• The Journal of the Acoustical Society of Korea
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• v.30 no.4
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• pp.231-237
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• 2011

The purpose of this study is to examine the correlation between the preferred sensation type and speech sounds, especially on $F_0$ and the speech rates. Data for the sensation types and speech sounds were collected from 36 undergraduate and graduate students (17 male, 19 female). Subjects were asked to read a given text (400 syllables), describe a drawing, and give answers to some questions. We measured speakers' $F_0$ and speech rates. The results show that type V (Visual) has the correlation with the speech rates when type D (Digital) was ruled out, and type A (Auditory) has the correlation with the speech rates when type D was included. Furthermore, the analysis of the mean values of V, A, K (Visual, Auditory, Kinethetic) indicates that type V is characterized with faster speech rates and higher $F_0$ in all parts except for interview and the same is true for that of V, A, K, D (Visual, Auditory, Kinethetic, Digital) in all parts. In conclusion, this study proved that the preferred sensation type has the correlation with $F_0$ and speech rates. Based on the results of this study, $F_0$ and speech rates can be used to analyze the sensation types for individualized education as well as consultation. In addition, this study has great significance in that it lays a foundation for the study on the correlation between a preferred sensation type and speech sounds.

• Fashion & Textile Research Journal
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• v.5 no.5
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• pp.495-502
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• 2003

This study aims to investigate the relationships among sensation seeking tendency and shopping orientation and the preferences of fashion styles of female college students. The sensation seeking was found related with shopping orientation, and style preference. 'Seeking change' tendency and 'seeking unusual sensation' are related to 'hedonic shopping orientation', while 'seeking adventure/satisfying curiosity' is related to 'impulsive shopping orientation'. As 'seeking adventure/satisfying curiosity' increased, the preference of 'vivid character style' increased. The cross-effect of seeking sensation and shopping orientation affected style preference. Allowance and residential location affected the seeking sensation, shopping orientation and preference styles, while monthly spending on clothing and residential type affected shopping orientation only. The students with large allowance showed high 'seeking adventure/satisfying curiosity', high 'brand loyalty and impulsive' shopping orientation, and high preference in 'accessory and conspicuous style'. The students residing in Inchon showed high 'seeking unusual sensation', and 'practical shopping orientation', and low 'accessory and conspicuous style' than Seoul students.

• International Journal of Human Ecology
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• v.15 no.1
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• pp.64-71
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• 2014

This study empirically compares the influence of sex-appeal fashion Point-of-Purchase (POP) types on attitude towards advertising. It also highlights the moderating roles of gender and the level of sensation seeking. Three sex-appeal fashion POP types (nude/semi-nude/body conscious) were developed for this study and the interaction effect of the types of sex-appeal fashion POP advertising and gender was tested. In addition, interaction effect of the types of sex-appeal fashion POP advertising and the level of sensation seeking (high/low) was tested. The results found that gender influenced consumer attitudes toward sex-appeal fashion POP advertising type. Male consumers showed a more favorable attitude toward advertising for the nude type than others; however, female consumers showed a more favorable attitude toward advertising for semi-nude and body conscious type than the nude type. The results also found a significant two-way interaction effect of sexual POP advertising types and sensation seeking on attitude toward POP advertising. High sensation seekers preferred nude and semi-nude type POP advertising to body conscious POP advertising. It is useful to investigate how various marketing factors support attitude toward POP advertising in the context of sexual fashion POP advertising and which factors exert the strongest influence within different degrees of nudity.

• Fashion & Textile Research Journal
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• v.21 no.1
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• pp.67-74
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• 2019

This study aims to investigate the relation between pressure, 3D length change, and subjective pressure sensation in sports brassieres. Seven Korean women in their 20s and 30s were chosen as subjects. In the experiment, the subjects evaluated four types of sports brassieres wherein the lower band was changed. The results of the study were as follows. The pressure according to the measurement position was lower at the front part than at the side and back parts (p<.05), and there was no difference in the pressure according to the brassiere type. It was observed that brassiere C, which had the higher extension band, was elongated more than the other brassieres when worn. In the case of brassiere B, which had a slit in the front center, it was observed that the 3D length of the front part changed very little as the slit spreads, and the back part stretched in a manner similar to those of the other brassieres. Subjective pressure sensation was statistically different only at the front and the side of the lower band. Brassiere B(with a silt) demonstrated the least subjective pressure sensation; the pressure sensation was high when wearing brassieres A and D (p<.05). Brassieres B and C were also preferred for overall comfort. In conclusion, it was observed that the substitution of material and morphological transformation affect subjective sensation.

• Korean Journal of Human Ecology
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• v.12 no.2
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• pp.253-263
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• 2003

The purposes of this study were to find out an evaluation scale that could predict wear comfort and to investigate the effect of the skin-contacting fiber type on the subjective sensation and microclimate. Sensorial evaluation was basically followed by the Human Perception Analysis (HPA) interviewing 144 consumers. Sixteen female subjects were participated in the sleeve wear test with and without wearing vapor permeable water repellent outerwear. Experimental sleeves were constructed using the same double knit by turning inside out to control other material effects except the skin-contacting fiber type, hence each different side of double knit, cotton side and the cotton/polypropylene blend side, was next to skin in each trial of the experiment. As results, it was noted that the term representing a combined feeling of thermal and wetness sensation, and muggy appeared to be a powerful language to measure perceptual responses of human subject among five dimensions of evaluation. although the ordinary users did not use the term very often. As for the comfort properties of double knits, it seemed that subjects slightly more preferred polypropylene/cotton blend to cotton as the skin-contacting fiber type when they wore outerwear and their skin were covered with sweat, although the result was rot statistically significant and need to be confirmed under higher work load.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.3
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• pp.586-597
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• 2001

EThe purpose of this study was to investigate the relationships of consumers psychological characteristics, store types and impulse buying behaviors of apparels. We collected data from 469 consumers of women college student living in Pusan and analysed by factor analysis, frequency analysis, correlation analysis, t-test and $\chi$$^2$-test. The results were as follows: First, The sensation seeking tendency consisted of the Change seeking, Risk seeking, Artistic seeking, Curiosity seeking and Unusual seeking. The exploratory behavior of apparels were divided into six factors; Particularity exploration, Innovation exploration, Store exploration, Brand royalty exploration, interpersonal exploration and brand-seeking exploration. Second, In comparison with the unimpulse-buying group, the impulse-buying group intended more then Change seeking, when apparel explored, Particularity exploration, Innovation exploration and Brand exploration. Impulse-buying group preferred the department store, unimpulse-buying group did the specialty store.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.5
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• pp.893-905
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• 2020

This study analyzed the perception types of women over the age of 60 in regards to attitude and the effect of wearing brassiere. In addition, it was also to provide the basic data demand for the development of a brassiere for elderly women. Q methodology was used for this study. Analyze the data using the QUANL pc program. Type 1 was the nipple cover non-preferred type. Type 1 thought brassiere has uplifting effect, but is uncomfortable and only worn when going out. Type 2 was a function-oriented preference type. They wore a brassiere for beauty and psychological satisfaction. The brassiere push-up the breast and enhanced volume. Type 3 was the pursuit of vibration reducing and beauty type. The brassiere reduced breast vibration and kept armpits comfortable. The brassiere was worn for beauty. In the future, the actual development of brassieres for elderly women should be investigated for wearing sensation and satisfaction.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.7
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• pp.927-938
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• 2004

The purposes of this study were to find the difference of clothing life-style and to examine clothing buying behaviors on personality types. Personality types were identified using Myers-Briggs Type indicator(MBTI). The data were collected from 360 female adults using a questionnaire to clothing lifestyle and clothing buying behavior. The data were analysed with factor analysis, one- way ANOVA and Duncan＇s multiple range test. Results are summarized as follows: First, ＇Fashion-oriented＇, ＇self-regulate-oriented＇, ＇activity-oriented＇, ＇economic-oriented＇, ＇social-oriented＇, ＇leisure-oriented＇ and ＇conservationoriented＇ clothing life-style had a significant difference of psychological types. Second, Extroverted(E) or Sensation(S) or Feeling(F) types regarded significantly higher in ＇VMD＇, ＇store atmosphere＇, ＇famous brand name and store name＇ as criteria for store selection than combination types(IN, IT, NT) of Introverted(Ⅰ), iNtuition(N), Thinking(T). Third, Sensation Judgement types(SJs) of a patron temperament preferred a ＇plan-oriented＇ life-style and considered ＇famous brand name and store name＇ important. Sensation Perceiving types(SPs) of an artist temperament had an ＇unplanned＇ clothing life-style and a significantly higher impulsive buying orientation than SJs.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.3
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• pp.312-324
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• 2011

This investigates the type of pants preferred by Korean men in their 20s through a subjective wear test. Six types of men's pants were developed as experimental garments. The male subjects were university students between the ages of 20 and 24. Subjective wear sensations of the experimental pants were rated using seven Likert scales. A 7-point Likert-type scale was used for the evaluation, with 7 indicating the best fit. As a result, a basic men's sloper for lower body clothing was developed based on SizeKorea 2004 anthropometric measurements surveyed between 2003 and 2004. A basic pattern (A) was manipulated to tight-fit pants (E) and loose-fit pants (D, L, M, and N) by considering the ease at hip level and the style. Among the six pants, pants D and L (4cm ease at hip level) were found to be superior to others in terms of comfort, fitting, and crotch depth. With regard to ease and comfort of the crotch part, pants E and A (0cm ease at hip level) were found to be the least preferred.

• Fashion & Textile Research Journal
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• v.19 no.6
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• pp.736-748
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• 2017

This study was carried out to offer basic data that can be used for clothing industry for active senior males emerging as a new consumer bracket in the rapid aging age. To this end, this study conducted a questionnaire survey on consumers' wearing condition targeting active senior males. As a result of the questionnaire survey targeting active senior males, the outdoor wear items that they had the most were windbreaker jackets, long pants, and they said the most important reason for their preferred brand was wearing sensation. The matters to consider in purchasing outdoor wear were also wearing sensation and size. Consequently, the active senior males regard wearing sensation as very important. The measurements that they felt uncomfortable by body part were the abdominal extension circumference, sleeve length and jacket length of a jacket, and the rise and lengths of pants. To design the outdoor wear patterns suitable for the active senior male's body type, the pattern measurements of these body parts need to be modified. From the fact-finding survey result on outdoor wear companies, their measurement indicating method was the same for jackets, but each brand used different methods for pants. Based on the results of this survey, outdoor wear needs to be developed to meet active senior needs.