• KDI Journal of Economic Policy
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• 제38권2호
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• pp.45-62
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• 2016

This paper analyzes changes in the export potential and competitiveness of China, Japan, and Korea. The analysis of Japan's export market share reveals that in sectors where Korea's potential was strong in the early 1990s, Japan's market share diminished. This suggests the possibility that Korea was catching up with Japan, eating into Japan's market share. The same analysis of Korea's export market share in the 2000s shows, for items in which China's export potential was high, Korea's market share has declined comparatively since 2010, with the tendency growing much larger. China's export potential continues to expand in markets for Korea's key export products, making it difficult to rule out the possibility that Korea's competitiveness in key export products will be hindered, driven by the catching up of China. To respond to these challenges, it is important for Korea continuously to foster and enhance creative and core capabilities that latecomers will not easily be able to emulate.

• International Journal of Railway
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• 제2권2호
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• pp.80-92
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• 2009

Successful market adoption of rail freight transport innovations that might offer opportunities for market share increase is the focus of this paper. Firstly, seen from a theoretical point of view, it is not incremental innovations but radical organizational and transformation innovations that are likely to increase the market share of rail freight transport. Secondly, the particular inovations that offer some success potential for market adoption are: dedicated infrastructure, the fixed timetable, locomotive upgrades, and INTERFACE. Thirdly, unfortunately, the opportunities to increase the market share of rail freight transport appear to be limited.

• 한국콘텐츠학회논문지
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• 제14권6호
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• pp.385-396
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• 2014

한국의 이동통신시장은 이미 경쟁이 치열한 성숙기에 진입했으며, 최근 LTE서비스가 출시되면서 여러요인으로 인해 이동통신 시장구조가 급격히 변동하고 있다. 따라서 본 연구의 목적은 이러한 시장상황에서 이동통신서비스 이용고객의 상표전환의향 및 상표전환행동이 어떠한 영향이 있는지를 증명하고, 그 시사점을 제시하고자 하였다. 연구결과, 미래창조과학부가 제공하는 전체 스마트폰 가입자 비율과 본 연구가 제시하는 현재 시장점유율은 일치하는 것으로 나타났다. 스마트폰 이용고객의 잠재고객유지율은 SKT > KT > LGU+순으로 높게 나타났으며, 이용통신사 전환 선호도도 SKT, KT, LGU+ 순으로 조사 되었다. 본 연구에서 조사된 자료와 상표전환행렬을 활용한 향후 스마트폰 시장의 최종 시장점유율은 SKT 63.65%, KT 21.99%, LGU+ 14.36%로 추정 되었다. 또한 잠재고객유지율이 1년 전에 비하여 큰 폭으로 하락한 것으로 나타나, 스마트폰 시장은 당분간 변동이 심할 것으로 예측되었다.

• The Journal of Asian Finance, Economics and Business
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• 제3권4호
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• pp.17-24
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• 2016

The purpose of this paper is to understand the underlying dynamics for the share market bubbles in China during the most recent decade. By using the behavioral finance theory and the Shanghai Composite index prices during the periods from 2005 to 2008 and from 2014 to 2015 as the study samples, we find that the large volatilities in the Chinese share market are closely related to information blockage, which impedes share prices to timely respond to economic conditions as well as external shocks and increases (decreases) the demand of shares when the supply is difficult to adjust. Although the Chinese government has introduced a series of programs designed to increase more reliable information to the public, the share market still tends to confront issues of information asymmetry. The potential reason is that the reforms did not change the long-stand situation in China, where individuals or groups related to government bureaucracy who play a dominant role in the society are given priority to gain access and obtain information that benefits. By identifying the main reasons for the large volatilities in the market, policy makers are given advice as to which areas they may need to focus on to improve future market performance.

• 정보화연구
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• 제11권3호
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• pp.359-369
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• 2014

본 연구의 목적은 러시아 자동차 시장의 현황을 살펴보고, 우리나라 수출항만의 판도 변화를 분석하여 대 러시아 자동차 수출물류구조를 파악하는 것이다. 우선 문헌 및 자료 조사를 통해 현재 러시아 자동차 시장의 현황 및 구조, 성장잠재력 등에 대해서 분석하였다. 그다음 우리나라의 러시아 수출 현황 및 우리나라 항만별 수출 현황에 대해서 조사하였고, BCG 매트릭스 기법을 통해 각 항만별 전망에 대해서 분석하였다. 분석 결과 러시아 자동차 시장은 성장가능성이 있는 것으로 나타났다. 2013년도를 기준으로 추후 3~5년 후의 러시아 주요 자동차 수출항만을 예측한 결과 포항항이 시장점유율과 시장성장세가 모두 높아 현재의 시장지위를 유지할 것으로 전망된다. 이에 반해 광양항, 부산항, 울산항은 현재 성장세가 상대적으로 하락하고 있어 시장점유율이 감소할 것으로 분석되었다. 또한 인천항은 시장점유율이 10% 이상이고, 시장성장세도 매우 높아 Cash Cow 시장이 될 것으로 예상된다. 향후 대 러시아 자동차 수출 항만물동량을 증가시키기 위해서는 우리나라의 대 러시아 주요 수출 항만들을 대상으로 국내외 자동차의 수출 물량의 흐름 및 구조를 파악하여 차별화된 서비스를 제공하는 방안을 강구하는 것이 필요할 것이라고 제시하였다. 성공적인 서비스 정책을 항만에 적용하기 위해서는 기존에 실시되었던 다양한 항만 서비스 정책 등의 성과를 평가해야 한다. 그리고 엔터프라이즈 아키텍쳐(EA) 프레임웍을 적용하여 효율적이고 효과적인 서비스 정책을 수립하는 연구를 수행하는 것이 필요하다.

• 산업경영시스템학회지
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• 제42권3호
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• pp.109-115
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• 2019

Most demand forecasting studies for telecommunication services have focused on estimating market size at the introductory stage of new products or services, or on suggesting improvement methods of forecasting models. Although such studies forecast business growth and market sizes through demand forecasting for new technologies and overall demands in markets, they have not suggested more specific information like relative market share, customers' preferences on technologies or service, and potential sales power. This study focuses on the telecommunication service industry and explores ways to calculate the relative market shares between competitors, considering competitive situations at the introductory stage of a new mobile telecommunication service provider. To reflect the competitive characteristics of the telecommunication markets, suggested is an extended conjoint analysis using service coverage and service switching rates as modification variables. This study is considered to be able to provide strategic implications to businesses offering existing service and ones planning to launch new services. The result of analysis shows that the new service provider has the greatest market share at the competitive situation where the new service covers the whole country, offers about 50% of existing service price, and allows all cellphones except a few while the existing service carrier maintains its price and service and has no response to the new service introduction. This means that the market share of the new service provider soars when it is highly competitive with fast network speed and low price.

• The International Journal of Costume Culture
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• 제12권1호
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• pp.101-105
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• 2009

With the acceleration of globalization, China accounts for a larger part in the world economy. The Korea fashion brands that have entered into China are becoming more diverse and various and China has become a major market of Korea fashion brands. More than 100 Korea fashion brands rushed into Shanghai, gaining a lot of attention. Korea fashion brands have market strategies such as differentiation strategy, high price and diversification. Korea fashion brands have gained a large market share in China owing to their diversity of products and successful marketing strategy. In order to get more profit, they should make more efforts to increase their brands' awareness, getting more potential consumers.

• 산경연구논집
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• 제10권9호
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• pp.19-24
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• 2019

Purpose - In the digital era, technology advancement enables goods and services to be produced more efficiently but also create economy risk in the global economy including Indonesia. Previous studies stated that the risk can be mitigated through export diversification. This study investigates strategy to expand the markets for existing products and explore the potential market. Research design, data, and methodology - The criteria was followed using a review and considerations combination through the Focus Group Discussion (FGD) to determine the priority product in trading house of Indonesia. This study implemented market share to explore those products' markets and compare it to other ASEAN countries. Results - The Indonesian potential products are T-shirts, singlets and other vests of textile materials, knitted or crocheted (excluding cotton); food preparations; medicaments consisting of mixed or unmixed products for therapeutic or prophylactic purposes; soap in the form of flakes, granules, powder, paste or in aqueous solution; and cocoa powder, not containing added sugar or other sweetening matter. The market analysis also showed that Indonesia still had not optimally accessed yet the largest market in the world for each product. Conclusions - The government should focus more on increasing the competitiveness of those products, particularly in those global marketplaces.

• 복식문화연구
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• 제12권1호
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• pp.104-120
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• 2004

Animation character market in Korea has been dominated by licensed characters (e.g., Walt Disney′s) of which market share is 80%. While market share for Korean characters such as "Mashimaro" and "Little Dinosaur Dooly" is increasing, the application of such characters to fashion products is still limited. For the development of the Korean character market, application of original animation characters should be applied to various fashion products. The main purpose of this study was to design toddler apparel line using "Little Dinosaur Dooly," one of the most popular domestic animation characters. The design focus is the green color of Dooly because the color is the distinctive concept of the brand. Results of the study indicated that developing toddler apparel line with a Korean animation character was a meaningful attempt, as imported licensed characters were dominant in domestic fashion market. The key differentiating factor was the use of green color. In addition, use of various supporting characters, namely Dooly′s friends, demonstrated potential line extension forming animation character groups similar to Warner Brothers′"Looney Tunes."

• KDI Journal of Economic Policy
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• 제29권1호
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• pp.79-112
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• 2007

대외개방의 진전은 해외로부터의 실재적 경쟁(actual competition)과 잠재적 경쟁(potential competition)을 동시에 촉진할 수 있다. 경쟁정책을 집행하는 데 있어 지금까지 경쟁당국은 국내시장에서 수입품이 차지하는 비율, 즉 실재적 해외경쟁만을 고려해 온 경향이 있으며, 잠재적 경쟁에 대한 고려는 상대적으로 적었던 것으로 판단된다. 본 논문은 수입침투율의 국내시장조건에 대한 동태적 반응을 잠재적 경쟁의 측정지표로 사용하여 해외로부터의 잠재적 경쟁이 한국의 산업별 시장구조에 따라 어떤 차이를 가지는가를 살펴보는 것을 목적으로 하고 있다. 동태적 패널모형을 이용한 실증분석의 결과, 해외로부터의 잠재적 경쟁이 유의하게 존재하며, 이는 국내시장구조가 상대적으로 독과점화되어 있는 경우 보다 강하게 나타난다는 것을 발견하였다. 이러한 결과는 국내시장구조만으로 경쟁의 정도를 파악하는 데에는 한계가 있으며, 따라서 경쟁정책의 왜곡을 줄이기 위해서는 해외부문과의 잠재적 경쟁을 적절히 반영하는 것이 필요하다는 것을 시사해 주는 것이라고 할 수 있을 것이다.