• Asia Marketing Journal
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• v.19 no.4
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• pp.87-114
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• 2018

The objective of this study is to find the effects of consumer values on eco-friendly buying behavior. This study examines environmental attitudes and involvement as moderating variables to explain eco-friendly buying behavior of consumers. Hypotheses were developed based on Focus Group Interviews, Depth Interviews, and literature reviews. To test such hypotheses, questionnaires were distributed and collected among female adults aged 18 or above, and who are either office workers or housewives. The analysis results show that personal values, sociocultural values, and values related to ecofriendly products affect consumers in their eco-friendly buying behavior. Among those values, concern about safety and health, eco-friendly culture and trend, willingness to pay price premiums and functional effects of eco-friendly products have significant effects on eco-friendly buying behavior. Reflecting these results, business marketers must appeal to consumers with more focus on safety and health, perceived consumer effectiveness, self-monitoring, eco-friendly culture and trend, media exposure, willingness to pay price premiums, design excellence and functional effects, to implement marketing communication strategies accordingly.

• Journal of architectural history
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• v.26 no.5
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• pp.7-18
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• 2017

The 1960s in Britain was the period of rapid economic and social change. Under this circumstance, the visionary architect Cedric Price designed the Fun Palace, of which idea came from the theatre producer, Joan Littlewood. They hoped this place to be an improvisational learning space, so Price proposed the building as 'kit of parts' which can respond to programmatic indeterminacy. Cybernetics was introduced to control this flexibility dramatically changed the character of the project from 'theatre of people' to 'interactive machine'. That resulted in the change of the status of user from subjective human beings to abstract data in the cybernetic algorithm as well, and led the project to a completely opposite direction from that Price intended. After Fun Palace, cybernetics technology could still be found in his other projects, and it can be assumed that this was because the algorithmic system of cybernetics were on the same line of thought of Price's idea - anti-building or 'kit of parts'. The effects of cybernetics varied in projects; Similar negative effect in Fun Palace can be found in Generator project, but on the other hand, in Potteries Thinkbelt project, cybernetics showed a positive aspect by contribution to the development of project on the formal analogy of algorithmic network.

• Journal of Korean Society of Rural Planning
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• v.26 no.3
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• pp.103-113
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• 2020

Land price can be affected by convenience or psychological repulsion like PIMFY (Please In My Front Yard) or NIMBY (Not In My Back Yard) for various facilities. The purpose of this study is to evaluate whether non-preferred facilities are related to NIMBY impact that negatively affect land prices using the spatial econometrics models which are spatial autoregressive models (SAR), spatial errors models (SEM), and general spatial model (SAC). The land price in urban area increases by 0.07-0.2% when the distance from aversion facilities increases by 1%. However, the land price in rural areas decreases when the distance from aversion or pollution facilities increase. Therefore, these facilities in rural areas located in the areas with higher land price because funeral homes located in center of rural administrative areas and charnel house or crematorium located in the fringe of urban areas. That is, this study explain the difference between land price and non-preferred facilities in urban and rural areas and why there are more N IMBY symptoms in urban areas.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.2
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• pp.362-367
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• 2021

This study investigated the effects of brand awareness and perceived price fairness on the purchase intention of masstige brands and the moderating effect of country of advertising (Korea or China) for the Chinese tourists visiting Korea. Along with the luxury image and the reasonable price range of masstige brands, the effect of Korean models matching with the country of masstige brand and Chinese models for Chinese visitors was examined based on the construal level theory. To test the hypotheses, a 2 (brand awareness H/L)×2 (perceived price fairness)×2 (country of model) factorial design was employed. As a result, brand awareness and price fairness perception were found to have positive effects on the purchase intention of masstige brands, and the moderating effect of the country of advertising models was also significant. With Korean models, the effects of brand awareness and price fairness perception on the purchase intention of masstige brands were higher than with Chinese models. This study sheds light on the fact that for Chinese tourists, Korean advertising models are more effective even with the specific signal like price when they perceive psychological distance.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1996.10a
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• pp.207-210
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• 1996

Learning methodologies such as neural networks or genetic algorithms usually require long training times. Case based reasoning, however, attains peak performance swiftly and is often appropriate for learning even with small data sets. Previous work has shown that an extended case reasoning methodology can yield superior performance in the task of predicting financial data series. This paper examines the impact of reasoning procedures on stock price prediction. The following characteristics are evaluated: size of input vector, multiplicity of neighboring states, and a scaling factor for growth. The concepts are illustrated in the context of predicting the price of an individual price.

• The Korean Journal of Food And Nutrition
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• v.22 no.3
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• pp.338-344
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• 2009

This study analyzed consumers' willingness to pay for price increases to avoid the purchase of GM foods by the expansion of GMO labeling. The subjects were asked about their knowledge of GM, concerns of potential hazards, and sources of obtained GM information. The logit model was employed and marginal effects were calculated to interpret the results. The results showed that consumers who perceived the safety of GM technology were less likely to pay for price increases, while consumers who had concerns about GM foods were more likely to pay. In addition, the study demonstrated that consumers residing in urban areas and with low levels of education and income were also less likely to pay for price increases.

• Journal of the Korean Society of Costume
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• v.51 no.8
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• pp.61-75
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• 2001

This study is designed to compare the evaluations of university students on clothing before and after the IMF crisis in Korea. The conclusions of this study are as follows : First, consumers' perceived quality, value and purchase willingness on high price are raised after the IMF crisis in single cue context. Second. consumers' perceived quality, value and purchase willingness on famous brand are raised after the IMF crisis in single cue context. Third, brand has more effect on quality and purchase willingness than price after the IMF crisis. Fourth, consumers' perceived value and purchase willingness get based on the comparison of both pence and brand after the IMF crisis. Fifth, the highest purchase willingness of university students occurs in the multiple cue context of low price and famous brand both before and after the IMF crisis.

• Journal of Construction Engineering and Project Management
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• v.2 no.4
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• pp.32-41
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• 2012

In recent times, multi-centralization and decentralization as well as large Capital area and suburbanization in the spatial structure of capital area. With rapid growth, urbanization and industrialization are unsystematic, and growth inequality between regions caused negative effects such as discordant centralization and decentralization, fluctuating land value, and gap between living conditions. Accordingly, this study analyzed urban spatial indexes by the self-governed body in the capital area such as Seoul, Incheon, and Gyeonggi province for the analysis of the regional inequality phenomenon. We examined the characteristics of temporal and spatial changes in urban spatial structure in the capital area by utilizing the distribution pattern and density of city indexes such as population, employment, etc, and then drew the commonality of those factors through factor analysis. We evaluated the drawn results through the city standard index by each city, conducted factor score analysis, and identified the interaction between each factor and Housing Purchase Price Composite Indices index, housing rent price index(Housing Jeonse Price Composite Indices), land price fluctuation rate, diffusion ratio of house, and financial independence.

• The KIPS Transactions:PartD
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• v.14D no.4 s.114
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• pp.395-406
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• 2007

The development of e-commerce made a great effect on all the aspect of marketing mix. Especially, marketing stimuli of Halfplaza.com, excessive price discounts and auction by order of arrival, spread out gradually in internet shopping mall industry. The study showed that excessive price discounts combined with auction by order of arrival increased consumer's perceived value, but decreased perceived risk. In conclusion, legal protections must be established since consumers tend to be vulnerable to various marketing mix of deceptive e-commerce players.

• KIEAE Journal
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• v.7 no.3
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• pp.11-20
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• 2007

The purpose of this study is to analyse the effects of the eco-friendly factors on the apartment housing price rise and to suggest the desirable way of marketing strategy for apartment housing. For the analysis, the data of apartment sites in Seoul had been collected from September 2006 to February 2007. The data consisted of 95 apartment sites in Seoul. Data were analyzed with descriptives, crosstabs, and discriminant analysis by SPSS/PC for Window. Following result was obtained. The eco-friendly apartment housing price rate in Seoul was determined by eco-friendly landscape, green space rate, house unit size, installment sale price per pyeong, floor space index, distance from subway station when it was not considered the impact of building age, construction company's brand, and autonomous districts. Findings of this research can provide valuable information for marketing strategy of housing construction company.