• Journal of the International Relations & Interdisciplinary Education
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• v.2 no.2
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• pp.35-58
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• 2022

Korean movies and TV shows have been widely distributed in the international market and have played an important role in shaping the national image of Korea. In this paper, we found that the factors of "actor's image" and "background music and images" among the popular factors of Korean dramas have a positive influence on shaping the national image of Korea through questionnaires and spss tools. At the same time, the study also hopes to analyze the reasons for the success of Korean film and television productions to explore their useful value for the international communication of Chinese film and television productions.

• Korean Journal of Childcare and Education
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• v.9 no.3
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• pp.273-289
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• 2013

The goal of this study was to analyze the demands of parents of an after-school program. In order to do this, we looked at cultural centers and their curriculums. Cultural centers are one of the most popular private education centers for preschoolers, and are used for the operation of special activities. The research was conducted on preschool curriculums of 300 cultural centers, including cultural centers of department stores and supermarkets. The curriculum analysis was conducted for 400 preschool curriculums of three cultural centers, which had the most programs of all. The scope of the curriculum analysis was based on the 3rd Childcare Standard Curriculum for infants and Nuri Curriculum for preschoolers. As a result of the analysis, there were 12,286 programs for infants. The most popular topics for programs were comprehensive activity, physical activity, and music activity. There were 15,310 programs for preschoolers. Physical activity was the most popular topic among them. It was followed by drawing activity and number and operating activity. Analyzing the contents of these programs, we found that 'participating in physical activity' of physical exercise, and 'expressing artistically' of artistic experience were the most popular contents of infants. 'Expressing artistically' of artistic experience and 'control of body and basic exercise' of physical exercise were most popular contents for preschoolers. The results show that parents demand physical activity programs for infants and artistic activity programs for preschoolers. The results of the research should be considered when childcare centers try to make a special after-school program.

• Journal of Popular Narrative
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• v.27 no.1
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• pp.187-225
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• 2021

This study examines how international song festivals shaped Korean musicians' sense of the world in the 1970s and early 1980s. After the Korean composer, Yi Pongjo, won a top-10 prize at the Yamaha World Popular Song Festival in 1970, an astonishing number of Korean musicians participated in international song festivals held in Japan. Meanwhile, Korean broadcasting companies strengthened their cooperative relationship with Japanese television stations and initiated their own international song festivals in the late 1970s: Munhwa Broadcasting Corporation (MBC)'s Seoul International Song Festival in 1978 and Tongyang Broadcasting Corporation (TBC)'s World Song Festival in 1979. During the first two years of its festival, MBC organized its song contest by collaborating with television stations in Hong Kong, Taiwan, Japan, and the ASEAN countries. However, the World Song Festival was more critically acclaimed because TBC invited renowned musicians from America and European countries, including Yugoslavia, in collaboration with the International Federation of Festival Organizations (FIDOF). Thus, from 1980, FIDOF helped MBC attract composers and singers from Europe and America to their Seoul International Song Festival. This paper sheds light on connections within the popular music arena between South Korea and the outside world during the Cold War-a subject that has been poorly examined.

• (The) Research of the performance art and culture
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• no.33
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• pp.9-31
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• 2016

Shin Gwang-su (申光洙, 1712~1775), also known as Seokbuk (石北), is a well-known poet and author of the song poetry (詩唱) "Gwanseo-akbu (Poems of the Gwanseo Region, 關西樂府)" in the late Joseon Dynasty. "Gwanseo-akbu" was popular among the Joseon Dynasty musicians. This fact confirms that the tradition of adding a melody to Shin Gwang-su's "hansi (Korean poetry recorded in Chinese characters, 漢詩)" already existed in the Joseon Dynasty. It is also a proof that the hansi poem was used in songs. Besides Seokbuk, other literary figures in the Joseon Dynasty wrote and sang hansi. In that case, the place of communication for songs was a poet's personal study, or "sarangbang." But when, like the works by Seokbuk, poems were sung by musicians, they became available to the public to communicate through music. This study is one of the attempts to re-make Seokbuk Shin Gwang-su's poems and songs, once popular among the Joseon Dynasty people, into the contemporary music that can be performed on stage. By adding a certain melody to his poems, this study introduces a case of musical work and offers an opportunity to consider hansi as performance art. There is a number of hansi works by Shin Gwang-su, and each poem includes material which can help survey Shin Gwang-su's musical life. And, working on his hansi works makes it possible to narrate major events that took place in Shin's life. Thus, this study attempts to focus Shin Gwang-su's musical life and introduces methods and contents to stage his hansi poems as performance art.

• Journal of Fashion Business
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• v.17 no.3
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• pp.58-73
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• 2013

In China, the phenomenon called 'Korean Wave' has boosted the interest in Korean pop culture, such as TV drama, music and films, and even in the general culture and society. As Korean singers, movie actors and talents become popular beyond acceptance of public culture, those who learn Korean, buy Korean products and visit Korea have emerged. Especially, most Chinese women have used Korean hair cosmetics and the interests in Korean hair cosmetics are increasing, since cosmetic companies entered China early due to Korean wave. Thus, the status of purchase of Korean hair cosmetics is growing day by day in China. In particular, since the environment is established to buy hair cosmetics easily in Myeong-dong which is one of the shopping tourism special districts, many Chinese tourists are crowded there. Based on such phenomenon, this study explored the differences in perceptions towards 'Korean Wave' among Chinese tourists who purchased Korean hair cosmetics in Myeong-dong, and analyzed the factors that largely determine the interest in Korean hair cosmetics and their purchase behavior. Therefore, this study is aimed at contributing to the development of hair cosmetics products and the market amid Korean Wave. As the research methods, 100 answered questionnaires were collected with target of Chinese tourists at 20s and 40s who purchased Korean hair cosmetics in Myeong-dong once 120 questionnaires were distributed. In-depth analysis was conducted and final research data were used. It was confirmed that Korean fever positively affected the Chinese tourists' purchase behavior and satisfaction of hair cosmetics, and the interests in Korean hair cosmetics at 20s were higher than at 40s. People at 20s had higher awareness, satisfaction and intention of repurchase of hair cosmetics compared rather than people at 40s. The research confirmed that Chinese tourists are very interested in Korean hair cosmetics as the pop music craze has led to the general Korean Wave, and differences in such perceptions have led to significant differences in the product purchase behavior.

• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.754-766
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• 2016

What is the relationship between the power of mask and the popularity of 'Umakdaejang(which means a band master in Korean)' who was one of the mask-singers in King of Masksinger? And which aspects of the contemporary Korean society were projected to this fever of Umakdaejang? This study has made efforts to answer these questions. To do this, it has examined the episodes that Umakdaejang appeared in the TV program King of Masksinger, has dealt with the origin and purpose of mask, and with the cultural meaning of the mask's concealing and revealing identity in order to understand the power of mask. Findings are as follows. Umakdaejang amplified the curiosity of his identity by displaying anonymous typicality with the mask. He also showed the resistant gestures against the forms and manners of the existing TV music programs through the way of somewhat tough, uncontrolled, and mischievous behaviors. By doing so, he exposed the desire of self-revelation. As a result, by means of its anonymity and resistance, the mask functioned as an effective apparatus being able to resist against the class polarization of the capitalist ideology. This can be viewed as the origin of the fever of Umakdaejang as well as the very power of mask itself.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.7
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• pp.518-528
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• 2016

It seems like many songs have the tonality of one key in jazz standards, but there are many cases in which more than one new key could be formed, despite being a short moment. Moreover, some songs contain keys of temporary changes many times in the event that keys are changed transitionally with the sequencing of cords many times, which is called 'Transitional Modulation with Sequences. The proceeding II-V-I of the major and minor keys are used as the sequencing of cords, and the most popular type in this sequencing pattern is the downward modulation in whole-steps or half-steps. The downward modulation in the interval of whole-steps is a useful technique; for example, there should be three compositions in the adjacency circumstances when it is used twice. We could express effectively a phenomenon that feelings go up to the climax and rapidly fall down. The downward modulation in half-steps must be more dramatic because a higher comparative aspect is made between the adjacent two keys.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.51-63
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• 2014

This paper deals with how Korean television musical variety show rose and declined focusing the 'Show Show Show'. 'Show Show Show' was a Korean television musical variety show that ran on TBC-TV every Saturday night at 8pm. until TBC-TV was absorbed into KBS-TV in 1980. Its musical acts, of various kinds, were interspersed with comic turns and special items including dancing, mime, magic, and acrobat. Korean television musical variety show worked on what audiences had in common across generational divides till the late 1970s. 'Show Show Show's catchall format didn't cross the demographic lines like it used to. But the young generation demanded music program that spoke to their own condition in the early 1980s. 'Show Show Show' ended on KBS-TV in July 1983 through the influence of the absorption of TBC-TV into KBS-TV and the changes of cultural circumstances. The decline of the television musical variety show was attributable to the fragmentation of musical taste and the change of viewing behaviors.

• The Research Journal of the Costume Culture
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• v.18 no.6
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• pp.1090-1111
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• 2010

Thanks to both developments in various media such as the internet and TV and China's economic growth, the fashion market in China has gain a lot of attention by global businesses as a newly-raised spending market. Fashion companies in Korea have entered into the china since the late 1990s. For them to get competitive edges, they have to differentiate their brand by creating new design based on the culture becoming mega-trend in fashion market. So in this research, I try to create fashion designs based on Hallyu Stars' fashion styles and images, who come on as a new culture code in China and other Asian. For this, I conducted theological consideration on what the Hallyu is, and looked into fashion styles in soft dramas which 5 Hallyu Stars started in and street fashion in Shanghai in China. Based on the outcomes of analysis, I figured out those star's fashion style and created products targeting young generation born after 1980s in China. The conclusion of this study is as follows. Firstly, the very definition of Hallyu which can be described as a phenomenon in which Korean movies, soap operas, and pop music have become immensely popular throughout Asia.has been expanding to signify the proliferation of Korean culture as a whole. Secondly, having selected the 5 female stars representing Hallyu, we were able to analyze and categorize their fashion styles on the basis of their music videos, movies, and soap-operas. Thirdly, In order to explore the level of influence of Hallyu fashion industry, we studied the street fashion of Shanghai The result was that we could observe both the slim and feminine cool casual style and the cute and affectionate pretty casual style simultaneously.

• Fashion & Textile Research Journal
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• v.19 no.4
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• pp.365-372
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• 2017

This study systematically identified the influence of the school look fashion image on public culture, which is used for increasingly sexualized marketing appeal by domestic Girl Groups. We examined and analyzed the school look fashion image of Girl Groups, focusing on the Lolita complex which is particularly influential in the sexual appeal of domestic popular fashion. The method of this study is based on a literature review from the years 2007 to 2016, when the female girl groups began to receive attention. The music videos of the female girl groups in the top 100 charts of 'Melon' from 2006 to 2-16, which provides the largest mobile music service in Korea, were watched and analyzed as primary data. As a result, it was found that the 'school fashion look image' of adolescence which was used as costumes for Girl Groups, plays a role in commercializing the image of a 'girl', and the types and characteristics of school look fashion image are drawn in two ways. First, it is the image of a seductive Lolita complex. This is the case where young girls wear school look fashion image to emphasize their sexual maturity. Second, it is the case that is using the school look fashion image in order to perform with the 'young girl' concept, as an image of the enchanting Lolita complex; in addition, the erotic body image is more explicitly exposed through choreography and nakedness.