• Journal of Forest and Environmental Science
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• 제38권1호
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• pp.21-37
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• 2022

The present study was carried out to evaluate the chemical properties of soil in relation to forest structure and composition at different altitudes (900-2,600 m asl) in a part of Western Himalaya. The composite soil samples were taken from three (viz. upper, middle and lower) depths. The soils of the whole study area were acidic in nature (pH=4.90-5.51). Contents of Nitrogen (N), Phosphorus (P), Potassium (K), Carbon (C) and soil organic matter (SOM) showed much fluctuation during different seasons of year. Nitrogen content showed significant positive correlations with altitude (r=0.924, p<0.05) and different community parameters like species diversity (r=0.892, p<0.01) and species richness (r=0.941, p<0.05). Phosphorus exhibited direct correlations with carbon (r=0.637) while weak negative correlations with different community parameters like species richness & diversity, total basal cover (TBC), density and canopy cover. Carbon content and hence SOM showed direct correlations with Nitrogen (r=0.821, p<0.01); Phosphorus (r=0.637, ns) and Potassium (r=0.540, ns). But no significant relationship was observed between K content and species richness (p=0.30, r=-0.504); between K content and species diversity (p=0.14, r=-0.672); between P content and species diversity (p=0.29, r=-0.513) and species richness (p=0.23, r=-0.575). Among the different soil nutrients, only N showed a significant positive correlation with altitude while all others exhibited negative (but non-significant) correlation with it. The study revealed that the chemical properties affect and are reciprocally affected by forest structure and composition and that N rich soils of higher altitudes are best for the growth and development of forests.

• 산경연구논집
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• 제11권2호
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• pp.49-59
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• 2020

Purpose: Online and social media and mobile shopping are increasing and companies are required to provide personal information in order to supplement the non-invasive characteristics of the channels. With the increased provision of personal information, consumers' personal and social concerns about the prevention of personal information infringement are also increasing, and in response, personal or opt-in marketing has emerged to compensate for reckless information abuse. Despite the background of this emergence, the existing prior studies are limited to ignoring the negative feelings of consumers in the real world, including only the net function and positive effect of the opt-in mail. Research design, data and methodology: The research framework was intended to utilize the impact of human marketing activities on consumer attitudes combined with positive and negative factors. Factors that positively affect attitudes toward permation marketing were presented, such as informality, and perceived risks were presented as negative impact factors. Also, based on previous prior research, the prior factors of opt-in marketing were to present the effect on purchase intent through the medium of attitude toward opt-in marketing. Results: In this study, we used the framework of a two factor theory to address positive and negative factors as a leading factor in the customer attitude toward opt-in mail advertising, and as a result, functionality and personalization have a positive effect on customer attitude and perceived risk have a negative impact on customer attitude. In addition, it was confirmed that the customer attitude formed this way affects the intention to purchase again. Conclusions: This study suggests that we have demonstrated that marketing, an opt-in marketing that has been recognized as part of marketing that is deployed after obtaining customer consent, has been applied without any other marketing methodology. E-mail advertising at this point also provides practical implications that the system safeguards are in place under an opt-in protocol or system, and that even if an e-mail advertisement is carried out, customers will need to look at the level of awareness about the risks, and suggests that they need to consider the customer's journey that could lead to purchase at the content level.

• 한국주거학회논문집
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• 제1권2호
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• pp.27-48
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• 1990

The purpose of this study was to investigate the middle-class housewives` experience of housing environment through their own cognitive expressions. Subjects were 18 housewives living in the apartments at Junggye-Dong, Seoul and Field survey method was used. Indepth interview technique with planned questionnaire was used. The contents of individual`s housing life history were recorded by means of a recording machine. Cognitive expressions of subjects ontheir experience of housing environment were analiyzed by Content Analysis. Subjects have respectively experienced various housing types. The housing experiences were classified by stimuli and respones. Stimuli were again classified by the factors and characteristics of housing environment, whereas responses were classified by types and directions. Negative experiences were more frequent than positive ones. Negative evaluations were appeared more frequently In such case as the existence of community facilities, interior structure, bathrooms, and heating systems. The positive emotional experiences appeared more frequently were the natural characteristic$ of outdoors. When all the contents were analyzed by housing types experienced, subjects negatively remembered community facilities in high-rise apartments, and positively outdoors in detached single houses including traditional houses, and negatively heating systems in low-rise apartments and tenement houses. These contents, especially positive and negative aspects of past experience. can be used as basic data to understand residents` reponses and to plan furture houses more desirable for them.

• 서비스연구
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• 제13권3호
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• pp.1-19
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• 2023

여행 마케팅 분야에서 브이로그와 같은 동영상 기반 소셜미디어 컨텐츠의 중요성이 높아지고 있다. 그럼에도 불구하고 시청자 반응 및 참여 행동을 향상시키는 콘텐츠 특징에 대한 연구는 제한적이다. 본 연구는 유튜브 여행 콘텐츠의 나타난 감정이 시청자 참여 행동, 특히 "좋아요"와 "댓글" 작성에 미치는 영향을 연구하였다. 본 논문에서는 방문자 수가 높은 세계 8개 관광도시에 관한 여행 관련 유튜브 동영상 4,619개의 나래이션을 머신러닝으로 추출하여 텍스트화 한 후 음이항 회귀분석을 통해 분석하였다. 그 결과 긍정 감정 및 부정의 감정 모두 "좋아요" 수에 유의한 영향을 미쳤다. 즉, 동영상에서 나타난 긍정적인 감정과 부정적인 감정이 각각 높을수록 더 많은 시청자들이 "좋아요"를 클릭하는 것으로 나타났다. 댓글 수에 측면에서는 부정적인 감정만 유의한 영향을 보인 반면 긍정적인 감정은 유의한 영향을 미치지 않는 것으로 나타났다. 본 연구는 경험재인 여행 상품의 고유한 특성을 고려할 때 유튜브에서 시청자 참여를 높이고자 하는 마케터들에게 어떠한 동영상 특징이 "좋아요"와 댓글등의 참여 행동을 유도할 수 있는지를 이해하고 전략 수립에 도움을 준다는 면에서 시사하는 바가 크다. 또한 소셜 미디어, 특히 유튜브의 맥락에서 시청자 참여도에 미치는 감정의 영향력을 검증하였다. 향후에는 감정에 대한 긍정-부정의 분류를 넘어 특정 감정이 참여도에 미치는 영향에 대한 고찰을 통해 소셜 미디어 동영상에 나타난 감정의 역할에 대한 이해를 깊이 할 수 있을 것이다.

• 한국식품조리과학회지
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• 제15권5호
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• pp.475-482
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• 1999

This study was carried out to prepare green tea by traditional roasting process, Kujeungkupo, and to determine its sensory characteristics. The carotenoid content in green tea was increased by roasting and reached 1,317 mg/100 g by Kujeungkupo. Of all carotenoids, the contents of lutein and $\beta$-carotene were 1,170 mg/100 g and 111.1 mg/100 g, respectively. The total cathechin content in green tea was 14.57 g/100 g after 9th roasting. The more the number of roasting the little contents of cathechin in green teas. Of all cathechin, epigallocathechingallate was the highest(6.80g/100 g) followed by epicathechingallte and epicathechin. total cholrophyll content was 141 mg/100 g of green tea. The free sugar content in Kujeungkupo green tea wet 2.18 g/100 g, of which sucrose comprised 46% (1.01 g/100 g). The color value ($\Delta$E) of Kujeungkupo green tea was 16.25. In sensory evaluation, sweet taste was the highest in green tea roasted 3 times and the flavor was best in that roasted 5 times. The sweet and astringent tastes of green tea had negative relationships with a and b values. The content of cathechin in green tea had a negative relationship with sweet taste and a positive relationship with astringent taste.

• Asian-Australasian Journal of Animal Sciences
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• 제7권2호
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• pp.239-248
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• 1994

To study the relationship between certain hormones and metabolites and between hormones and milk yield during different stage of lactation, six lactating Karan Swiss cows and six Murrah buffaloes were maintained. Growth hormone, insulin, $T_3$, $T_4$, glucose, BHBA, NEFA and milk yield were studied. Highly negative relationship of growth hormone with insulin and triiodothyronine in cows and marginally negative in buffaloes suggest that insulin and triiodothyronine aid in the process of partitioning of nutrients towards milk production through reducing the demands of nutrients by peripheral tissue. The significant and negative correlation of growth hormone with dry matter intake in both the species suggest that the availability of nutrients from the digestive tract play a role in the regulation of growth hormone secretion. Positive relationship of growth hormone with non esterified fatty acids in both the species suggest that high growth hormone levels may result in fat mobilization and thereby increase the availability of energy precursors for milk synthesis. Insulin was negatively correlated with milk yield and lactose content and positively with milk fat and protein but the degree of relationship varied. In both the species the relationship between triiodothyronine and milk yield was negative and between thyroxine and milk yield was positive. However, it was significant only in cows and not in buffaloes. Thyroxine was positively correlated with beta-hydroxybutyrate and non-esterified fatty acids with milk yield in both the species.

• 한국심리학회지 : 문화 및 사회문제
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• 제23권4호
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• pp.497-525
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• 2017

5·18민주화운동 이후 광주와 전남지역에서 성장한 대학생들이 5·18과 관련하여 민주공동체처럼 긍정적인 내용과 광주시민들의 희생처럼 부정적인 내용 중 어떤 내용을 더 빠르게 떠올리는지 암묵적 차원에서 확인하였다. 실험 결과, 광주출신 대학생들은 광주시민들이 희생당하는 모습을 담고 있는 사진들이 5·18과 연합된 조건에서 더욱 빠르게 반응하였다. 하지만 전남출신 대학생들은 민주공동체와 관련된 사진들이 5·18과 연합된 조건에서 반응이 유의미하지는 않았지만 조금 더 빨랐다. 아울러 두 지역 대학생들의 5·18에 대한 암묵적평가를 측정해본 결과, 광주출신 대학생들은 5·18을 조금 부정적으로 평가한 반면, 전남출신 대학생들은 5·18을 긍정적으로 평가하고 있었다. 이러한 결과들을 통해 광주출신 대학생들은 사건의 피해자와 같이 5·18에 대해 외상에 가까운 암묵적 표상을 지니며, 5·18을 참담한 사건으로 평가하고 있음을 확인할 수 있었다. 그러나 전남출신 대학생들은 5·18을 잘 모르지만 그 희생이 갖는 가치에 대해 높게 평가하고 있었다.

• Journal of Sport and Applied Science
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• 제8권1호
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• pp.11-17
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• 2024

Purpose: The purpose of the study was to understand a trend of esports in terms of gamers' and fans' perceptions toward esports using social big data. Research design, data, and methodology: In this study, researchers first selected keywords related to esports. Then a total of 10,138 buzz data created at twitter, Facebook, news media, blogs, café and community between November 10, 2022 and November 19, 2023 were collected and analyzed with 'Textom', a big data solution. Results: The results of this study were as follows. Firstly, the news data's main articles were about competitions hosted by local governments and policies to revitalize the gaming industry. Secondly, As a result of esports analysis using Textom, there was a lot of interest in the adoption of the Hangzhou Asian Games as an official event and various esports competitions. As a result of the sentiment analysis, the positive content was related to the development potential of the esports industry, and the negative content was a discussion about the fundamental problem of whether esports is truly a sport. Thirdly, As a result of analyzing social big data on esports and the Olympics, there was hope that it would be adopted as an official event in the Olympics due to its adoption as an official event in the Hangzhou Asian Games. Conclusions: There was a positive opinion that the adoption of esports as an official Olympic event had positive content that could improve the quality of the game, and a negative opinion that games with actions that violate the Olympic spirit, such as murder and assault, should not be adopted as an official Olympic event. Further implications were discussed.

• 가정과삶의질연구
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• 제25권2호
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• pp.59-69
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• 2007

The purpose of this analysis is to investigate the effect of leading characters in picture books on self concept in children. For this study, we selected a total of 55 picture books, all of which were best sellers in four internet book stores. The method used for the study was based on content analysis. The results of this analysis were as follows: First, the gender of leading characters was male more often than female, and the majority of picture books were creative story books and translation books. Second, subordinate parts related to the self-concept were most frequently found in the social self-concept. Social self-concept was positively expressed through the relationship between friend and family characters in story books. Cognitive self-concept was the least. Third, when the frequency of positive and negative expressions in picture books was analyzed, the social self-concept was found to be positively expressed in the subordinate parts of relationships between friends and family. The social self-concept was negatively expressed, however, in the subordinate parts of relationship between non-significant others, and the emotional self-concept was also negatively expressed in the subordinate parts of the emotional recognition and expression. In summary. instances of cognitive self-concept and positive expression were found to be more significant than negative ones.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.315-326
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• 2020

This study aims to test empirically whether the ASEAN Corporate Governance Scorecard (ACGS) has a positive effect on Sustainability Reporting (SR) and whether the ACGS and Sustainability Reporting (SR) have a positive effect on Firm Value (FV). The study was conducted in five ASEAN countries - Indonesia, Malaysia, Singapore, Philippines, and Thailand from 2014 - 2017. The research sample was collected from companies with the ACGS data and obtained with the help of 359 company observations. Hypothesis testing was performed using the Ordinary Least Square (OLS). The results of the study do not support all hypotheses. The ACGS has no effect on sustainability reporting. The ACGS has a significant negative effect on firm value, while sustainability reporting has a negative and insignificant effect on firm value. The ACGS and sustainability reporting are not good news for investors. This research's limitation is that companies rarely disclose the final value of the ACGS in their annual reports, so this research uses content analysis. The weakness of content analysis is the researchers' subjectivity so that the point of view between researchers is different. Besides, sustainability reporting for several ASEAN countries is voluntary, so not all companies can be sampled, which ultimately affects interpretation.