• The International Journal of Costume Culture
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• 제5권2호
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• pp.24-36
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• 2002

Prestige products, such as apparel, are infrequently purchased and require a higher level of interest and knowledge because they are strongly related to an individual's self-concept. This study was designed to conceptualize prestige seeking behaviors by investigating the underlying motives and its influence on brand loyalty. This study adapts Vigneron and Johnson's (1999) framework as a conceptualization of prestige seeking apparel consumption. A survey questionnaire was developed to measure the five underlying values of prestige consumption and brand loyalty. Data from 554 college students were used for the analysis. Results of confirmatory factor analysis using LISREL indicated that apparel prestige consumption does not consist of five distinctive dimensions. Among five theoretically driven dimensions, prestige consumption due to conspicuous, social and emotional value were highly correlated. Structural equation modeling using LISREL showed that brand loyalty was significantly influenced by prestige consumption due to conspicuous value, hedonic value, and uniqueness value.

• 정보관리학회지
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• 제33권2호
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• pp.61-76
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• 2016

본 연구는 명망성 지표(closeness prestige, input domain, proximity prestige)를 인용 네트워크 내에서 특정 노드의 영향력 측정을 위한 유용한 척도로 제안하는 것을 목적으로 한다. 명망성 지표의 영향력 측정기준에 대해 알려진 바가 없으므로 본 연구는 이 세 개의 명망성 지표와 다른 영향력 지표를 비교하고자 한다. 무방향 네트워크의 중심성 지표와 유사하게 명망성 지표는 유방향 네트워크에서 특정 중심 노드들을 차별화 시켜준다. 저자 인용 네트워크에서 수행된 상관분석과 주성분분석을 통하여 본 연구는 기존 영향력 지표와 차별된 명망성 지표만의 측정기준을 발굴하였다. 세 개의 무방향 네트워크 중심성 지표와 더불어 단순인용수, h-index, PageRank를 본 연구에서 제시한 명망성 지표와 비교하였다. 이러한 명망성 지표는 기존 영향력 지표와는 차별화된 영향력을 측정하고 있다는 결과를 도출하였으며 명망성 지표는 간접적인 영향력을 기존의 다른 영향력 지표는 직접적인 영향력을 반영한다.

• 한국컴퓨터정보학회논문지
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• 제8권3호
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• pp.170-178
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• 2003

국내 가계의 소득분포는 시간이 지날수록 양극화되어 가고 있으며 소비 역시 양극화 현상을 보이고 있다. 고급품과 대중품의 소비가 늘어나고 있는 것이다. 기업의 입장에서 안정적 매출과 수익을 가져다주는 고급품 시장은 외국의 유명 수입브랜드들이 국내시장을 차지하고 있으며 급격한 성장률을 보이고 있다. 그러나 국내의 기업들은 아직도 Mass Market에 주력하고 있어 국내의 고급품 시장은 날이 갈수록 외국브랜드들로 채워지고 있다. 본 논문은 이러한 시장현상과 외국기업의 전략을 분석하고 이에 따른 국내기업들의 전략을 제시하고자 하였다.

• 패션비즈니스
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• 제26권6호
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• pp.64-81
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• 2022

Many fashion brands provide sophisticated customization services with advanced technology. Previous studies have revealed that a high level of customization aided by technology positively influences purchase intention. However, since fashion products are society-approved symbols, brand prestige and consumer propensity are expected to affect purchase behavior of customized products. This study aims to identify the purchase decision mechanism of customized products by identifying the relationships among self-expression, brand prestige, narcissistic disposition, and purchase intention. An online survey was conducted on 220 Korean women in their 20s and 30s with customization experience. The results of the data analysis showed that the affluent customization area and narcissistic disposition positively affected purchase intention. Surprisingly, when brand prestige was high and narcissistic disposition was low, the more affluent the customization area, the higher the purchase intention. However, for higher narcissistic disposition, no significant relationship was found between the customization area and purchase intention. This study provides insights into discriminatory customization strategies based on consumer propensity and the brand prestige level when providing customization services in fashion brands.

• 가정과삶의질연구
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• 제29권6호
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• pp.1-8
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• 2011

This study examined the influences of parental acceptance-rejection, father involvement, and parental power-prestige in childhood on adult psychological maladjustment. Participants were 168 women. Stepwise regression results showed that father and mother's rejection in childhood were association with adult psychological maladjustment. However, both father involvement and parental power-prestige in childhood had no effects on adult psychological maladjustment.

• 웰빙융합연구
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• 제7권3호
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• pp.13-24
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• 2024

Against the backdrop of China's implementation of the "universal two-child" policy, the expansion of higher education, and the narrowing gender gap in the labor market and family status, we investigated the impact of the number of children on parental labor supply and occupational prestige scores using data from the China Family Panel Studies (CFPS) for 2016 and 2018. We found that the influence of children on the parental labor market shifted from labor supply to occupational prestige scores. Heterogeneity analysis reveals a more negative significant adverse impact of younger children on parental labor market performance compared with children over 7 years old. Compared to rural areas, parents in urban areas experience a more significant negative impact from an increase in the number of children. Extended families facilitate rural fathers' employment and leads to a decline in occupational prestige for urban parents.

• The Journal of Asian Finance, Economics and Business
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• 제4권3호
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• pp.75-83
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• 2017

This paper examines key determinants and the effect of country-of-origin on customer's purchase intention of functional food and dietary supplement product in Vietnam. Exploratory study was identified to evaluate personal and social factors on customer's buying behavior. Twenty-eight reflective constructs were adapted from literature and designed by using a seven-point Likert scale to facilitate measurement. By using non-probability convenience sampling, data was collected from a survey of 242 Vietnamese who have experienced in buying functional and supplement food. This paper employed partial least square structural equation modeling (PLS-SEM) as a technique employed to analyze the measurement and structural models. The findings provide evidence that social prestige customer perceives and their positive attitude toward functional food which are main factors influencing on consumers' purchase intention. Customer's perceived prestige plays an important role in decision-making process to purchase. The higher social prestige taken up in consumers' mind, the higher consumers' purchase intention is. Moreover, the more positive attitude customer holds toward functional food, the higher consumers' purchase intention. The research results provide useful information in current understanding of what antecedents determine factors influencing customer's intention to purchase functional food and lead to managerial implications for business strategies.

• 대한치과의사협회지
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• 제50권8호
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• pp.482-506
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• 2012

Dentists have been striving to find ways to relieve patients' pain and discomfort. The prestige of dentists is made up of dentists' self-sacrifice, academic research and pursuit of patients' well being. However, nowadays the dentists' prestige has been lost and practice on humanity has merely existed. At this time, it is meaningful to shed new light on life of a pioneer in Korean dentistry and take some time for self-examination. Today, we are going to look into life of Dr. Jong-Suh Ahn and his achievements in Korean dentistry. In 1925, Dr. Ahn Jong Suh graduated from KyungSung Dental school as a first graduating class. Then, he learned advanced dentistry at Severance Hospital and in April of 1932 as a young dentist with full of potentials, he opened his dental clinic in Tianjin, China. As an awakening Korean, in 1925 he organized an association of Korean dentists, called HanSung Dental Association and worked as a secretary to manage general affairs. Han Sung Dental Association later became today's Korean Dental Association. On December 9th, 1945, he founded ChoSun Dental Association. He accomplished great deals during his five consecutive terms as a chairman and held other important positions with prestige to lead and expand the scope Korean dental association. There were three other successors to Dr. Ahn as the presidents of Dental Association. Dr. Yong-Jin Kim had a great interest in internal affairs and dental materials. Dr. Myung-Jin Park was active in scientific affairs and Dr. Dong-Chan Han focused on smooth operation of the association. From 1945 to 1963, Dr. Ahn submitted important agendas such as dentist's qualification, scientific and academic affairs, general affairs, dental materials, public oral health, and dental administration to Dental Association's general meeting and central committee. Dr. Ahn overcame hardships of Japanese imperialism, celebrated independence of Korea, experienced 6.25 Korean War and lived through evolving Korean dentistry in 1960s. Dr. Jong-Suh Ahn, who showed the prestige of dentist and expanded the scope of dental association, is exemplary to all dentists.

• 한국의류학회지
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• 제46권2호
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• pp.232-249
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• 2022

As the postsecondary school-age population continues to decline, the competition among universities to attract potential students has intensified. As an alternative, we propose to introduce a collaborative marketing strategy to universities to gain the attention of precollege students and parents. This study examines perceived fit, the prestige of university and fashion brands, consumption values, and the category of fashion brands in the context of collaboration between university identity and fashion brands. Utilizing an online survey, we collected 391 responses. The results indicate that perceived fit between universities and fashion brands has a significant impact on the purchase intention of collaborative university merchandise. In addition, the prestige of fashion brands plays a key role, while the prestige of universities has no direct effect on purchase intention. However, the indirect effect of university prestige on purchase intention mediated by perceived fit is significant. Also, this study confirms that social value and emotional value have significant impacts on purchase intention. These findings present a guideline for selecting a collaborative partner, which is the most important task in a collaboration strategy. Finally, merchandising strategies reflected consumption values based on precollege students and their parents' needs are proposed.

• 복식문화연구
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• 제12권3호
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• pp.468-484
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• 2004

The purposes of this study were (1) to segment female college students' apparel shoppers into unique apparel buying decision-making style groups; and (2) to profile for each segment in terms of personal characteristics (material values, change seeking tendency and prestige sensitivity) and fashion information sources. Data were collected through questionnaires from convenient sample of 290 female college students. As a result of cluster analysis and univariate analysis of variance, distinctive consumer decision-making style groups of consumers were identified; Value-maximizing Recreational Shoppers, Brand-Maximizing Emotional Shoppers, and Apathetic Shoppers. These three groups were compared as to the effect of personal characteristics variables and fashion information sources through univariate analysis of variance and chi-square statistics. The result showed that personal characteristics (material values, change seeking tendency and prestige sensitivity) and fashion-information sources do influence the consumer decision-making styles and that these three groups were unique in their decision-making characteristics showing that consumer decision-making styles can be a good segmentation base for apparel market.