewing the product information, respondents evaluated price attractiveness. In the second stage, respondents filled out regulatory focus and involvement questionnaires. The main variables were color, regulatory focus, and involvement. Therefore, we ran a three-way ANOVA (Analysis of Variance) to test our hypothesis. Results - When the price was red (vs. black), consumers perceived the red price as more attractive than the black price. However, this effect varied by situation. Specifically, in the low involvement condition among prevention-focused consumers, when the price was in red, price attractiveness was higher than when the price was in black. However, for promotion-focused consumers, there was no difference in the price color effect. In the high involvement condition, promotion-focused consumers showed stronger price attractiveness for the red price than the black price. However, the effect of price color diminished for prevention-focused consumers. That is, prevention-focused consumers did not reveal a different price perception between red versus black in the high involvement condition. Conclusions - This research contributes by academically linking the effects of color to price attractiveness, and focusing on the interaction of regulatory focus and involvement. When involvement is low, the effect of red disappeared for promotion-focused consumers, whereas the same happened for prevention-focused consumers under the condition of high involvement.

• 한국지역사회생활과학회지
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• 제27권1호
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• pp.109-120
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• 2016

This study aims to observe the brand personality of foreign airlines and analyze which brand personality best influences service experience satisfaction, price-value satisfaction, and reusing intention. Moreover, it attempts to determine if there is a difference in service experience satisfaction, price-value satisfaction, and reusing intention according to brand personality. A questionnaire was distributed to 1621 consumers; of these, 1500 were used for final data analysis. Results are as follows. First, a factor analysis was used to investigate the brand personality, and three factors were identified: confidence/competence, sophistication, and dynamic. Second, we investigated the influences a brand personality has on service experience satisfaction, price-value satisfaction, and reusing intention. The confidence/competence of a brand personality showed the greatest influence on service experience satisfaction, price-value satisfaction, and reusing intention. Also, price sensitivity satisfaction had the greatest impact on reusing intentions.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2004년도 추계학술대회 및 정기총회
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• pp.289-303
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• 2004

As needs for telecommunications services diversify, an increasingly wide range of telecommunications services is becoming available in the market. Any subscriber can find a service to satisfy his/her telecommunication requirements and competition between providers to retain heavy users is increasing. Service price reductions are one retention strategy, although price reductions for one service can affect the individual-level usage for other services. Price reductions can also be imposed on a service provider by regulation. For these reasons, understanding how price reductions affect service usage is of growing importance to the telecommunications industry for purposes of pricing and tariff development. In this paper, we develop an individual-level usage model for telecommunications services and analyze the effects on usage of a price reduction. We apply the model to age-stratified aggregate traffic data for a Korean mobile telecommunication service provider. Finally, we develop a model to support a market segmentation and price reduction strategy.

• 국제학술발표논문집
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• The 6th International Conference on Construction Engineering and Project Management
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• pp.689-690
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• 2015

The remodeling of multi-family houses (MFH) has emerged as a significant issue in the construction industry. Many decision makers struggle with the decision to remodel because of insufficient information including standards or methods for projecting the price of their structure after remodeling. In this context, this research analyzed the change in price of MFHs after remodeling. To achieve this research goal, (i) the price data from 14 groups (i.e., MFH renovation cases and equivalent MFH cases without remodeling) were collected, and (ii) the trend of price variation among each group was analyzed. Finally, this research suggests price variations of each group in terms of three different time points (i.e., before remodeling, after remodeling, and the present), which shows the effects of remodeling on the price of MFHs. This research offers a framework for the development of a model that will predict the price of an MFH after remodeling.

• 수산경영론집
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• 제26권1호
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• pp.1-8
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• 1995

This paper tries to estimate price and quality effects in US cross - sectional fisheries demand analysis using 1987-88 Nationwide Food Consumption Survey Data. The estimated results support to the hypothesis of quality effects in cross - sectional prices, which had been already proven by Cox and Wohlgenant(1986). But Since all zero observations for the respective incomes, expenditures and quantities are eliminated for the ease of computation, it may yield inconsistent estimates from selectivity bias.

• 디지털융복합연구
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• 제11권12호
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• pp.1-10
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• 2013

부가통신서비스산업은 통신서비스 산업과 국가 경제 발전에 중요성이 증대되고 있다. 따라서 본 연구는 산업연관분석을 이용하여 2000년, 2005년 2009년 세 개년도 동안 부가통신서비스 산업의 역할에 대해 조사하였다. 분석을 위해 수요유도모형에 따른 생산유발효과, 부가가치유발효과 그리고 취업유발효과, 공급유도모형과 레온티에프 가격 모형에 따른 공급지장효과, 물가파급효과 그리고 전후방연쇄효과에 대해 알아보았다. 분석 결과 생산유발효과는 2000년 0.5253원, 2009년 1.31314원, 부가가치유발효과는 0.25112원에서 0.5337원으로 취업유발효과는 0.09749명에서 0.21025명으로 성장하였고, 공급지장효과는 1.29003원에서 2.12048원, 레온티에프 가격모형에 의한 물가파급효과는 0.0022%에서 0.00258%로 상승하였다. 마지막으로 산업연쇄효과에 따르면 최종 수요적 원시산업형의 특징을 가지는 것으로 나타났다.