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The Effect of Reference Price Advertisements of Service on Consumers' Perception (서비스의 준거가격광고가 소비자 지각에 미치는 영향에 관한 연구)

  • Kim, Young-Man;Kim, In-Sub
    • Journal of Global Scholars of Marketing Science
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    • v.10
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    • pp.91-110
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    • 2002
  • The purpose of this research is as follows; First, the reference price ads are to investigate how the price cues and prior knowledge of service products have an effect on consumers' perception by the type of information. Second, this study suggests some marketing strategy guides to service marketing managers for price promotion strategy. To achieve these research goals, the hypothesis was established through reviewing the previous studies and the data collected from the experimental design. The experiment of this study was a 2$\times$2$\times$2 among the subject factorial design in which the factors were present in price cue presentation (presentation/non- presentation), the level of prior knowledge(high/low), and the type of information(positive/negative). The major findings of this research can be summarized as follows; First, there are some significant statistical differences in the consumers' perception value by level of price cues(hypothesis 1). Second, there are some significant statistical differences in the consumers' price-quality perception by level of price cues(hypothesis 2). Third, there are some significant statistical differences in the price-quality perception by the level of prior knowledge and the type of information(hypothesis 3).

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A Study on a Parcel Presentation Technique of Cadastral Map for Enhancing Utilization of National Spatial Data Infrastructure (국가공간정보인프라 활용향상을 위한 지적도 일필지 표현기법 모형 연구)

  • Jang, Yong-Gu;Kim, Jong-Hoon
    • Journal of Korean Society for Geospatial Information Science
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    • v.16 no.4
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    • pp.3-10
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    • 2008
  • Cadastral map is a public book that has been composed by continuous parcel having location, number, classification, boundary and an area based on Cadastral Law. A few years ago, cadastral map had been managed by form drawn on 2 dimension plane paper with 7 regular scales. Recently as computer systems are upgrading, cadastral map was able to have a chance to develope one step. Its type has been remade from raster to vector. In result, the cadastral map of vector type becomes to apply variously. Therefore, digital cadastral map has been ready a system to be use with multi-propose by KLIS(Korean Land Information System). In this research, it concretely want presentation of status using land more than original parcel on basic coordination cadastral map and KLIS(Korean Land Information System). The cadastral map is composed as parcel unit was applied by new presentation technique to "Model Research on One Parcel Presentation Technique for Land Status of Cadastral Map". The function of cadastral map on One Parcel Presentation Technique which is not only location relation of possession right and expression of states using land in 28 classifications demonstrated on the cadastral law but also used as foundation data of GIS construct business is developed by lines and classification of parcel to center around public sites of roads, rails, drains and rivers. especially, this research is composed of technique elevation and development of One Parcel Projection Technique of cadastral map in using object of roads among public sites.

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Shopping Value and Satisfaction by Presentation Formats of Apparel Products -Information on Internet Shopping Malls (인터넷쇼핑몰의 의류상품정보 제시방법에따른 쇼핑가치와 만족)

  • You, Eun-Young;Lee, Yu-Ri
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.1
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    • pp.14-26
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    • 2010
  • This study investigates the effectiveness of fashion coordination presentation formats when people buy apparel products online. This study conducted an online survey with 595 females who shopped online at the simulated website by a single apparel plan picture (n=189), coordination plane picture (n=187), and 3-D coordination image (n=216). For data analysis, factor analysis, Cronbach's alpha, MANCOVA, ANOVA, Duncan test, correlation analysis, and chi-square are used. The results of this study are: First, the hedonic shopping value was significantly the highest when respondents shopped at a 3-D coordination image shopping mall, the next highest-scored presentation type was the coordination plane picture, and the case of presenting only the single apparel picture was significantly the lowest. The utilitarian shopping value and information shopping value were higher in the coordination plane picture and the 3-D coordination image shopping mall than the single apparel picture. Second, transactions satisfaction was high when respondents shopped at a 3-D coordination image, coordination plane image, and single apparel image in decreasing order.

Fashion and Basic Apparel Goods in Merchandising Process (Part II) Planning, Production, and Presentation (의류 상품화 과정에서 패션 제품과 베이직 제품의 차이(제2보): 기획, 생산, 판매 과정)

  • 이유리
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.7
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    • pp.904-915
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    • 2004
  • Following the PART I, which explored the concept of 'Fashion Goods' and 'Basic Goods' in terms of design elements and operational differences, this study, PART II, examined the differences in merchandising process of the two different types of goods. Merchandising process was divided into three stages; planning, production, and presentation. The study adopted a qualitative approach by use of eighteen in-depth interviews with merchandisers and designers with a minimum of six years and a maximum of 15 years of career experience in apparel industry. According to the type of goods, different merchandising practices were found. Especially material and production order/reorder practices were noteworthy. Fashion goods had high possibility of using high-quality materials sourced abroad and few of them were reordered. In other words, reorder practices were established for basic goods only; replenishment was actively implemented for higher inventory turn of basic goods; usually materials and production for basic goods were sourced domestically. In conclusion, based on the differences, more refined merchandising strategies of apparel companies and consistent theory building in this field are required for fashion and basic goods respectively.

The Task of the Fashion Designer in Different Types of Domestic Women's Apparel Brands - Focusing on the Fashion Merchandising Process -

  • Kwon, Hae-Sook;Lee, Eun-A
    • Journal of Fashion Business
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    • v.8 no.6
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    • pp.90-102
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    • 2004
  • The purpose of this research is to identify the phases of the fashion merchandising process and the range of the fashion designer's work as well as performing degree at each stage according to the brand types of domestic women's apparel. The preliminary research was conducted with the chief designers of five woman's apparel manufactures located in Seoul and the questionnaires were collected from 192 fashion designers. They were measured by the five point Likert-type scales. For a data analysis, the Pearson's Correlation, ANOVA, Sheffe Test, MANOVA were used with SPSS V. 11.0. The results are as follows; 1. The steps which fashion designers of domestic apparel brand take in fashion merchandising process have been identified in 7 stages- Environment Information, Target Market Planning, Design Planning, Design Development, Price Settlement, Presentation & Line Release, Production. 2. The task achievement level of fashion designers in fashion merchandising process differs in brand types as well as in fashion merchandising stages. In NB, the designer's work was conducted in order of Design Planning(M=4.58)$\to$Presentation & Line release(M=4.31)$\to$ Environment Information(M=3.83)$\to$Target Market Planning(M=3.13). In DB, in order of Price Settlement (M=4.80)$\to$Production(M=4.33)$\to$Design Development(M=4.27)$\to$Design Planning(M=3.77)$\to$Presentation & Line release(M=3.20)$\to$Environment Information (M2.70). In GB, in order of Production(M=4.38)$\to$Design Planning(M=4.22)$\to$Price Settlement(M4.16)$\to$Environment Information(M=3.83)$\to$Merchandising Target Market (M=3.72)$\to$Design Development(M=3.65). 3. Considering the other factors such as sales, the amount of owning shops, item amounts that are related to the company size, this study shows that only the brand type affects designer's task achievement.

Energy barrier of nanomagnet with perpendicular magnetic anisotropy

  • Song, Kyungmi;Lee, Kyung-Jin
    • Proceedings of the Korean Magnestics Society Conference
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    • 2014.05a
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    • pp.120-121
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    • 2014
  • We investigate the field-dependence of energy barrier for various cell diameters and two type of geometry through the NEB method. We find that the energy barrier can depend strongly on the cell size when the switching is governed by the domain wall motion. Moreover we also examine the cell size dependence of energy barrier for two type of cell geometry. In the presentation, we will discuss the effect of domain wall formation and more various cell size on the energy barrier in detail.

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Multiform Oxide Optical Materials via the Versatile Pechini-type Sol-Gel Process

  • Lin, J.
    • 한국정보디스플레이학회:학술대회논문집
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    • 2008.10a
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    • pp.1247-1250
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    • 2008
  • This presentation highlights work from the authors' laboratories on the various kinds of oxide optical materials, mainly luminescence and pigment materials with different forms (powder, core-shell structures, thin film and patterning) prepared by the Pechini-type sol-gel (PSG) process. The PSG process which uses the common metal salts (nitrates, acetates, chlorides etc) as precursors and citric acid (CA) as chelating ligands of metal ions and polyhydroxy alcohol (such as ethylene glycol or poly ethylene glycol) as cross-linking agent to form a polymeric resin on molecular level, allowing the preparation of many forms of luminescent materials.

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Graphical Presentation on Operation Principle of Protective Relay According to Winding Type and Vector Group in Transformer (전력용 변압기에서 권선방식과 벡터그룹에 따른 보호계전기 동작원리의 그래픽 표현)

  • Lee, Jong-Beom
    • Proceedings of the KIEE Conference
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    • 1999.07c
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    • pp.1410-1412
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    • 1999
  • Protective relay for transformer operates in general by comparing with the differential current and the restraint current. These kinds of currents are changed on magnitude and phasor during the fault according to winding type and vector group. This paper presents the differential and restraint currents and operational principle of differential protective relay for two-winding and three-winding transformer with graphical model. It is developed using MATLAB for an educational purpose on engineer related in power system and protection in university and power utility including large factory.

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The Research of New Multimedia Design Development on Internet - Focus on the Type - (인터넷에서의 뉴멀티미디어 디자인 개발에 관한 연구 - 서체의 활용을 중심으로 -)

  • 류성현;신계옥;이은주;이현주
    • Archives of design research
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    • v.11 no.3
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    • pp.47-55
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    • 1998
  • Homepage design on the Web is incredibly growing fast as the integrative information method than any other media. At the beginning the homepage was designed by text mostly, however, it has been changed to use the multimedia. Design in the Web is changed by the development of computer technology. Rnal destination of Web is an user platform that consists of pixel of monitor screen. Monitor requires different approach from printing material because of the limited of range of presentation and the property of light. This paper has studied to find the possibilities of expression of type which can be the basic structure for HTML. By the case study of homepage, it has analyzed the kind of types, presentation method, the number of frequency, and variation of design.

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Metallicity Gradients of CALIFA Shell Galaxies

  • Lee, Hye-Ran;Lee, Joon Hyeop;Pak, Mina;Park, Byeong-Gon
    • The Bulletin of The Korean Astronomical Society
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    • v.44 no.1
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    • pp.76.2-76.2
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    • 2019
  • Shells in early-type galaxies are low surface brightness tidal debris, which are wide concentric arcs of overdense stellar regions with large opening angles. The most widely accepted mechanism today for shell formation is the merger scenario, but the dominant merger type producing shells is not clearly understood yet: major/minor and wet/dry mergers. Since shells are regarded as smoking-gun evidence of merging events, detailed understanding of shell galaxies is very useful to constrain the formation process of early-type galaxies. In this study, we investigate the metallicity gradients of eight early-type shell galaxies using CALIFA IFU data to better understand the nature and origins of galaxy shells. We estimate simple stellar population properties out to three effective radius from the measurement of Lick/IDS absorption line indices. We compare the metallicity gradients of shell galaxies with those of normal early-type galaxies in the same mass range. In this presentation, we discuss how much the gradients of shell galaxies are different from those of normal early-type galaxies and what the existence of galaxy shells implies about galaxy formation.

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