• Asia pacific journal of information systems
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• 제14권4호
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• pp.1-22
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• 2004

Customer value is the source for competitive advantage of online businesses such as Internet shopping malls and portal service. It is important to analyze the relationship between customer value and repurchase in order to provide a guideline of successful online business. The purpose of this paper is to get answers for the following questions. First, what are key components of customer value in online business? Second, What difference exists in the importance or expectance of customer value and its current service level of online business? Finally, what influence relationships exist in customer value and repurchase intentions? Data were collected from 615 respondents who experienced purchase on the Internet shopping malls. This paper developed and empirically tested a model representing the relationships between customer value factors and repurchase intentions as well as difference between the importance of customer value and its service level. The findings here suggested that the service level of customer value was significantly lower than its importance, and customer value factors positively affected the repurchase intentions. Specifically, economy and trust/responsiveness value factors directly affected the repurchase intentions while other factors such as convenience, speed, personalization, community, and emotion value indirectly affected it through trust/responsiveness.

• 복식
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• 제65권5호
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• pp.74-87
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• 2015

It is common for popular products to sell out, and be out of stock. The purpose of this study is to examine the responses of consumers who have experiences of shopping online, and finding their desired products unavailable from being sold out. In order to carry out the study, in-depth interviews were conducted with ten recruits who were recruited from the Internet community, Soul Dresser, which is part of the Korean web portal, Daum. First, the cognitive reaction of the interviewees showed both positive and negative responses when they found out that their desired product was sold out. However, in the case of emotional reaction, all of them showed negative reactions. Observations showed that consumers researched and found similar products including price when they realized that their desired products were not going to be re-stocked. And in cases of similar products not being available, the consumers looked to buy other types of products such as bags, shoes, and other accessories.

• 정보처리학회논문지D
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• 제11D권2호
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• pp.479-484
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• 2004

최근 국내외 경제 위기와 더불어 인터넷을 기반으로 하는 인터넷 쇼핑몰 등의 신종 유통 업태의 출현과 외국 화장품 회사의 공격적인 국내시장 진입 등으로 인하여 제조사, 대리점, 그리고 화장품 시판 전문점을 중심으로 형성되어있는 화장품 시판 시장이 매우 큰 어려움에 처해있다. 이 논문에서는 지금의 화장품 시판 시장의 위기를 극복할 수 있는 하나의 대안으로써 화장품 유통 포탈인 COSPO 시스템을 제안한다. COSPO는 화장품 제조사, 제조사의 대리점, 그리고 화장품 전문점들간의 유통 관련 포탈 시스템으로서 다음과 같은 세 가지 기능을 보유한다. 첫째, COSPO는 화장품 제조사와 대리점, 그리고 시판점간의 유통 업무를 자동화해준다. 둘째, 화장품 시판 유통 주체간의 커뮤니케이션 기능을 제공한다. 마지막으로 COSPO는 유통점간의 업무 자동화를 통해 발생된 고객 및 상품 정보에 대한 공유를 통해 매출과 이익의 증대를 도모한다. 본 논문에서는 하나의 제조회사의 시판 유통망을 지원하는 프로토타입을 구축하였으며 이는 궁극적으로 모든 화장품 회사의 유통 채널을 포함할 수 있도록 확대되어야 할 것이다. COSPO는 화장품 제조사, 대리점, 시판 전문점, 그리고 고객 등의 각 주체에게 이익의 증가와 더불어 새로운 경제 구조와 신 시장에서 한국 화장품 산업의 유통 현대화에 크게 기여할 것이다.

• 복식문화연구
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• 제19권5호
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• pp.1088-1101
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• 2011

The purpose of this study was to examine the outdoor sportswear purchase behavior, outdoorwear sportswear brand preference, functional fabric awareness, and benefits sought. The research was performed through in-depth interview during February to March 2011. Data were collected from 10 consumers who had purchased outdoor sportswear and experienced camping in 6 months. First, the results from study showed that functionality/comfortability, design, color, and brand name were important factors in selecting outdoor sportswear. Offline stores were the main place to purchase, however, internet shopping mall and portal online community were another shopping channel as well. Second, respondents preferred imported outdoor sportswear brand to national brand. According to the study, the respondents trusted the imported outdoor sportswear quality based on the brand name, value, and brand history more than national brand. Third, consumers who had low functional fabric awareness were more likely to evaluate apparel products based on the brand name. Knowledge levels for textile functions were high in elastic, UV protection, air permeable, and antibacterial properties. The essential features for camping were water absorbing and quick dry, water resistance, wind proof, UV protection, and fire retardant properties. Finally the results showed that there were two sportswear benefit soughts: functionality and status ostentation.

• 가족자원경영과 정책
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• 제9권1호
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• pp.131-146
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• 2005

The farming type in Korea is predominantly a small farm managed by family members. This study mainly examines the current usage of the website of family farms as a management tool for small farm business and discusses the strategies for effective utilization of the website. A county that currently employs governmental project of information system was purposely selected. Among all the websites operated by small farm businesses in that county, websites of which purpose is introduction of the business, advertisement, or e-business were included for analysis; it yielded total seven websites, The study was conducted with two phases; on-line website analysis and interview with business owners. The websites were analyzed based on four categories; content, interface, design, and site management. With regard to the content of the websites, the lack of connection between domain names and product names was found. Moreover, the problem relevant to site management was shown as low utilization of bulletin boards and delayed upload of new information. However, design and interface were comparatively well presented. Business owners reported that the motivation to initiate the websites was mostly supports from the governmental project for the agricultural information system. The barriers to effective management of websites were found i) business owner's misinterpretation of business website with e-business ii) very limited opportunity for website management education in small farm business, and iii) lack of regional infrastructure for information system. Based on the findings, this study suggests as followed; i) construction of infrastructure should be preceded to make effective management for websites; ii) education for website management should include small business management strategies as well as computer skills, iii) the education should be provided in diverse ways considering subject's characteristics iv) small farm business owners should be informed that their websites could play a role only to provide information about the products and hand over the practical load for e-business to retailing web sites such as portal shopping mall; and v) wives' participation should be encouraged.

• Asia Marketing Journal
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• 제12권4호
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• pp.79-111
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• 2011

정보통신기술의 발달로 인해 도래한 디지털 경제는 인터넷 비즈니스라는 새로운 사업영역을 창출하였다. 인터넷 비즈니스는 다른 사업과 달리 매우 유동적인 시장점유율 변동이 나타나는 비즈니스 영역으로, 기업들은 시장 내의 경쟁 환경 및 경쟁 구조를 정확히 이해하여야만 불안정한 인터넷 시장 환경에 효과적으로 대처해 나갈 수 있게 되었다. 이에, 본 연구는 한국 인터넷 비즈니스내의 인터넷 사이트 간 경쟁을 각 사업 분야 별 시장점유율에 기초하여 실증분석 하였다. 이를 통해 인터넷 사이트들의 점유율 변동 추이를 살펴보고, 시장 선도 사이트들의 시장 지배력과 개별 시장의 경쟁 구도 등을 살펴보았다. 이러한 연구결과는 각 기업의 인터넷 사이트 담당자에게는 해당 시장의 경쟁양상과 경쟁구조를 파악할 수 있는 기회를 제공하고, 인터넷 분야로 새롭게 진출하려는 기업의 마케터들에게는 자사의 사업 진출 방향에 대한 기초자료로 활용될 수 있을 것이다.