• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.2
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• pp.206-217
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• 2012

This study examined the causal relationship between the Chinese preference for Korean cultural products (Korean talent, K-pop songs, TV dramas, and movies), for Korean fashion products, and their purchase intentions. The relationship between the Korea's national brand image and Chinese fashion leadership with the three variables was investigated. Data was collected from 580 Chinese in Dalian, China. The data was analyzed using frequency, correlations, reliability, and AMOS for path analysis. The results of this study were as follows. First, the preference for Korean talent, K-pop songs, TV dramas, movies, and fashion products showed that the Chinese had a positive response and the degree of preference for each item was similar. Second, the Chinese preference for Korean talent, movies, and TV dramas significantly influenced the preference for Korean fashion products. In addition, the Chinese preference for Korean fashion products significantly influenced the purchase intentions of Korean fashion products. Third, the Chinese preference for Korean talent and fashion products had a significant relationship with their fashion leadership. In addition, the preference for Korean talent, movies, TV dramas, K-pop songs, fashion products, and purchase intentions had the same positive relationship with Korea's national brand images. This study examined from a structural aspect how the preference of Korean intangible cultural products affected the purchase intention of Korean fashion products. This study explored that the preference for Korean cultural products transcended the popularity of the Korean popular culture with a subsequent national industrial and economic ripple effect that improved the national brand image.

• Fashion & Textile Research Journal
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• v.14 no.4
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• pp.532-543
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• 2012

This research is aimed at analyzing the image and preference of the school uniform of a girls' high school located in Ulsan. The analysis of 396 data were measured by the frequency, the t-test through SPSS 12.0. The results show that first, in the image, they associated a cold color, short v zone, necktie with mannish image, a coordination between boxy jacket and flared skirt or silhouette mixture of mannish image and feminie image with unfashionable. Second, sensibility images that they prefers differed significantly in mature, soft, and practical images between different academic spheres, and in terms of refined image between different grades. Third, in preference of school uniform wearing, photo 9 showed the significance by groups and photo 6 showed it by grade. As a result of uniform design preference analysis, significant differences were by academic shown on photo 2 in total harmony and color combination, on photo 3 in details, on photo 7 in lower garment design, on photo 8 in upper garment design, on photo 9 in total harmony, upper garment design, lower garment design, color combination and details. Meanwhile, photo 1 showed the significance by grade in color combination, photo 4 in total harmony and upper garment design, photo 7 in upper garment design, respectively. Through this study, we could assume schoolgirls' attitude toward school uniform currently worn by them and it is considered to be used for resolving diverse problems which have been raised when school uniform design is being planned to satisfy students' desires.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.3
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• pp.51-65
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• 2012

This research was conducted to provide basic data for the formulation of marketing strategies suitable to the increasingly globalizing clothing market for the elderly in the fashion industry, by comparing the clothing behavior and preferences of elderly women aged over 70 years in Korea with those of women in the U.S. The 106 questionnaire responses that were collected in the U.S. and the 235 responses that were collected in Korea were used for the analysis, The major objectives of this study were as follow; 1. It was found that the elderly women of Korea utilize mostly human information as information source when purchasing clothing, whereas women of U.S. utilize mostly media information. Comfort was found to be most important factor both countries, but the Korean women considered the aesthetic aspect of clothing more important than did American women. 2. The clothing preference of Korean elderly women aged over 70 years was concentrated in young and feminine images regardless of items, so it could be seen that they had strong desire for looking young. But American elderly women showed different preference depending on items, so it could be seen that they pursue diverse images depending on clothing items and personality without concentrating in one image. The comparison of the preference style by item of elderly women over 70 years of age between Korea and the U,S. showed significant difference. Accordingly, the designs of the clothes of the Korean and American women should be differentiated and developed according to the clothes item and country.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.20 no.1
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• pp.97-115
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• 2017

The purpose of this study is to evaluate the preference and image on landscape of before and after the restoration in the four study areas where the restoration project of Baekdudaegan ecological ridgeline was carried out and to explore the change factors of image preference according to restoration project. The study areas were Beoljae, Ihwaryeong, Bijoryeong, and Yuksimnyeong and 248 questionnaires were used for analysis. As a result of the recognition analysis on restoration project of ecological ridgeline, the awareness of the project was low at 2.63, the satisfaction of the project was 3.42, and necessity of the project was 4.07. In terms of the preference analysis for landscape photographs, the all preferences of four sites were improved after the project than before. In the result of the landscape image evaluation, images such as 'lifeless', 'uniform' and 'ugly' were high before the project, however, images such as 'clean', 'tidy', and 'stable' were high after the project. As a result of analyzing the change factors of image preference according to the restoration project, adjectives such as 'beautiful-ugly' and 'open-closed' influenced the preference change in common. These findings can be utilized as the base data for the planning direction for the construction of new ecological ridgeline or the landscape conservation of existing ecological ridgeline.

• Korean Journal of Human Ecology
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• v.20 no.5
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• pp.1025-1034
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• 2011

The purpose of this study was to examine the evaluation of fabric characteristics on the drapability, texture image and preference of blouse fabrics, and to analyze the effects of the texture image, objective and subjective drapability on the preference. As specimen, silk and polyester fabrics were collected. 52 female subjects evaluated 16 specimens with semantic differential scale of 18 fabric image and 20 sensibility. Data were analyzed through factor analysis, pearson correlational coefficient using spss win 12.0. For the evaluation, structural characteristics such as fiber contents, weave type, weight and thickness were analyzed. The results were as follows: The evaluation results of objective and subjective drapability showed differences. Sensory image factors of blouse fabrics were 'surface smoothness', 'elasticity', 'weight' and 'flexibility'. Sensibility image factors were 'elegance', 'classic', 'characteristic' and 'mannish'. 'Elegance', 'classic' and 'characteristic' of sensibility images showed high correlation with 'surface smoothness' and 'elasticity' of sensory image, also 'mannish' of sensibility image showed significant correlation with 'weight' of sensory image. The significant fabric characteristics affecting objective drapability were density, weight, thickness. The significant texture image factors affecting objective drapability were 'weight', 'flexibility' of sensory image and 'elegance' of sensibility image. On the other hand, the significant factors affecting subjective drapability were thickness of fabric characteristics and 'elegance', 'characteristic', 'mannish' of sensibility images. 'Elegance', 'characteristic' and 'classic' of sensibility image, 'elasticity' of sensory image and subjective drapability affected on the purchase preference.

• The Research Journal of the Costume Culture
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• v.15 no.2 s.67
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• pp.193-202
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• 2007

The purpose of this study was to find out effects of textile motifs and the application methods on wearer's image perception. A survey was conducted to total of 255 male and female university students who are residing in Daejeon and Chungnam province. The stimuli were composed of 2 level tones(dark and light), 3 level complexity(simple, medial and complex), 3 patterns(polka dot, stripe and check) and the 2 way of stimuli application methods(fabric and garment). The instrument for measuring preference of stimuli consisted of 4 items, encouraging, preference, purchasing and popularity. The instrument for measuring image of stimuli consisted 24 pair items. Factor analysis for the adjective pair images(24 inquiries) about the textile patterns which were used in this study was performed. It resulted as three factors which are attraction, salience, and potential. Attraction, salience, and potency dimensions showed the most significant interaction effects of application methods and patterns. And tone and application method effected attraction and salience, tones and patterns effected attraction, tones and complex effected salience. Application methods and patterns effected potential and patterns and complex effected salience. The preferences toward stimuli, it resulted only interaction of tones and patterns affected the preferences('total preference' and 'purchasing'). Pearson's product-moment correlation analysis carried out to find out the relation of images of clothing and preferences. As a result, salience was significant relation with attraction and potency. In correlation between image of textile pattern and preference, attraction is most significant relation with the preference. The results of the study could be used for the marketing strategies of the motif in fashion product.

• Korean Institute of Interior Design Journal
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• no.16
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• pp.3-9
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• 1998

The purpose of this research is to empirically validate the IIPS (Interior Image Preference Scale) which is a newly developed visual instrument for evaluating the environmental disposition inherent to individuals especially one's interior image preferences. The questionnaire survey was used. The data were collected from Oct. 10th 1997 to Nov. 14th 1997. The subjects were 399 undergraduate students and 30 professor of Dep. of Interior Design. With respect to content validity and construct validity of IIPS discrimination and similarity structure of scales and characteristics of 12 prototype interior images were examined in comparison with the originals. 429 questionnaires were analyzed using frequency percentage mean and Multi-Dimensional Scales. The major results were as follows (1) All 80 items of IIPS were discriminated by 3 criteria such as Traditionalism·Modernity(TM) Masculinity·Femininty (MF) and Simplicity·Complexity (SC) as expected at the time of the instrument development stage.(2) 12 prototype interior images of the IIPS showed tendency to be accord with descriptors to express them in comparison with the originals (3) All 90 items of IIPS showed a cluster distribution according to the similarity structure of scales. Three subscales of IIPS(e . g. TM MF and SC) were structured pretty well by those 3 dimensions. This research revealed the IIPS to have content validity and construct validity for evaluating of preference of three properties of interior image in empirical research. The IIPS was found to be potential objective tool to measure the interior image preferences.

• Archives of design research
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• v.19 no.3 s.65
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• pp.19-30
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• 2006

This study was carried out to present design guidelines for developing electric bikes which could be used for more users regardless of gender and age. Through a survey with 336 male and female respondents in Seoul aged between 10s and 70 years or older, the convenience of bicycle use and image preference by gender and age were investigated. To evaluate convenience of bicycle use, the 7 principles of universal design made by Universal Design Center were customized to fit for accessing bicycles. The following are results of statistical analysis on 301 valid data: (1) of the 7 principles, conventional bicycles were identified to be the most inconvenient in principle 6(low physical effort), followed by in principle 5(tolerance for error) and 7(size and space for approach and use). Women appeared to feel more inconvenience than men in all evaluation criteria while using bicycles. The relation between the convenience of use and users' age was not identified. (2) Preferred images by bicycle users turned out to be those of 'simple' and 'light.' By gender, male preferred more 'technical' and 'dynamic' images than female. By age, users in their 10s-20s preferred more 'individual' image than 70 years or older.

• Journal of the Korean Home Economics Association
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• v.48 no.10
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• pp.37-49
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• 2010

The purpose of this study was to identify preteen girls and their mothers' apparel image preference and apparel purchase behavior. This study was particularly interested in verifying the influencing factors of plus size preteen girls' apparel choice by investigating the correlations between preteens' physical characteristic and their apparel related variables. Data were obtained from the questionnaire by 190 preteen girls and 120 mothers. The influential power of preteens on apparel purchase decision was greater than that of their mothers, and their preferred apparel images were comfortable/neat, cute/girlish, and mature/chic. Comparing to preteen girls, their mothers preferred comfortable/neat and cute/girlish images to mature/chic apparel image. Their physical maturity levels were significantly correlated with apparel image preference. Moreover, plus size preteen girls' interests in appearance and clothing was higher than that of normal weight preteen girls, this implied potentiality in apparel market for plus size preteen.

• Journal of the Korean Institute of Landscape Architecture
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• v.28 no.3
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• pp.88-96
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• 2000

The objective of this study is to evaluate the preference and visual characteristic of users according to the location of benches at urban community parks. The types of benches are separated into four patterns and located in four representative places at urban community parks. Each relations between visual preference and adjective related factors are calibrated by the estimated results of Pearson correlation coefficient. Moreover, the factors which affect the visual preference are obtained by multiple regression analysis and to calibrate the each factors significant level, the method of multivariate variance analysis is applied. The results of this study are summzrized as belows: 1. Four types of factors which consist the visual characteristic are classified as emotional factor of visual images(aesthetic factor(F1), texture related factor(F2)) and physical factor(physical factor(F3), transformable factor(F4)). Each factor's eigenvalue is appears as 5.27∼1.78 and the eigenvalue of emotional factor of visual images is more higher than the physical factor. 2. The correlation coefficient between visual preference according to the location of benches(X21) and aesthetic factor(f1) is estimated as 0.79, which is highest value among the four factors. And the correlation coefficient of texture related factor(f2), physical factor(F3) and transformable factor(F4) is estimated as 0.14, 0.04 and 0.08 respectively. 3. The visual preference of users according to the location of benches is greatly affected by the emotional factor of visual images(F1, F2) and the physical factor(F3, F4) are poorly related. The results of this study suggest the effective guidelines for the location of leisure facilities. Moreover the design and planning of leisure facilities at the urban community park have to be reexamined. What must be examined from now on is as follows: First, the preference research of rest facilities in the urban park through the multiple approach must be carried out continuously. Second, the research about the visual quality of the environmental sight observed in sitting on the bench as well as the visual quality of the showed object and place needs to be supported. Nevertheless, through this study the utilization into the useful data of the plan and the design for the systematic disposition of landscape architecture equipments centered on the users can be expected.