• Human Ecology Research
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• v.56 no.1
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• pp.85-97
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• 2018

For a further understanding of the Chinese consumer, this study investigated 1) the effects of aesthetic consciousness on make-up attitude, and 2) the differences in the effect of aesthetics consciousness on make-up attitude among age groups. An online survey was conducted on female consumers belonging to the post-80s and 90s generations, living in Xian China. SPSS 24.0 and Amos 18.0 was used for data analysis. Confirmatory factor analysis for the research variables were performed and three factors of aesthetic consciousness (social relations consideration, internal consideration, and external consideration), and four factors of make-up attitude (psychological pleasure, self-satisfaction, consciousness of others, and tool of transformation) were identified. The results from the model test were : 1) aesthetics consciousness was found to vary depending on make-up attitude. Social relations consideration had a positive effects on psychological pleasure, self-satisfaction, and tool of transformation. Internal consideration had a positive effect on self-satisfaction and tool of transformation, and a negative effect on psychological pleasure. External consideration had positive effects on all four factors of make-up attitude. 2) In the post-80s participants, social relations consideration and external consideration had positive effects on all four factors of make-up attitude. Internal consideration s had a negative effect on consciousness of others and a positive effect on tool of transformation. In the post-90s participants, social relations consideration had positive effects on psychological pleasure, self-satisfaction, and tool of transformation. Internal consideration had positive effects on psychological pleasure and self-satisfaction.

• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.34-43
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• 2014

Young Chinese audience can select and watch TV dramas, movies and entertainment programs from many different nations, such as Korea, America, Japan, England, Thailand, India, and so on, through multiple channels, such as online video sites - iQiyi, Youku, LeTV, PPTV, and many others - which were induced by changes in media environment. Various genres of Korean popular culture have recently become popular in China, but this phenomenon differs from the early Korean Wave. During the earlier period (from 1997 to the early 2000s) of the Korean Wave, soap operas were popular among middle-aged women, but now various other genres, such as K-pop, entertainment programs, etc., are also popular in China. The purpose of this study is to explore how young Chinese audiences use foreign pop culture, including their preferred genres, reasons for preferring these genres, and the relationship between the preferred pop culture and national image in Korean, American, and Japanese pop culture were analyzed. According to the study results, similarities and differences between preferred genres and the reasons for preferring these genres, and also a close correlation between preferred pop culture and national image were found. These findings will be fundamental for supporting the continual development of the Korean Wave in China.

• Fashion & Textile Research Journal
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• v.19 no.4
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• pp.515-522
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• 2017

The natural dyeing industry has been faced with increasing demands of constant needs for environmentally and body friendly clothing products among modern consumers. Natural dyeing has attracted attention as a next-generation technology in green textiles. Dyestuffs need to be diversified for technological development activation in order to meet the increasing demands for natural dyeing. This study extracted dyeing solutions from the leaves of the Rose of Sharon (the national flower of South Korea) and investigated its dyeing properties for the development of various natural dyestuffs. This study investigates the dyeability of silk fabrics with Rose of Sharon leaves extract. Optimal conditions for dyeing of silk fabrics with the extract of Rose of Sharon were $40^{\circ}C/80min$ and $90^{\circ}C/60min$ with 100% concentration. Looking at the results, it showed the best K/S value at pH3, Sn pre-mordanting and Fe post-mordanting. Color fastness to washing, dry cleaning, rubbing and perspiration was good at grade 4-5 or 4. However, light fastness was observed in grade 2. In aspect of functional property, it showed an excellent result of 90% deodorization rate. In addition, its proven functionalities (deodorant properties) will help to produce high value added environment-friendly products. Those findings demonstrate the possibilities of the Rose of Sharon as an environment-friendly dye.