• Title/Summary/Keyword: price attitude

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Nutrition Knowledge, Dietary Attitude, and Dietary Behavior Related to Salt According to the Dietary Lifestyle Groups (식생활 라이프스타일 그룹에 따른 소금관련 영양지식, 식태도, 식행동 비교 연구)

  • Yoon, Hei-Ryeo;Kang, Nam-E;Kim, Juhyeon
    • Korean journal of food and cookery science
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    • v.32 no.3
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    • pp.333-341
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    • 2016
  • Purpose: In this study, we comparatively investigated the nutrition knowledge, dietary attitude, and dietary behavior related to salt according to the types of dietary life style for differences between the groups. Methods: The survey was conducted between May 1 to July 31, 2014 among 500 adults aged >19 years in Seoul, Gyeonggi-do and Chungcheong-do areas. Results: Factor analysis of the dietary life style, indicated 4 factors including food convenience factor, food information emphasis factor, behavior factor of pursing food taste, and food purchase standard factor, which were classified into 3 groups according to differentiated dietary life style types; group 1 emphasized convenience and diversity of food, and price sensitiveness. and included subjects who had low interest in health and nutrition and were less likely to take care of their health through regular exercise,; group 2 emphasized food ingredients, food additives, usage and food purchase standards. and included subjects who were more likely to take care of their health through exercise and showed lower intake of fast food and less cases of eating out.; and group 3 showed relatively higher tendency toward dietary life style factors than the other two groups. The level of nutrition knowledge in sodium intake differed according to dietary life styles, and showed a significant difference in the dietary practice of sodium intake. Conclusion: Nutrition education on the healthy dietary habit of reducing sodium intake be based on ge and gender. In addition, an effort is required to improve behavior, interest, and attitude according to the important tendencies of the dietary life style.

Factors influencing online subscription for disposable consumer goods: A Behavioral Reasoning Theory Perspective (일회성 소비재의 구독서비스 이용의도에 영향을 미치는 요인에 관한 연구: 행동추론이론을 중심으로)

  • Lee, Hyeon-Koo;Lee, So-Young
    • Journal of Digital Convergence
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    • v.19 no.9
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    • pp.157-168
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    • 2021
  • As a recent global economic trend, the subscription economy is rapidly expanding along with the growth of non-face-to-face online shopping. This study tried to verify the factors influencing online subscription for disposable consumer goods through behavioral reasoning theory. 344 questionnaire responses were collected through a survey in Korea and empirical analysis was performed. As a result of the analysis, value of openness was found to have a positive effect on attitude, reason for adoption and reason against adoption. Reason for adoption showed a positive effect on attitude and adoption intention. Reason against adoption showed a negative effect on attitude but it has no impact on adoption intention. Attitude showed a positive effect on adoption intention. Finally price consciousness and quality barrier was found to the most important factors of reason for adoption and reason against adoption respectively. The results of this study can contribute to subscription companies establishing their marketing strategies. Future research can be conducted with various subscription products and additional variables.

Design of AHRS using Low-Cost MEMS IMU Sensor and Multiple Filters (저가형 MEMS IMU센서와 다중필터를 활용한 AHRS 설계)

  • Jang, Woojin;Park, Chansik
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.7 no.1
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    • pp.177-186
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    • 2017
  • Recently, Autonomous vehicles are getting hot attention. Amazon, the biggest online shopping service provider is developing a delivery system that uses drones. This kinds of platforms are need accurate attitude information for navigation. In this paper, a structure design of AHRS using low-cost inertia sensor is proposed. To estimate attitudes a Kalman filter which uses a quaternion based dynamic model, bias-removed measurements from MEMS Gyro, raw measurements from MEMS accelerometer and magnetometer, is designed. To remove bias from MEMS Gyro, an additional Kalman filter which uses raw Gyro measurements and attitude estimates, is designed. The performance of implemented AHRS is compared with high price off-the-shelf 3DM-GX3-25 AHRS from Microstrain. The Gyro bias was estimated within 0.0001[deg/s]. And from the estimated attitude, roll and pitch angle error is smaller than 0.2 and 0.3 degree. Yaw angle error is smaller than 6 degree.

Comparison of Importance and Performance to the School Lunch Service According of Male and Female Middle School Students in the Gangwon Province (강원도 남녀 중학생의 학교급식에 대한 중요도 및 수행도 비교)

  • Jang, Mi-Ra;Kim, Jun-Yeong
    • Journal of the Korean Dietetic Association
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    • v.11 no.1
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    • pp.95-104
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    • 2005
  • Customer satisfaction concerning foodservice quality characteristics were evaluated by using importance performance analysis(IPA) techniques in middle school foodsevice operations. One hundred students from each of 17 middle schools in Gangwon province were surveyed by self-developed questionnaire. Total of 1,675 questionnaires(female 943 and male 732 respectively) were collected and data were analyzed using SAS program. The results of this study are summarized as follows: 1.The male and female students scored the importance level as 3.99 and 4.03 out of 5 respectively, which means 'important' The performance level of female(2.71) was significantly lower than male(2.86) which means 'between bad and so-so'. it is suggested that the statistical analysis should be conducted respectively according to gender. And there is no performance level over 4(good). 2. Dissatisfied quality attributes identified were convenience of dinning room and the managerial attitude of dissatisfaction in the female and male students. 3. Satisfied quality attributes identified were hygiene of food and dinning room and spoon and cup and drinking water table and distribution process, taste of food, variety of food in the female and male students. 4. The performance scores of lower price(less than 1500 won) lunch group was higher than higher price(more than 1800 won) lunch group in the female and male students.

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Determinants of Revisit Intention Among Indonesian Beauty Clinic Customers in Distribution Beauty Clinic Market: The Mediating Role of Trust

  • Anas HIDAYAT;Binarinta Tirto ANDIKA;Sri Rejeki EKASASI
    • Journal of Distribution Science
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    • v.22 no.2
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    • pp.31-40
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    • 2024
  • Purpose: This study aimsto assert trust as an important mediator in the service business. The research topic relatesto service businesses that have low exposure to comparative information and weak consumer positions in terms of law, such as the beauty clinic businesses in Indonesia. Research design, data, and methodology: This study uses explanatory and purposive sampling. A survey was conducted among 268 Indonesians, collected by distribution via Google Forms. The hypotheses were tested using AMOS software. Results: The results indicate that trust did not have a significant role in mediating brand awareness, service quality, and price perception on revisit intention, but only mediated satisfaction. Furthermore, this study discloses the neutralization attitude and dissonance behavior represented by trust mediation. Conclusions: These findings attempt to expand the literature on the role of trust in the service business. However, the beauty clinic businessin Indonesia infers misbehavior. Misbehavior is caused by vulnerable conditionsin which consumers are unable to share their experiences with other consumers. The reason is that the defamation law in Indonesia is often implemented in the wrong direction. This must be corrected so that consumers obtain their rights and create a mutually beneficial relationship between beauty businesses and consumers.

A Study on Automobile Information Search Activity According to Urban Housewives' Life Style (도?주부의 Life Style에 따른 승용차 정보탐색활동에 관한연구)

  • 양남희
    • Journal of Families and Better Life
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    • v.11 no.2
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    • pp.13-29
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    • 1993
  • The Purpopse of this study are to classify the lifestyles of urban housewives with automobiles living in Gwangju to see their relationship between lifestyle and demographic social and econo-mic variables and to see the relationship between lifestyle and prepurchase information search activity. For these purpose a survey was conducted using questionaires on 410 The data was collected from March 8 to March 20 1993 and analyzed by factor analysis cluster analysis Duncan test {{{{ chi ^2 }} }}- t e s t a nd ANOVA. The findings are classified into 7 types: enjoyable convenience type (15.6%) conservative sound and thrifty type(17.3%) rationative type (13.2%) thrifty life type (11.0%) passive-inactive type(8.3%) fashion-pursuity type(12.9%) 2) The lifestyles of he respondents showed significant difference according to their age education level employment status. length marriage consumer education and type of housing. 3) The lifestyles of the respondents showed a difference only automobile attitude While showing no significant difference by automobile size information sources of automobile priority of automobile attitude and time spent in searching information The lifestyle of respondents showed a difference by automobile price size quality secuity warranty service and maintenance cost. 4) Among the lifestyle patterns of the respondents the passive-inactive type and rationative typ were positive about all the prepurchase information activity of automobile.

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Factors Affecting Outshopping Behavior of Female Consumers in Seoul and Satellite Cities (신도시와 영등포 거주 소비자의 비거주지 쇼핑행동에 관한 연구)

  • Go, Ae-Ran;Park, Gwang-Hui;Lee, Yeong-Suk
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.2
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    • pp.442-454
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    • 1997
  • The purpose of this study was 1) to identify the effects of lifestyle activities and decision -making related variables (shopping orientations, use of information sources and importance of store attributes) on the outshopping behavior of female consumers in Seoul and satellite cities, and 2) to investigate the differences in the effects of those variables on the outshopping behavior among 4 clothing categories (formal wear, separates, casual wear, underwear). The data were collected via a questionnaires from 508 adult females of ages over 20's living in Seoul and satellite cities around Seoul and were analyzed by factor analysis and discriminant analysis. The results of this study were as follows: 1) Some of the factors of 4 decision-making related variables significantly discriminated the outshoppers and inshoppers. The most influential factors were attitude toward imported products, time-oriented and price-oriented attitude of shopping orientations. 2) There were significant differences in the effects of 4 variables on outshopping behaviors among 4 clothing categories. More factors were effective in discriminating the outshopping behavior for formal wear or separates purchase.

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Nutrition Knowledge and Snack Serving Attitude of Kindergarten Teachers (유치원 교사들의 영양지식 및 간식 급식에 대한 태도 조사 연구)

  • 이명미;이기완
    • Korean Journal of Community Nutrition
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    • v.1 no.3
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    • pp.423-432
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    • 1996
  • The purpose of this study was to investigate the nutrition knowledge of kindergarten teachers and their attitude toward kindergarten lunch and snack service programs. Self-administered questionnaires were completed by 293 kindergarten teachers from January to February 1995. The results were as follows : 77.8% of the kindergarten teachers were taking part in the school meal service program. Most teachers were interested in the special training in child nutrition management, however, only 34.0% of the respondents had taken the nutrition related courses. The average score of nutrition knowledge of kindergarten teachers was 15.9$\pm$2.9 out of possible 28 points. They had better knowledge on such subjects as nutritional physiology and food choices for children, but had lower scores on practical subjects as calorie and nutrient value of food, cooking and nutrition management for children. When they chose snack items for children, teachers highly considered the nutritional value of snacks. Milk, cornflakes & milk, steamed potato, boiled egg, orange, apple and gimbap were their favorite choices for children's snacks. Other factors to be considered included children's preference, convenience in food service, and price of snack.

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Ethnographic study of the selection attributes for wedding planner (웨딩플래너 선택속성에 관한 에스노그라피적 연구)

  • Kim, Ha Jeong;Yu, Jihun
    • The Research Journal of the Costume Culture
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    • v.26 no.2
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    • pp.217-232
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    • 2018
  • As the types of wedding ceremonies become diversified, and consumers' needs become more selective, greater importance is given to wedding planners' roles in the wedding industry, and consumers require differentiated types of wedding service. As a preliminary qualitative study in this field, an ethnographic study was conducted to identify factors valued by consumers when selecting a wedding planner in the wedding planner market, which has rapidly grown in recent years. An in-depth interview was performed with eight participants in terms of wedding planner utilization type and consumers' understanding of wedding preparation with a wedding planner. The collected data were analyzed through taxonomy, component analysis and decision table analysis; for validation, professional wedding planners were asked to review the items valued by consumers in selecting a wedding planner. Four factors - expense characteristic, wedding planners, wedding consulting companies, and customer characteristics - were identified, along with eight sub-factors (capability, service attitude, technical communication, personal factors, wedding planner encounter paths, spouse's satisfaction status, and companies). Out of these, price (within budget), wedding planners' capability, wedding planners' service attitude are expected to be meaningful in further research because they were found to be attributes commonly valued by every respondent. This study is significant in that it has made a new approach to understanding wedding planner selection attributes through ethnographic research and identified new wedding planner selection attributes.

A Comparative Study on the Clothing Behavior by a Type of Campus Wear -With an Emphasis for the Boy's and Girl's High School Students in Kwangju- (통학복 유형에 따른 의복행동에 관한 비교연구 -광주지역 남.여 고등학생을 중심으로-)

  • 유명의
    • Journal of the Korean Home Economics Association
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    • v.30 no.1
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    • pp.11-24
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    • 1992
  • The purpose of this study is to investigate the present states and preferences for a type of campus wear, the differences between the life-style variables and clothing behavior among school uniform students and non-uniform students, to explore variabels of the purchasing tendency in clothes of boys' and girls' high school students. The questionnaires were administered to samples of four boys' and girls' high schools respectively in Kwangju. The data from 522 respondants were analyzed in using Frequency and T-test. The results were as follows: 1. Most of schools are likely to take a school uniform system in the near future but students do not have favorable attitude against the system. 2. There were partly significant differences between the clothing behavior variables (boys : psychological dependence, comfort and atmosphere of the store, girls : downtown shopping) among school uniform students and non-uniform students. 3. There were partly significant differences between life-style variables(boys : leadership and social attitude, advertisement confidence, girls : price consciousness) among school uniform students and non-uniform students. 4. About 80% of the subject group planned their clothing purchase in advance, and their parents and friends influenced on clothing buying behaviors more then other fashion information sources, however, for the boy students the atmosphere of the store is most affecting variables. The store in which the subject group purchased clothing most frequently was a specialty fashion store. In clothing selection, aesthetic factors were showen as important factor and the most affecting mass media is TV.

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