• 한국경영과학회지
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• 제38권1호
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• pp.123-138
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• 2013

Keyword advertising has been used as a promotion tool rather than the advertising itself to online retailers. This is because the online retailer expects the direct sales increase when they deploy the keyword sponsorship. In practice, many online sellers rely on keyword advertising to promote their sales in short term with limited budget. Most of the previous researches use direct revenue factors as dependent variables such as CTR (click through rate) and CVI (conversion per impression) in their researches on the keyword advertising[14, 16, 22, 25, 31, 32]. Previous studies were, however, conducted in the context of aggregate-level due to the limitations on the data availability. These researches cannot evaluate the performance of keyword advertising in the individual level. To overcome these limitations, our research focuses on conversion of keyword advertising in individual-level. Also, we consider manageable factors as independent variables in terms of online retailers (the costs of keyword by implementation methods and meanings of keyword). In our study we developed the keyword advertising conversion model in the individual-level. With our model, we can make some theoretical findings and managerial implications. Practically, in the case of a fixed cost plan, an increase of the number of clicks is revealed as an effective way. However, higher average CPC is not significantly effective in increasing probability of purchase conversion. When this type (fixed cost plan) of implementation could not generate a lot of clicks, it cannot significantly increase the probability of purchase choice. Theoretically, we consider the promotional attributes which influence consumer purchase behavior and conduct individuals-level research based on the actual data. Limitations and future direction of the study are discussed.

• 한국습지학회지
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• 제9권3호
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• pp.51-61
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• 2007

자연하천은 하천개수사업, 유역의 토지이용 변화, 댐 및 저수지 건설, 골재채취 등 여러 가지 요인에 의해 하상이 변동하게 된다. 이러한 하상변동은 하천정비 및 다양한 습지계획, 안정하도 유지관리를 위해 매우 중요한 사항이다. 본 연구에서는 골재채취로 인해 저하된 하상이 점차 안정화 되어가고 있는 금강 및 미호천 국가하천 구간을 대상으로 하천측량, 하상재료 채취 분석을 실시하고, 이를 토대로 하도 형성을 지배하는 하도특성량 분석과 수치모형에 의해 장래 하상변동을 예측하였다. 연구결과 하상경사 및 마찰속도 등 하도특성량을 통해 분석한 하상변동 잠재성 평가 결과와 수치모형을 이용한 하상변동 예측결과가 비슷한 경향을 나타냈으며, 금강 및 미호천은 장래 하도가 안정화될 것으로 분석되었다. 이와 같이 장래 하상의 세굴 또는 퇴적경향 등을 예측하고 그 특성을 반영하면, 치수적인 대책 수립과 수리적으로 안전한 구간에서의 식생호안 설치 등 치수적으로 안전하고 친환경적인 하천 및 습지계획이 가능할 것이다.

• 산업경영시스템학회지
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• 제40권4호
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• pp.112-119
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• 2017

Selecting suppliers in the global supply chain is the very difficult and complicated decision making problem particularly due to the various types of supply risk in addition to the uncertain performance of the potential suppliers. This paper proposes a multi-phase decision making model for supplier selection under supply risks in global supply chains. In the first phase, the model suggests supplier selection solutions suitable to a given condition of decision making using a rule-based expert system. The expert system consists of a knowledge base of supplier selection solutions and an "if-then" rule-based inference engine. The knowledge base contains information about options and their consistency for seven characteristics of 20 supplier selection solutions chosen from articles published in SCIE journals since 2010. In the second phase, the model computes the potential suppliers' general performance indices using a technique for order preference by similarity to ideal solution (TOPSIS) based on their scores obtained by applying the suggested solutions. In the third phase, the model computes their risk indices using a TOPSIS based on their historical and predicted scores obtained by applying a risk evaluation algorithm. The evaluation algorithm deals with seven types of supply risk that significantly affect supplier's performance and eventually influence buyer's production plan. In the fourth phase, the model selects Pareto optimal suppliers based on their general performance and risk indices. An example demonstrates the implementation of the proposed model. The proposed model provides supply chain managers with a practical tool to effectively select best suppliers while considering supply risks as well as the general performance.

• 한국전자거래학회지
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• 제1권1호
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• pp.227-247
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• 1996

Presented in this paper is a control model for developing virtual factory simulator, which is being operated under the distributed environment. The control model consists of production activity plan and information flows. To incorporate elements of the characteristics of the distributed control system, we suggested a collaboration model. This model is working under the client/server architecture, and also designed for cooperative-distributed shop control(CDSC) system in order to exploit several advantages of client/server architecture. Collaboration among each agent(or client) is done through negotiation and task sharing. Based on a contract net model, the CDSC system has three kinds of agents-order agent, resource agent, and communication forwarding agent. Each agent performs shop scheduling and control through negotiation on contract net. No node in CDSC system can have authority over other node. A bidding scheme is employed far negotiation between order agent and resource agents. The CDSC system can support re-negotiation among resource agents and an algorithm for re-negotiation is also developed. Experimental results are shown to advocate the effectiveness of the CDSC system for CIM environments.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회/대한산업공학회 2003년도 춘계공동학술대회
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• pp.660-667
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• 2003

In this study, a Multiple Objective Mixed Integer Programming (MOMIP) Model is developed for sewer rehabilitation planning by considering cost, inflow/infiltration. A sewer rehabilitation planning model is required to decide the economic life of the sewer by considering trade-off between cost and inflow/infiltration. And it is required to find the optimal rehabilitation timing, according to the cost effectiveness of each sewer rehabilitation within the budget. To develop such a model, a multiple objective mixed integer programming model is formulated based on network flow optimization. The network is composed of state nodes and arcs. The state nodes represent the remaining life and the arcs represent the change of the state. The model consider multiple objectives which are cost minimization and minimization of inflow/infiltration. Using the multiple objective optimization, the trade-off between the cost and inflow/infiltration is presented to the planner so that a proper sewer rehabilitation plan can be selected.

• 한국시스템다이내믹스연구
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• 제6권1호
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• pp.177-192
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• 2005

A system dynamics model is developed to investigate policies for the school-age child weights and heights. The model is based upon the system dynamic model of Soonhee lee(2003), the purpose of which was policy analysis for obese control of adult people. Although the purpose and target people are different, the main structure can be applied to in the same way. Besides the carbohydrate, protein, and fat material, the new model covers hormone and heights with new input mechanisms for foods and activities. The simulation results matches well with the average school-age children in Korea with the average inputs data (foods and activities). The model can be used for various purposes such as policy analyses, care plan for obese children, etc.

• 한국실내디자인학회논문집
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• 제37호
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• pp.136-143
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• 2003

Users' demands on the space are changing in variety. These demands include reasonable space and form, harmonious composition with surroundings and esthetic satisfaction that could be brought by personal tastes and preferences. In addition, models that are introduced from designing process and from various forms tend to lack objective decision making standard. Accordingly it is difficult to find a clear alternative plan and process. In an effort to solve these problems, the objects of this study are; to propose an analysis model of image and space by using image process techniques that are on study in the field of artificial intelligence based on acquisition of digital image and to verify the application possibilities of such analysis model, 'Isovist' on quantitative analysis. The model can be applied with variable analysis model, as digital image process and other analysis model such as 'Isovist' It is possible that further study can complement problems from this study.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2020년도 봄 학술논문 발표대회
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• pp.16-17
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• 2020

In this paper, we intended to present a model for estimating carbon dioxide emissions by work of construction equipment using Artificial Neural Network(ANN) analysis. In this study, data of excavators and trucks are classified according to the work carried out, and carbon dioxide emissions are predicted through ANN based on equipment information and work information. As a result, the effect of each model was validated, and a carbon dioxide emission prediction model was derived for each work. This has the expected effect of establishig an eco-friendly process plan using this model from the construction planning stage.

• 정보관리학회지
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• 제23권1호
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• pp.159-179
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• 2006

북아이오와주립대학 도서관은 우수한 교양 커리큘럼을 지원하는 개별화 학습 환경과 다양한 지적, 문화적 커뮤니티를 지원하는 것을 사명으로 하고 있다. 1987년부터 전략적 계획을 수립하기 시작하여 현재 5년 단위로 전략적 계획을 수립하고 있으며, 최근 전략이 어느 정도 달성되고 있는가에 대한 성과측정의 필요성이 제기되었다. 이에 본 연구는 북아이오와주립 대학도서관의 최근 전략적 계획 2004-2009의 내용을 분석하여 전략을 균형성과표의 네 관점으로 전환하는 BSC 모형과 전략지도를 개발하였다. 이와 함께 각 관점별 전략적 목적을 측정하는 핵심성과측정지표와 이를 이끄는 동인들의 인과관계 모형을 개발하여 제시하였다.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2007년도 춘계학술대회 논문집
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• pp.137-142
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• 2007

Currently, brand apartment is positioning itself as one of the representative Korean housing. This allows to look into the planning side and cultural side of the Korean housing. The purpose of this study is to review the previous trend in apartment housing according to period, and to verify the trend of current Korean apartment housing by visiting the model houses in PanGyo, the new city. This study has chosen case study method of 11 cases which had been sorted out in different floor plan type and size. The findings of the study is as followed. In the aspect of spatial arrangement, it had been similar to the previous apartment plan but had a new attempt to break out from the old apartment structure by bring in round shaped living room. Also, due to the legalization of balcony expansion, various tries had been made to increase the level of function and to allow variety of usage. In the environmental aspect, the concept of wellbeing and health had been a great importance in apartment planning. In the digital aspect, various digital systems had been introduce for convenience and safety via home network system. Furthermore, based on the various lifestyle, the storytelling design concept applied in the interior design, which will have to effect the future model house design planning. Nonetheless, the current emphasis on universal design is expected to be treated one of the important concept in Korean apartment planning. This study has a significant meaning on readdressing current trend in Korean housing and to provide informations for future directions on Korean apartment planning.